ANTIGIF

What ANTIGIF does

ANTIGIF is a Dutch branding and design bureau (branding & design bureau) headquartered at Veemarktkade 8 in 's-Hertogenbosch, North Brabant, Netherlands, founded in 2017 and operating as a private limited company. The firm is co-founder-led by brand designer Anne Roos Hosters with a small in-house creative team of approximately 6 employees, supplemented by a web development partner (Omelette Du Fromage) for digital delivery.

Its service portfolio is organized around three integrated modules: Merkstrategie (brand strategy — research, positioning, concepting, naming, customer journey), Merkidentiteit (brand identity — logo, color, typography, brand book), and Merkimplementatie (brand implementation — website, print, signage, publications, social media, advertising). These are commercialized under two primary service lines: (Re)Branding for full brand transformations and a 'Grafische Partner' (Graphical Partner) ongoing design retainer.

The business model is professional services on a project-quoted basis, with retainers for ongoing engagements and an annual billing cadence. Go-to-market is sales-led and direct: outreach via phone (073 203 20 73), email ([email protected]), free initial consultations by videocall or on-site, and quote requests handled after scoping. The firm sells primarily to Dutch and European mid-market and enterprise clients, with a public client list that includes Too Good To Go NL, Hela, Simson, Entek IT, Modubo, SNV, Orly Endevoets, and Grain. Marketing is light-touch, relying on a content/newsroom presence and email-based brochure distribution rather than paid channels; the firm holds a registered ANTIGIF® trademark but has no disclosed AI, platform, or product technology components.

Name

ANTIGIF

Legal name

ANTIGIF®

Website

https://antigif.nl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

ANTIGIF is a Dutch branding and design bureau in 's-Hertogenbosch that delivers brand strategy, identity, and implementation services — including full rebrands and ongoing 'Grafische Partner' retainers — primarily to mid-market and enterprise clients across the Netherlands and Europe.

Ownership category

akta.pro rank

Product category

Branding and Design Services

NAICS

Advertising Agencies (541810), Graphic Design Services (541430)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Visual Identity & Brand Design Systems (BPAFAEAC)

akta.pro secondary industries

Brand Guidelines, Governance & Brand Management (BPAFAEAF), Brand Consulting, Audits & Research (Brand Health, Equity, Competitive) (BPAFAEAJ), Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

Keywords

• Branding agency services
• Brand strategy consulting
• Visual identity design
• Corporate rebranding services
• Graphic design bureau

Headquarters

HQ city

's-Hertogenbosch

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Branding & Design Services: Professional services revenue model for branding and design projects, including brand strategy, brand identity, and brand implementation services. Projects appear to be quoted on a per-project basis based on scope and requirements.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

ANTIGIF is a branding and design bureau that develops brand strategy, brand identity, and brand implementation services for organizations. The firm offers (re)branding engagements and an ongoing graphical partnership program providing continued design support to clients.

Product overview

ANTIGIF is a branding and design bureau offering a unified portfolio of brand strategy, identity, and implementation services. The core offering consists of three integrated service modules: Merkstrategie (brand strategy consulting covering research, positioning, naming, and customer journey), Merkidentiteit (visual identity design including logo, colors, typography, and brand guidelines), and Merkimplementatie (brand deployment across websites, print, signage, social media, and advertising). Their primary service lines are (Re)Branding for companies seeking complete brand transformation and Grafische Partner for ongoing design partnership. Projects span rebranding initiatives for clients such as SIMSON, Entek IT, Modubo, and Hela.

Differentiator

Problem solved

Functional benefit

Named customers9 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Studio Dumbar: Rotterdam-based branding and visual identity studio with a comparable end-to-end offering spanning strategy, identity and implementation for Dutch and international clients. Highly comparable in craft, scale band and integrated service model.
• Total Design: Amsterdam-based branding and design agency with a long Dutch heritage delivering strategy, identity and brand systems. Overlaps ANTIGIF on methodology and mid-market/enterprise client mix within the Netherlands.
• Mucho: Independent branding and design studio combining strategy, identity and design across packaging, editorial and digital. Comparable boutique scale and integrated strategy-to-design offering to ANTIGIF.
• Woest: Dutch design and branding studio focused on visual identity, brand strategy and implementation for cultural, public and commercial clients. Closely comparable in service scope and Dutch SMB/mid-market positioning.
• KesselsKramer: Independent Amsterdam creative agency combining brand strategy, advertising and design. Comparable in independent positioning, B2B/consumer client mix and integrated brand-building approach.
• Anagrama: Independent branding studio with a portfolio covering strategy, naming, identity and packaging for a mix of consumer and B2B clients. Comparable in integrated methodology and boutique enterprise positioning.

Broad incumbents

• Brand Union: WPP-owned global branding agency spanning strategy, identity and activation. Operates in the same end-to-end brand-building space as ANTIGIF but with a much broader portfolio and geographic reach.
• Landor & Fitch: Global brand consulting and design firm covering strategy, identity and implementation across industries. Represents the scaled, multinational tier of branding services that ANTIGIF's offering mirrors at boutique level.
• Pentagram: Global design partnership operating across branding, identity and design with deep enterprise reach. A broader incumbent against which ANTIGIF competes for premium branding work, but at substantially larger scale.

Emerging players

• Manual (formerly Manual Creative): Boutique creative agency offering branding, design and digital experiences to mid-market clients. Overlaps ANTIGIF on integrated strategy-design execution at a similar scale tier, with growing enterprise credentials.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/antigif

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ANTIGIF