MAONO

What MAONO does

MAONO is a Shenzhen-headquartered, privately held global audio hardware company founded operationally in 2017 (with firmographic data referencing 2011) and registered in the US as Maono, Inc. It designs, develops, and manufactures — in-house or through regional partners — a portfolio of dynamic and condenser microphones, audio interfaces and mixers under the Maonocaster sub-brand, monitoring headphones, and wireless lavalier systems targeted at content creators, podcasters, streamers, gamers, vloggers, and musicians. Its core technological differentiator is industry-first triple-mode microphone connectivity that combines 2.4GHz wireless, USB-C, and XLR in single devices (PD200W, PD500W), supported by a proprietary software stack including Maono Link, Maono Arena, Prostudio, and Prostudio2 for audio configuration and streaming workflows, plus 32-bit float internal recording and three-level AI-assisted noise cancellation on flagship SKUs.

MAONO distributes primarily through its own D2C storefront at maono.com and Amazon, complemented by a 100,000+ influencer and creator affiliate program (powered by Uppromote, tiered 5–10% commissions) and trade show presence at CES, NAB, NAMM, IFA, GITEX, and TwitchCon. Pricing spans $5.99 accessories to $649 bundles, with the core microphone range at $39.99–$349 covering entry-level to professional tiers, and an optional MaonoCare extended warranty program. The company claims 6M+ global users across 153+ countries and is positioned by Amazon and TikTok as the No.1 best-selling internet microphone brand. The company is founder-owned and bootstrapped, with no disclosed institutional investment; growth has been funded through product crowdfunding on Kickstarter (PD400X in 2021, PD500W in 2026) and operating revenue, with a wholly-owned India branch established in 2019 as its primary regional hub.

The company's revenue model is hardware-sales-dominant (one-time purchases of mics, interfaces, headphones, and accessories), augmented by affiliate-driven marketplace commissions and ancillary extended warranty revenue; AI capability is currently productized as on-device audio processing with planned transcription and translation features on the MaonoLink platform rather than a proprietary model stack.

Name

MAONO

Legal name

Maono, Inc.

Website

https://maono.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

MAONO is a Shenzhen-based, privately held audio hardware company that designs, manufactures, and sells USB, XLR, and hybrid wireless microphones, Maonocaster audio interfaces, and headphones for podcasters, streamers, gamers, and content creators worldwide. It distributes via its own D2C site, Amazon, and a 100,000+ creator affiliate network across 153+ countries.

Ownership category

akta.pro rank

Product category

Consumer Audio Electronics

NAICS

Audio and Video Equipment Manufacturing (33431)

SIC

Household Audio & Video Equipment (3651)

akta.pro primary industry

Microphones, Headsets & Audio Input Devices (HDACAFAH)

akta.pro secondary industries

Gaming Audio Devices (Headsets, Mics, DACs) (CRACAOAH), Studio / Pro Monitoring Headphones & Reference Speakers (CRACANAK), Headphones & Personal Audio Retail (Earbuds, ANC, DACs) (CRACAEAG), Audio Accessories (Ear Tips, Cables, Stands, Cases, Transmitters) (CRACANAM)

Keywords

• Professional audio microphones
• USB XLR microphones
• Audio interfaces mixers
• Podcast equipment
• Gaming streaming microphones

Headquarters

HQ city

Shenzhen

HQ country

China

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Technology or R&D, Operations, Personnel, Infrastructure

Revenue model

1. Hardware Sales (Microphones, Audio Interfaces, Headphones, Accessories): Primary revenue stream from selling physical audio hardware products including dynamic and condenser microphones (USB, XLR, hybrid wireless), audio interfaces and mixers (Maonocaster series), monitoring headphones, and accessories (boom arms, cables, receivers, pop filters). Products sold as one-time purchases at various price points from $10 to $649+. Sold through own e-commerce storefront, Amazon, and potentially other retail channels.
2. Affiliate Program Revenue Share: Maono operates an affiliate program where partners earn commissions (5-10% depending on product) on sales generated through their affiliate links. The program is structured as a performance-based marketing channel, with tiered commission rates rewarding higher-volume affiliates up to 10% commission and free product review units for top-tier partners.
3. MaonoCare Extended Warranty Program: Optional extended warranty program offering up to 24-month total warranty coverage plus 2 accidental damage coverage for purchasers of official genuine products from the maono.com store. This represents an ancillary revenue stream attached to hardware purchases.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

MAONO designs, manufactures, and sells professional audio hardware — primarily microphones (dynamic and condenser, with USB, XLR, wireless, and hybrid connectivity), audio interfaces and mixers under the Maonocaster brand, monitoring headphones, and wireless lavalier microphone systems — targeting podcasters, gamers, streamers, vloggers, and musicians. The company also offers companion software (Maono Link, Maono Arena, Prostudio) for audio customization, noise cancellation, and streaming workflows, with products sold across price points from budget to professional.

Product overview

MAONO is a global professional audio solutions company offering a comprehensive product portfolio for content creators, podcasters, gamers, and streamers. The core offering includes dynamic and condenser microphones with various connectivity options (USB, XLR, wireless), audio interfaces and mixers under the Maonocaster brand, studio monitoring headphones, and wireless lavalier microphone systems. Key product lines include the PD series hybrid microphones (PD500W, PD200W, PD100W) featuring industry-first wireless connectivity with traditional USB/XLR options, the Maonocaster E2 and G1 NEO audio mixers for professional audio control, the P1/P2 USB hybrid audio interfaces for multi-device recording, and the Wave T5 wireless lavalier microphone. The ecosystem is supported by proprietary software including Maono Link for microphone configuration, Maono Arena for streaming control, and Prostudio for audio interface tuning. Products are available across various price points from budget options under $50 to professional bundles exceeding $500, targeting creators from beginners to professionals across podcasting, gaming, streaming, and content creation applications.

Differentiator

Problem solved

Functional benefit

Brands

• Maonocaster: Audio interfaces and mixers for podcasting, streaming, and content creation
• PD Series
• DM Series
• Wave T5
• MaonoLink
• Maono Arena
• Prostudio

Products and services

• PD200W Hybrid Podcasting Microphone Wireless dynamic microphone with hybrid connectivity (wireless, USB, XLR) designed for podcasters and content creators, featuring dual-mic connectivity, dual-track stereo recording, and software customization.
• PD500W Hybrid Microphone AI-powered hybrid microphone targeting podcasters, livestreamers, and video producers with triple-mode connectivity, 32-bit float internal recording, and onboard AI audio processing.
• PD100W Wireless & USB Microphone Budget wireless and USB dynamic microphone for game streaming with 2.4GHz and USB connectivity and dual-device recording capability, targeting gamers and solo content creators.

Quantifiable outcome

• 6 Million+ global users across 153+ countries
• +7 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability7 records

Feature8 records

Partnerships

Nine partnerships are on record, tiered minor, core and flagship.

• AwinminorGTM or Marketing PartnerAwin is an affiliate marketing platform partner for Maono's global affiliate program. Maono uses Awin as one of its affiliate network platforms for recruiting and managing affiliate partners.
• UppromotecoreGTM or Marketing PartnerUppromote (uppromote.com) is the primary affiliate platform powering Maono's affiliate program. It handles affiliate registration, tracking, commission management, and reporting for Maono's 100,000+ influencer and creator affiliates.
• TwitchConflagshipStrategic or Co-development PartnerMaono unveiled the PD200W Hybrid Podcasting Microphone at TwitchCon 2025, hosting live demos and creator showcases during the event. The pre-sale started October 15, 2025 with official launch on October 27, 2025. TwitchCon serves as a key launch platform for creator-focused products.
• CES (Consumer Technology Association)flagshipStrategic or Co-development PartnerMaono participates in CES annually, showcasing flagship audio products. Won CES Innovation Award (DM30, AME3, AM100) at CES events. DM30 USB microphone won CES 2023 Innovation Award in the Live and Computer Peripherals and Accessories categories. Maono Arena software featured at CES 2023.
• NAB Show (National Association of Broadcasters)flagshipStrategic or Co-development PartnerMaono exhibits at the NAB Show in the USA (April 2024) focused on broadcast and media production audiences. Part of Maono's exhibition strategy at major industry trade shows for B2B and creator channel engagement.
• NAMM Show (National Association of Music Merchants)flagshipStrategic or Co-development PartnerMaono exhibits at the NAMM Show in the USA (multiple years including 2017-2024), showcasing professional audio equipment for musicians and recording professionals. PD200X and Maonocaster AME3 won awards at NAMM-related events.
• IFA BerlinflagshipStrategic or Co-development PartnerMaono exhibited at IFA in Germany (September 2023), displaying audio products for the European market and European creator community.
• GITEX GlobalflagshipStrategic or Co-development PartnerMaono exhibited at GITEX in Dubai (October 2023), reaching Middle East and global tech audiences with audio solutions.
• KickstarterflagshipStrategic or Co-development PartnerMaono uses Kickstarter global crowdfunding platform for flagship product launches including PD400X and PD500W. Crowdfunding serves as both pre-launch demand generation and early-backer acquisition channel. PD500W launched on Kickstarter in 2026.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Sennheiser: German premium pro-audio brand with USB/XLR microphones for creators and broadcasters. Sennheiser competes at the higher end of Maono's price range (e.g., Profile, MKE series) and brings significant brand equity in the European market where Maono is expanding.
• HyperX: HP-owned gaming peripherals brand with a strong microphone lineup (QuadCast, SoloCast) targeting streamers and gamers. Overlaps with Maono's DM/PD gaming microphone lines and Twitch/gaming creator segments, but operates at scale within HP's broader peripherals portfolio.
• Shure: Established US pro-audio giant with the SM7B, MV7, and other creator/podcast microphones. Shure competes with Maono in the podcasting microphone segment but operates across a much broader pro-audio portfolio and commands premium pricing.
• Blue Microphones (Logitech): Acquired by Logitech, Blue makes the iconic Yeti USB microphone line targeting podcasters and creators. Direct competitor in the USB condenser microphone category that Maono occupies, with significantly stronger distribution and brand recognition through Logitech's global channels.
• Elgato (Corsair): Corsair-owned streaming/creator brand with microphones (Wave:1, Wave:3), audio interfaces, and Stream Deck ecosystem. Competes with Maono in the creator/streaming microphone category and complements with a broader content-creation software/hardware ecosystem.
• Audio-Technica: Japanese pro-audio brand with USB and XLR microphones popular for podcasting and music recording (AT2020, ATR2100x). Overlaps with Maono's PM-series music/vocal microphones and podcast-bundled offerings, with stronger pro-audio heritage.

Direct peers

• Samson Technologies: US-based audio brand with USB/XLR microphones and Q2U podcasting bundle. Competes with Maono in the podcasting microphone category at similar entry-to-mid price points with comparable creator-target customers.
• FIFINE: China-based direct competitor offering affordable USB and XLR microphones for podcasters, streamers, and gamers (e.g., K669, AM8, T669). Closely comparable to Maono in target customer (budget creators), price tier, and Amazon marketplace positioning.
• RØDE Microphones: Australian pro-audio brand specializing in microphones for podcasters, streamers, and content creators (e.g., NT-USB, Wireless GO, PodMic). RØDE is a direct competitor to Maono in the USB/wireless creator microphone category with overlapping target customers and similar price-to-mid-tier positioning.
• TONOR: China-based competitor offering budget USB microphones and podcasting bundles targeting entry-level creators on Amazon. Highly comparable to Maono in price positioning ($30–$150 range), target customer, and Amazon-led distribution.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/maonodc
• YouTubeyoutube.com/maonoglobal
• Facebookfacebook.com/347132125375460
• Instagraminstagram.com/maonoglobal
• TikToktiktok.com/@maonomicrophone
• LinkedInlinkedin.com/company/maono-technology

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MAONO