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Aon Affinity Travel Practice

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uuid003vryz

Namestring
Aon Affinity Travel Practice
Legal namestring
Aon plc
Company typeenum
Public
Founded yearstring
-
Descriptiontext

Aon Affinity Travel Practice is a business unit within Aon plc (NYSE: AON), the publicly traded global professional services firm, that designs, distributes, and administers customized travel insurance and protection programs for travel industry partners worldwide. The unit serves four primary customer verticals: Online Travel Agencies (OTAs), cruise lines, tour operators, and retail travel agencies, and offers a separate professional liability and errors and omissions (E&O) line for travel agencies and tour operators through a dedicated storefront.

The practice's product portfolio centers on customized travel protection plans covering trip cancellation, trip interruption, travel delay, emergency medical/assistance/evacuation, baggage loss/damage/theft/delay, and CareFree Travel Assistance, packaged across OTA flight, car rental, cruise, package, tour operator guest protection, and retail agency program templates. Underlying capabilities include program consultation, brokerage, and administration supported by data-based marketing, analytics, and merchandising expertise; no proprietary technology platform is disclosed in the available source material. Distribution combines B2B partner channels (customized programs embedded in travel partners) with consumer-facing touchpoints including the Roam Right purchase portal, AonTravelClaim.com for claims, and AonTravPro.com for professional liability quotes.

The business operates on a professional services revenue model, earning commissions and program fees for placing insurance coverage and administering partner programs on a quote-based, customized basis. It is an active member of three major industry associations, Cruise Lines International Association (CLIA), United States Tour Operator Association (USTOA), and United States Travel Insurance Association (UStiA), which provide distribution credibility and network access. As a division of a publicly traded parent, the practice does not have separate funding rounds, headcount disclosures, or standalone financial reporting, and its growth trajectory and revenue figures are not separately broken out from Aon plc's consolidated financials.

Short descriptiontext

Aon Affinity Travel Practice is a business unit within Aon plc that designs, distributes, and administers customized travel insurance and protection programs for OTAs, cruise lines, tour operators, and retail travel agencies globally.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
101–250
akta.pro rankint
Markets served

Serves global market

Keyword5 values
travel insurance programs, trip protection plans, insurance brokerage services, affinity insurance administration, travel risk consulting
Industry5 codes
1Embedded Travel Insurance Distribution & APIs
CodeTHALALAAPrimaryYes
2Trip Cancellation/Interruption & Refund Protection Platforms
CodeTHALALABPrimaryNo
3Emergency Assistance & Case Management (Medical, Security, Evacuation)
CodeTHALALAGPrimaryNo
4Travel Medical & Health Insurance Platforms
CodeTHALALACPrimaryNo
5Embedded Insurance & Affinity Distribution Platforms
CodeFSAGAGALPrimaryNo
NAICS code2 codes
  • Agencies, Brokerages, and Other Insurance Related Activities5242
  • Insurance Agencies and Brokerages524210
SIC code2 codes
  • Insurance Agents, Brokers & Service6411
  • Accident & Health Insurance6321
Product category
Travel Insurance and Protection Programs
Social media profiles1 record
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1Insurance Program Services
TypeProfessional Services
Description

Revenue generated through program consultation, brokerage, and administration of customized travel insurance plans for travel industry partners including OTAs, cruise lines, tour operators, and retail travel agencies. The business likely earns commissions or fees for placing insurance coverage and administering programs.

aon.com
Marketing channels1 record

Each record includes

Title, Type, Stage, Description, Source

Distribution channels4 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Pricing details1 tier
1Customized insurance programs with quote-based pricing
ModelOtherBilling cadencePay-as-you-go
Notes

Travel insurance and protection plans are customized for each partner. Quote-based pricing through direct inquiry. Plans available for purchase up to the day before departure.

aon.com
GTM typeB2B
B2B
Offering typeServices
Services
Brand1 record
1CareFree Travel Assistance
Description

Travel assistance service included as a benefit in travel insurance plans offered by Aon Affinity's Travel Practice.

aon.com
Core offering1 text field

Aon Affinity's Travel Practice designs, distributes, and administers customized travel insurance and protection programs for travel industry partners including Online Travel Agencies, cruise lines, tour operators, and retail travel agencies. Services span program consultation, brokerage, administration, and data-based marketing, analytics, and merchandising, with coverages including trip cancellation, interruption, travel delay, emergency medical/assistance/evacuation, baggage, and CareFree Travel Assistance.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

Aon Affinity's Travel Practice operates as a leading provider of customized travel insurance and protection programs for the travel industry. The portfolio includes Online Travel Agency (OTA) Flight Insurance, Car Rental Insurance, Cruise and Package Travel Insurance plans; Cruise Line Insurance and Cruise Protection Plans; Tour Operator Guest Protection Programs; and Retail Travel Agency Travel Protection Programs. These core insurance products can be customized with add-on benefits such as Trip Cancellation, Trip Interruption, Travel Delay, Emergency Medical/Assistance/Evacuation, Baggage coverage, and CareFree Travel Assistance.

Product and service8 records
1OTA Travel Insurance Programs (Flight, Car Rental, Cruise and Package)
CategoryCore product
2Cruise Line Insurance and Cruise Protection Plans
CategoryCore product
3Tour Operator Guest Protection Programs
CategoryCore product
4Retail Travel Agency Travel Protection Programs
CategoryCore product
5Travel Agency & Tour Operator Professional Liability / E&O Insurance
CategoryCore product
6Roam Right Travel Protection Plans (Direct-to-Consumer)
CategoryCore product
7CareFree Travel Assistance
CategoryAdd-on benefit
8AonTravelClaim.com Claims Filing Portal
CategoryCore product
Scale indicator1 record

Each record includes

Type, Value, Description, Source

Partnership3 partners
Strategic tierCoreTypeOthers
Description

Aon Affinity's Travel Practice is an active member of CLIA, a major cruise industry trade organization. This membership provides industry credibility, networking opportunities, and access to cruise line decision-makers for insurance program distribution.

2United States Tour Operator Association (USTOA)
Strategic tierCoreTypeOthers
Description

Active membership in USTOA, the trade association for tour operators. This membership enables access to tour operator members for offering guest protection programs and travel insurance solutions.

aon.com
3United States Travel Insurance Association (UStiA)
Strategic tierCoreTypeOthers
Description

Active membership in UStiA, the industry association for travel insurance providers. This membership demonstrates commitment to industry standards and provides networking with other travel insurance professionals.

aon.com
Recent move5 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Peers10 records
TypeDirect peer
Description

Travel insurance provider focused on adventure and independent travelers, with strong digital-first distribution. Serves travel partners and offers embedded insurance through travel booking platforms, making it a direct comparable in B2B travel insurance distribution.

TypeDirect peer
Description

Travel insurance provider offering comprehensive travel protection plans for individuals and travel partners. Comparable to Aon Affinity Travel Practice in product mix (trip cancellation, medical, baggage) and partner distribution model.

TypeDirect peer
Description

Travel insurance provider offering trip protection products through travel agents, tour operators, and direct channels. Directly comparable to Aon Affinity Travel Practice in B2B travel partner distribution and product coverage.

TypeDirect peer
Description

One of the largest travel insurance providers globally, offering trip cancellation, medical, and baggage coverage to consumers and through travel partners. Directly competes with Aon Affinity Travel Practice across both B2B partner distribution and direct-to-consumer travel insurance channels.

TypeDirect peer
Description

Travel and international health insurance provider serving individuals, groups, and travel partners. Comparable as a specialist insurance provider with partner distribution in the travel vertical, including tour operators and travel agencies.

TypeDirect peer
Description

Travel insurance provider offering partner-based and direct travel protection products to consumers, travel agencies, and tour operators. Directly comparable to Aon Affinity Travel Practice's mid-market travel agency and tour operator distribution channels.

TypeDirect peer
Description

International travel and medical insurance provider serving travelers, expatriates, and travel partners. Comparable to Aon Affinity Travel Practice in travel medical/assistance/evacuation products and partner distribution.

TypeDirect peer
Description

Travel insurance division of AIG providing comprehensive travel protection products to individuals, families, and corporate travelers. Directly comparable as a major carrier offering embedded travel insurance products and partner distribution through travel agencies and OTAs.

TypeDirect peer
Description

Travel insurance provider serving consumers and travel partners with trip cancellation, medical, and 24/7 assistance services. Directly competes with Aon Affinity Travel Practice in both partner distribution and direct channels, with a comparable product portfolio.

TypeBroad incumbent
Description

Global insurance brokerage and risk management firm with affinity and travel insurance capabilities. While not focused exclusively on travel, Marsh's similar B2B travel insurance program design and brokerage activities make it a broad incumbent peer to Aon Affinity Travel Practice.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat4 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment5 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile6 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Aon Affinity Travel Practice

Travel Insurance and Protection Programsaonaffinitytravelpractice.com

Aon Affinity Travel Practice is a business unit within Aon plc that designs, distributes, and administers customized travel insurance and protection programs for OTAs, cruise lines, tour operators, and retail travel agencies globally.

What Aon Affinity Travel Practice does

Aon Affinity Travel Practice is a business unit within Aon plc (NYSE: AON), the publicly traded global professional services firm, that designs, distributes, and administers customized travel insurance and protection programs for travel industry partners worldwide. The unit serves four primary customer verticals: Online Travel Agencies (OTAs), cruise lines, tour operators, and retail travel agencies, and offers a separate professional liability and errors and omissions (E&O) line for travel agencies and tour operators through a dedicated storefront.

The practice's product portfolio centers on customized travel protection plans covering trip cancellation, trip interruption, travel delay, emergency medical/assistance/evacuation, baggage loss/damage/theft/delay, and CareFree Travel Assistance, packaged across OTA flight, car rental, cruise, package, tour operator guest protection, and retail agency program templates. Underlying capabilities include program consultation, brokerage, and administration supported by data-based marketing, analytics, and merchandising expertise; no proprietary technology platform is disclosed in the available source material. Distribution combines B2B partner channels (customized programs embedded in travel partners) with consumer-facing touchpoints including the Roam Right purchase portal, AonTravelClaim.com for claims, and AonTravPro.com for professional liability quotes.

The business operates on a professional services revenue model, earning commissions and program fees for placing insurance coverage and administering partner programs on a quote-based, customized basis. It is an active member of three major industry associations, Cruise Lines International Association (CLIA), United States Tour Operator Association (USTOA), and United States Travel Insurance Association (UStiA), which provide distribution credibility and network access. As a division of a publicly traded parent, the practice does not have separate funding rounds, headcount disclosures, or standalone financial reporting, and its growth trajectory and revenue figures are not separately broken out from Aon plc's consolidated financials.

Aon Affinity Travel Practice firmographics

Firmographics
Name
Aon Affinity Travel Practice
Legal name
Aon plc
Website
https://aonaffinitytravelpractice.com
Company type
Public
Operating status
Operating
Headcount range
101–250 employees
Short description
Aon Affinity Travel Practice is a business unit within Aon plc that designs, distributes, and administers customized travel insurance and protection programs for OTAs, cruise lines, tour operators, and retail travel agencies globally.
Ownership category
akta.pro rank

Aon Affinity Travel Practice industry classification

Industry
Product category
Travel Insurance and Protection Programs
NAICS
Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210)
SIC
Insurance Agents, Brokers & Service (6411), Accident & Health Insurance (6321)
akta.pro primary industry
Embedded Travel Insurance Distribution & APIs (THALALAA)
akta.pro secondary industries
Trip Cancellation/Interruption & Refund Protection Platforms (THALALAB), Emergency Assistance & Case Management (Medical, Security, Evacuation) (THALALAG), Travel Medical & Health Insurance Platforms (THALALAC), Embedded Insurance & Affinity Distribution Platforms (FSAGAGAL)

Keywords

  • Travel insurance programs
  • Trip protection plans
  • Insurance brokerage services
  • Affinity insurance administration
  • Travel risk consulting

Aon Affinity Travel Practice business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

  1. Insurance Program Services: Revenue generated through program consultation, brokerage, and administration of customized travel insurance plans for travel industry partners including OTAs, cruise lines, tour operators, and retail travel agencies. The business likely earns commissions or fees for placing insurance coverage and administering programs.

Pricing tiers

ModelBillingPrice
OtherPay-as-you-goCustomized insurance programs with quote-based pricing

Go-to-market motion1 record

Distribution channels4 records

Marketing channels1 record

Aon Affinity Travel Practice product offering

Product offering

Core offering

Aon Affinity's Travel Practice designs, distributes, and administers customized travel insurance and protection programs for travel industry partners including Online Travel Agencies, cruise lines, tour operators, and retail travel agencies. Services span program consultation, brokerage, administration, and data-based marketing, analytics, and merchandising, with coverages including trip cancellation, interruption, travel delay, emergency medical/assistance/evacuation, baggage, and CareFree Travel Assistance.

Product overview

Aon Affinity's Travel Practice operates as a leading provider of customized travel insurance and protection programs for the travel industry. The portfolio includes Online Travel Agency (OTA) Flight Insurance, Car Rental Insurance, Cruise and Package Travel Insurance plans; Cruise Line Insurance and Cruise Protection Plans; Tour Operator Guest Protection Programs; and Retail Travel Agency Travel Protection Programs. These core insurance products can be customized with add-on benefits such as Trip Cancellation, Trip Interruption, Travel Delay, Emergency Medical/Assistance/Evacuation, Baggage coverage, and CareFree Travel Assistance.

Differentiator

Problem solved

Functional benefit

Brands

  • CareFree Travel Assistance: Travel assistance service included as a benefit in travel insurance plans offered by Aon Affinity's Travel Practice.

Products and services

  • OTA Travel Insurance Programs (Flight, Car Rental, Cruise and Package)
  • Cruise Line Insurance and Cruise Protection Plans
  • Tour Operator Guest Protection Programs
  • Retail Travel Agency Travel Protection Programs
  • Travel Agency & Tour Operator Professional Liability / E&O Insurance
  • Roam Right Travel Protection Plans (Direct-to-Consumer)
  • CareFree Travel Assistance
  • AonTravelClaim.com Claims Filing Portal

Companies that use Aon Affinity Travel Practice

Customer profile

Segments5 records

Ideal customer profiles6 records

Aon Affinity Travel Practice technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Aon Affinity Travel Practice partnerships and signals

Strategic signal

Partnerships

Three partnerships are on record, tiered core.

  • Cruise Lines International Association (CLIA)coreOthersAon Affinity's Travel Practice is an active member of CLIA, a major cruise industry trade organization. This membership provides industry credibility, networking opportunities, and access to cruise line decision-makers for insurance program distribution.
  • United States Tour Operator Association (USTOA)coreOthersActive membership in USTOA, the trade association for tour operators. This membership enables access to tour operator members for offering guest protection programs and travel insurance solutions.
  • United States Travel Insurance Association (UStiA)coreOthersActive membership in UStiA, the industry association for travel insurance providers. This membership demonstrates commitment to industry standards and provides networking with other travel insurance professionals.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Aon Affinity Travel Practice competitors and assessment

Company assessment

Direct peers

  • World Nomads: Travel insurance provider focused on adventure and independent travelers, with strong digital-first distribution. Serves travel partners and offers embedded insurance through travel booking platforms, making it a direct comparable in B2B travel insurance distribution.
  • Berkshire Hathaway Travel Protection: Travel insurance provider offering comprehensive travel protection plans for individuals and travel partners. Comparable to Aon Affinity Travel Practice in product mix (trip cancellation, medical, baggage) and partner distribution model.
  • Travelex Insurance Services: Travel insurance provider offering trip protection products through travel agents, tour operators, and direct channels. Directly comparable to Aon Affinity Travel Practice in B2B travel partner distribution and product coverage.
  • Allianz Travel Insurance: One of the largest travel insurance providers globally, offering trip cancellation, medical, and baggage coverage to consumers and through travel partners. Directly competes with Aon Affinity Travel Practice across both B2B partner distribution and direct-to-consumer travel insurance channels.
  • Seven Corners: Travel and international health insurance provider serving individuals, groups, and travel partners. Comparable as a specialist insurance provider with partner distribution in the travel vertical, including tour operators and travel agencies.
  • Travel Insured International: Travel insurance provider offering partner-based and direct travel protection products to consumers, travel agencies, and tour operators. Directly comparable to Aon Affinity Travel Practice's mid-market travel agency and tour operator distribution channels.
  • International Medical Group (IMG): International travel and medical insurance provider serving travelers, expatriates, and travel partners. Comparable to Aon Affinity Travel Practice in travel medical/assistance/evacuation products and partner distribution.
  • AIG Travel: Travel insurance division of AIG providing comprehensive travel protection products to individuals, families, and corporate travelers. Directly comparable as a major carrier offering embedded travel insurance products and partner distribution through travel agencies and OTAs.
  • Generali Global Assistance (Generali Travel Insurance): Travel insurance provider serving consumers and travel partners with trip cancellation, medical, and 24/7 assistance services. Directly competes with Aon Affinity Travel Practice in both partner distribution and direct channels, with a comparable product portfolio.

Broad incumbents

  • Marsh (Affinity & Travel Practices): Global insurance brokerage and risk management firm with affinity and travel insurance capabilities. While not focused exclusively on travel, Marsh's similar B2B travel insurance program design and brokerage activities make it a broad incumbent peer to Aon Affinity Travel Practice.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Aon Affinity Travel Practice social profiles

Digital presence

Aon Affinity Travel Practice financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Aon Affinity Travel Practice leadership team

Management profile

Number of profiles

Aon Affinity Travel Practice funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Aon Affinity Travel Practice M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aon Affinity Travel Practice

What does Aon Affinity Travel Practice do?

Aon Affinity's Travel Practice designs, distributes, and administers customized travel insurance and protection programs for travel industry partners including Online Travel Agencies, cruise lines, tour operators, and retail travel agencies. Services span program consultation, brokerage, administration, and data-based marketing, analytics, and merchandising, with coverages including trip cancellation, interruption, travel delay, emergency medical/assistance/evacuation, baggage, and CareFree Travel Assistance.

Is Aon Affinity Travel Practice a public or private company?

Aon Affinity Travel Practice is a public company. It is classified as corporate owned and is currently operating.

When was Aon Affinity Travel Practice founded?

Aon Affinity Travel Practice was founded in -1. It employs 101 to 250 people.

How does Aon Affinity Travel Practice make money?

One revenue line is on record: insurance Program Services.

Who are Aon Affinity Travel Practice's main competitors?

Direct peers on record are World Nomads, Berkshire Hathaway Travel Protection, Travelex Insurance Services, Allianz Travel Insurance, Seven Corners, Travel Insured International, International Medical Group (IMG), AIG Travel and Generali Global Assistance (Generali Travel Insurance). Marsh (Affinity & Travel Practices) is listed as a broad incumbent.

Does Aon Affinity Travel Practice have an API?

No public API is recorded for Aon Affinity Travel Practice.

What industry is Aon Affinity Travel Practice in?

Aon Affinity Travel Practice's product category is Travel Insurance and Protection Programs. Its primary akta.pro industry code is THALALAA, Embedded Travel Insurance Distribution & APIs, with a secondary code of THALALAB, Trip Cancellation/Interruption & Refund Protection Platforms. Its NAICS code is 5242 and its SIC code is 6411.

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