Draga & Aurel
Draga & Aurel is a Como-based, privately held design studio founded in 2007 that produces handmade collectible furniture and lighting for high-net-worth collectors, designers, and architects, distributing through its own atelier, exclusive gallery partners, design fairs, and co-developed product lines with Italian luxury manufacturers.
- Company typePrivate
- Founded2007
- HeadquartersComo, Italy
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Draga & Aurel does
Draga & Aurel is a privately held, multidisciplinary design studio founded in 2007 in Como, Italy, by designer Draga Obradovic and artist Aurel K. Basedow. The studio produces entirely handmade collectible furniture and lighting — tables, seating, cabinets, room dividers, and lamps — organized around two core collections: Transparency Matters (original pieces exploring transparency as aesthetic and conceptual value) and Heritage (vintage 1950s–1980s pieces upcycled through contemporary reinterpretation). Technical differentiation rests on proprietary artisanal techniques for working with epoxy resin (multi-layer casting, color blending), concrete (sea-salt corrosion treatment), Lucite, brass, bronze, and more recently Murano glass (via a 2026 partnership with Salviati).
The studio monetizes through one-time sales of unique or limited-edition pieces priced on a bespoke, quote-only basis, with inquiries handled via [email protected]. Distribution combines direct sales from the Como atelier/gallery, exclusive partnerships with leading design galleries worldwide (Galleria Rossana Orlandi and Nilufar in Milan, Todd Merrill Studio in NYC, COLLECTIONAL for the GCC, Galerie Philia, RR Interieur), and presence at major design fairs (Salone del Mobile, Design Miami/, Nomad St. Moritz, Downtown Design Dubai). A second revenue stream consists of co-developed product lines with luxury Italian furniture manufacturers — Poltrona Frau (Parka sofa, Archiproducts Awards 2024), Gallotti&Radice (Tratto lamp, Archiproducts Awards 2025), Baxter, Giorgetti, Visionnaire, and Wall&decò — generating royalty/license-style economics alongside the gallery sales. End customers are high-net-worth collectors, interior designers, and architects sourcing statement pieces for luxury residential and hospitality projects.
Draga & Aurel firmographics
Firmographics- Name
- Draga & Aurel
- Legal name
- Draga & Aurel
- Website
- https://draga-aurel.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Draga & Aurel is a Como-based, privately held design studio founded in 2007 that produces handmade collectible furniture and lighting for high-net-worth collectors, designers, and architects, distributing through its own atelier, exclusive gallery partners, design fairs, and co-developed product lines with Italian luxury manufacturers.
- Ownership category
- akta.pro rank
Where Draga & Aurel is headquartered
LocationHeadquarters
- HQ city
- Como
- HQ country
- Italy
- HQ region
- Europe
Offices2 records
Markets served
Draga & Aurel business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Others
Revenue model
- Collectible Design Pieces: Sale of unique, handcrafted furniture and lighting pieces. Each piece is artisanal, often one-of-a-kind or limited edition collectible design.
- Gallery Exclusives: Exclusive collaborations with galleries such as Todd Merrill Studio, Galleria Rossana Orlandi, and Nilufar for specific product lines.
- Exhibition and Fair Sales: Sales through major design fairs including Design Miami/, Milan Design Week exhibitions, and gallery exhibitions.
- Brand Collaboration Products: Products designed in collaboration with brands like Poltrona Frau, Gallotti&Radice, and Wall&decò.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Bespoke Collectible Design |
Go-to-market motion3 records
Distribution channels7 records
Marketing channels5 records
Draga & Aurel product offering
Product offeringCore offering
Draga & Aurel is a multidisciplinary design studio that designs and handcrafts limited-edition and one-of-a-kind collectible furniture and lighting pieces. Working from its atelier in Como, Italy, the studio fuses industrial materials — epoxy resin, concrete, lucite, glass, brass, copper, and steel — into functional art objects including room dividers, tables, consoles, benches, cabinets, desks, and lamps. Each piece is produced in small series or as a unique work, distributed through the studio's own gallery, exclusive design gallery partnerships, and brand collaborations with luxury manufacturers.
Product overview
Draga & Aurel is a multidisciplinary studio based in Como, founded in 2007 by designer Draga Obradovic and artist Aurel K. Basedow, working across art, collectible design, and product design. The studio offers a diverse portfolio of handmade furniture and lighting pieces, categorized into two main collections: Heritage (vintage pieces reworked into new narratives) and Transparency Matters (exploring transparency as aesthetic and conceptual value through resin, concrete, Lucite, and metals). Key product lines include seating (Rive bench/armchair, Golia bench/stool, Tito armchair/love seat/bed, Marshmallow pouf, Jade stool), tables (Glaze coffee/dining table, Agatha coffee tables, Cava coffee/console, Stendhal console, Zen dining/coffee tables, Lava coffee table, Baia coffee tables, Dewdrops), lighting (Joy wall lamps, Ray pendant lamp, Caramel pendant lamp, Claire column lamp, Phebe pendant lamp, Bon Bon lamps, Jud wall lamp, Ribbon pendant lamp), and storage (Flare cabinet/table, Cadre cabinet, Glint cabinet, Reverso room divider, Vertigo room divider). The studio also produces original artworks by Aurel K. Basedow. Products are crafted in their Como atelier with materials including epoxy resin, Lucite, concrete, brass, bronze, and various metals.
Differentiator
Problem solved
Functional benefit
Brands
- Transparency Matters: Collection of handmade collectible design pieces exploring transparency as both an aesthetic and conceptual value, featuring resin, concrete, and metals.
- Heritage
- Rescue Me
Companies that use Draga & Aurel
Customer profileSegments3 records
Ideal customer profiles3 records
Draga & Aurel technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Draga & Aurel partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- SalviaticoreHistoric Murano glassworks collaboration for the 'Affinity in Light' project presented at Salone Raritas 2026. Glass is explored through an open process developed in close dialogue with Salviati's master glassmakers and furnace techniques, where light plays an active role in shaping perception and the transformation of the material itself.
- Galleria Rossana OrlandicoreLong-standing gallery partnership for exhibitions and exclusive product releases including The Shift installation, Color Waterfall exhibition, and various product exclusives like Lewit bed, Beba armchair, and Glint cabinet.
- NilufarcoreExclusive collaboration with Nilufar gallery for products including Glaze collection, Bon Bon series, Dewdrops, and Claire lamp. Projects include Tinted Hues exhibition and Space Couture collection.
- Todd Merrill StudiocoreExclusive partnership with Todd Merrill Studio in NYC for the Flare capsule collection including coffee tables, totem, dining table, and cabinet. The studio has presented at Design Miami/ through this partnership.
- Giuliano Andrea dell'UvaminorDesign collaboration with architect Giuliano Andrea dell'Uva for the Lewit collection, including bed, desk, and bench. The collaboration was featured at RoCollectible 2024 and Lake Como Design Festival.
- Poltrona FraucoreProduct design collaboration for the Parka modular sofa, which won the Archiproducts Awards 2024. Represents the studio's expansion into furniture manufacturing partnerships.
- Gallotti&RadicecoreDesign collaboration for Tratto lamp, which won the Archiproducts Design Awards 2025. The project explores the relationship between light, glass, and geometry.
- COLLECTIONALcoreDesign platform representing Draga & Aurel in the GCC (Gulf Cooperation Council) region. The studio debuted at Downtown Design Dubai 2025 through this partnership.
- BaxterminorProduct collaboration listed on the Draga & Aurel website under collaborations section.
- GiorgettiminorProduct collaboration listed on the Draga & Aurel website under collaborations section.
- VisionnaireminorProduct collaboration listed on the Draga & Aurel website under collaborations section.
- Wall&decòminorProduct collaboration and site-specific installation partnership for Space Couture exhibition at Nilufar.
- Galerie PhiliaminorGallery partnership for exhibitions including Desacralized exhibition at a deconsecrated 11th-century church in Milan.
- RR InterieurminorPartnership with RR Interieur for the Matters of Memories exhibition at Ex Terra space in Knokke, Belgium.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Draga & Aurel competitors and assessment
Company assessmentDirect peers
- Apparatus Studio: New York-based studio producing high-end, handcrafted lighting and furniture sold through design showrooms and galleries globally. Comparable as a designer-maker studio with collectible lighting at price points and aesthetic sophistication similar to Draga & Aurel's pieces.
- Fernando & Humberto Campana: Brazilian design duo recognized for handmade, often upcycled or material-experimental limited-edition furniture. Parallel to Draga & Aurel's mix of collectible one-offs and brand collaborations (e.g., Campana Brothers for Alessi, Edra), and similar international gallery/fair presence.
- Maarten Baas: Dutch designer known for sculptural, often handmade collectible furniture and limited-edition pieces sold through galleries and design fairs. Directly comparable as an artist-designer building a discrete studio practice around one-of-a-kind works and global gallery distribution.
- David/Nicolas: Two-person design studio working between Lebanon and Italy on collectible furniture and objects with luxury brand collaborations (including Bottega Veneta, Christofle). Comparable to Draga & Aurel in dyad authorship, Italian design-fair presence, and brand-licensing model.
- Piet Hein Eek: Dutch designer-producer known for handcrafted, often upcycled or scrap-wood furniture, with a strong gallery and design-fair presence. Comparable in maker-led identity, handmade ethos (akin to Heritage/Rescue Me upcycling), and collectible positioning.
- Bethan Laura Wood: British designer producing colorful, collectible limited-edition furniture and objects in collaboration with brands (e.g., Dior, Bitossi). Shares Draga & Aurel's bold material/color experimentation, brand licensing partnerships, and gallery-led collectible channel.
- Lindsey Adelman: Designer-maker of hand-assembled, sculptural lighting and furniture sold via galleries and design fairs. Closely comparable to Draga & Aurel in collectible lighting positioning, atelier-based production, and gallery-led distribution.
- Studio Job: Dutch-Belgian design duo producing highly decorative, collectible limited-edition furniture and objects. Shares the artist-designer dyad structure, gallery-channel distribution, and luxury auction/collector interest that defines Draga & Aurel's market.
- The Haas Brothers: NYC-based collectible design duo producing handcrafted limited-edition furniture and objects shown at Design Miami/ and major galleries. Comparable in their gallery-led B2C sales model, partnership with Todd Merrill Studio-adjacent distribution, and artisanal production of signature pieces.
Broad incumbents
- Rick Owens Furniture: Well-established designer-maker of sculptural furniture and lighting sold through high-end galleries, museums, and luxury retailers. Comparable as a designer-led luxury furniture atelier with collectible positioning and gallery distribution, though at meaningfully larger scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Draga & Aurel social profiles
Digital presenceDraga & Aurel financial estimates
Financial estimateRevenue estimate
Valuation estimate
Draga & Aurel leadership team
Management profileNumber of profiles
Profiles2 records
Draga & Aurel funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Draga & Aurel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Draga & Aurel
What does Draga & Aurel do?
Draga & Aurel is a multidisciplinary design studio that designs and handcrafts limited-edition and one-of-a-kind collectible furniture and lighting pieces. Working from its atelier in Como, Italy, the studio fuses industrial materials — epoxy resin, concrete, lucite, glass, brass, copper, and steel — into functional art objects including room dividers, tables, consoles, benches, cabinets, desks, and lamps. Each piece is produced in small series or as a unique work, distributed through the studio's own gallery, exclusive design gallery partnerships, and brand collaborations with luxury manufacturers.
Is Draga & Aurel a public or private company?
Draga & Aurel is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Draga & Aurel founded?
Draga & Aurel was founded in 2007. It employs 11 to 50 people.
Where is Draga & Aurel based?
Draga & Aurel is headquartered in Como, Italy, in the Europe region.
How does Draga & Aurel make money?
Four revenue lines are on record. Collectible Design Pieces are the primary driver. The others are gallery Exclusives, exhibition and Fair Sales and brand Collaboration Products.
Who are Draga & Aurel's main competitors?
Direct peers on record are Apparatus Studio, Fernando & Humberto Campana, Maarten Baas, David/Nicolas, Piet Hein Eek, Bethan Laura Wood, Lindsey Adelman, Studio Job and The Haas Brothers. Rick Owens Furniture is listed as a broad incumbent.
Does Draga & Aurel have an API?
No public API is recorded for Draga & Aurel.