Asia Pacific Alliance of Coaches

What Asia Pacific Alliance of Coaches does

Asia Pacific Alliance of Coaches (APAC) is a Singapore-incorporated (UEN T07SS0258G) professional membership association serving coaches across the Asia Pacific region. The organization is governed by a volunteer Executive Committee, including an Honorary Secretary, Honorary Treasurer, and a Chair of the Research Committee, and operates with a lean staff of 12 people. APAC's primary purpose is to advance professional standards and community for coaches through a formal Code of Ethics, regional representation via Council of Presidents and Country Ambassadors, and educational programming. Its publicly claimed service footprint spans 16 countries across APAC and select Western markets.

APAC's core offerings consist of three-tiered membership subscriptions — Individual (SGD 120/year), Corporate (SGD 330/year for up to 3 seats), and Youth/Student (SGD 80/year, ages 18–24) — plus a "Find A Coach" directory marketplace, recurring Monthly Talks webinars, Peer Coaching Circles, Team Coaching Circles, an annual Conference, Virtual APAC Retreat, and a Pro Bono Coaches community service initiative. Research products include the SEAREC Survey, Asia Coaching Benchmark Survey, Future Coaching Trends in Asia Pacific 2022 report, and the 2025 APAC Research Survey on Readiness of Coaches for a Future with AI (330+ respondents, 12+ countries). The organization also publishes a quarterly APAC Voice newsletter and the Book of Wisdom.

The technology stack is minimal: a WordPress-based website (apacoaches.org) handles membership enrollment, event registration, and content distribution. There are no mobile apps, no APIs, no proprietary AI/ML systems, and no third-party platform integrations disclosed. Revenue is generated through subscription membership fees, modest one-time research report sales (e.g., SGD 20 for non-members on the AI survey), corporate sponsorships of research, donations, and event/conference fees. The organization is privately held as an independent non-profit association with no external funding rounds, no parent company, and no disclosed financial figures.

Name

Asia Pacific Alliance of Coaches

Legal name

Asia Pacific Alliance of Coaches

Website

https://apacoaches.org

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Asia Pacific Alliance of Coaches is a Singapore-based, volunteer-led professional membership association serving individual and corporate coaches across the Asia Pacific region through tiered subscriptions, a Find A Coach directory marketplace, educational programming, and regional research publications.

Ownership category

akta.pro rank

Product category

Professional Coaching Association

NAICS

Professional and Management Development Training (611430), Professional and Management Development Training (61143)

SIC

Services-Membership Organizations (8600), Services-Educational Services (8200)

akta.pro primary industry

Team & Group Executive Coaching (Leadership Teams) (EDABANAF)

akta.pro secondary industries

Strategy, Decision-Making & Business Acumen Coaching (EDABANAH), Founder/Entrepreneur & Family Business Executive Coaching (EDABANAM), Association & Society Conference Management (Nonprofit, Professional Bodies) (THAHACAA)

Keywords

• Professional coaching association
• Coach membership organization
• Executive coaching network
• Coaching directory services
• Coaching research publications

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Individual Membership Fees: Annual and biennial membership subscriptions for professional coaches. Tiers include Individual 1-Year (SGD 120), Individual 2-Year (SGD 200), with recurring options available.
2. Corporate Membership Fees: Corporate membership for coaching firms and organizations, providing up to 3 individual memberships. Tiers include Corporate 1-Year (SGD 330) and Corporate 2-Year (SGD 620).
3. Youth/Student Membership: Reduced-rate membership for youth and students aged 18-24, priced at SGD 80 for 1-year membership.
4. Research Report Sales: Revenue generated from selling detailed research reports to non-members. The APAC Research Survey on Readiness of Coaches for a Future with AI is available for SGD 20.00 to non-members (free for members).
5. Sponsorships: Corporate sponsorship program for companies contributing to Asia Coaching surveys. Sponsors receive early access to research findings and free advertising slots on the website and/or quarterly newsletters.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Asia Pacific Alliance of Coaches (APAC) is a Singapore-based non-profit professional membership association that serves individual coaches, coaching firms, and aspiring coaches across the Asia Pacific region. It offers tiered memberships (Individual, Corporate, Youth/Student), a 'Find A Coach' marketplace directory connecting clients with member coaches, recurring professional development programs (Monthly Talks, Peer Coaching Circles, Team Coaching Circles), and publishes region-specific coaching research reports and publications. Revenue is generated primarily through membership subscription fees, with secondary income from research report sales and corporate sponsorships.

Product overview

Asia Pacific Alliance of Coaches (APAC) operates as a membership-based professional organization offering a unified platform of coaching-related products and services. The core offerings include a Find A Coach directory enabling coach discovery across the region, and recurring programs such as Monthly Talks (webinars), Peer Coaching Circles, and Team Coaching Circles for ongoing professional development. APAC also publishes research products including the APAC Research Survey on AI Readiness, Asia Coaching Benchmark Survey, and Book of Wisdom. Community services feature Pro Bono Coaches for underserved populations. Membership tiers (Individual, Corporate, Youth/Student) provide access to resources, networking, and event discounts. The organization focuses on connecting coaches, advancing coaching standards, and conducting regional research.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Membership

Quantifiable outcome

• 330+ coaches from 12+ countries participated in the first-of-its-kind AI readiness survey

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Sampada Inamdar (Chair, APAC Research Committee)coreOthersSampada Inamdar serves as Chair of the APAC Research Committee, leading research initiatives including the Asia Coaching surveys. Organizations can sponsor research through corporate sponsorship, receiving early access to research findings and advertising slots on the website and newsletters.

Scale indicators3 records

Recent moves4 records

Emerging players

• CoachHub: CoachHub is a digital coaching platform combining enterprise software with a marketplace of coaches. It overlaps with APAC's Find A Coach directory on supply-side aggregation and competes for the same enterprise coaching budgets.
• Noomii: Noomii is an online coach directory connecting users with life, business, and executive coaches. It is a close substitute to APAC's Find A Coach marketplace, particularly for individual consumer search.

Broad incumbents

• International Coaching Federation (ICF): ICF is the world's largest coaching membership and credentialing body, with global chapters including ICF Asia Pacific. It directly competes with APAC for the same pool of professional coaches seeking credentials, community, and directories, but operates at much larger global scale.
• European Mentoring and Coaching Council (EMCC): EMCC is an international coaching and mentoring membership organization offering accreditation, ethics codes, and professional development. It is comparable to APAC as a credentialing and standards-setting body for coaches, with growing APAC presence.

Direct peers

• International Association of Coaching (IAC): IAC is a global coaching membership and certification body offering credentials, directories, and practitioner resources. Comparable to APAC in providing coach certification-adjacent services and a public-facing coach directory.
• Center for Executive Coaching: Center for Executive Coaching offers coach training programs and a graduate community of executive coaches. Comparable to APAC's Peer Coaching Circles and corporate coaching development positioning.

Others

• Marshall Goldsmith Stakeholder Centered Coaching: Marshall Goldsmith operates one of the most recognized executive coaching brands and certified coach communities globally. Comparable to APAC as an executive coaching thought leadership and certified-coach community, but at much higher individual brand prominence.
• LinkedIn (Coach Search): LinkedIn's people search functions as an alternative, free coach discovery layer for both consumers and recruiters. It is a structural substitute for APAC's Find A Coach directory at zero cost to users.

Regional players

• Asia Pacific Consortium of Coaches and Consultants (APCCC): APCCC is a regional Asia Pacific community of coaches and consultants offering networking and professional development. Direct regional peer to APAC's membership and community model.
• Asia Coaching Institute: Asia Coaching Institute provides coach training and certification across Asia. Comparable to APAC as an Asia-focused coaching organization, though its model is more training-program-centric versus APAC's association model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/APACoaches
• LinkedInlinkedin.com/company/asia-pacific-alliance-of-coaches
• Instagraminstagram.com/asiapacificallianceofcoaches

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Asia Pacific Alliance of Coaches