What Anova Swiss AG does

Anova Swiss AG is a privately held Swiss corporation founded in March 2010 and headquartered in Zofingen, Switzerland. The company designs, manufactures, and sells orthopedic health shoes built around a Swiss-patented technology platform (filed 2019) that integrates foot-appropriate fit, rolling/acceleration support, optimal cushioning, and stability guidance into a single shoe system. Core product lines include Anova Medical (orthopedic shoes for the specialist trade, available in two widths and compatible with custom orthopedic insoles via the Anova Fitting System), Anova Comfort (healthy sneakers with an integrated LGE guide element for gait correction), and Anova Active (a 2026 sportier line with lighter EVA soles). Since 2022, primary production has been in Portugal with select models in Asia.

The company's revenue model is one-time product sales at retail prices of CHF 289–349 per pair (promotional CHF 199–249; outlet items from CHF 50). Distribution combines direct-to-consumer channels — proprietary e-commerce (anova-schuhe.ch) and a company-owned factory outlet in Zofingen — with a wholesale network of over 120 specialist orthopedic retailers across Switzerland, through which the Anova Medical line is exclusively available. The company also operates an in-house gait-analysis service staffed by an orthopedic technician.

Anova's customer base targets individuals with foot pain and orthopedic conditions (Hallux Valgus, flat feet, heel spurs, plantar fasciitis, diabetic foot), patients with joint and mobility issues, professionals who stand for extended periods, and health-conscious consumers seeking preventive footwear. Customer acquisition relies heavily on endorsements from approximately 15 named healthcare professionals (orthopedists, chiropractors, sports medicine specialists, podotherapists) and earned media coverage in Swiss press. Potential reimbursement under the Swiss MiGeL list expands the addressable prescription-driven segment.

Name

Anova Swiss AG

Legal name

Anova Swiss AG

Website

https://anova-schuhe.ch

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Anova Swiss AG designs and sells Swiss-patented orthopedic health shoes (Anova Medical, Comfort, Active lines) directly to consumers and through 120+ specialist retailers across Switzerland, targeting patients with foot, joint, and mobility conditions as well as health-conscious everyday wearers.

Ownership category

akta.pro rank

Product category

Orthopedic Footwear

NAICS

Footwear Manufacturing (3162), Shoe Retailers (45821), Footwear Merchant Wholesalers (42434)

SIC

Footwear, (No Rubber) (3140), Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842), Retail-Shoe Stores (5661)

akta.pro primary industry

Comfort, Orthopedic & Medical Footwear (CRAAACAG)

akta.pro secondary industries

Comfort, Orthopedic & Medical Footwear Retail (CRAAADAG), Athletic Footwear Manufacturing (Running/Training/Court) (IMAOAIAA)

Keywords

• Orthopedic health shoes
• Footwear manufacturing
• Gait correction
• Comfort footwear
• Orthopedic insoles

Headquarters

HQ city

Zofingen

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Health Shoe Sales: One-time product sales of health shoes and orthopedic footwear. Products sold at retail prices through e-commerce, factory outlet, and specialist retailers. Revenue generated from direct consumer purchases and wholesale to retail partners.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Anova Swiss AG designs, manufactures, and sells Swiss-patented orthopedic health shoes under three product lines: Anova Medical (orthopedic shoes for specialist trade), Anova Comfort (healthy sneakers with gait correction), and Anova Active (sportier, lighter EVA-soled line). All shoes feature the Anova Fitting System (AFS) for volume adjustment and orthopedic insole accommodation. The company sells direct-to-consumer through its e-commerce site and factory outlet in Zofingen, and through over 120 specialist orthopedic retailers in Switzerland.

Product overview

Anova Swiss AG produces health shoes with patented Swiss orthopedic technology organized in two main product lines: Anova Medical (orthopedic shoes for specialist trade, maximum relief, two widths, optimized for orthopaedic insoles) and Anova Comfort (healthy sneakers with gait correction function). A newer Anova Active line offers a sportier, lighter alternative with EVA sole technology. All shoes feature the Anova Fitting System (AFS) for volume adjustment and orthopaedic insole compatibility. The company also offers gait analysis services through certified orthopaedic technicians.

Differentiator

Problem solved

Functional benefit

Brands

• Anova Comfort: Health shoes with integrated guide element for gait correction. Suitable for prevention of posture problems and fatigue, and for light to moderate foot problems.
• Anova Medical
• Anova Active

Products and services

• Anova Medical Orthopedic health shoes for men and women with maximum foot relief and orthopedic suitability, available in two widths, with space for custom orthopedic insoles. Designed specifically for the orthopedic specialist trade.
• Anova Comfort Healthy sneakers with orthopedic function featuring an integrated LGE guide element for gait correction and a special Comfort sole for a natural, physiological gait pattern. Available through specialty retailers and online.
• Anova Active Sportier, lighter shoe line with particularly lightweight EVA sole construction for dynamic, active users who still want the Anova sole technology. Available exclusively through the factory outlet and selected retailers.
• Ganganalyse (Gait Analysis) Gait analysis service with insole consultation conducted by orthopedic technician Stefano De Icco at the Anova Swiss AG headquarters in Zofingen, supporting personalized fitting and shoe recommendation.

Quantifiable outcome

• Available through 120+ specialist retailers across Switzerland
• +2 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Rombach Orthopädie Schuhtechnik AG, SchlierencoreChannel Partner/ Reseller/ DistributorSwiss-certified orthopedic shoemaker (eidg. dipl. OSM) and specialty retailer. Pascal Rombach serves as third-generation operator and recommends Anova shoes in his practice, stating Anova has developed technology that convinces the orthopedic industry.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Joya Schuhe: Swiss comfort and orthopedic footwear brand emphasizing soft, cushioning soles for joint and back pain. Directly comparable product positioning and target customer segment.
• Bauerfeind: German medical device and orthopedic apparel company producing orthopedic braces, insoles, and orthopedic footwear. Directly comparable for its medical-grade orthopedic positioning and clinician endorsement model.
• Finn Comfort: German premium orthopedic and comfort footwear brand sold primarily through specialist retailers. Directly comparable channel strategy (specialist orthopedic retail) and orthopedic customer focus.
• Waldläufer: German comfort and orthopedic footwear brand specializing in extra-wide fits and orthopedic lasts. Comparable for foot-condition-specific product lines and orthopedic retail distribution.
• Birkenstock: Global leader in comfort and orthopedic footwear with contoured footbeds and deep medical endorsement. Directly comparable as Anova's largest and most established competitor in orthopedic/comfort health shoes.
• Ganter: German orthopedic footwear specialist producing comfort, diabetic and custom-made orthopedic shoes. Closely comparable for medical-grade orthopedic positioning and specialist retail distribution.
• Mephisto: French family-owned comfort and walking-shoe brand with patented shock-absorbing sole technology. Comparable as a premium European comfort/health shoe competitor.
• Kybun (kybun AG): Swiss health-shoe brand with patented sole technology targeting pain relief, posture and joint comfort. Closely comparable to Anova as a Swiss-headquartered direct competitor in the health/orthopedic shoe category.

Broad incumbents

• HOKA: Large performance/running footwear brand (owned by Deckers) with maximum-cushioning positioning that overlaps Anova's health/joint-pain use case at a broader, mass-market scale.
• New Balance: Global athletic and lifestyle footwear brand offering multiple widths and orthotic-friendly construction. Comparable as a mainstream incumbent increasingly marketing comfort and health benefits.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/anova-swiss-ag

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Anova Swiss AG