Animalytix
- Company typePrivate
- Founded2010
- HeadquartersMound City, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Animalytix firmographics
Firmographics- Name
- Animalytix
- Legal name
- Animalytix LLC
- Website
- https://animalytix.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Animalytix industry classification
Industry- Product category
- Veterinary Market Intelligence
- SIC
- Services-Commercial Physical & Biological Research (8731)
- akta.pro primary industry
- Veterinary Analytics, Reporting & Business Intelligence (HLAMAMAH)
- akta.pro secondary industry
- Practice Analytics & Business Intelligence (Dashboards, Benchmarking, Forecasting) (HLAMAGAI)
Keywords
Where Animalytix is headquartered
LocationHeadquarters
- HQ city
- Mound City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Animalytix business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- ALYX Market Survey Subscriptions: Annual, quarterly, and monthly subscription service providing geo-located sales information delivered electronically via secure web portal
- Snap Shot Custom Reports: One-off ad hoc reports for manufacturers seeking market opportunity analysis for specific products or market segments
- DVMetrics Products and Services: Compendium of Veterinary Products, Safety Data Sheet Library, Client Information Sheet library, North American Companion Animal Formulary subscriptions
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Animalytix product offering
Product offeringCore offering
Animalytix provides subscription-based market intelligence and commercial insight services for the animal health industry. Its flagship ALYX Market Survey delivers geo-located, near real-time sales data aggregated from leading US and Canadian animal health distributors, supporting animal health manufacturers, distributors, veterinary practice groups, and ag retailers. The portfolio is extended through the DVMetrics subsidiary with reference and compliance products (Compendium of Veterinary Products, Safety Data Sheet Library, Client Information Sheet Library, North American Companion Animal Formulary) and the VetWatch weekly industry monitoring service.
Product overview
Animalytix is a business intelligence and market insight platform for the animal health industry, built as a unified platform with multiple integrated products and services. The core offering centers on the ALYX℠ Market Survey Reporting Series, which provides geo-located, near real-time sales data from actual transactions across the animal health supply chain. Supporting ALYX modules include ACT Records for distributor-manufacturer transactional reporting, Snap Shot for ad hoc custom surveys, Smart Sort for customer segmentation, VCI for veterinary consumption benchmarking, ATAM for sales territory alignment, and Marketing Campaign Impact Analysis for ROI measurement. The subsidiary DVMetrics extends the portfolio with reference and compliance tools including the Compendium of Veterinary Products (CVP), Safety Data Sheet Library with automated binder, Client Information Sheet library (VetDocs), Axcess search tool, and the North American Companion Animal Formulary (NACAF), plus ProgramTRAX for partnership compliance and TruCOGS for cost-of-goods analysis. The recent VetGetRx marketplace platform expands into procurement services, while VetWatch provides weekly industry monitoring. All ALYX products leverage actual distributor sales data processed through privacy-protecting methodologies to deliver actionable market intelligence.
Differentiator
Problem solved
Functional benefit
Brands
- DVMetrics: Wholly-owned subsidiary providing Compendium of Veterinary Products (CVP), Safety Data Sheet Library (SDSL), North American Companion Animal Formulary (NACAF), Axcess search tool, and compliance reporting including ProgramTRAX and Vetalytix TruCOGS
- VetWatch
- VetGetRx
- ALYX Market Survey
- Compendium of Veterinary Products (CVP)
- North American Companion Animal Formulary (NACAF)
Products and services
- ALYX Market Survey Subscription information service providing timely, geo-located actual sales data for veterinary pharmaceuticals, vaccines, insecticides, and animal health products across cattle, swine, equine, and small animal markets; delivered monthly via secure web portal with annual, quarterly, and monthly reporting options.
- ALYX ACT Records Reporting Platform
Quantifiable outcome
- Provides $11B+ in annual animal health industry sales reporting for US and Canada
- +4 more outcomes
Companies that use Animalytix
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles4 records
Animalytix technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
Animalytix partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- M/A/R/C ResearchcoreJoint partnership to launch Parallax Initiative providing integrated market insights for the animal health industry, combining qualitative and quantitative data to enhance trend analysis and decision-making
- CovetruscoreCooperative effort supporting VetGetRx marketplace platform for veterinary practitioners; distributor partner providing data for market survey reporting
- Midwest Veterinary SupplycoreCooperative effort supporting VetGetRx marketplace platform; key data provider contributing transactional sales information to ALYX Market Survey
- MWI Animal HealthcoreCooperative effort supporting VetGetRx marketplace platform; major data provider for market intelligence services
- Patterson Veterinary SupplycoreCooperative effort supporting VetGetRx marketplace platform; distributor partner for market data
- Animal Care TechnologiescoreVetWatch partnership providing weekly reporting and monitoring service for critical trends impacting US veterinary profession
- USVA (United Veterinary Services Association)coreVetWatch partnership and proud member organization supporting veterinary profession
- Packaged FactsminorVetWatch partnership providing industry research and market intelligence content
- War Horses for Veteransminor2026 Spirit of Service honoree - nonprofit providing performance horse program for combat veterans and first responders
- NAVC (North American Veterinary Community)corePartnership to launch VETWATCH weekly reporting service; co-host of The Gathering @ VMX networking event
- Greenline PetminorVETWATCH partnership providing critical information to help veterinarians assess COVID-19 impact on practices
- Circa HealthcareminorVETWATCH partnership providing critical information to help veterinarians assess COVID-19 impact on practices
Scale indicators9 records
Recent moves5 records
Expansion highlights5 records
Animalytix competitors and assessment
Company assessmentDirect peers
- Vetnosis: Vetnosis is a UK-headquartered global animal health market intelligence firm covering company strategy, therapeutic-area forecasting and M&A insights. It is a direct peer for syndicated animal health market research and competes for the same multinational manufacturer budgets Animalytix serves.
- VetSuccess: VetSuccess provides practice-level benchmarking, performance and purchasing analytics for veterinary practices. It directly overlaps with Animalytix's VetWatch and DVMetrics practice-facing analytics in the same vet-side data intelligence category.
- Kynetec: Kynetec is a global market research firm specializing in animal health and crop protection markets, providing syndicated tracking and benchmarking. It is directly comparable to Animalytix's ALYX Market Survey; Animalytix's own Associate Director Tim Witt previously served as VP at GfK/Kynetec.
Regional players
- CattleFax: CattleFax is a cattle industry market data and research firm providing production, price and segment-level analytics primarily for US beef markets. It is comparable to Animalytix's Smart Sort and VCI offerings on the cattle side but focused geographically and segmentally rather than across species and geographies.
Broad incumbents
- Clarivate: Clarivate delivers life sciences, scientific and IP intelligence including pharma R&D and market data analytics. Its animal health coverage is adjacent to Animalytix's manufacturer-oriented insights but the firm does not specialize in veterinary distribution-side sales data.
- IQVIA: IQVIA is a global healthcare and life sciences data analytics provider whose syndicated prescription/sales data platforms overlap with Animalytix's ALYX offering. Comparable through data and analytics capability, but operates at much broader scope and scale across human health rather than specializing in veterinary distribution.
Others
- Brakke Consulting: Brakke Consulting is a strategy consultancy focused exclusively on animal health and nutrition. It is an adjacent player that competes for some of the same manufacturer insight budgets and co-publishes animal health industry research; comparable via overlapping service focus rather than subscription data delivery.
- Packaged Facts: Packaged Facts is a market research publisher covering pet, food and consumer industries with subscription reports. It is an ecosystem partner contributing to Animalytix's VetWatch and competes for some manufacturer-side insight budgets, but focuses on consumer publishing rather than transactional sales data aggregation.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
Animalytix financial estimates
Financial estimateRevenue estimate
Valuation estimate
Animalytix leadership team
Management profileNumber of profiles
Profiles12 records
Animalytix subsidiaries and ownership
Company hierarchySubsidiaries2 records
Animalytix funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Animalytix M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Animalytix
What does Animalytix do?
Animalytix provides subscription-based market intelligence and commercial insight services for the animal health industry. Its flagship ALYX Market Survey delivers geo-located, near real-time sales data aggregated from leading US and Canadian animal health distributors, supporting animal health manufacturers, distributors, veterinary practice groups, and ag retailers. The portfolio is extended through the DVMetrics subsidiary with reference and compliance products (Compendium of Veterinary Products, Safety Data Sheet Library, Client Information Sheet Library, North American Companion Animal Formulary) and the VetWatch weekly industry monitoring service.
Is Animalytix a public or private company?
Animalytix is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Animalytix founded?
Animalytix was founded in 2010. It employs 11 to 50 people.
Where is Animalytix based?
Animalytix is headquartered in Mound City, United States, in the North America region.
How does Animalytix make money?
Three revenue lines are on record. ALYX Market Survey Subscriptions are the primary driver. The others are snap Shot Custom Reports and DVMetrics Products and Services.
Who are Animalytix's main competitors?
Direct peers on record are Vetnosis, VetSuccess and Kynetec. CattleFax is listed as a regional player. Broad incumbents are Clarivate and IQVIA. Others are Brakke Consulting and Packaged Facts.
Does Animalytix have an API?
No public API is recorded for Animalytix.
What industry is Animalytix in?
Animalytix's product category is Veterinary Market Intelligence. Its primary akta.pro industry code is HLAMAMAH, Veterinary Analytics, Reporting & Business Intelligence, with a secondary code of HLAMAGAI, Practice Analytics & Business Intelligence (Dashboards, Benchmarking, Forecasting). Its SIC code is 8731.