Annual Giving

What Annual Giving does

Annual Giving Network (AGN), founded in 2010 by Dan Allenby, is a privately held Massachusetts LLC operating as a membership-based professional development organization for annual giving programs at educational institutions. The company serves colleges, universities, and independent schools, providing ongoing access to training, research, and community resources for advancement staff and volunteers. Its core offering is the AGN Membership Program, which bundles webinars, forums, assessments, research publications, and discounts on events and job postings into a subscription relationship with institutions. AGN does not develop proprietary technology products; its delivery is built on a standard website (annualgivingnetwork.com), an online store hosted at agn.elevate.commpartners.com, and live virtual event programming.

AGN's revenue model combines recurring membership subscriptions with several ancillary streams: a tiered job board priced from $260-$920+ per posting distributed to over 40,000 advancement professionals monthly, paid webinars and training events, one-time sales of research products (Salary Report, Performance Index, Sample Collection), book sales, and professional recruiting services. Go-to-market is community-led and event-driven, relying on professional networking, word-of-mouth referrals among advancement professionals, and visibility through webinars and industry events. The company operates from Medfield, MA, with Dan Allenby serving as founder and a small management team. No external investors, parent companies, or institutional ownership structures were identified in the available data.

Name

Annual Giving

Legal name

Annual Giving Network LLC

Website

https://annualgiving.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Annual Giving Network is a membership-based professional development organization founded in 2010 by Dan Allenby, serving annual giving programs at U.S. colleges, universities, and independent schools through subscriptions, research reports, webinars, a job board, and recruiting services.

Ownership category

akta.pro rank

Product category

Educational Fundraising Services

NAICS

Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Professional Organizations (81392), Business, Professional, Labor, Political, and Similar Organizations (8139)

SIC

Services-Membership Organizations (8600), Services-Educational Services (8200)

akta.pro primary industry

Fundraising & Annual Giving (EDALAOAB)

Keywords

• Annual giving programs
• Educational fundraising
• Advancement professional development
• Membership research services
• Alumni giving resources

Headquarters

HQ city

Medfield

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Membership Program: AGN generates primary revenue through membership subscriptions that provide educational institutions with ongoing access to professional development resources, training programs, research publications, salary reports, performance indices, and community forums for annual giving staff and volunteers.
2. Job Board Advertising: AGN operates a job board that generates revenue through paid job postings. Standard single job postings are listed for $360 (60 days), featured postings for $595, and multi-pack deals at $920+. Members receive their first job posting free and 20% discount on future posts.
3. Events and Webinars: AGN conducts paid webinars and training events on annual giving topics. Events include live webinars on topics like soliciting scholarship support, salary reports, teaching students about philanthropy, inspiring reunion gifts, and renewing prior-year donors. Members receive free or discounted access.
4. Research and Publications: AGN generates revenue through the sale of research reports including the Performance Index (productivity metrics), Salary Report (compensation benchmarks), and Sample Collection (outstanding work examples from organizations worldwide).
5. Book Sales: AGN sells the book 'Ideas for Annual Giving' by Dan Allenby, offering practical guidance and designs for building effective annual giving programs. Contact sales for pricing.
6. Recruiting Services: AGN offers recruiting services including developing job descriptions, designing marketing efforts, conducting research and leads outreach, screening applications, coordinating interviews, and providing expert advice to help organizations hire qualified annual giving professionals.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

Annual Giving Network (AGN) is a membership-based professional development organization that helps colleges, universities, and independent schools develop sustainable annual giving programs. Its core offering is an institutional membership program providing access to webinars, forums, assessments, research, training, and a community of advancement professionals, complemented by a job board, recruiting services, and benchmark publications including the Salary Report and Performance Index.

Product overview

Annual Giving Network (AGN) operates as a professional development and networking organization for annual giving programs serving educational institutions. The core offering is the AGN Membership Program, which provides ongoing access to professional development resources including webinars, forums, and assessments. AGN's product portfolio centers on three main resource categories: (1) Research Resources including the Sample Collection, Performance Index, and Salary Report which provide benchmarking data and best practice examples; (2) the AGN Job Board and Recruiting Services for hiring annual giving professionals; and (3) the Ideas for Annual Giving book by founder Dan Allenby as a foundational publication.AGN also offers webinars and training programs on various annual giving topics, with membership providing free or discounted access. The products collectively help educational institutions develop sustainable sources of philanthropic support through research, training, and consulting services.

Differentiator

Problem solved

Functional benefit

Products and services

• AGN Membership Program Institutional membership providing educational institutions with ongoing access to professional development resources including webinars, forums, assessments, orientation programs, and discounts on events and job postings, targeted at colleges, universities, and independent schools running annual giving programs.
• AGN Job Board Online job posting platform for the annual giving and advancement profession, where educational institutions can post career opportunities with tiered pricing for single, featured, and multi-pack ads distributed via AGN email and social channels.
• Recruiting Services Professional recruiting service including job description development, marketing design, candidate research and outreach, application screening, interview coordination, and expert advice to help educational institutions hire qualified annual giving professionals.
• Ideas for Annual Giving (Book) A book by Dan Allenby offering practical guidance and design frameworks for building effective annual giving programs, using metaphors like Pea Pods and Parachutes to provide strategies for increasing alumni participation and annual fund revenues.
• Webinars and Training Programs Live interactive webinars and virtual training events covering annual giving topics such as soliciting scholarship support, salary reports, teaching students about philanthropy, reunion giving, and digital campaigns, with free or discounted access for AGN members.
• Sample Collection A research resource showcasing outstanding examples of annual giving work from organizations around the world, used as a reference library by AGN members to inform their own program design.
• Performance Index A research resource providing productivity metrics to help educational institutions evaluate their annual giving results and benchmark program performance against peers.
• Salary Report An annual compensation benchmark report for annual giving professionals, based on survey data from hundreds of U.S. colleges, universities, and independent schools, used by institutions to benchmark salaries.

Quantifiable outcome

• Served thousands of colleges, universities, and independent schools through membership and services
• +3 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• BCG ConnectminorGTM or Marketing PartnerBCG Connect is proud to support AGN and its community of annual giving and fundraising professionals. They celebrate 20+ years of helping colleges, universities, and independent schools deliver personalized direct marketing programs that drive engagement and elevate giving. BCG Connect sponsors AGN events and community activities.

Scale indicators3 records

Recent moves6 records

Expansion highlights3 records

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/annual-giving

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Annual Giving