What Any In IT does

Any In IT is a privately held B2B digital agency founded in 2024, headquartered in Tunis, Tunisia (10 Rue de l'ile de Rhodes, Lac 2), with a regional office in Vandœuvre-lès-Nancy, France. The firm serves small and medium-sized enterprises and ambitious businesses in France and Tunisia across verticals including legal services, retail and e-commerce, education and training, healthcare, hospitality, and construction trades. Delivery is 100% online via video calls, phone, WhatsApp, and digital document workflows. Reported scale signals — "Approuvé par 8800" on the homepage and "8,008+ projects completed" on the professional-website service page — are accumulated marketing metrics that appear inconsistent with the 2024 founding date and 11-employee headcount, and should be treated as platform-level brand claims rather than verified throughput figures.

The product portfolio combines two flagship custom systems — CRM sur mesure and ERP & outils internes — with dedicated sub-platforms for SEO & Analytics (seo.anyinit.com) and AI & Automation (ai.anyinit.com). Adjacent services span custom web and mobile development (Flutter), WordPress site design, website redesign and platform migration (including to Webflow), digital marketing (SEO, SEA, Google Ads, LinkedIn Ads, YouTube Ads), social media and community management, graphic design, web hosting (PRO and Hosting + Security subscriptions), and strategic consulting. Technology stack coverage includes Laravel, React, Vue.js, Node.js, PHP, Python, Django, AdonisJS, and Meteor on the application layer; MySQL/MariaDB, PostgreSQL, MongoDB, and DynamoDB on the data layer; and AWS, Google Cloud, DigitalOcean, and Heroku for cloud infrastructure. No proprietary frameworks, patents, certifications, or API/SDK surface are disclosed.

Revenue mechanics are dominated by one-time, project-based licensing, with priced tiers from a Basic Website at 800 DTN to a Premium Project over 10,000 DTN; recurring revenue is limited to monthly web hosting subscriptions and any retained SEO/AI retainers. The go-to-market motion is sales-led and direct-only: prospective clients initiate engagement through website quote forms, free 24-hour estimates, or WhatsApp/phone outreach, with no partner, reseller, or marketplace channel. Named customers are predominantly Tunisian SMBs, micro-businesses, and a small number of startups (Florida Elevator, Kaswar Life Choices, Icstartup, GT Parebrise, GreenPara, Ettamayouz, Elegance Formation, Bébé Bonheur, Camp Tools, Knowlepsy, etc.), with no disclosed enterprise anchors.

Name

Any In IT

Legal name

Any In IT

Website

https://anyinit.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Any In IT is a privately held B2B digital agency founded in 2024 and headquartered in Tunis, Tunisia, with a regional office in France. It delivers custom web development, CRM/ERP solutions, SEO/analytics, digital marketing, and AI/automation services to SMEs in France and Tunisia via a 100% online, project-based model.

Ownership category

akta.pro rank

Headquarters

HQ city

Tunis

HQ country

Tunisia

HQ region

Africa

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Custom Web Development: Project-based custom website and platform development services. Pricing ranges from 800 DTN minimum for basic projects to over 10,000 DTN for comprehensive solutions. Delivery typically within 10 days for standard projects.
2. CRM/ERP Solutions: Custom CRM and ERP system development and implementation. Bespoke solutions tailored to client business processes.
3. Digital Marketing Services: SEO optimization, digital marketing strategy, social media management, and paid advertising (SEA) services.
4. Web Hosting: Web hosting services with PRO hosting packages and hosting plus security options.
5. Website Redesign: Modernization and optimization of existing websites, including migration from platforms like WordPress to Webflow.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Any In IT is a B2B digital agency that designs and delivers custom websites, web applications, and mobile applications alongside bespoke CRM and ERP platforms for SMEs and ambitious businesses in France and Tunisia. The firm complements its development services with SEO, SEA, social media marketing, web hosting, strategic consulting, and graphic design offerings. It also operates dedicated product platforms for SEO analytics and AI/automation solutions accessible via dedicated subdomains.

Product overview

Any In IT operates as a digital services agency offering a portfolio of interconnected solutions centered around custom web development and business management systems. The core product line consists of Custom CRM Solutions (CRM sur mesure) and Custom ERP Solutions (ERP & outils internes), complemented by specialized modules for SEO & Analytics Tools and AI & Automation Solutions. These are supported by a comprehensive suite of services including web development (custom and WordPress-based), website redesign, digital marketing (SEO, paid ads), web hosting, strategic consulting, graphic design, social media management, and community management. The company also offers Webflow-based no-code development services. All offerings are designed for B2B clients across France and Tunisia, with a focus on custom, scalable, and eco-responsible digital solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom CRM Solutions Custom-built customer relationship management systems designed and configured to client specifications, offered as an integrated solution for managing customer relationships intelligently and efficiently. Targeted at SMEs and ambitious businesses.
• Custom ERP & Internal Tools Integrated enterprise resource planning solution that harmonizes business operations and simplifies enterprise management, including custom internal tools development. Targeted at SMEs and ambitious businesses needing operational consolidation.
• AI & Automation Solutions AI and automation solutions for business process optimization, including AI integration and automated workflows for business process automation. Accessible through a dedicated platform at ai.anyinit.com.
• Custom Web Development Custom web and mobile application development service creating websites and platforms tailored to specific business needs. Targets SMEs and ambitious businesses, with standard projects delivered within 10 days.
• WordPress Website Design WordPress website design and customization service using the WordPress platform for professional website creation. Targeted at SMEs seeking a fast, CMS-driven online presence.
• Website Redesign Website redesign service for modernization, optimization, and enhancement of appearance, functionality, and performance of existing websites, including migration from platforms like WordPress to Webflow.
• SEO Services Search engine optimization service improving website visibility and ranking on search engines through organic search optimization techniques.
• Digital Marketing Services Digital marketing services including SEA (paid search), Google Ads, Facebook & Instagram Ads, LinkedIn Ads, and YouTube Ads campaigns. Includes digital marketing strategy and paid advertising management.
• Web Hosting Web hosting service with PRO Hosting packages and Hosting + Security packages offered on a monthly subscription basis for website deployment and maintenance.
• Strategic Consulting Service Strategic consulting service providing informed strategy guidance for business success and digital transformation. Advises SMEs on digital roadmaps and growth strategies.
• E-commerce Website Creation E-commerce website creation service enabling online selling capabilities, with evolution from showcase sites to full e-commerce platforms. Targeted at retail and SMB clients seeking to add or upgrade online sales channels.
• Social Media Management Social media management service connecting with audiences and making brands shine across all social media platforms. Includes community management for engaging online communities around a brand, product, or service.
• Webflow Agency Services No-code web development using the Webflow platform for creating custom, responsive, SEO-optimized websites with UX/UI design, CMS, e-commerce, and third-party integrations.

Quantifiable outcome

• Delivery within 10 days for standard website projects
• +1 more outcomes

Named customers18 records

Segments7 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature4 records

Scale indicators3 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• Publicis Groupe: Global advertising and digital services holding company with deep French roots (Publicis, Digitas, Sapient). Overlaps with Any In IT on digital marketing, CRM, and web development, but serves enterprise clients with much broader portfolio offerings.
• Odoo: Belgian-headquartered open-source ERP/CRM platform with strong European SMB penetration. Competes head-on with Any In IT's custom CRM/ERP offering but via SaaS product rather than bespoke development; also enables a partner/agency channel Any In IT could leverage.
• Salesforce: Global CRM leader offering out-of-the-box customer relationship management that competes with Any In IT's custom CRM builds. Represents the incumbent Any In IT positions against when selling bespoke CRM, particularly to mid-market French clients.
• Capgemini: Global IT services and digital transformation firm with strong French presence and dedicated SMB/digital practice. Operates far above Any In IT's scale and complexity but addresses the same underlying digital transformation demand from French and Tunisian enterprises.

Direct peers

• Strategix: French web development and digital transformation agency building custom websites, e-commerce, and business applications. Comparable on custom development services and French SMB targeting; positioned as a mid-tier competitor in the same niche.
• Eskimoz: France-based B2B SEO and digital marketing agency serving SMEs across Europe. Directly comparable on SEO/SEA services, SMB target segment, and French-market focus, though Eskimoz is larger and SEO-only rather than full-stack.
• Uplix: French digital agency offering web development, SEO, and digital marketing for SMEs and mid-market clients. Comparable on full-service model and French SMB customer base; Uplix operates at greater scale with a Paris-centric footprint.
• 1min30: French digital marketing agency specializing in SEO, SEA, and web analytics for B2B clients. Comparable on SEO/digital-marketing focus and French SMB customer base; more marketing-oriented than Any In IT's dev-heavy portfolio.

Others

• OVHcloud: French-headquartered cloud and web hosting provider that Any In IT could leverage for its hosting subscription offerings. Represents the underlying infrastructure enabling the recurring-revenue hosting line in Any In IT's portfolio.
• Webflow: No-code website platform on which Any In IT operates as an agency partner (Webflow Agency Services). Webflow both enables Any In IT's low-code delivery capability and represents a competitive threat as it empowers clients to build in-house.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/any-in-it

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Any In IT