Small Girls PR
Small Girls PR is a boutique creative communications agency serving venture-backed startups through Fortune 100 corporations with integrated public relations, experiential, influencer, and crisis communications services from offices in New York and Los Angeles, operating as a subsidiary of Orchestra Company.
- Company typePrivate
- Founded2010
- HeadquartersBrooklyn, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Small Girls PR does
Small Girls PR is a privately held creative communications and public relations agency headquartered in New York City with a secondary office in Los Angeles. Founded in 2010 by Mallory Blair and Bianca Caampued, the firm operates as a subsidiary of Orchestra Company, a diversified marketing and communications group. The agency employs 51-100 people and serves a client base spanning venture-backed startups through Fortune 100 corporations, with named clients including Google, Procter & Gamble, GE, Snapchat, DoorDash, Olay, thredUP, Sweetgreen, Hinge, and Billie.
The agency's core offering is a "full-funnel PR" methodology that integrates brand strategy, media relations (digital, print, broadcast, podcasts, social editorial), experiential production (events, pop-ups, fabrication, live-streamed activations), reputation management (KOL and celebrity marketing, ambassador programs, affiliate marketing), crisis communications, media training, executive visibility, conversion campaigns, and digital influence marketing. Campaigns are anchored in cultural insight and real-time newsjacking, with notable deliverables including 2 billion+ media impressions across 23+ countries for Billie's "Project Body Hair" campaign, 1 billion+ impressions for GE's "Emoji Science" Lab, and 1 billion+ press impressions for Olay's waterproof photography book launch.
Small Girls PR operates as a professional services firm on retainer or project-based fee structures typical of the boutique PR industry. Revenue mechanics are not publicly disclosed, and pricing is handled through custom quotes following inbound inquiries via website forms (New Brand Partner, Influencer Partner, General). The go-to-market motion combines direct enterprise sales to Fortune-level accounts, inside sales through inquiry forms for mid-market brands, and referral channels through the venture capital and startup ecosystem. The firm markets itself through earned media (Mashable, BuzzFeed, PR Week endorsements), Instagram content, and a portfolio of case studies, positioning the agency as a strategic partner rather than a transactional outsourcer.
Small Girls PR firmographics
Firmographics- Name
- Small Girls PR
- Legal name
- Small Girls PR
- Website
- https://smallgirlspr.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Small Girls PR is a boutique creative communications agency serving venture-backed startups through Fortune 100 corporations with integrated public relations, experiential, influencer, and crisis communications services from offices in New York and Los Angeles, operating as a subsidiary of Orchestra Company.
- Ownership category
- akta.pro rank
Small Girls PR industry classification
Industry- Product category
- Public Relations Services
- NAICS
- Public Relations Agencies (541820), Public Relations Agencies (54182)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Digital PR & Social Media Communications (MPAAADAJ)
- akta.pro secondary industries
- Consumer & Lifestyle PR (MPAAADAB), Product & Brand PR (Consumer & B2B) (BPAFADAH), Reputation Management & Online PR (BPAFADAN)
Keywords
Where Small Girls PR is headquartered
LocationHeadquarters
- HQ city
- Brooklyn
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Small Girls PR business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Public Relations and Communications Services: Small Girls PR generates revenue through professional services fees for public relations, earned media strategy, experiential activations, and social influence campaigns. As a boutique PR firm serving brands from startups to Fortune 100 companies, they likely operate on a retainer or project-based fee structure typical of the public relations industry. The firm emphasizes being a 'strategic partner' to clients, suggesting long-term retainer engagements rather than one-time transactional work.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Small Girls PR product offering
Product offeringCore offering
Small Girls PR is a boutique creative communications agency that delivers full-funnel PR services combining earned-first media strategies rooted in cultural insights with interdisciplinary campaigns spanning media relations, experiential activations, and social influence. The firm serves clients ranging from venture-backed startups to Fortune 100 companies across platforms/tech, fashion and beauty, food and beverage, consumer health and wellness, social impact, and Fortune 500 corporate categories.
Product overview
Small Girls PR is a creative communications agency offering a unified suite of PR and marketing services organized under a "full-funnel PR" methodology. Their single integrated offering combines earned media, experiential activations, social influence, and digital marketing services. Core service modules include Brand Strategy, Media Relations (spanning social editorial, podcasts, digital, print, and broadcast), Experiential Production (events, pop-ups, conferences, fabrication, mailers, microsites, live-streamed events), Reputation Management (KOL & celebrity marketing, ambassador programs, ratings & reviews, affiliate marketing), Crisis Communications, Media Training, Executive Speakers Bureau, Conversion Campaigns, and Digital Influence Marketing. These services are delivered as an integrated offering rather than discrete standalone products.
Differentiator
Problem solved
Functional benefit
Products and services
- Full-Funnel PR Services Integrated creative communications offering combining earned-first media relations, experiential activations, and social influence, delivered to brands ranging from venture-backed startups to Fortune 100 companies.
Quantifiable outcome
- 2 billion+ media impressions in 23+ countries for Billie campaign
- +4 more outcomes
Companies that use Small Girls PR
Customer profileNamed customers11 records
Segments7 records
Ideal customer profiles5 records
Small Girls PR technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Small Girls PR partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights4 records
Small Girls PR competitors and assessment
Company assessmentBroad incumbents
- Edelman:
- FleishmanHillard: Global PR and integrated communications agency within Omnicom. Comparable to Small Girls PR in consumer, healthcare, tech, and corporate communications services, with substantially larger scale and geographic footprint.
- Weber Shandwick: Global public relations firm within IPG, serving many of the same Fortune 500 brand marketers as Small Girls PR. Comparable in earned media, experiential, and influencer capabilities, but at global scale that outmatches boutique peers on multi-region accounts.
- Golin: Global creative-led PR agency within the IPG Mediabrands portfolio. Comparable to Small Girls PR in earned-first, cultural-insight positioning, but at materially greater scale, geographic reach, and enterprise depth.
Direct peers
- 5W Public Relations: NYC-based boutique PR firm serving consumer, lifestyle, tech, and corporate clients. Most directly comparable to Small Girls PR in scale, consumer/lifestyle focus, founder-led culture, and Fortune 500 + startup client mix.
- Behrman Communications: Boutique public relations agency with strong consumer, lifestyle, and specialty brand practices. Comparable to Small Girls PR in mid-size boutique scale, NYC footprint, and consumer-vertical depth.
- Marina Maher Communications: Established consumer and lifestyle PR agency headquartered in NYC. Comparable to Small Girls PR in vertical focus (beauty, fashion, lifestyle, consumer health) and retainer-based enterprise client engagement model.
- The Door: Independent creative communications agency with consumer, lifestyle, and entertainment clients. Comparable to Small Girls PR as a similarly sized creative PR firm mixing earned media, influencer, and experiential work.
- Alison Brod Marketing & Communications: NYC boutique PR and communications agency with a strong consumer, beauty, and lifestyle focus. Comparable to Small Girls PR in founder-led boutique positioning and consumer-brand retained engagements.
- Hilt (Hilt+Magrino): Boutique lifestyle, fashion, and hospitality PR firm in NYC. Directly comparable to Small Girls PR in boutique scale, consumer-brand specialization, and experiential/earned-media emphasis.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Small Girls PR social profiles
Digital presenceSmall Girls PR financial estimates
Financial estimateRevenue estimate
Valuation estimate
Small Girls PR leadership team
Management profileNumber of profiles
Profiles5 records
Small Girls PR funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Small Girls PR M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Small Girls PR
What does Small Girls PR do?
Small Girls PR is a boutique creative communications agency that delivers full-funnel PR services combining earned-first media strategies rooted in cultural insights with interdisciplinary campaigns spanning media relations, experiential activations, and social influence. The firm serves clients ranging from venture-backed startups to Fortune 100 companies across platforms/tech, fashion and beauty, food and beverage, consumer health and wellness, social impact, and Fortune 500 corporate categories.
Is Small Girls PR a public or private company?
Small Girls PR is a private company. It is classified as corporate owned and is currently operating.
When was Small Girls PR founded?
Small Girls PR was founded in 2010. It employs 51 to 100 people.
Where is Small Girls PR based?
Small Girls PR is headquartered in Brooklyn, United States, in the North America region.
How does Small Girls PR make money?
One revenue line is on record: public Relations and Communications Services.
Who are Small Girls PR's main competitors?
Broad incumbents on record are Edelman, FleishmanHillard, Weber Shandwick and Golin. Direct peers are 5W Public Relations, Behrman Communications, Marina Maher Communications, The Door, Alison Brod Marketing & Communications and Hilt (Hilt+Magrino).
Does Small Girls PR have an API?
No public API is recorded for Small Girls PR.
What industry is Small Girls PR in?
Small Girls PR's product category is Public Relations Services. Its primary akta.pro industry code is MPAAADAJ, Digital PR & Social Media Communications, with a secondary code of MPAAADAB, Consumer & Lifestyle PR. Its NAICS code is 541820 and its SIC code is 7311.