Bare Necessities
- Company typePrivate
- Founded1998
- HeadquartersEdison, United States
- Headcount101–250
- GTM typeB2C
- OfferingDigital Commerce or Content
Bare Necessities firmographics
Firmographics- Name
- Bare Necessities
- Legal name
- Bare Necessities
- Website
- https://barenecessities.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Bare Necessities industry classification
Industry- Product category
- Intimate Apparel E-commerce Retail
- NAICS
- Clothing and Clothing Accessories Retailers (45811), Clothing and Clothing Accessories Retailers (458110)
- SIC
- Retail-Women's Clothing Stores (5621), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Intimates, Lingerie, Swimwear & Sleepwear Brands (CRAAAAAF)
- akta.pro secondary industries
- Bras & Bralettes (CRAAAIAA), Panties & Briefs (CRAAAIAB)
Keywords
Where Bare Necessities is headquartered
LocationHeadquarters
- HQ city
- Edison
- HQ country
- United States
- HQ region
- North America
Markets served
Bare Necessities business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Personnel, Marketing or Sales, Supply Chain, Technology or R&D
Revenue model
- Direct Product Sales: Bare Necessities generates revenue through direct-to-consumer online sales of intimate apparel, swimwear, sleepwear, activewear, and shapewear. The business operates on a standard retail model with regular promotional pricing, clearance sales, and bundle deals. No subscription service is offered; all purchases are one-time transactions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing with promotional discounts |
| Transaction based/ take rate | Pay-as-you-go | Gift with Purchase promotions |
| Unit Pricing | Pay-as-you-go | $1 promotional panties |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Bare Necessities product offering
Product offeringCore offering
Bare Necessities is an online specialty retailer selling bras, panties, swimwear, sleepwear, activewear, shapewear, lingerie, and specialty intimate apparel (mastectomy, maternity/nursing) direct to women consumers. The company curates multiple premium third-party brands alongside its own private label brands "Bare" and "Exclusively Ours" and differentiates through the industry's broadest size range (band sizes 28-56, cups A-O) and dedicated fit expertise via digital tools and trained bra fit specialists.
Product overview
Bare Necessities is an e-commerce specialty retailer offering intimate apparel and related products for women. The company operates a multi-brand marketplace alongside its exclusive private label brand 'Bare' and sub-brand 'Exclusively Ours.' Core product categories span bras (with band sizes 28-56 and cups A-O), panties, swimwear (including their specialized bra-sized swim collection), sleepwear, activewear, and shapewear. The company differentiates through fit expertise with services like the Perfect Fit Finder quiz and The Fit Studio educational platform. Founded in 1998 and operating as a division of Delta Galil Industries, Bare Necessities positions itself as 'the trusted authority' for hard-to-find sizes and brands, carrying third-party brands including Wacoal, Elomi, Panache, Chantelle, Freya, and Fantasie.
Differentiator
Problem solved
Functional benefit
Brands
- Exclusively Ours: The company's private label brand featuring everyday essential styles in various fits, sizes, and colors including bras, panties, and swimwear.
Products and services
- Bras Full range of brassieres across band sizes 28-56 and cups A-O, including minimizer, t-shirt, side support, sports, balcony, push-up, strapless, and bralette styles for women seeking inclusive fit.
- Panties Underwear assortment including thongs, briefs, bikinis, hipsters, and boyshorts with sheer, high-cut, no-show, shaping, seamless, and cotton features, plus multi-pack purchasing options.
- Swimwear Multi-brand swimwear catalog of bikinis, tankinis, one-pieces, high-waist bottoms, slimming swimwear, and cover-ups from brands such as Freya, Elomi, Fantasie, Panache, Sunsets, and Birdsong, available in plus-size and full-bust ranges.
- Bra-Sized Swimwear Specialized swimwear line applying expert bra sizing methodology to bikini, tankini, and one-piece styles, providing lift, support, and shaping based on band and cup measurements.
- Sleepwear & Loungewear Sleepwear including sexy sleepwear, chemises, babydolls, PJ sets, nightgowns, robes, and loungewear sets from brands such as Hanro, Polo Ralph Lauren, and P.J. Salvage.
- Activewear Athletic wear including sports bras (high, medium, low impact and compression), leggings, yoga pants, tanks, tops, and athleisure from brands such as Wacoal, Panache, and Anita.
- Shapewear Body-contouring garments including sculpting/firm control, shaping/mid control, and smoothing/light control styles such as bodysuits, camisoles, high-waist shapers, and thigh shapers.
- Sexy Lingerie Romantic and alluring lingerie including babydolls, chemises, corsets, bustiers, teddies, bodysuits, and plus-size options for special occasions such as bridal.
- Mastectomy & Surgical Apparel Post-surgery and mastectomy bras and garments designed for comfort and support during recovery, sourced from specialty brands.
- Maternity & Nursing Apparel Nursing bras and maternity wear designed for comfort and functionality during pregnancy and breastfeeding.
- Exclusively Ours Private Label Bare Necessities' exclusive in-house product line featuring everyday essential styles across bras, panties, sleepwear, activewear, and swimwear at accessible price points, paired with a buy-7-get-7-free panty promotion.
- Bare Private Label Brand Exclusive private label brand offering everyday essential styles in bras, panties, swimwear, sleepwear, activewear, and shapewear at accessible price points.
Companies that use Bare Necessities
Customer profileSegments3 records
Ideal customer profiles3 records
Bare Necessities technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Bare Necessities partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Delta Galil IndustriescoreBare Necessities operates as a division/subsidiary of Delta Galil Industries, a global intimate apparel and activewear company. The parent company appointed Salima Popatia as president of Bare Necessities to oversee daily operations and commercial strategy with focus on digital growth.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Bare Necessities competitors and assessment
Company assessmentDirect peers
- CUUP: Premium direct-to-consumer intimates brand focused on minimalist design and inclusive sizing — comparable as a digitally native intimates retailer competing on fit, design, and brand experience.
- ThirdLove: Digital-first intimates brand offering half-cup sizing and a proprietary fit quiz — directly comparable as a direct-to-consumer bra and underwear retailer competing on fit expertise and extended sizing.
- Adore Me: Online-first intimates and sleepwear retailer with inclusive sizing and frequent promotional mechanics — closely comparable to BN's marketplace-plus-private-label e-commerce model.
- HerRoom: Long-standing online intimates retailer offering extended sizing, brand breadth, and detailed fit content — closely comparable to BN as a multi-brand intimates e-commerce specialist.
- Savage X Fenty: Rihanna's lingerie and loungewear brand sold direct-to-consumer with extended sizing and frequent promotional drops — comparable as a digitally native intimates retailer competing on inclusivity and brand-led marketing.
Regional players
- Intimissimi: Italian intimates brand with strong European retail footprint and growing US presence — comparable product category but primarily competes outside BN's US-centric geographic focus.
Broad incumbents
- Lane Bryant: Specialty plus-size apparel retailer with bras, panties, and sleepwear — overlaps BN's plus-size and full-bust intimate apparel assortment.
- Victoria's Secret: Largest US intimates retailer with extensive physical and digital retail — overlaps with BN across bras, panties, and sleepwear and is the dominant scale incumbent BN competes against online.
- Aerie (American Eagle): Aerie sells bras, underwear, swimwear, and loungewear with a body-inclusive positioning that directly overlaps BN's extended-sizing and intimates assortment.
Emerging players
- True & Co: Online intimates startup built around a fit quiz and curated bra recommendations — directly comparable to BN's Perfect Fit Finder and Shop By Bra Size experience.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Bare Necessities social profiles
Digital presenceBare Necessities financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bare Necessities leadership team
Management profileNumber of profiles
Profiles1 record
Bare Necessities funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bare Necessities M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bare Necessities
What does Bare Necessities do?
Bare Necessities is an online specialty retailer selling bras, panties, swimwear, sleepwear, activewear, shapewear, lingerie, and specialty intimate apparel (mastectomy, maternity/nursing) direct to women consumers. The company curates multiple premium third-party brands alongside its own private label brands "Bare" and "Exclusively Ours" and differentiates through the industry's broadest size range (band sizes 28-56, cups A-O) and dedicated fit expertise via digital tools and trained bra fit specialists.
Is Bare Necessities a public or private company?
Bare Necessities is a private company. It is classified as corporate owned and is currently operating.
When was Bare Necessities founded?
Bare Necessities was founded in 1998. It employs 101 to 250 people.
Where is Bare Necessities based?
Bare Necessities is headquartered in Edison, United States, in the North America region.
How does Bare Necessities make money?
One revenue line is on record: direct Product Sales.
Who are Bare Necessities's main competitors?
Direct peers on record are CUUP, ThirdLove, Adore Me, HerRoom and Savage X Fenty. Intimissimi is listed as a regional player. Broad incumbents are Lane Bryant, Victoria's Secret and Aerie (American Eagle). True & Co is listed as an emerging player.
Does Bare Necessities have an API?
No public API is recorded for Bare Necessities.
What industry is Bare Necessities in?
Bare Necessities's product category is Intimate Apparel E-commerce Retail. Its primary akta.pro industry code is CRAAAAAF, Intimates, Lingerie, Swimwear & Sleepwear Brands, with a secondary code of CRAAAIAA, Bras & Bralettes. Its NAICS code is 45811 and its SIC code is 5621.