UpPromote
UpPromote is a Shopify-native affiliate and influencer marketing platform that helps e-commerce merchants launch, track, and automate partner programs via a freemium, self-serve app.
- Company typePrivate
- Founded2019
- HeadquartersHanoi, Vietnam
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What UpPromote does
UpPromote is a Shopify-native affiliate, influencer, and referral marketing software platform that enables e-commerce merchants to launch, manage, track, and pay partners through a single self-serve application. Founded in 2019 and operating under the Vietnam-based legal entity UPPROMOTE TECHNOLOGY JOINT STOCK COMPANY (a product of parent company Secomapp), the platform is built directly on Shopify APIs and holds the 'Built for Shopify' badge, with the Shopify App Store serving as its primary distribution channel. The core product combines program setup, real-time tracking and analytics, multi-tier and MLM commission structures, affiliate recruitment via a marketplace of 20,000+ affiliates and a Creator Discovery tool spanning Instagram, TikTok, and YouTube, fraud detection, and automated payouts through PayPal, Wise, and store credit.
UpPromote firmographics
Firmographics- Name
- UpPromote
- Legal name
- UPPROMOTE TECHNOLOGY JOINT STOCK COMPANY
- Website
- https://uppromote.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- UpPromote is a Shopify-native affiliate and influencer marketing platform that helps e-commerce merchants launch, track, and automate partner programs via a freemium, self-serve app.
- Ownership category
- akta.pro rank
UpPromote industry classification
Industry- Product category
- Affiliate Marketing Software
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Affiliate & Performance Creator Programs (BPAFAHAG)
Keywords
Where UpPromote is headquartered
LocationHeadquarters
- HQ city
- Hanoi
- HQ country
- Vietnam
- HQ region
- Asia
Offices1 record
Markets served
UpPromote business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription Plans: Monthly subscription plans (Free, Growth, Professional, Enterprise) with tiered features. Free plan available with basic features; paid plans unlock advanced functionality like auto-tier commissions, custom domains, and multi-store management.
- Performance Fees on Referral Sales: Additional fee charged as a percentage of successful referral sales: 2% for Growth, 1.5% for Professional, and 1% for Enterprise plans. This creates a usage-based revenue stream aligned with customer success.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free - Basic affiliate program for first campaign |
| Hybrid | Monthly | Growth - Expand your affiliate network |
| Hybrid | Monthly | Professional - Manage affiliates like a pro |
| Hybrid | Monthly | Enterprise - Scale fast without limits |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels9 records
UpPromote product offering
Product offeringCore offering
UpPromote is a Shopify-native affiliate marketing software platform that helps e-commerce merchants launch, manage, track, and pay affiliates, influencers, and customer referrers. The platform provides program setup, real-time conversion tracking, automated commission calculations, multi-level marketing support, and integrated payouts via PayPal, Wise, and Store Credit, with an AI-powered setup assistant and fraud detection built in.
Product overview
UpPromote is a Shopify-native affiliate marketing platform designed for e-commerce businesses to launch, manage, and scale partnership programs. The core product, UpPromote, operates as a unified platform with four pricing tiers (Free, Growth, Professional, Enterprise) offering progressively advanced features including program setup, affiliate recruitment via marketplace and Creator Discovery tools, multi-tier commission structures, automated payouts through PayPal and Wise, and analytics dashboards. The platform integrates natively with Shopify while supporting third-party stores via tracking code, and offers API/webhook access for custom integrations (Professional+). UpPromote Marketplace serves as a two-sided ecosystem connecting merchants with affiliates, while the enterprise tier provides enhanced infrastructure for high-volume operations with 99.9% uptime and compliance features.
Differentiator
Problem solved
Functional benefit
Brands
- UpPromote Marketplace: An affiliate marketplace within UpPromote that connects merchants with potential affiliates, allowing merchants to list their programs and affiliates to discover partnership opportunities across industries.
- UpPromote for Enterprise
Products and services
- UpPromote Affiliate Marketing Platform Shopify-native affiliate marketing software that enables e-commerce merchants to launch, manage, track, and pay affiliates, influencers, and customer referrers. Includes program setup, real-time conversion tracking, automated commission calculations, multi-level marketing support, AI-powered setup recommendations, fraud detection, and automated payouts via PayPal, Wise, and Store Credit.
- UpPromote Marketplace Two-sided affiliate marketplace within UpPromote that connects merchants with potential affiliates. Merchants can list their affiliate programs to get discovered, and affiliates can browse and join programs across industries, with affiliate ranking and commission tracking.
Quantifiable outcome
- 87% increase in referral orders (Holbrook Pickleball case)
- +4 more outcomes
Companies that use UpPromote
Customer profileNamed customers12 records
Segments7 records
Ideal customer profiles2 records
UpPromote technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration21 records
AI capability2 records
Feature6 records
UpPromote partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and strategic.
- ShopifycoreShopify is the platform on which UpPromote is built and distributed. UpPromote holds the 'Built for Shopify' badge and is natively integrated with Shopify stores through Shopify APIs. This is the primary distribution channel and platform dependency.
- PayPalcorePayPal integration enables automatic affiliate payouts. Merchants can connect PayPal Business accounts to pay affiliates directly through UpPromote with scheduled or on-demand payments.
- Wise (formerly TransferWise)coreWise integration allows affiliate payouts to bank accounts in 40 currencies across 70+ countries, enabling global affiliate payments.
- KlaviyocoreEmail marketing integration allowing merchants to sync their affiliate list for targeted email campaigns. Available from Professional plan.
- MailchimpcoreEmail service integration for syncing affiliate lists to Mailchimp for email marketing purposes. Available from Professional plan.
- RechargecoreSubscription app integration allowing affiliates to earn commissions on recurring subscription orders, not just first orders.
- Digital OceancoreInfrastructure provider for data storage. UpPromote's data is stored through Digital Ocean's databases on secure servers behind a firewall.
- CJ DropshippingstrategicDropshipping partner highlighted as an example of successful partnership. CJ Dropshipping acts as a partnership manager reference for UpPromote's partner program, describing it as a 'perfect matchmaker' and 'best sales booster combo for Shopify sellers'.
Scale indicators10 records
Recent moves6 records
Expansion highlights7 records
UpPromote competitors and assessment
Company assessmentBroad incumbents
- Impact.com: Impact.com is a large enterprise partnership management platform covering affiliates, influencers, and B2B partnerships; it competes with UpPromote at the upper end of the merchant market and is named by UpPromote as a higher-priced incumbent alternative.
- Awin: Awin is a global affiliate network with enterprise tools for cross-channel partner management; it competes with UpPromote in migration pitches and targets larger, multi-region merchants that may outgrow Shopify-native tooling.
- ShareASale: ShareASale is a long-standing affiliate network now owned by Awin, serving SMB and mid-market e-commerce merchants — a broad incumbent alternative to UpPromote when merchants outgrow native Shopify affiliate apps.
- CJ Affiliate: CJ Affiliate (Commission Junction) is one of the largest global affiliate networks, covering cross-channel partnerships for enterprise brands; it competes broadly with UpPromote for merchants seeking external partner reach beyond the Shopify ecosystem.
Direct peers
- Social Snowball: Social Snowball is a Shopify affiliate and referral marketing app that automates attribution, coupon codes, and creator payouts — competing for the same Shopify SMB and DTC merchants on similar value propositions.
- Refersion: Refersion is an affiliate and influencer marketing platform for Shopify and other e-commerce platforms, offering tracking, payouts, and creator discovery — a direct head-to-head competitor in SMB and mid-market affiliate software.
- Post Affiliate Pro: Post Affiliate Pro is an affiliate tracking and management software with Shopify and e-commerce integrations, offering tracking, commissions, and reporting — a comparable direct peer in affiliate SaaS tooling.
- Tapfiliate: Tapfiliate is an affiliate tracking and management software for e-commerce businesses across multiple platforms (Shopify, WooCommerce, etc.) — directly comparable on tracking, commissions, and payout automation features.
- GoAffPro: GoAffPro is a Shopify-native affiliate marketing app with overlapping features (tracking, automated payouts, commission tiers) and a similar SMB-focused, freemium go-to-market — directly comparable on price, target customer, and platform dependency.
Emerging players
- PartnerStack: PartnerStack is a partner ecosystem platform for B2B SaaS, with growing e-commerce functionality; it overlaps with UpPromote in affiliate/referral tracking and creator payouts, primarily in software rather than physical goods.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
UpPromote social profiles
Digital presenceUpPromote financial estimates
Financial estimateRevenue estimate
Valuation estimate
UpPromote leadership team
Management profileNumber of profiles
Profiles2 records
UpPromote funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
UpPromote M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about UpPromote
What does UpPromote do?
UpPromote is a Shopify-native affiliate marketing software platform that helps e-commerce merchants launch, manage, track, and pay affiliates, influencers, and customer referrers. The platform provides program setup, real-time conversion tracking, automated commission calculations, multi-level marketing support, and integrated payouts via PayPal, Wise, and Store Credit, with an AI-powered setup assistant and fraud detection built in.
Is UpPromote a public or private company?
UpPromote is a private company. It is classified as corporate owned and is currently operating.
When was UpPromote founded?
UpPromote was founded in 2019. It employs 11 to 50 people.
Where is UpPromote based?
UpPromote is headquartered in Hanoi, Vietnam, in the Asia region.
How does UpPromote make money?
Two revenue lines are on record. Subscription Plans are the primary driver. The others are performance Fees on Referral Sales.
Who are UpPromote's main competitors?
Broad incumbents on record are Impact.com, Awin, ShareASale and CJ Affiliate. Direct peers are Social Snowball, Refersion, Post Affiliate Pro, Tapfiliate and GoAffPro. PartnerStack is listed as an emerging player.
Does UpPromote have an API?
Yes. UpPromote offers an API and Webhook integration for custom integrations. The API allows real-time referral, affiliate, and payment events with signed payloads. Developers can create API keys and subscribe to webhooks. The platform enables limitless customization around how businesses work using API and webhook. Available from Professional plan or above. Developer documentation is at aff-api.uppromote.com/docs/index.html.
What industry is UpPromote in?
UpPromote's product category is Affiliate Marketing Software. Its primary akta.pro industry code is BPAFAHAG, Affiliate & Performance Creator Programs. Its SIC code is 7372.