ANTI

What ANTI does

ANTI (legally "The Anti Agency") is a Los Angeles-based creative agency and thought leadership platform founded in 2017 that prototypes Earth-positive futures at the intersection of art, technology, and sustainability. The company operates as a strategic connector and narrative designer, working with a network of art institutions, museums, cultural organizations, and impact-focused non-profits to develop climate communications, regenerative design frameworks, and cultural infrastructure concepts. Its core offering is professional services including strategic communications, narrative design, event curation, and thought leadership content production, delivered through a community-led go-to-market model rather than traditional sales motions.

ANTI's underlying "technology" is its curated global network and proprietary intellectual frameworks rather than software or platform infrastructure. The company maintains strategic partnerships with high-prestige institutions including Serpentine Galleries, BMW Foundation, Light Art Space, Future Art Ecosystems, NRDC, Climate-KIC, Gallery Climate Coalition, Long Now Foundation, and Solar Impulse Foundation, spanning North America, Europe, and Asia Pacific. Its distribution channels consist of thought leadership content (news/blog), participation in global forums (Skoll World Forum, Clean Equity Monaco, Austrian World Summit, Hollywood Climate Summit), and direct engagement with cultural institutions. The firm has no disclosed proprietary technology products, no AI/ML capabilities, no patents, and no certifications.

The business model is professional services revenue from project-based engagements with cultural and sustainability-focused clients. With only 9 employees, a bootstrapped ownership structure (no venture or PE funding disclosed), and CEO Susanna at the helm, ANTI functions as a boutique consultancy whose pricing is not publicly disclosed and whose revenue mechanics appear to rely on episodic institutional projects and retainers. The company has no SaaS product, no app, no API, and no disclosed headcount growth signals, indicating a deliberate strategy of maintaining a small, high-trust team rather than scaling headcount-driven service delivery.

Name

ANTI

Legal name

The Anti Agency

Website

https://anti.is

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

ANTI is a Los Angeles-based creative agency founded in 2017 that provides strategic communications, narrative design, and thought leadership services to art institutions, museums, cultural organizations, and sustainability-focused non-profits, prototyping Earth-positive futures at the intersection of art, technology, and climate action.

Ownership category

akta.pro rank

Product category

Creative Agency Services

NAICS

Public Relations Agencies (541820), Graphic Design Services (541430)

SIC

Services-Advertising (7310)

akta.pro primary industry

Cause/Sustainability & Purpose-Driven Creative Agencies (MPAAAAAL)

akta.pro secondary industry

Community Arts, Culture & Creative Placemaking Enterprises (BPAGALAO)

Keywords

• Creative agency services
• Narrative design
• Strategic communications
• Sustainability consulting
• Cultural partnerships

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Creative Agency Services: ANTI functions as a creative agency providing strategic communications, narrative design, and thought leadership services to art institutions, cultural organizations, and sustainability-focused entities.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

ANTI is a creative agency that develops strategic communications, narrative design, and thought leadership content at the intersection of art, technology, and sustainability. It partners with art institutions, museums, cultural organizations, and sustainability-aligned brands to prototype Earth-positive futures and convene stakeholders around climate, culture, and emerging-technology themes. The agency's work spans editorial project management, storytelling, and cross-disciplinary partnerships.

Product overview

ANTI is a creative agency and cultural organization focused on prototyping an Earth-positive future through art, technology, and sustainability initiatives. The company operates as a strategic connector and thought leader, working with a network of art institutions, museums, community organizations, and non-profits to drive conversations and actions around climate care, regenerative design, and innovative futures. Rather than offering a traditional SaaS product, ANTI functions as an ideas-driven consultancy and content platform, facilitating dialogues through events, articles, and collaborative projects that explore the intersection of art, technology, and environmental consciousness.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategic Communications Services Strategic communications services for art institutions, museums, cultural organizations, and sustainability-focused brands that need help framing their narrative, shaping public discourse, and engaging cross-disciplinary audiences.
• Narrative Design Services Narrative design services that prototype Earth-positive futures and translate complex sustainability, art, and technology themes into compelling stories and editorial frameworks for institutional and brand clients.
• Thought Leadership Content Services Thought leadership content services that position cultural institutions and sustainability-focused organizations as authoritative voices on climate, culture, and emerging technology through editorial production and editorial project management.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core and minor.

• Serpentine GalleriescoreStrategic or Co-development PartnerLong-standing strategic partner; co-hosted Blockchain DAO Lab with BMW Foundation; collaborated on Future Art Ecosystems initiatives; Serpentine's Arts Technologies program supports advanced technology artistic interventions
• BMW FoundationcoreStrategic or Co-development PartnerCo-hosted Futures DAO Lab workshop bringing together cultural centers, leaders, and scientists to explore DAOs in art and cultural sector governance; collaborated on multiple Earth+ initiatives
• Light Art SpacecoreStrategic or Co-development PartnerBerlin-based art foundation bringing together art, technology and science; commissioned Robert Irwin's Light and Space exhibition; collaborated on Web3.0 and futures literacy programs with Climate-KIC
• Future Art EcosystemscoreStrategic or Co-development PartnerAnnual strategic briefing launched in 2020 providing concepts, references, language and arguments for 21st century cultural infrastructure; ANTI is a member of this initiative
• Climate-KICminorStrategic or Co-development PartnerCollaborated on Systematic Climate Action Collaborative modeling; partnered on Futures Day with Light Art Space and Futurium for Web3.0 and futures literacy programming
• MOTI FoundationminorStrategic or Co-development PartnerPartnered on European Pavilion session at PHILEA Forum in Barcelona exploring arts and culture shaping sustainable Earth+ future
• WAC Lab (Web3 for Arts & Culture)minorStrategic or Co-development PartnerParticipated in WAC-Lab sessions with creators, builders and innovators in Web3 universe discussing regeneration, inclusivity, and climate care through art
• Desert XminorStrategic or Co-development PartnerCollaborated on art exhibitions and projects; worked with Lauren Bon (Metabolic Studio) and TBA21 on artistic initiatives
• Gallery Climate Coalition (GCC)minorStrategic or Co-development PartnerSupported GCC Conference on Decarbonising the Art World; participated in panel discussions on art world's responsibility to address climate crisis
• NRDC (Natural Resources Defense Council)minorGTM or Marketing PartnerPartnered on NRDC's ReWrite The Future Initiative with CAA Foundation for Hollywood climate gatherings
• The Long NowminorStrategic or Co-development PartnerMember of Long Now Foundation network focused on long-term thinking and building civilizations
• Solar Impulse FoundationminorStrategic or Co-development PartnerConnected through sustainability network; collaborated on LVMH Earth+ initiatives selecting clean technology entrepreneurs
• Dark Matter LabsminorStrategic or Co-development PartnerPart of network exploring systemic transformation and alternative governance models
• Trevor PaglenminorStrategic or Co-development PartnerFeatured artist and collaborator; worked on Fedorov's Geographies of Time project; co-hosted panel discussions
• Stella McCartneyminorStrategic or Co-development PartnerFeatured keynote at BoF Professional Summit on fashion sustainability; collaborated on ANTIsustainability Gap initiative

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Futerra: Sustainability-focused communications and creative agency that helps brands and organizations communicate environmental and social purpose. Directly comparable to ANTI in mission and offering, but materially larger and more commercially established.
• Dark Matter Labs: Transdisciplinary lab creating prototypes for alternative governance and regenerative systems at the intersection of art, technology, and climate. ANTI explicitly lists Dark Matter Labs as a network partner, making it a directly comparable peer in mission and methods.
• Mother: Independent, culture-led creative agency with global offices known for purpose-driven and culturally resonant campaigns. Comparable on creative-led positioning and culture/art credibility, though operating at much larger scale across commercial and cultural clients.
• Pentagram: Independent design studio whose partners work directly with cultural, civic, and mission-driven clients on branding, identity, and communications. Comparable on studio-style, design-and-narrative-led engagements, especially for cultural and nonprofit buyers.
• Purpose: Communications and campaigns agency that builds movements for progressive causes, with explicit focus on climate, human rights, and sustainability. Closest direct peer in terms of purpose-driven creative work and target buyer segments (foundations, NGOs, mission-aligned brands).

Broad incumbents

• Wieden+Kennedy: Independent creative agency known for purpose-led and culture-defining work across Nike, social causes, and cultural institutions. Comparable on independent, culture-first positioning but at a vastly larger scale.
• R/GA: Global creative and technology agency working across brand, product, and experience design for major commercial and cultural clients. Comparable on creative-tech positioning but operates at significantly larger scale and across mainstream commercial categories.
• Anomaly: Independent creative agency with a non-traditional model spanning advertising, design, and content across consumer and cultural categories. Overlaps with ANTI on creative-strategy and brand-building work but serves a much broader commercial client base.

Others

• Climate-KIC: European climate innovation community and knowledge hub coordinating systemic climate action across regions and sectors. ANTI lists Climate-KIC as a partner, positioning it as an adjacent ecosystem player rather than direct competitor — both work in the climate-action narrative space.
• Solar Impulse Foundation: Foundation selecting and showcasing clean-technology entrepreneurs and supporting their deployment. ANTI cites Solar Impulse as a network partner, making it an adjacent ecosystem actor in the sustainability/clean-tech narrative space rather than a competing agency.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/theanti

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ANTI