TrainingPeaks

What TrainingPeaks does

TrainingPeaks is a privately held SaaS company founded in 1999 and headquartered in Louisville, Colorado, that provides an endurance training platform for athletes and coaches across cycling, running, triathlon, swimming, and other endurance disciplines. The core platform is a cloud-based system with multi-device synchronization, supporting structured workout delivery, performance analytics (including the Performance Management Chart tracking ATL/CTL fitness and fatigue metrics), strength training via a library of 1,000+ video-guided movements, and indoor virtual cycling through TrainingPeaks Virtual. The platform integrates with thousands of compatible devices and apps including Garmin, Wahoo, Apple Watch, Polar, Oura, WHOOP, Zwift, and TrainerRoad. It is used by 15 WorldTour cycling teams and 40+ National Governing Bodies, establishing it as the dominant training infrastructure in professional endurance sports.

The company monetizes through three primary streams: a Premium annual subscription priced at $134.99/year with a 14-day free trial; Coach Match coaching packages at three tiers ($149 Bronze, $229 Silver, $359 Gold per month) that bundle Premium access with personalized coaching from accredited coaches; and a Training Plan Store offering one-time purchases of expert-designed structured plans. The go-to-market combines a self-serve, product-led freemium motion for individual athletes with a hybrid sales channel through Coach Match, where accredited coaches act as both service providers and subscription resellers. Leadership includes co-founder Dirk Friel (Chief Evangelist), co-founder Andy Stephens (CEO), and CTO Bernardo Fanti, who also heads product.

In August 2024, TrainingPeaks acquired IndieVelo, an indoor cycling and e-racing platform, rebranding it as TrainingPeaks Virtual. The acquisition brought in founder George Gilbert (previously builder of Zwift's ZADA anti-cheating system) as a full-time employee and expanded TrainingPeaks into direct competition with Zwift in the indoor cycling market. The platform has since added integrations with hDrop for hydration metrics, FORM for swim goggles, and multiple nutrition and HRV partners, broadening the data ecosystem beyond traditional training metrics.

Name

TrainingPeaks

Legal name

TrainingPeaks

Website

https://trainingpeaks.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

101–250 employees

Short description

TrainingPeaks is a cloud-based SaaS endurance training platform for athletes and coaches, offering structured workouts, performance analytics, strength training, and indoor virtual cycling, used by 15 WorldTour cycling teams and 40+ national governing bodies.

Ownership category

akta.pro rank

Product category

Endurance Training Software

NAICS

Sports and Recreation Instruction (611620), Sports and Recreation Instruction (61162)

SIC

Services-Prepackaged Software (7372), Services-Educational Services (8200), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Online/Remote Personal Training & Programming (HSADAAAM)

Keywords

• Endurance training software
• Athlete performance analytics
• Indoor cycling platform
• Workout planning tools
• Coach matching service

Headquarters

HQ city

Louisville

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. TrainingPeaks Premium Subscription: Annual subscription providing access to all training, analytics, and planning tools including TrainingPeaks Virtual, structured workouts, Performance Management Chart, strength training, and device integrations. Priced at $134.99/year with 14-day free trial.
2. Coach Match Coaching Packages: Three-tier coaching service ($149-$359/month) providing personalized coaching with accredited coaches including custom training plans, communication, and plan adjustments. Includes TrainingPeaks Premium account.
3. Training Plans Store: One-time purchase of expert-designed training plans for various sports and goals. Currently offering 25% off Premium when purchased with a plan.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels5 records

Core offering

TrainingPeaks provides a cloud-based endurance training SaaS platform that enables athletes and coaches to plan, sync, and analyze structured workouts across cycling, running, swimming, and triathlon. The platform combines multi-sport performance analytics (Performance Management Chart with fitness, fatigue, and form metrics), a 1,000+ video-guided strength training library, an indoor virtual cycling environment (TrainingPeaks Virtual), and the Coach Match service that pairs athletes with accredited coaches. It integrates with thousands of compatible wearables, smart trainers, and apps to automatically capture and deliver training data.

Product overview

TrainingPeaks is a comprehensive endurance training ecosystem consisting of a core platform and multiple integrated modules and services. The core TrainingPeaks platform provides planning, tracking, and analysis tools for endurance athletes across multiple sports. It integrates with TrainingPeaks Virtual for immersive indoor cycling experiences, TrainingPeaks Strength for video-guided strength workouts, the Coach Match service for personalized coaching connections, and the Training Plan Store for structured workout programs. Premium subscription ($134.99/year) provides access to advanced analytics, TrainingPeaks Virtual, and enhanced coaching tools. The platform is used by 15 WorldTour cycling teams and 40+ National Team Governing Bodies.

Differentiator

Problem solved

Functional benefit

Brands

• TrainingPeaks Virtual: Indoor cycling and e-racing platform formerly known as IndieVelo, offering virtual rides, races, and structured workouts with realistic physics and data synchronization with TrainingPeaks.
• TrainingPeaks Strength
• Coach Match

Products and services

• TrainingPeaks Platform Cloud-based endurance training platform for athletes and coaches to plan workouts, sync data from wearables and smart trainers, and analyze fitness, fatigue, and form across cycling, running, swimming, and triathlon.
• TrainingPeaks Virtual Indoor cycling and e-racing platform with real-world physics, group rides, structured workouts, GPXplore route uploads, and racing events (Keirin, team racing, elimination). Available on desktop, mobile, and Apple TV, and included with TrainingPeaks Premium.
• TrainingPeaks Strength Strength training offering with 1,000+ video-guided exercise movements, Strength Builder workout creation, color-coded compliance scores, and synchronization with TrainingPeaks calendar and fitness/fatigue scores.
• Coach Match Coaching matching service connecting athletes with accredited coaches; includes a free initial consultation, a 30-day money-back guarantee, and bundled TrainingPeaks Premium access across three pricing tiers.
• Training Plan Store Storefront of structured training plans designed by expert coaches for various endurance sports and goals; plans include structured workouts that sync with compatible devices and offer a 25% Premium bundle discount.

Quantifiable outcome

• Athletes can move workouts to different days to maintain schedule flexibility while completing key training sessions
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration37 records

Feature8 records

Partnerships

Twelve partnerships are on record, tiered flagship and core.

• USA CyclingflagshipStrategic or Co-development Partner · 12 April 2026TrainingPeaks extended its partnership with USA Cycling through 2028, continuing a collaboration spanning more than two decades. The partnership includes hosting the USA Cycling Esports National Championships on the TrainingPeaks Virtual platform, enabling cyclists to compete virtually on the same software that tracks their power data, fatigue levels, and fitness trends. This integration creates a feedback loop where race performance directly informs future training adjustments for both elite athletes and recreational users.
• hDrop TechnologiescoreTechnology or Integration · 28 January 2026hDrop Technologies announced a software integration with the TrainingPeaks platform, enabling athletes to automatically synchronize personalized hydration data captured via hDrop's wearable sensor, including sweat loss and sodium loss metrics, directly into their performance analytics workflows. The consolidated data appears alongside traditional metrics such as heart rate and power output, allowing athletes and coaches to identify correlations between hydration behaviors and performance outcomes like perceived exertion, power output consistency, and recovery rates.
• IndieVeloflagshipOEM/ Whitelabel/ Licensing Partner · 29 October 2024TrainingPeaks acquired IndieVelo, an indoor cycling app developed by George Gilbert who previously built anti-cheating systems for Zwift (ZADA). The app was rebranded as TrainingPeaks Virtual and provides immersive indoor cycling with real-world physics, group rides, and racing capabilities. George Gilbert became a full-time employee to continue developing the platform with additional resources.
• GarmincoreTechnology or IntegrationDevice integration partnership enabling seamless sync of workout data between Garmin devices and TrainingPeaks platform. Athletes can connect Garmin watches, cycling computers, and sensors for automatic workout upload and structured workout download.
• WahoocoreTechnology or IntegrationIntegration partnership with Wahoo fitness devices including ELEMNT bike computers and TICKR heart rate monitors for workout data synchronization with TrainingPeaks.
• Apple WatchcoreTechnology or IntegrationApple Watch integration allowing workout data sync to TrainingPeaks platform. Athletes can view and analyze Apple Watch workout data alongside other training metrics.
• PolarcoreTechnology or IntegrationPolar device integration with TrainingPeaks enabling automatic workout synchronization including heart rate, activity data, and recovery metrics from Polar watches and sensors.
• OuracoreTechnology or IntegrationOura Ring integration syncing sleep data, readiness scores, and recovery metrics to TrainingPeaks for holistic performance analysis alongside training load data.
• WHOOPcoreTechnology or IntegrationWHOOP integration syncing strain, recovery, and sleep data to TrainingPeaks enabling athletes to correlate recovery metrics with training performance.
• SuuntocoreTechnology or IntegrationSuunto watch and fitness device integration with TrainingPeaks for workout data synchronization and training analytics.
• STRYDcoreTechnology or IntegrationSTRYD power meter integration for running, syncing running power data to TrainingPeaks for advanced running analytics and training optimization.
• COROScoreTechnology or IntegrationCOROS watch integration enabling download of workouts and training plans from TrainingPeaks to COROS devices.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat5 records

Customer concentration

• Xx.com/trainingpeaks
• YouTubeyoutube.com/trainingpeaks
• Facebookfacebook.com/trainingpeaks
• LinkedInlinkedin.com/company/trainingpeaks
• Instagraminstagram.com/trainingpeaks

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TrainingPeaks