U-Play Technology
U-Play Technology is a Chinese manufacturer of pet hygiene pads, family personal care wipes, and adult incontinence products, operating proprietary brands (Honeycare, Unifree, COCOYO, Famibetter) and OEM/ODM contracts from six production bases in China, the US, and Thailand for sale across 40+ countries.
- Company typePublic
- Founded2006
- HeadquartersWuhu, China
- Headcount51–100
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What U-Play Technology does
U-Play Technology (Wuhu U-Pai Healthcare Products Technology Co., Ltd.) is a China-headquartered manufacturer of hygiene and personal care products founded in 2006 and listed on the New Third Board (stock code 874721) following a 2025 re-listing. The company operates across four product categories — pet cleaning (Honeycare, COCOYO), family personal care (Unifree), adult incontinence (Famibetter), and medical/specialty products (unipride) — and sells under a mix of self-owned brands and OEM/ODM contracts. The business has evolved from a pure contract manufacturer serving world hygiene product leaders into a multi-brand platform, with pet products now representing roughly three-quarters of revenue and the Honeycare brand ranked #1 in Chinese pet urine pads per third-party market research.
The company runs six global production bases spanning Wuhu (headquarters, Anhui Pilot Free Trade Zone), Virginia (US), and Chachoengsao (Thailand), with 170,000 sqm of built area, 100+ automated production lines, German Trützschler spunlace equipment, and 7.2 million units per day of rated capacity. Core technology centers on proprietary All-Absorb® and 3D cone perforated membrane (3D锥型打孔膜) utility model patents for rapid urine absorption, liquid lock-in, and odor control, supported by 242 patents including 43 invention patents. Distribution combines five self-operated Tmall/JD/Douyin flagship stores per major brand, 6,000+ offline Chinese pet stores, Meituan instant retail, and Amazon/Lazada plus direct B2B export to 40+ countries.
Go-to-market is a hybrid OEM/ODM plus OBM model. Revenue streams include hardware sales of pet pads, diapers, personal wipes, adult incontinence products, and medical supplies, supplemented by private label/royalty-style contract manufacturing for global retailers and brand owners. 2024 revenue of 1.02 billion CNY (~1,000 employees globally) places U-Play among the mid-scale Chinese hygiene manufacturers, with the corporate vision of becoming a top-3 Chinese daily consumer goods company with global influence. Digital transformation since 2020 (WMS/MES/OMS, >80% intelligent equipment) is the most material operational initiative, though no proprietary AI/ML capability is disclosed.
U-Play Technology firmographics
Firmographics- Name
- U-Play Technology
- Legal name
- 芜湖悠派护理用品科技股份有限公司
- Website
- https://u-play-corp.com
- Company type
- Public
- Founded year
- 2006
- Operating status
- Ipo
- Headcount range
- 51–100 employees
- Short description
- U-Play Technology is a Chinese manufacturer of pet hygiene pads, family personal care wipes, and adult incontinence products, operating proprietary brands (Honeycare, Unifree, COCOYO, Famibetter) and OEM/ODM contracts from six production bases in China, the US, and Thailand for sale across 40+ countries.
- Ownership category
- akta.pro rank
U-Play Technology industry classification
Industry- Product category
- Hygiene Products Manufacturing
- NAICS
- Soap and Cleaning Compound Manufacturing (32561)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Home Care Tools & Consumables (Sponges, Wipes, Brushes, Gloves, Mop Refills) (CRADAKAM)
- akta.pro secondary industries
- Facial Tissue & Pocket Tissues (CRADALAB), Pet Toys, Training & Enrichment Products Distribution (CRAOAKAE)
Keywords
Where U-Play Technology is headquartered
LocationHeadquarters
- HQ city
- Wuhu
- HQ country
- China
- HQ region
- Asia
Offices3 records
Markets served
U-Play Technology business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Pet Cleaning Products: Pet urine pads, pet diapers, training pads, male wraps, cat litter, cleaning wipes - primary revenue driver representing 73.96% of total revenue in 2024
- Family Personal Care (Unifree): Facial cleansing towels, bath wipes, rinse-free shampoo caps, underpad products for household use
- Adult Incontinence Care (Famibetter): Adult diapers, pull-on pants, care pads for elderly and incontinence care
- Medical Health Products (OEM/ODM): Contract manufacturing for global hygiene industry leaders including masks, medical supplies; was provincial largest mask manufacturer
- Private Label Manufacturing: OEM/ODM manufacturing for leading retailers, manufacturers and distributors globally including US, Japan, Germany, China
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Consumer retail products |
Go-to-market motion2 records
Distribution channels8 records
Marketing channels7 records
U-Play Technology product offering
Product offeringCore offering
U-Play Technology manufactures and sells hygiene products including pet training pads, pet diapers, facial cleansing towels, wet wipes, adult diapers, care pads, and medical supplies. The company operates its own brand portfolio (HoneyCare, COCOYO, Unifree, Famibetter, Unipride) for direct-to-consumer sales through major Chinese and global e-commerce platforms, and provides OEM/ODM/private-label contract manufacturing for global hygiene industry leaders across 40+ countries.
Product overview
U-Play Technology operates as a comprehensive hygiene products manufacturer offering a multi-brand portfolio across four core categories: pet cleaning (HoneyCare, COCOYO), family personal care (Unifree), adult incontinence care (Famibetter), and specialty personal care (unipride). The company has evolved from OEM/ODM manufacturing to operating an ecosystem of proprietary brands, with products including pet training pads, adult diapers, facial tissues, wet wipes, and care pads. The flagship HoneyCare magic funnel pet pads leverage proprietary 3D cone-hole membrane technology and hold market-leading positions in China's pet hygiene segment. The portfolio spans both domestic Chinese brands and international markets under the U-Play corporate umbrella.
Differentiator
Problem solved
Functional benefit
Brands
- Unifree: 家庭个护品牌，提供一次性洗脸巾、湿巾、纸巾等亲肤柔品
- HoneyCare
- COCOYO
- 福派
- Unipride
Products and services
- HoneyCare (honeycare好命家)
- COCOYO (扬爪COCOYO)
- Unifree (悠派柔品)
- Famibetter (福派)
- Unipride (悠派)
- Magic Funnel Pet Training Pads (魔法漏斗宠物尿垫)
- OEM/ODM Private Label Manufacturing Services
Quantifiable outcome
- Honeycare Magic Funnel pet urine pads ranked #1 nationwide in sales
- +4 more outcomes
Companies that use U-Play Technology
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles5 records
U-Play Technology technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
U-Play Technology partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and major.
- 中国礼仪休闲用品工业协会 (China Ceremony Leisure Products Industry Association)coreAssociation provided guidance for the 'Love Pets Travel the World' railway pet travel initiative, contributing to industry standards and pet-friendly travel development
- 宠物产业新创投研习院 (Pet Industry Innovation Research Institute)coreCo-organized the first railway pet travel special line in China; represents innovative pet industry ecosystem development
- 中旅旅行 (China Travel Service)majorCo-organized and operated the railway pet travel special line as travel service provider
- 中铁快运股份有限公司 (China Railway Express Co., Ltd.)coreProvided railway logistics support for China's first railway pet travel special line
- 消费日报 (Consumer Daily)majorStrategic media partner for the pet travel initiative coverage and promotion
- 京东宠物 (JD.com Pet)majorStrategic partner providing e-commerce platform support and co-marketing for pet travel initiative
- 尚普咨询集团 (Shangpu Consulting Group)coreIssued market position statement for Honeycare: ranked #1 Magic Funnel pet urine pads nationwide and #1 pet urine pad brand in China
- 王春雨 (Wang Chunyu)coreAsian female sprinter signed as first brand spokesperson for Unifree in March 2022; represents brand values of focus and excellence to Gen Z consumers
- 安徽工程大学 (Anhui Polytechnic University)majorEstablished 'U-Play Class' talent development program and university-enterprise cooperation for talent reserve
- World Health Product Industry Leaders (Kimberly-Clark, etc.)coreContract manufacturing partner for leading global hygiene brands including private label production for global retailers, manufacturers and distributors
Scale indicators18 records
Recent moves9 records
Expansion highlights6 records
U-Play Technology competitors and assessment
Company assessmentDirect peers
- Hengan International: China's largest tissue and personal hygiene manufacturer with brands like Tempo and Vinda-adjacent products. Directly comparable to U-Play's Unifree facial tissue/wipes business and overall CPG hygiene manufacturing model.
- Unicharm Corporation: Japanese global leader in personal care and pet hygiene products, including pet training pads and pet wipes. Directly comparable to U-Play as a multi-brand hygiene manufacturer with both B2B and B2C channels across Asia.
- Vinda International: Leading Chinese tissue and personal care products manufacturer with strong e-commerce presence. Directly comparable product mix (facial tissue, wipes, hygiene) and similar multi-brand, multi-channel distribution strategy in China.
Broad incumbents
- Clorox Company: Broad consumer hygiene and cleaning products company. Comparable as a broader portfolio incumbent whose cleaning wipes overlap with U-Play's pet and family wipe products.
- Kimberly-Clark Corporation: Global hygiene products giant (Kleenex, Huggies, Kotex) that U-Play already contract-manufactures for under OEM/ODM arrangements. Comparable as a broad incumbent in the same hygiene categories U-Play targets with own brands.
- Procter & Gamble: Global consumer goods incumbent with major personal care and hygiene franchises. Comparable as a broad incumbent whose OEM partners U-Play competes with in selected categories and geographies.
Regional players
- Chewy: Leading U.S. online pet retailer selling pet hygiene products including training pads. Comparable as a downstream channel partner in the U.S. market where U-Play's Honeycare products are listed as Best Sellers.
- Petco Health and Wellness: Major U.S. pet retail and services company. Comparable as a downstream channel/brand in pet hygiene where U-Play's pet pads are sold; primarily relevant for U.S. market overlap rather than direct product competition.
Emerging players
- Haoyue Healthcare (豪悦护理): Chinese personal hygiene and absorbent products manufacturer with similar OEM-to-OBM trajectory. Highly comparable as a domestic Chinese emerging player in the same hygiene categories and similar scale tier.
- Reliable Care (可靠护理): Chinese adult incontinence care products specialist. Comparable as an emerging player in the adult incontinence vertical where U-Play's Famibetter brand competes for the same demographic-driven demand.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
U-Play Technology social profiles
Digital presenceU-Play Technology financial estimates
Financial estimateRevenue estimate
Valuation estimate
U-Play Technology leadership team
Management profileNumber of profiles
Profiles5 records
U-Play Technology funding detail
Funding detailFunding overview
Funding rounds4 records
Investors10 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
U-Play Technology M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about U-Play Technology
What does U-Play Technology do?
U-Play Technology manufactures and sells hygiene products including pet training pads, pet diapers, facial cleansing towels, wet wipes, adult diapers, care pads, and medical supplies. The company operates its own brand portfolio (HoneyCare, COCOYO, Unifree, Famibetter, Unipride) for direct-to-consumer sales through major Chinese and global e-commerce platforms, and provides OEM/ODM/private-label contract manufacturing for global hygiene industry leaders across 40+ countries.
Is U-Play Technology a public or private company?
U-Play Technology is a public company. It is classified as public and is currently ipo.
When was U-Play Technology founded?
U-Play Technology was founded in 2006. It employs 51 to 100 people.
Where is U-Play Technology based?
U-Play Technology is headquartered in Wuhu, China, in the Asia region.
How does U-Play Technology make money?
Five revenue lines are on record. Pet Cleaning Products are the primary driver. The others are family Personal Care (Unifree), adult Incontinence Care (Famibetter), medical Health Products (OEM/ODM) and private Label Manufacturing.
Who are U-Play Technology's main competitors?
Direct peers on record are Hengan International, Unicharm Corporation and Vinda International. Broad incumbents are Clorox Company, Kimberly-Clark Corporation and Procter & Gamble. Regional players are Chewy and Petco Health and Wellness. Emerging players are Haoyue Healthcare (豪悦护理) and Reliable Care (可靠护理).
Does U-Play Technology have an API?
No public API is recorded for U-Play Technology.
What industry is U-Play Technology in?
U-Play Technology's product category is Hygiene Products Manufacturing. Its primary akta.pro industry code is CRADAKAM, Home Care Tools & Consumables (Sponges, Wipes, Brushes, Gloves, Mop Refills), with a secondary code of CRADALAB, Facial Tissue & Pocket Tissues. Its NAICS code is 32561 and its SIC code is 2844.