AOAO
AOAO Studio is an Amsterdam-based, founder-owned sculptural design studio that creates handmade limited-edition lighting, furniture, and collectible art pieces in Alabaster Gypsum and Ceramic Bisque, selling to designers, trade professionals, collectors, and galleries worldwide.
- Company typePrivate
- Founded2020
- Headquarters—
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What AOAO does
AOAO Studio is an interdisciplinary sculptural design studio founded in 2020 in Amsterdam, Netherlands, by co-founders Alicja Strzyzynska and Onur Iseri. The studio creates handmade sculptural pieces that bridge art and functional design, produced from Alabaster Gypsum and Ceramic Bisque, organized into collections including Wonder Things (limited edition works of 8), Living Forms (sculptural lighting), Kado (ceramic vases), Forms (wall sculptures and lamps), and Buddy (ceramic objects). The portfolio spans wall and floor lamps, side tables, vases, and wall sculptures, priced between €450 and €8,500 with edition sizes of 4 to 20 pieces per design.
The business operates a hybrid go-to-market combining direct e-commerce through its own website, four international gallery partners (Rosanna Orlandi in Milan, Stahl + Band in Los Angeles, FIN Gallery in Melbourne, and Minotti in Tokyo/Seoul), and a Trade Program offering discounted access to interior designers, architects, set designers, stagers, and home developers. Marketing is concentrated on Instagram (@studio_aoao), an email newsletter for pre-release access, a press channel for media inquiries, and gallery exhibitions. A bespoke commissions service supplies custom-made pieces with color customization, and a Collaborations line has produced limited edition crossover works such as the Achi table with Aimee Song.
AOAO is a privately held, founder-owned, bootstrapped studio with 8 employees, no disclosed external investment, and no public listing. Electrical products carry UL Listed (120V/230V) and CE Listed certifications for cross-market compliance. Revenue figures are not publicly disclosed.
AOAO firmographics
Firmographics- Name
- AOAO
- Legal name
- AOAO Studio
- Website
- https://aoao.nl
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- AOAO Studio is an Amsterdam-based, founder-owned sculptural design studio that creates handmade limited-edition lighting, furniture, and collectible art pieces in Alabaster Gypsum and Ceramic Bisque, selling to designers, trade professionals, collectors, and galleries worldwide.
- Ownership category
- akta.pro rank
AOAO industry classification
Industry- Product category
- Sculptural Design & Collectible Lighting
- NAICS
- Art Dealers (459920), Gift, Novelty, and Souvenir Retailers (459420)
- SIC
- Pottery & Related Products (3260)
- akta.pro primary industry
- Decorative Accessories Retail (Vases, Bowls, Sculptures, Figurines, Trays) (CRAIACAB)
Keywords
AOAO business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | High-end sculptural pieces (€6,000-€8,500) |
| Unit Pricing | Pay-as-you-go | Mid-range sculptural pieces (€1,100-€4,000) |
| Unit Pricing | Pay-as-you-go | Entry-level sculptural pieces (€450-€800) |
| Unit Pricing | Pay-as-you-go | Limited editions / Wonder Things collection |
Distribution channels4 records
Marketing channels4 records
AOAO product offering
Product offeringCore offering
Studio AOAO designs, handcrafts, and sells limited-edition sculptural lighting, vases, wall sculptures, and side tables made primarily from alabaster gypsum and ceramic bisque in Amsterdam. The studio operates its own direct-to-consumer e-commerce storefront and distributes through international gallery partners and a trade program for design professionals, while also accepting bespoke commissions.
Product overview
Studio AOAO is an interdisciplinary sculptural design studio creating collectible art and design pieces. The studio offers a portfolio of product collections organized into categories: Wonder Things (limited edition sculptural pieces), Living Forms (sculptural lighting), Kado (ceramic vases), Forms (wall sculptures and lamps), and Buddy (ceramic objects). Products are primarily crafted from Alabaster Gypsum and Ceramic Bisque materials. The studio also provides bespoke/commissioned works, a Trade Program for design professionals, and collaborates with external designers on limited edition pieces. Products range from wall lamps and floor lamps to side tables, wall sculptures, and vases, with price points from €450 to €8,500 and editions ranging from unique pieces to editions of 20.
Differentiator
Problem solved
Functional benefit
Products and services
- Wonder Things Collection
Companies that use AOAO
Customer profileSegments4 records
Ideal customer profiles3 records
AOAO technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AOAO partnerships and signals
Strategic signalRecent moves6 records
Expansion highlights5 records
AOAO competitors and assessment
Company assessmentDirect peers
- Rick Owens Home: Sculptural furniture and home collection from the eponymous fashion designer. Comparable in the fusion of sculptural art and functional furniture, though operating at significantly larger scale and brand recognition.
- Cristina Celestino: Italian designer producing collectible furniture, lighting, and decorative objects often in collaboration with brands. Comparable in her sculptural aesthetic and limited-edition positioning relevant to AOAO's Bridges and Form collections.
- Stories of Italy: Italian collectible design studio producing limited-edition sculptural furniture and lighting with strong gallery representation. Comparable in artisanal craft, limited editions, and gallery-led sales model.
- Vincenzo De Cotiis: Italian sculptor and designer producing limited-edition sculptural lighting, furniture, and art pieces. Highly comparable to AOAO in product category (sculptural lamps, tables), limited editions, and high-end positioning.
- Bohinc Studio: London-based studio creating sculptural lighting and furniture with a focus on artistic form. Overlaps directly with AOAO's Alabaster Gypsum lighting collections and gallery-led distribution.
- Pietro Russo: Italian designer producing sculptural lighting and decorative objects via limited editions. Comparable to AOAO in scale, material experimentation, and gallery representation.
- Draga & Aurel: Milan-based studio producing sculptural resin lighting and furniture in limited editions. Similar artisanal approach, limited edition strategy, and gallery distribution channels as AOAO.
Others
- Nilufar Gallery: Milan-based gallery representing collectible design and sculptural objects. Not a direct competitor but a relevant ecosystem player; comparable galleries drive brand visibility for studios like AOAO.
- Rosanna Orlandi Gallery: Milan-based gallery that already represents AOAO. It is a peer in the sense of operating in the same collectible design market and curating similar small-batch sculptural pieces, though its business model is gallery rather than maker.
Emerging players
- Sophie Pearce (objects): Independent designer producing limited-edition sculptural vessels and lighting. Comparable in being a small-scale independent studio targeting the collectible design and gallery market, similar to AOAO.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
AOAO social profiles
Digital presenceAOAO compliance and trust
Trust signalCompliance2 records
AOAO financial estimates
Financial estimateRevenue estimate
Valuation estimate
AOAO leadership team
Management profileNumber of profiles
Profiles2 records
AOAO funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AOAO M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AOAO
What does AOAO do?
Studio AOAO designs, handcrafts, and sells limited-edition sculptural lighting, vases, wall sculptures, and side tables made primarily from alabaster gypsum and ceramic bisque in Amsterdam. The studio operates its own direct-to-consumer e-commerce storefront and distributes through international gallery partners and a trade program for design professionals, while also accepting bespoke commissions.
Is AOAO a public or private company?
AOAO is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was AOAO founded?
AOAO was founded in 2020. It employs 1 to 10 people.
Who are AOAO's main competitors?
Direct peers on record are Rick Owens Home, Cristina Celestino, Stories of Italy, Vincenzo De Cotiis, Bohinc Studio, Pietro Russo and Draga & Aurel. Others are Nilufar Gallery and Rosanna Orlandi Gallery. Sophie Pearce (objects) is listed as an emerging player.
Does AOAO have an API?
No public API is recorded for AOAO.
What industry is AOAO in?
AOAO's product category is Sculptural Design & Collectible Lighting. Its primary akta.pro industry code is CRAIACAB, Decorative Accessories Retail (Vases, Bowls, Sculptures, Figurines, Trays). Its NAICS code is 459920 and its SIC code is 3260.