APAC ALLIANCE PROFESSIONNELLE DES AGENTS COMMERCIAUX

What APAC ALLIANCE PROFESSIONNELLE DES AGENTS COMMERCIAUX does

APAC (Alliance Professionnelle des Agents Commerciaux) is a French non-profit trade association (loi 1901) founded in 1975 and headquartered in Lyon. It serves France's commercial agents (agents commerciaux) — independent intermediaries who negotiate and execute sales contracts between principals (manufacturers and brand-owners) and end customers under French commercial law (Code de commerce Articles L134-1 to L134-17). APAC operates within a French market of approximately 52,000 commercial agents supported by roughly 52,000 additional collaborators, and has been a member of IUCAB, the international federation of commercial agent associations, since 1953.

The association delivers services through three primary channels: a tiered individual membership programme, the Cap Agent digital platform connecting more than 3,000 agencies with 73 active mandate offers, and recurring in-person events including the annual Salon des Forces de Vente Associée (held each October in Lyon) and the National Congress of Commercial Agents. APAC employs two specialized legal advisors who provide jurisdiction-specific counsel to members, and has cultivated a 12-partner ecosystem spanning insurance, banking, and software providers. The association has also published an AI guide (livret) intended to support commercial agents in adopting artificial intelligence tools.

Revenue derives from three distinct streams: individual agent memberships priced at €690.83, €798.33, or €1,065 per year across three tiers; mandate posting packages sold to principals at €350 (Crystal), €450 (Ruby), or €600 (Diamond); and ancillary event and partner-related income. APAC operates with a stable headcount of 9 employees and is led by Olivier Mazoyer as publication responsible and DPO.

Name

APAC ALLIANCE PROFESSIONNELLE DES AGENTS COMMERCIAUX

Legal name

APAC, Alliance Professionnelle des Agents Commerciaux de France

Website

https://apacfrance.com

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

1–10 employees

Short description

APAC (Alliance Professionnelle des Agents Commerciaux) is a French non-profit trade association founded in 1975 in Lyon that serves France's 52,000 commercial agents through tiered memberships, the Cap Agent digital platform (3,000+ agencies), legal advisory, and annual industry events.

Ownership category

akta.pro rank

Headquarters

HQ city

Lyon

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Annual Membership Subscriptions: Annual membership fees based on income brackets (revenue up to €46,000: €690.83/year; up to €110,000: €798.33/year; €110,001+: €1,065/year). Membership includes legal protection insurance for points.
2. Job Listing Packages for Principals: Three tiers for companies posting mandate offers: Crystal (€350) for basic 3-month listing, Ruby (€450) adding featured placement, Diamond (€600) adding banner slideshow placement and priority visibility
3. Event Participation: Annual B2B trade fair (Salon des Forces de Vente Associée) where principals rent stands and agents attend for networking and recruitment

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

APAC is a French non-profit professional association that provides annual memberships to independent commercial agents and agencies, granting access to specialized legal advisory services, B2B matchmaking via its Cap Agent platform, and a network of 3,000+ agencies. For principals, manufacturers and companies, APAC offers tiered job-listing subscription packages (Crystal €350, Ruby €450, Diamond €600) and an annual B2B trade fair to recruit commercial agents, alongside international reach through the IUCAB B2B Platform.

Product overview

APAC (Alliance Professionnelle des Agents Commerciaux de France) operates as a professional membership organization offering a platform of services for commercial agents and principals. The core offering includes annual membership subscriptions at three pricing tiers (€690.83–€1,065/year) providing access to legal advisory services, the Cap Agent recruitment platform, and member benefits. For companies seeking commercial agents, APAC offers three job posting packages (Crystal €350, Ruby €450, Diamond €600) through the Cap Agent platform, which connects principals with over 3,000 agencies. The international reach is extended via the IUCAB B2B Platform. Additional services include annual events (National Congress and B2B Trade Fair), training programs, and free white papers. The ecosystem serves commercial agents, agencies, and manufacturing companies across multiple industry sectors in France and internationally.

Differentiator

Problem solved

Functional benefit

Brands

• Cap Agent: A service facilitating connections between commercial agents and principal companies for recruitment and mandate offers in France.
• IUCAB B2B Platform

Products and services

• APAC Annual Membership Annual subscription membership for independent commercial agents and agencies in France, providing access to specialized legal advice, the Cap Agent mandate platform, networking events, training programs, and preferential partner rates.
• Cap Agent Platform Online B2B recruitment and networking platform enabling commercial agents and principal companies to post and browse mandate offers across a network of more than 3,000 French agencies.
• IUCAB B2B Platform International platform connecting companies with commercial agents across the 18 IUCAB member-country national associations worldwide for cross-border recruitment of independent sales agents.
• Legal Advisory Services Expert legal support from two specialized lawyers covering French commercial agent statute, contract drafting, RSAC registration, taxation, and international legal matters; available daily to APAC members.
• Salon des Forces de Vente Associée (Annual B2B Trade Fair) Annual B2B exhibition held each October at Embarcadère Lyon, bringing together principals, commercial agents and agencies for recruitment, networking and partnership opportunities.
• Congrès National des Agents Commerciaux (National Congress) Annual national congress for commercial agents featuring professional development, regulatory updates, networking and inter-professional meetings; the 34th edition was held on Friday 20 March 2026 in Lyon.

Quantifiable outcome

• Access to 73+ mandate offers and 3,000+ agencies on Cap Agent platform
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core and minor.

• IUCAB (Internationally United Commercial Agents and Brokers)coreStrategic or Co-development Partner · 1 January 1953IUCAB is the Global Alliance of National Associations of Commercial Agents, bringing together 18 member countries. APAC is an active member representing France. IUCAB has been promoting the profession and protecting commercial agents' interests internationally since 1953.
• AXA AGIPIminorOthersFinancial protection specialists offering personalized assessment of retirement income, social coverage, family and business protection in case of work stoppage or death. Preferential rates for APAC members.
• CFDPminorOthersProvides refund of driving license training costs up to €260 and legal assistance for driving license disputes. Included in membership contribution.
• GEPCA ASSURANCESminorOthersProfessional Civil Liability Insurance specifically designed for commercial agents at preferential rates for immaterial risk management.
• AESIO MUTUELLEminorOthersCollective health insurance contract with optional membership, providing attractive complementary coverage and services under MADELIN law benefits.
• CICminorOthersBank serving one out of three businesses with over 2,000 points of sale. Support for job-creating businesses and active regional economic partner.
• SIAGIminorOthersGuarantees business creation, first installation, growth, and transfer. Minimum credit to guarantee €15,000.
• GESTACOMminorOthersCRM and business management software for commercial agents covering customer/prospect files, orders/quotes/invoices, agenda, and principal management with cross statistics.
• MB ConsultantsminorOthersIndependent consulting firm founded in 2000 specializing in retirement expertise and end-of-career management strategy.
• AGAURAminorOthersApproved management body that avoids 25% markup on income for calculating income tax for non-commercial businesses.
• Ça Compte Pour MoiminorOthersOnline accounting firm assisting sales agents throughout France with accounting, tax obligations, real-time activity monitoring and expert guidance.
• IAE Lyon (Certificat APAC/IAE)minorStrategic or Co-development PartnerUniversity certificate in collaboration with IAE Lyon allowing members to obtain a University Diploma (DU). Supported by FIF-PL professional training fund.
• Atout MajeurminorOthersTraining centre specializing in computer and office automation with flexible formulas adapted to professional requirements. Supported by FIF-PL.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• MEDEF: MEDEF is the largest French employer federation, representing companies of all sizes across industries. While not specific to commercial agents, it competes for institutional advocacy voice and partner engagement among the same principal companies APAC courts for Diamond-tier job listings.
• CPME (Confédération des PME): CPME is the French confederation for small and medium-sized enterprises, which includes many of the principals who post mandates on Cap Agent. It serves overlapping member companies with a broader service portfolio and competes for SME dues and engagement.
• FEVAD (Fédération du e-commerce et de la vente à distance): FEVAD is the broader French federation for distance selling and e-commerce, representing principals and brands rather than agents. It overlaps APAC on the principal/recruitment side but serves a much wider industry scope and is typically engaged alongside APAC when companies design outsourced sales strategies.

Emerging players

• LinkedIn (Talent Solutions): LinkedIn's recruiter and sales talent tools overlap APAC's Cap Agent platform on the principal-side use case (finding commissioned sales talent). While not specialized in commercial-agent law or French Article L134-1 contracts, LinkedIn's scale and ad-driven distribution pose a long-term competition risk for APAC's job-listing subscription revenue.
• Indeed France: Indeed is a high-volume horizontal job board where principals also post sales-agent and representative roles. It competes with Cap Agent on price-per-listing and reach, even though it lacks APAC's commercial-agent legal specialization and curated agency network.

Direct peers

• IUCAB: IUCAB (Internationally United Commercial Agents and Brokers) is the global federation of which APAC France is an active member, uniting 18 national commercial-agent associations since 1953. It is the most direct peer in terms of mission — promoting and protecting commercial agents internationally — and jointly operates the B2B Platform APAC distributes to French principals.
• BDH (Bundesverband Deutscher Handelsvertreter und Handelsmakler): BDH is Germany's national federation of commercial agents and brokers and a fellow IUCAB member. It serves the same functional role as APAC for the German market — providing legal support, networking, and a principal-agent matching marketplace — making it the closest one-country peer in terms of products, member-base profile, and revenue model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/apacfrance
• YouTubeyoutube.com/channel/UCcplVLyna8zy4MarsMLg5tg
• Facebookfacebook.com/agentcommercial.apac
• LinkedInlinkedin.com/company/apac-france
• Instagraminstagram.com/apacfrance

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about APAC ALLIANCE PROFESSIONNELLE DES AGENTS COMMERCIAUX