Anthony Walker Foundation
The Anthony Walker Foundation is a UK charity founded in 2006 in Liverpool that delivers hate crime victim support, anti-racism education in Merseyside schools, and paid EDI training and consultancy to public and private sector organisations across the North West of England.
- Company typePrivate
- Founded2006
- HeadquartersLiverpool, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Anthony Walker Foundation does
The Anthony Walker Foundation is a UK registered charity (No. 1117769) founded in 2006 by Dr Gee Walker following the racially motivated murder of her son Anthony in Huyton, Merseyside. It operates from a single headquarters in Liverpool and employs approximately 16 staff, delivering three integrated service lines: a Hate Crime Support Service providing emotional and practical assistance to victims and witnesses; Educational Services delivering anti-racism workshops, assemblies, and the Tackling Racism in Schools Award (TRSA) programme across Merseyside primary, secondary, and sixth-form settings; and a Commercial and Consultancy Programme offering 12-month anti-racism training and EDI consultancy packages to public and private sector organisations.
The foundation's operational technology is modest: its proprietary digital asset is the 'Speak Out! Stop Hate' web-based reporting tool, which enables anonymous third-party reporting of race and religious hate incidents and was funded by the Ministry for Housing, Communities and Local Government via the Race and Faith Grant. The organisation also runs an 'AWF Equity in Education Charter' framework currently in development, and is co-designing a physical Anthony Walker Education Centre within the redeveloped International Slavery Museum. Service delivery methods are predominantly in-person workshops, assemblies, training sessions, and direct casework support, supplemented by digital campaigns.
Revenue is generated through four channels: individual donations (JustGiving, text-to-donate, Amazon Smile), government and police grants (notably Merseyside Police and Crime Commissioner funding for the Hate Crime Support Team), corporate partnership sponsorships (Liverpool FC and Everton FC as Gold sponsors, Taylor Wessing LLP, Weightmans, M&S Bank), and paid corporate training/consultancy delivered on 12-month subscription packages. Reach is regional, concentrated in Merseyside and the wider North West of England, and the foundation reports having worked with nearly 40,000 young people and supported nearly 10,000 hate crime victims over the last five years.
Anthony Walker Foundation firmographics
Firmographics- Name
- Anthony Walker Foundation
- Legal name
- Anthony Walker Foundation
- Website
- https://anthonywalkerfoundation.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Anthony Walker Foundation is a UK charity founded in 2006 in Liverpool that delivers hate crime victim support, anti-racism education in Merseyside schools, and paid EDI training and consultancy to public and private sector organisations across the North West of England.
- Ownership category
- akta.pro rank
Anthony Walker Foundation industry classification
Industry- Product category
- Anti-Racism and Hate Crime Support Services
- NAICS
- Human Rights Organizations (813311), Individual and Family Services (6241), Child and Youth Services (62411)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Human Rights & Anti-Discrimination Organizations (BPAGAFAB)
- akta.pro secondary industries
- Youth Justice, At-Risk Youth & Violence Prevention Nonprofits (BPAGADAM), Mental Health & Crisis Support Services (BPAGACAD)
Keywords
Where Anthony Walker Foundation is headquartered
LocationHeadquarters
- HQ city
- Liverpool
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Anthony Walker Foundation business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others, Technology or R&D, Infrastructure
Revenue model
- Corporate Training and Consultancy: Paid consultancy and training services delivered to public and private sector organisations through 12-month partnership packages. Services include EDI strategy development, anti-racism training, and bespoke training module creation.
- Donations and Fundraising: Charitable donations received through JustGiving platform, text-to-donate service (AWF2, AWF5, AWF10 to 70085), and Amazon Smile programme. Also includes event fundraising such as the 20th Anniversary Gala.
- Government and Police Funding: Core Hate Crime Support Team funded by Merseyside Police and Crime Commissioner's office. Additional project funding from Ministry for Housing, Communities and Local Government (now Department for Levelling Up, Housing and Communities) through Race and Faith Grant scheme.
- Partnership Sponsorships: Corporate sponsorships through partnership packages including Gold sponsors (Liverpool FC, Everton FC, Taylor Wessing LLP) and Award sponsors (Weightmans) for events and ongoing programmes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Corporate Partnership Packages |
| Freemium | Pay-as-you-go | Individual Donations |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
Anthony Walker Foundation product offering
Product offeringCore offering
The Anthony Walker Foundation is a UK registered charity providing three core services: (1) Hate Crime Support Services delivering emotional support, practical assistance, advocacy, and signposting for victims and witnesses of race and religious hate crime; (2) Educational Services delivering anti-racism workshops, assemblies, and campaigns for young people from primary through sixth form across Merseyside; and (3) a Commercial and Consultancy Programme offering anti-racism training and EDI strategy development to public and private sector organisations through 12-month partnership packages.
Product overview
The Anthony Walker Foundation is a UK-based anti-racism and hate crime charity that offers a portfolio of interconnected services including a Hate Crime Support Service providing emotional and practical assistance to victims, Educational Services with workshops and assemblies for young people, and a Commercial and Consultancy Programme delivering anti-racism training and EDI consultancy to organisations. The foundation also runs campaigns including 'Speak Out! Stop Hate' (a digital hate crime reporting tool), 'See Me, Be Me' (in partnership with M&S Bank), and 'Love What Make Us Different' assemblies. Additional offerings include the Tackling Racism in Schools Award (TRSA) programme, the AWF Equity in Education Charter, and Mental Health Services for hate crime victims.
Differentiator
Problem solved
Functional benefit
Brands
- Speak Out! Stop Hate: A hate crime reporting campaign and digital reporting tool launched in February 2021 to encourage reporting of hate crimes.
- See Me, Be Me
- Love What Make Us Different
- Tackling Racism in Schools Award (TRSA)
- AWF Equity in Education Charter
Products and services
- Hate Crime Support Service Emotional support, practical assistance, advocacy, and signposting for victims and witnesses of race and religious hate crimes and incidents. Funded by the Merseyside Police and Crime Commissioner, available via phone, email, and face-to-face appointments.
- Educational Services Workshops and assemblies for young people from primary through sixth form and college, covering anti-racism, unconscious bias, allyship, hate crime awareness, and reporting. Includes programmes such as 'Love What Make Us Different', 'See Me, Be Me', and 'Speak Out! Stop Hate'.
- Commercial and Consultancy Programme Anti-racism training and EDI consultancy for public and private sector organisations, delivered in collaboration with Smooth HR. Includes modules on Racial Bias, Microaggressions, Intersectionality, Creating Safe Spaces, Allyship, and Black Representation and Leadership, available through 12-month partnership packages.
- Speak Out! Stop Hate Campaign and Digital Reporting Tool Hate crime awareness campaign and digital reporting tool enabling anonymous, independent online reporting of race and religious hate incidents. Developed in partnership with Agent Academy CIC and funded by the Ministry for Housing, Communities and Local Government.
- See Me, Be Me Campaign Campaign developed in partnership with M&S Bank focusing on positive role models from minoritised backgrounds, with educational modules and digital video campaigns featuring local role models to embed inclusion in young people.
- Love What Make Us Different Assemblies Primary school assemblies teaching pupils to love and celebrate diversity, understand anti-racism, and avoid prejudging others.
- Tackling Racism in Schools Award (TRSA) Structured school award programme training students as ambassadors to tackle racism, including workshops, training delivery, and an annual awards ceremony to recognise achievement in fostering inclusive learning environments.
- AWF Mental Health Services Free counselling sessions, therapeutic mind and well-being sessions, and community-based dance and fitness sessions offered in partnership with local charities and community groups for hate crime victims.
- Train the Trainer Model A training delivery model that raises knowledge and confidence when tackling hate crime, enabling professionals to become trainers themselves and extending the foundation's reach beyond direct delivery.
Quantifiable outcome
- Nearly 40,000 young people reached through educational and outreach programmes in 5 years
- +4 more outcomes
Companies that use Anthony Walker Foundation
Customer profileNamed customers15 records
Segments4 records
Ideal customer profiles4 records
Anthony Walker Foundation technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Anthony Walker Foundation partnerships and signals
Strategic signalPartnerships
22 partnerships are on record, tiered supporting, flagship and core.
- Emily Brunnen Memorial TournamentsupportingAnnual sports tournament choosing the foundation as charity beneficiary for 2025, held in honour of Emily Brunnen who valued community harmony and kindness.
- KSIflagshipYouTuber and content creator pledging to donate YouTube ad revenue from his boxing spar with IShowSpeed to the foundation, marking the start of his anti-racism journey under mentorship of Dr. Gee Walker.
- IShowSpeedflagshipYouTuber partnering for #Spar4Anthony boxing event, donating ad revenue to support foundation's work against racism and hate crime.
- Liverpool Everyman and PlayhousecoreTheatres formalising partnership with the foundation for anti-racism training and organisational development, supporting their commitment to diversity in workforce, programming, and community engagement.
- Merseyside PolicecoreLaw enforcement partner collaborating on hate crime support services and community safety initiatives. Merseyside Police provides funding for the Hate Crime Support Team and collaborates on digital marketing campaigns and community outreach.
- Liverpool John Moores UniversitysupportingHigher education institution partnering with the foundation for educational programmes and community outreach.
- LFC FoundationsupportingCharitable arm of Liverpool Football Club supporting foundation initiatives and community programmes.
- Liverpool City CouncilcoreLocal government authority collaborating on community safety, racial equality initiatives, and institutional support.
- Crown Prosecution Service (CPS)supportingGovernment department working with the foundation on hate crime prosecution and criminal justice proceedings.
- Agent MarketingsupportingDigital marketing agency providing marketing and communications support to the foundation.
- BrabnerssupportingLaw firm providing legal support and partnership services to the foundation.
- Agent Academy CICcoreSocial enterprise and creative agency that co-developed the 'Speak Out! Stop Hate' campaign, bringing young people into the design and delivery of hate crime awareness initiatives.
- msb solicitorssupportingSolicitors firm providing legal support as a partner to the foundation.
- Wirral CouncilsupportingLocal government authority in the Wirral area supporting foundation initiatives.
- Citizens Advice LiverpoolsupportingCommunity advice organisation collaborating on hate crime awareness and support services.
- Daisy Inclusive UKsupportingCharity supporting those who live with disabilities and providing help to those who have experienced disability hate crime.
- Everton Football ClubcoreProfessional football club partnering through Everton in the Community on community outreach, educational initiatives, and as Gold sponsor of the 20th Anniversary Gala.
- Liverpool Football ClubcoreProfessional football club as Gold sponsor of the 20th Anniversary Gala and partner in community initiatives.
- M&S BankcoreBanking partner that co-developed the 'See Me, Be Me' campaign launched October 2021 for Black History Month, focusing on embedding inclusion and diversity in young people.
- Open MediasupportingMedia company that partnered on the #SeeMeNow campaign showcasing achievements of influential Black leaders across various industries via digital billboards.
- Smooth HRcoreHR consultancy collaborating with the foundation to offer professional EDI strategy development and implementation services to organisations.
- National Museums Liverpool / International Slavery MuseumcoreLong-standing partnership with National Museums Liverpool to design the new Anthony Walker Education Centre within the redeveloped International Slavery Museum, involving TRSA student ambassadors in the design process.
Scale indicators10 records
Recent moves7 records
Expansion highlights5 records
Anthony Walker Foundation competitors and assessment
Company assessmentDirect peers
- Kick It Out: UK's leading anti-racism charity in football, tackling discrimination across sport through reporting, education, and campaigns; directly comparable to AWF on football-club partnerships, anti-racism education, and high-profile sport-driven advocacy.
- Hope Not Hate: Major UK anti-racism and far-right extremism NGO running education programmes, community campaigns, and high-profile fundraising events; comparable in mission, education delivery, and media-driven public engagement.
- Anne Frank Trust: UK education charity delivering anti-prejudice programmes in schools, using a powerful personal story to drive youth engagement; comparable to AWF's school-based anti-racism education and family-led mission narrative.
- Stop Hate UK: National UK charity providing 24/7 helpline and reporting services for victims of hate crime across multiple protected characteristics; the closest direct peer in terms of hate-crime victim support and digital reporting tools, though it operates nationally rather than regionally.
- Tell MAMA (Measuring Anti-Muslim Attacks): UK charity providing a confidential reporting service for anti-Muslim hate incidents and supporting victims, with a strong digital reporting platform; directly comparable to AWF's Speak Out! Stop Hate tool and victim support work.
- Show Racism the Red Card: UK anti-racism educational charity delivering workshops in schools and sports settings, with celebrity/athlete ambassadors; overlaps strongly with AWF's school-based educational delivery and Train the Trainer model.
- Daisy Inclusive UK: Merseyside-based charity supporting victims of disability hate crime and partner of AWF; comparable regional hate-crime victim support model, focused on a different protected characteristic.
Broad incumbents
- Victim Support: Large national UK charity supporting victims of all crime types, including hate crime, with government commissioning; comparable victim-support service model but much broader scope and national scale.
- Crimestoppers: UK-wide independent crime reporting charity with anonymous digital/phone channels; functionally comparable to AWF's anonymous online reporting tool but at much greater scale and with broader crime remit.
Regional players
- CITIZENS ADVICE Liverpool: Local Liverpool advice charity listed as a strategic partner of AWF; comparable in providing community-based support and signposting, but covers broader advice areas rather than anti-racism specifically.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Anthony Walker Foundation social profiles
Digital presenceAnthony Walker Foundation financial estimates
Financial estimateRevenue estimate
Valuation estimate
Anthony Walker Foundation leadership team
Management profileNumber of profiles
Profiles6 records
Anthony Walker Foundation funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Anthony Walker Foundation M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Anthony Walker Foundation
What does Anthony Walker Foundation do?
The Anthony Walker Foundation is a UK registered charity providing three core services: (1) Hate Crime Support Services delivering emotional support, practical assistance, advocacy, and signposting for victims and witnesses of race and religious hate crime; (2) Educational Services delivering anti-racism workshops, assemblies, and campaigns for young people from primary through sixth form across Merseyside; and (3) a Commercial and Consultancy Programme offering anti-racism training and EDI strategy development to public and private sector organisations through 12-month partnership packages.
Is Anthony Walker Foundation a public or private company?
Anthony Walker Foundation is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Anthony Walker Foundation founded?
Anthony Walker Foundation was founded in 2006. It employs 11 to 50 people.
Where is Anthony Walker Foundation based?
Anthony Walker Foundation is headquartered in Liverpool, United Kingdom, in the Europe region.
How does Anthony Walker Foundation make money?
Four revenue lines are on record. Corporate Training and Consultancy is the primary driver. The others are donations and Fundraising, government and Police Funding and partnership Sponsorships.
Who are Anthony Walker Foundation's main competitors?
Direct peers on record are Kick It Out, Hope Not Hate, Anne Frank Trust, Stop Hate UK, Tell MAMA (Measuring Anti-Muslim Attacks), Show Racism the Red Card and Daisy Inclusive UK. Broad incumbents are Victim Support and Crimestoppers. CITIZENS ADVICE Liverpool is listed as a regional player.
Does Anthony Walker Foundation have an API?
No public API is recorded for Anthony Walker Foundation.
What industry is Anthony Walker Foundation in?
Anthony Walker Foundation's product category is Anti-Racism and Hate Crime Support Services. Its primary akta.pro industry code is BPAGAFAB, Human Rights & Anti-Discrimination Organizations, with a secondary code of BPAGADAM, Youth Justice, At-Risk Youth & Violence Prevention Nonprofits. Its NAICS code is 813311 and its SIC code is 8300.