Antelligence

What Antelligence does

Antelligence is a US-based animal health industry media and education company operating as Antelligence, LLC from Marietta, Georgia. Founded by Chris Kelly, the former founder and CEO of Vet-Advantage Magazine (which he sold to NAVC in 2017), the company targets animal health manufacturers, distributors, veterinarians, veterinary students, pet retailers, and financial service providers across the United States. Its core offering is The Fountain Report, a weekly newsletter reaching more than 40,000 subscribers across 100+ organizations, supplemented by two free newsletters — Pet Care Weekly (independent pet retail) and Veterinary Student Insider (sponsored by Nutramax, FearFree, DV Metrics, and NAVC). The combined media properties reach over 32,000 unique weekly readers according to company disclosure.

The company generates revenue across four distinct streams: (1) tiered paid subscriptions to The Fountain Report, priced from $495/year for a single subscriber to $6,395/year for 51-150 subscribers, with quote-based master licenses above that; (2) company-specific training programs — most notably "Understanding the DNA of the Veterinary Practice" priced at $12,000 per engagement and "Foundations Training" at $725/person for open enrollment; (3) Snackables, a 2-3 minute product training video series distributed to pet retail salespeople on a sponsorship model (first partner Dechra's VETRADENT line); and (4) video content (Fountain Report Conversations and Insights). Strategic core partnerships with Animalytix (whose commercial data tracks $11B+ in animal health purchases) and Circa Healthcare provide proprietary data and agency expertise, while NAVC serves as a marquee content partner.

Name

Antelligence

Legal name

Antelligence, LLC

Website

https://antelligence.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Antelligence is a US animal health media and education company publishing The Fountain Report newsletter to 40,000+ subscribers across 100+ manufacturers and distributors, with tiered subscriptions, company-specific training, and short-form product videos for the veterinary and pet retail industries.

Ownership category

akta.pro rank

Product category

Animal Health Industry Media & Education

NAICS

Veterinary Services (541940)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYHLAMAMAH

Veterinary Analytics, Reporting & Business Intelligence

Healthcare & Life Sciences/Veterinary & Animal Health/Animal Health IT Solutions

Keywords

• Animal health media
• Industry newsletters
• Veterinary education
• Animal health training
• B2B publishing

Headquarters

HQ city

Marietta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Newsletter Subscriptions (The Fountain Report): Annual subscription model with tiered pricing based on number of subscribers per organization. Published weekly with supplemental Tuesday newsletter. Includes access to Enterprise Practice Report ($500 value).
2. Newsletter Subscriptions (Free Tiers): Free newsletters (Pet Care Weekly, Veterinary Student Insider) that build audience and brand awareness for conversion to paid products.
3. Professional Education Programs: Company-specific training programs ($12,000) and open enrollment courses ($725/person) providing industry education to animal health professionals.
4. Snackables Product Training: Short-form video product training content (2-3 minutes) for pet retail salespeople, offered as sponsorship/partnership model with manufacturers.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Antelligence publishes weekly newsletters (The Fountain Report, Pet Care Weekly, Veterinary Student Insider) delivering curated animal health industry news, data and insights to professionals at manufacturers, distributors and veterinary practices. The company also delivers paid training and education programs — Foundations Training ($725/person open enrollment) and Understanding the DNA of the Veterinary Practice ($12,000 company-specific) — to help animal health sales, marketing and service teams understand their veterinary practice customers.

Product overview

Antelligence is an animal health industry media and education company offering a portfolio of publications and training programs. The core offerings include three newsletter products (The Fountain Report, Pet Care Weekly, and Veterinary Student Insider) that deliver timely, comprehensive coverage to animal health professionals. These are supplemented by educational programs including Foundations Training (open enrollment and company-specific training at $725 per person) and Understanding the DNA of the Veterinary Practice (company-specific program at $12,000). Additional products include Snackables (short product training videos for retail salespeople) and video content through Fountain Report Conversations and Fountain Report Insights. The company reaches over 32,000 unique readers weekly with its publications.

Differentiator

Problem solved

Functional benefit

Brands

• The Fountain Report: Premier US-based weekly newsletter providing comprehensive animal health industry coverage reaching over 40,000 subscribers.
• Pet Care Weekly
• Veterinary Student Insider
• Foundations Training
• Understanding the DNA of the Veterinary Practice
• Snackables

Products and services

• The Fountain Report
• Pet Care Weekly

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• AnimalytixcoreStrategic or Co-development PartnerChris Ragland, CEO and founder of Animalytix, serves as a partner to Antelligence. Animalytix is the animal health industry's leading provider of commercial insights, tracking and reporting on over $11B of animal health purchases. This partnership provides Antelligence with proprietary industry data and insights.
• Circa HealthcarecoreStrategic or Co-development PartnerSteve Kirton, CEO and Founder of Circa Healthcare (a leading animal health agency), serves as a partner to Antelligence. Brings agency expertise and industry connections to the Antelligence platform.
• Cherry Tree & Associates, LLCminorStrategic or Co-development PartnerScott Brown from Cherry Tree & Associates appears as a featured guest on Fountain Report Conversations, sharing industry insights on veterinary practice topics.
• NAVC (North American Veterinary Community)coreGTM or Marketing PartnerNAVC CEO Gene O'Neill is featured on Fountain Report and provides testimonials. NAVC is a major animal health community organization that Antelligence serves as a content partner for.
• NutramaxminorGTM or Marketing PartnerNutramax sponsors the Veterinary Student Insider newsletter, reaching veterinary students with brand messaging about their products.
• FearFreeminorGTM or Marketing PartnerFearFree sponsors the Veterinary Student Insider newsletter, promoting fear-free pet handling practices to veterinary students.
• DV MetricsminorGTM or Marketing PartnerDV Metrics sponsors the Veterinary Student Insider newsletter, providing veterinary students with information about their data/metrics services.
• DechraminorGTM or Marketing PartnerDechra's VETRADENT Line of Oral Care Products is featured in the first Snackables product training video. This partnership showcases their products to pet retail salespeople.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• NAVC (North American Veterinary Community): NAVC is the largest US veterinary professional community, publishes Today's Veterinary Business, and acquired Vet-Advantage Magazine (Antelligence's predecessor) in 2017. It competes directly with The Fountain Report for the animal health executive audience while serving as both a partner and testimonial customer for Antelligence.
• Pet Age: Pet Age is a leading pet retail trade publication serving independent pet retailers, manufacturers and distributors — directly comparable to Antelligence's Pet Care Weekly newsletter and Snackables video product for pet retail audiences.
• Pet Product News: Pet Product News covers pet industry product launches, retail trends and vendor news, overlapping with Pet Care Weekly's editorial scope and competing for the same pet retail and manufacturer advertising/sponsorship budgets.
• Veterinary Practice News: Veterinary Practice News is a long-running trade publication covering business, clinical and industry news for veterinarians and practice managers, directly overlapping with Antelligence's The Fountain Report and Foundations Training in audience and editorial coverage.

Others

• Animalytix: Animalytix is the animal health industry's leading commercial data provider, tracking over $11B of channel purchases. It is a core partner that supplies proprietary data to Antelligence, and is thematically adjacent as a data-driven intelligence provider serving the same B2B audience.
• Circa Healthcare: Circa Healthcare is an animal health marketing agency whose CEO Steve Kirton is a core partner to Antelligence. It is adjacent (agency vs. media) but operates in the same vendor ecosystem that Antelligence's publications and training programs target.
• AAHA (American Animal Hospital Association): AAHA is the leading US veterinary hospital association, publishing practice standards, industry content and member education — adjacent rather than directly competitive, but serves the same practice-level audience Antelligence targets through DNA training.

Broad incumbents

• MJH Life Sciences (dvm360): MJH Life Sciences is a large healthcare media company whose dvm360, Firstline, and Veterinary Medicine brands serve the same veterinary professional audience as Antelligence, but with a broader multi-title portfolio and significantly larger sales organization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/antelligenceanimalhealthnews

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Antelligence