Audiense (Formely Buxton)
Audiense (formerly Buxton) is a US-based consumer intelligence and location analytics firm providing data-driven site selection, market planning, and marketing optimization software to enterprise clients in retail, restaurant, hospitality, franchise, and healthcare.
- Company typePrivate
- Founded1993
- HeadquartersFort Worth, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Audiense (Formely Buxton) does
Audiense, formerly known as Buxton, is a US-based consumer intelligence and location analytics company headquartered in Fort Worth, Texas. The firm provides data-driven insights for site selection, market planning, marketing optimization, and customer acquisition to enterprise clients across retail, restaurant, hospitality, franchise, and healthcare verticals. Founded in 1993 with 101-250 employees, the company combines more than 30 years of analytics experience with proprietary household-level data, mobile GPS data, and psychographic insights to power consumer profiling, propensity scoring, and location scoring decisions.
Its core product, Buxton Intelligence, underlies a SaaS platform that houses four primary applications: Alert (marketing intelligence and local store marketing), SCOUT (mapping and reporting), iQ (query builder), and Factor (site scoring and real estate analysis). These are complemented by solution modules spanning site selection analysis, market optimization, consumer profiles and personas, foot traffic analytics, propensity scoring, target audience reports, e-commerce conversion tracking (delivered through a partnership with Elevar), and portfolio audits. The company holds SOC 2 Type II and HITRUST certifications, an important credential for healthcare and other regulated buyers.
The commercial model combines annual subscription access to the Buxton Platform with professional services for custom model development and consulting, plus data licensing for direct mail contact lists derived from Buxton models. Distribution is enterprise-led, using direct field sales for large multi-unit operators and franchise systems and inside sales for mid-market and franchise groups. Named enterprise customers include Anthropologie, Urban Outfitters, Uniqlo, Red Wing Shoes, Restoration Hardware, Fabletics, Le Creuset, Purpose Brands, Workout Anytime, CityMD Urgent Care, AdventHealth, MedStar Health, Senior Helpers, Upperline Health, and Octapharma Plasma. In April 2023 the firm received a strategic growth investment from PSG to support product expansion, and in March 2025 the company acquired Audiense and began operating under the Audiense name across its broader consumer intelligence ecosystem.
Audiense (Formely Buxton) firmographics
Firmographics- Name
- Audiense (Formely Buxton)
- Legal name
- Buxton
- Website
- https://buxtonco.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Audiense (formerly Buxton) is a US-based consumer intelligence and location analytics firm providing data-driven site selection, market planning, and marketing optimization software to enterprise clients in retail, restaurant, hospitality, franchise, and healthcare.
- Ownership category
- akta.pro rank
Audiense (Formely Buxton) industry classification
Industry- Product category
- Location Intelligence & Consumer Analytics Software
- NAICS
- Advertising Agencies (541810)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)
- akta.pro secondary industry
- Dashboarding & KPI/Performance Management (HDAEAMAF)
Keywords
Where Audiense (Formely Buxton) is headquartered
LocationHeadquarters
- HQ city
- Fort Worth
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Audiense (Formely Buxton) business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription-based SaaS Platform: Annual subscription model for access to Buxton Platform applications including Alert, SCOUT, iQ, and Factor. Pricing varies by package level and add-on enhancements. Customers select from ready-to-go options or advanced custom analytics.
- Professional Services & Custom Analytics: Custom model development, consulting, and specialized analytics services for enterprise clients requiring tailored solutions. Includes custom segmentation, predictive marketing models, and marketing campaign execution services.
- Data Licensing: License direct mail contact lists based on predictive models, allowing clients to execute their own marketing campaigns using Buxton-derived insights.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Ready-to-go analytics packages for quick deployment |
| Subscription | Annual | Custom enterprise analytics solutions |
| Subscription | Annual | Platform add-ons and enhancements |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels8 records
Audiense (Formely Buxton) product offering
Product offeringCore offering
Audiense (operating as Buxton) is a B2B SaaS platform that delivers consumer intelligence, location intelligence, and marketing analytics for multi-unit retail, restaurant, hospitality, healthcare, and franchise organizations. Its product suite centers on the Buxton Platform (Alert, SCOUT, iQ, and Factor applications) powered by Buxton Intelligence — combining proprietary household-level data, mobile GPS data, psychographic insights, and AI-driven propensity scoring to inform site selection, market optimization, customer profiling, foot traffic analysis, and targeted marketing. Revenue is generated primarily through annual subscriptions, custom analytics engagements, and data licensing.
Product overview
Audiense (formerly Buxton) is a consumer intelligence and location analytics company offering a platform-plus-modules architecture. The Buxton Platform serves as the core SaaS infrastructure housing four main applications: Alert (marketing intelligence), SCOUT (mapping and reporting), iQ (query builder), and Factor (site scoring). These applications are powered by Buxton Intelligence, which combines proprietary household-level data, behavioral/psychographic insights, mobile GPS data, and AI/analytics expertise spanning 30+ years. The company provides solution-specific products organized into Marketing Intelligence (propensity scoring, target audience reports, e-commerce tracking, custom analytics), Location Intelligence (site selection, market optimization, foot traffic, mapping), and Healthcare Intelligence verticals. Additional modules include customer profiles and personas, portfolio audit tools, and franchise/retail-specific solutions. The platform enables data-driven decisions for customer acquisition, retention, and site selection across retail, restaurant, hospitality, and healthcare sectors.
Differentiator
Problem solved
Functional benefit
Products and services
- Buxton Intelligence Core analytics platform that combines proprietary household-level data, advanced methodologies, and AI to deliver strategic insights driving business growth and customer engagement for multi-unit operators across retail, restaurant, hospitality, and healthcare.
- Buxton Platform SaaS platform housing the company's applications (Alert, SCOUT, iQ, and Factor) for making data-driven decisions to grow and retain customers, with configurable packages scaling with user needs.
- Alert Marketing intelligence application that identifies which locations need marketing support and generates local store marketing plans, helping multi-unit operators determine which marketing moves matter to win at the local level.
- SCOUT Real estate mapping platform that visualizes consumer households, trade areas, and competitor data through mapping, reporting, sharing, and healthcare-specific tools, enabling users to study markets with ease.
- iQ Intuitive query builder application that empowers teams to answer large questions about locations and markets in minutes using intuitive queries that do not require advanced training.
- Factor Site selection analysis application that breaks down real estate decisions into factors that matter, providing site scoring, market optimization, and customization capabilities for evaluating retail and multi-unit real estate sites.
Quantifiable outcome
- $19.84 gross revenue generated for every $1 invested with Buxton (fitness franchise case study)
- +4 more outcomes
Companies that use Audiense (Formely Buxton)
Customer profileNamed customers15 records
Segments5 records
Ideal customer profiles3 records
Audiense (Formely Buxton) technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability5 records
Feature5 records
Audiense (Formely Buxton) partnerships and signals
Strategic signalScale indicators3 records
Recent moves8 records
Expansion highlights5 records
Audiense (Formely Buxton) competitors and assessment
Company assessmentDirect peers
- Placer.ai: Placer.ai provides foot traffic analytics and location intelligence for retail, restaurant, and real estate using mobile location data. It is a direct competitor in the site selection and market analysis space that Buxton/Audiense serves.
- Claritas: Claritas provides consumer segmentation, demographic data, and location analytics through products like PRIZM and MyBestSegments. It is a long-standing direct competitor in household-level consumer intelligence for retail site selection and marketing.
- SiteZeus: SiteZeus is a site selection and predictive analytics SaaS platform purpose-built for multi-unit retail and restaurant brands. It targets the same enterprise buyer and use cases (site scoring, trade area analysis) as Buxton's Factor application.
- Kalibrate: Kalibrate (formerly DAA/Dunn & Associates) delivers location intelligence, market planning, and customer analytics specifically for retail, restaurant, and convenience store chains — closely overlapping Buxton's core verticals and methodology.
Broad incumbents
- NielsenIQ: NielsenIQ is a global consumer intelligence powerhouse offering retail measurement, consumer panels, and analytics. It serves the same enterprise customers with broader, deeper data assets and competes with Buxton/Audiense in consumer insights.
- Esri (ArcGIS Business Analyst): Esri offers ArcGIS Business Analyst, a widely deployed location analytics platform used for site selection, trade area analysis, and demographic mapping. It competes broadly with Buxton's SCOUT and Factor applications across the same enterprise customers.
- CoreLogic: CoreLogic provides property data and analytics used extensively by retail site selection, real estate, and mortgage industries. Its parcel-level data and analytics overlap with Buxton's SCOUT and integrates with CRE workflows like the COSTAR integration Buxton offers.
- Experian (Consumer View / Mosaic): Experian offers consumer segmentation (Mosaic), demographic data, and marketing analytics used for audience targeting and location-based marketing — overlapping with Buxton's propensity scoring, customer profiles, and target audience reports.
- Cushman & Wakefield (Location Intelligence): Cushman & Wakefield's Location Intelligence team delivers retail and CRE site analytics for enterprise occupiers. As a major commercial real estate services firm, it competes with Buxton in serving multi-unit retail and healthcare real estate decisions.
Emerging players
- Cartesian (formerly known as mapping/analytics players): Cartesian-style analytics consultancies and newer entrants (e.g., Mapbox, SafeGraph) compete in adjacent location intelligence and geospatial analytics layers that Buxton customers may consider as alternatives or complements.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Audiense (Formely Buxton) social profiles
Digital presenceAudiense (Formely Buxton) compliance and trust
Trust signalCompliance2 records
Audiense (Formely Buxton) financial estimates
Financial estimateRevenue estimate
Valuation estimate
Audiense (Formely Buxton) leadership team
Management profileNumber of profiles
Profiles6 records
Audiense (Formely Buxton) funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Audiense (Formely Buxton) M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Audiense (Formely Buxton)
What does Audiense (Formely Buxton) do?
Audiense (operating as Buxton) is a B2B SaaS platform that delivers consumer intelligence, location intelligence, and marketing analytics for multi-unit retail, restaurant, hospitality, healthcare, and franchise organizations. Its product suite centers on the Buxton Platform (Alert, SCOUT, iQ, and Factor applications) powered by Buxton Intelligence — combining proprietary household-level data, mobile GPS data, psychographic insights, and AI-driven propensity scoring to inform site selection, market optimization, customer profiling, foot traffic analysis, and targeted marketing. Revenue is generated primarily through annual subscriptions, custom analytics engagements, and data licensing.
Is Audiense (Formely Buxton) a public or private company?
Audiense (Formely Buxton) is a private company. It is classified as venture growth investor backed and is currently operating.
When was Audiense (Formely Buxton) founded?
Audiense (Formely Buxton) was founded in 1993. It employs 101 to 250 people.
Where is Audiense (Formely Buxton) based?
Audiense (Formely Buxton) is headquartered in Fort Worth, United States, in the North America region.
How does Audiense (Formely Buxton) make money?
Three revenue lines are on record. Subscription-based SaaS Platform is the primary driver. The others are professional Services & Custom Analytics and data Licensing.
Who are Audiense (Formely Buxton)'s main competitors?
Direct peers on record are Placer.ai, Claritas, SiteZeus and Kalibrate. Broad incumbents are NielsenIQ, Esri (ArcGIS Business Analyst), CoreLogic, Experian (Consumer View / Mosaic) and Cushman & Wakefield (Location Intelligence). Cartesian (formerly known as mapping/analytics players) is listed as an emerging player.
Does Audiense (Formely Buxton) have an API?
No public API is recorded for Audiense (Formely Buxton).
What industry is Audiense (Formely Buxton) in?
Audiense (Formely Buxton)'s product category is Location Intelligence & Consumer Analytics Software. Its primary akta.pro industry code is HDAAAGAJ, B2B SaaS & Enterprise Personalization (CRM, Sales, Support), with a secondary code of HDAEAMAF, Dashboarding & KPI/Performance Management. Its NAICS code is 541810 and its SIC code is 7311.