Fall Creek Farm & Nursery, Inc.

What Fall Creek Farm & Nursery, Inc. does

Fall Creek Farm & Nursery, Inc. is a family-owned, Oregon-headquartered (founded 1978) global blueberry genetics and nursery stock company. Its core business is the development, propagation, and sale of proprietary blueberry plant varieties and licensed genetics to commercial fruit growers, ornamental/commercial nursery operators, and home gardeners. The company operates one of the world's largest private blueberry breeding programs, staffed by PhD breeders and applied research teams across three R&D facilities (Lowell/Oregon, Tala/Mexico, and Eugene/Henry Farm), and produces 100+ unique varieties covering no-chill, low-chill, mid-chill, and high-chill climate zones. The technology stack is biology-first: conventional breeding pipelines, propagation infrastructure (Boost18 18-cell substrate trays, 1-liter and 2-liter commercial pots), and proprietary variety platforms (Fall Creek Collection for tech transfer and licensing, SEKOYA for year-round premium supply), with SEKOYA genetics documented to command a 34% price premium in major export markets.

The company's go-to-market is enterprise field sales: regional sales representatives and grower support specialists engage commercial blueberry growers directly in the US, Canada, Mexico, Peru, Chile, Argentina, Uruguay, EMEA, South Africa, South Korea, and China, with no public e-commerce channel. Revenue is generated primarily through one-time commercial plant sales (minimum orders typically 500-1,700 plants per region, with $2,000 minimums for nursery industry buyers) and recurring variety licensing/royalty income. Global scale is anchored by 10 wholly-owned business units, 40M+ plants produced annually, and a 1,100+ team serving growers in 65+ countries. In June 2026, the company executed its first material acquisition, purchasing Italy-based Berryplant and Berrytech to add raspberry and blackberry genetics (10 Plant Breeders' Rights titles) to the platform; the unit continues operations as Fall Creek Italia. Leadership transitioned in October 2025 with the appointment of Marc de Beer, Ph.D. as CEO, while the Brazelton family retains shareholder control and Amelie Aust serves as Board Director and Shareholder Forum Chairman.

Name

Fall Creek Farm & Nursery, Inc.

Legal name

Fall Creek Farm & Nursery, Inc.

Website

https://fallcreeknursery.com

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Fall Creek Farm & Nursery is a family-owned global blueberry genetics and nursery company that breeds, propagates, and licenses 100+ proprietary blueberry varieties to commercial fruit growers, nursery operators, and home gardeners across 65+ countries via 10 wholly-owned production units.

Ownership category

akta.pro rank

Product category

Blueberry Nursery Stock and Plant Genetics

NAICS

Berry (except Strawberry) Farming (111334), Nursery and Tree Production (111421)

SIC

Agricultural Production-Crops (100)

akta.pro primary industry

Berry Farming (Strawberries, Blueberries, Raspberries, Blackberries, Cranberries) (AFAGACAD)

akta.pro secondary industries

Propagation & Seedling/Plug Production (Vegetable Transplants, Tissue-Culture Liners) (AFAGAHAG), Tree Nursery Stock Production (Seedlings, Saplings, Clonal Material) (AFAMACAA)

Keywords

• Blueberry nursery stock
• Blueberry plant breeding
• Berry genetics licensing
• Commercial nursery plants
• Fruit crop propagation

Headquarters

HQ city

Lowell

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Blueberry Plant Sales: Sale of blueberry nursery plants and genetics to commercial fruit growers worldwide. Order minimums vary by region from 500 to 1700 plants for most field-ready product types. Also sells to nursery industry with $2,000 minimum order.
2. Variety Licensing: Licensing of proprietary blueberry varieties to commercial growers. Part of Fall Creek Collection platform offering exclusive access to genetics and proprietary data.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Fall Creek Farm & Nursery breeds, propagates, and sells proprietary blueberry nursery plants and genetics to commercial fruit growers and nursery growers worldwide. The company offers a portfolio of more than 100 unique varieties across all chill categories (no-chill, low-chill, mid-chill, high-chill) in multiple container formats, and packages them through the Fall Creek Collection platform and the SEKOYA year-round premium supply program. In 2026 the company expanded into raspberry and blackberry genetics through the acquisition of Berryplant and Berrytech.

Product overview

Fall Creek Farm & Nursery is a blueberry genetics and nursery company offering a portfolio of products across multiple tiers: (1) Core nursery products including blueberry plant varieties (High Chill and Low Chill categories) sold in various container sizes (Boost18 18-cell trays, 1 Liter Pots, 2 Liter Pots); (2) The Fall Creek Collection platform providing value-added genetics, tech transfer, and horticultural support to professionalized commercial growers; and (3) Sub-branded proprietary varieties including SEKOYA program varieties and named cultivars like ArabellaBlue, LoretoBlue, LunaBlue, AtlasBlue, BiancaBlue, and JupiterBlue. The company recently expanded into raspberries and blackberries through the acquisition of Berryplant and Berrytech.

Differentiator

Problem solved

Functional benefit

Brands

• Fall Creek® Collection: A value-added blueberry genetics platform that includes technology transfer and horticultural support for professionalized commercial blueberry growers around the globe.
• Sekoya®

Products and services

• High Chill Blueberry Varieties Blueberry plant varieties requiring 800–1,000+ chill hours, suited for cooler northern climates. Sold to commercial fruit growers and nursery growers for field production. Includes varieties such as Aurora, Blue Ribbon, Bluecrop, Bluegold, Duke, and Draper.
• Low Chill Blueberry Varieties Blueberry plant varieties requiring 150–800 chill hours, suited for warmer southern climates. Sold to commercial fruit growers and nursery growers. Includes varieties such as Emerald, Jewel, Misty, O'Neal, Star, and Sunshine Blue.
• Boost18 18-Cell Substrate-Ready Plant Product Substrate-ready 18-cell tray product with 400ml cell volume and 4.75-inch cell height, approximately 700 plants per bin box, designed for commercial nursery finishing and field transplant.
• 1 Liter Commercial Nursery Pot Commercial nursery pot measuring 5 inches wide by 5.5 inches deep, approximately 3 lbs per plant, with 300–396 plants per bin box. For nursery finishing and field-ready plant production.
• 2 Liter Commercial Nursery Pot Larger 2 liter commercial nursery pot used for field-ready blueberry plant production.
• Fall Creek® Collection Value-added blueberry genetics platform that provides tech transfer and horticultural support to professionalized commercial blueberry growers worldwide. Includes proprietary Fall Creek varieties and licensed third-party varieties at all chill levels.
• SEKOYA® Program Year-round premium blueberry genetics program featuring varieties designed for consistent fruit quality and production advantages, with varieties such as AtlasBlue, BiancaBlue, JupiterBlue, and LunaBlue. Program members produce premium blueberries year-round across major markets.
• Berryplant and Berrytech Raspberry and Blackberry Genetics Raspberry and blackberry plant genetics acquired via the June 2026 acquisition of Berryplant and Berrytech. Includes 10 Plant Breeders' Rights titles covering varieties such as Amalia, Clarita, Optima, Shani, and Eros (raspberries) and the Loch series (blackberries). Continues operations as Fall Creek Italia.
• Apex 'FCM14-057' Blueberry Variety New low-chill blueberry variety officially launched into the Fall Creek Collection platform in April 2026 after extended commercial-scale evaluation and grower adoption across multiple production regions.

Quantifiable outcome

• 34% price premium over industry standards for SEKOYA genetics in major export markets
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and major.

• BerryplantcoreStrategic or Co-development Partner · 1 June 2026Italy-based leader in raspberry and blackberry nursery production, acquired in June 2026. Family-owned business with 30+ years experience. One of only four certified pre-base material centers for raspberries and blackberries in Europe. Continues as Fall Creek Italia.
• BerrytechcoreStrategic or Co-development Partner · 1 June 2026Berryplant's sister company established in 2019, managing breeding and intellectual property portfolio. Holds 10 Plant Breeders' Rights titles for raspberry and blackberry varieties. Founders were among first in Europe to undertake private raspberry/blackberry breeding program.
• PlanasamajorStrategic or Co-development Partner · 1 March 2026Global berry leader co-hosting Field + Forum event with Fall Creek and Fresh Forward, creating coordinated two-day industry experience. Part of unified Field + Forum event featuring both Fall Creek Collection and SEKOYA programs.
• Fresh ForwardmajorStrategic or Co-development Partner · 1 March 2026Berry breeding program hosting dedicated session during coordinated two-day industry Field + Forum experience with Fall Creek and Planasa.
• Third-Party Breeding ProgramsmajorStrategic or Co-development PartnerCollaborative relationships with public and private breeding programs worldwide, complementing Fall Creek's own breeding efforts. Portfolio includes varieties from both internal development and trusted third-party programs.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Costa Group: Costa Group is Australia's largest horticultural company with significant blueberry, raspberry, and mushroom operations including proprietary genetics. Comparable as a vertically integrated fresh produce company with berry breeding, nursery propagation, and commercial growing operations across multiple geographies.
• BerryWorld Group: BerryWorld is a UK-based berry genetics and marketing company with proprietary blueberry, raspberry, and strawberry varieties. Comparable as a berry genetics platform combining licensed variety programs with global grower supply networks, directly overlapping with Fall Creek's SEKOYA-style approach.
• Hortifrut: Hortifrut is a Chile-headquartered global blueberry and berry producer with proprietary genetics programs. Comparable as a vertically integrated berry company combining genetics, nursery, growing, and marketing operations, with strong overlap in blueberry genetics IP and international grower relationships.
• Naturipe Farms: Naturipe Farms is a grower-owned marketer of blueberries, strawberries, raspberries, and blackberries with North and South American operations. Comparable as a berry grower-marketing platform sourcing from commercial fruit growers who use proprietary nursery genetics similar to Fall Creek's customer base.
• Wish Farms: Wish Farms is a US-based strawberry and blueberry grower-marketer based in Florida. Comparable as a commercial berry operation that sources from growers using proprietary genetics, making it a downstream customer/peer within the same berry supply chain Fall Creek serves.
• Planasa: Planasa is a Spain-based global berry genetics and nursery company with breeding programs in blueberries, raspberries, and strawberries. Already a Fall Creek Field + Forum co-host (March 2026), Planasa is a near-direct competitor in berry plant genetics and nursery distribution across Europe and Latin America.
• Driscoll's: Driscoll's is the world's largest berry company with proprietary genetics programs across strawberries, blueberries, raspberries, and blackberries. Directly comparable to Fall Creek as a vertically integrated berry genetics, nursery, and grower-marketing platform serving commercial fruit growers globally.

Broad incumbents

• Syngenta (Syngenta Group): Syngenta is one of the world's largest agricultural seed and crop protection companies. Comparable as a broad incumbent in agricultural genetics, but focuses on row crops (corn, soy, vegetables) rather than blueberries, making it a peripheral but thematically relevant player in plant genetics IP.
• Bayer Crop Science: Bayer Crop Science is a global agricultural input company with seed, trait, and crop protection businesses. Comparable as a broad incumbent in plant genetics with horticultural programs (e.g., strawberry, vegetables), but does not specifically compete in blueberry nursery stock at Fall Creek's scale.

Emerging players

• Haygrove Ltd: Haygrove is a UK-based grower of blueberries, raspberries, cherries, and organic fruit with operations across the UK, South Africa, and Portugal. Comparable as an emerging vertically integrated berry grower with partial overlap in genetics evaluation and nursery sourcing for Fall Creek-style varieties.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/fallcreekblues
• Facebookfacebook.com/fallcreeknursery

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fall Creek Farm & Nursery, Inc.