APAR

What APAR does

APAR is a French specialized advertising and commercial agency (régie commerciale et publicitaire) founded in 1996 and headquartered in Levallois-Perret, with approximately 50 employees and €40,000 share capital. The company operates as the exclusive commercial intermediary for France's chartered accounting profession, organizing events and managing publication advertising on behalf of professional bodies. Over 30 years, APAR has built exclusive commercialization rights to flagship industry events and professional publications serving chartered accountants, statutory auditors, financial directors, entrepreneurs, and association leaders.

The firm's product portfolio is event-centric and publication-based. Core offerings include commercialization of the OEC Annual Congress (5,000 attendees, 120 partners), the CNCC National Assises, and the Forum de la profession comptable, alongside advertising sales for professional publications including SIC mag, Revue Française de Comptabilité (RFC), Le Francisien, and Finance & Gestion. APAR has more recently extended its event portfolio through a partnership with EBRA EVENTS to commercialize Go Entrepreneurs, tech&fest (a deeptech/innovation event series with its 4th edition planned for February 2027 in Grenoble), and ForumAsso, broadening reach beyond pure accounting audiences into the entrepreneur and innovation ecosystems.

The business model is B2B service-based with a direct-sales go-to-market. APAR monetizes through tiered sponsorship packages (Or at €32,000 HT, Argent, Bronze, Connect at €3,500 HT), publication advertising space, and add-on services such as speaking slots (€3,900 HT) and toolbox inserts (€2,500 HT). Target advertisers are software vendors, publishers, financial institutions, and training organizations seeking access to France's 21,500 chartered accountants and 11,800 statutory auditors. The contracted client base is concentrated among a small set of professional bodies (CNOEC, CNCC, DFCG, OEC Paris IDF, EBRA EVENTS), while the commercialized partner base grew from 414 advertisers in 2021 to 448 in 2022.

Name

APAR

Legal name

APAR SAS

Website

https://apar.fr

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

APAR is a French advertising and commercial agency founded in 1996, commercializing partnerships and advertising for chartered accounting professional bodies across France. The Levallois-Perret-based firm manages flagship events, publications, and serves advertisers targeting France's 21,500 chartered accountants and 11,800 statutory auditors.

Ownership category

akta.pro rank

Product category

Professional Advertising Services

NAICS

Advertising Agencies (541810), Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

PR, Reputation Management & Earned Media Platforms (BPAMALAO)

Keywords

• Trade publication advertising
• Professional event sponsorship
• Accounting sector media
• B2B partnership sales
• Trade media regie

Headquarters

HQ city

Levallois-Perret

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Event Partnership Packages: Sale of exhibitor and sponsorship packages (Pack Or, Pack Argent, Pack Bronze, Pack Connect) for professional events including the Congress OEC, Assises CNCC, tech&fest, Go Entrepreneurs, ForumAsso, and Universités d'Eté OEC IDF. Packages include exhibition stands, speaking slots, marketing visibility, and digital promotion.
2. Publication Advertising: Sale of advertising space in professional publications including SIC mag (monthly), Revue Française de Comptabilité (RFC), Le Francilien (regional), and Finance & Gestion (DFCG bimonthly). Revenue from print advertisements, digital banners, and sponsored content.
3. Digital Advertising: Sale of digital advertising inventory including website banners on event sites and partner platforms, newsletter placements, video demos, and social media promotion through professional network channels (LinkedIn with 20,000+ CNCC followers).
4. Communication Support Services: Additional services including WiFi sponsorship, badge lanyard branding, networking space sponsorship, advertising clips, daily newsletters, and themed speaking opportunities at professional events.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

APAR is a specialized French advertising and commercial agency (régie publicitaire) serving the chartered accounting, statutory auditing, and financial management professions. The company commercializes advertising space, exhibition stands, and sponsorship packages at leading professional events (Congrès OEC, Assises CNCC, tech&fest, Go Entrepreneurs, ForumAsso, Universités d'Été) and in flagship trade publications (SIC mag, Revue Française de Comptabilité, Le Francilien, Finance & Gestion), as well as on dedicated digital platforms (Digital OEC, Digital DFCG).

Product overview

APAR is a commercial and advertising agency (Régie commerciale et publicitaire) specializing in the French accounting profession. Rather than a traditional software platform, APAR operates as a service-based business offering three interconnected service lines: (1) Événementiel — organizing and commercializing professional events including the annual OEC Congress, CNCC National Assises, Summer Universities, tech&fest deeptech events, Go Entrepreneurs forums, and ForumAsso; (2) Publications — managing magazines and journals including SIC mag, Revue Française de Comptabilité (RFC), Le Francilien, and Finance & Gestion; and (3) Digital — providing online and digital communication platforms. These offerings are complemented by tiered Partnership Packs (Or, Argent, Bronze, Connect) with varying visibility benefits, Communication Tools (video demos, advertising clips, newsletters, WiFi sponsorship, badge lanyards, networking spaces), and Speaking Opportunities for partners targeting the accounting profession.

Differentiator

Problem solved

Functional benefit

Products and services

• Évènement (Professional Event Commercialization) End-to-end commercialization of advertising space, exhibition stands, and sponsorship packages at major French professional events serving the chartered accounting, statutory auditing, and financial management professions, including the Congrès OEC, Assises CNCC, tech&fest, Go Entrepreneurs, ForumAsso, and Universités d'Été. Sold to enterprises seeking visibility with France's accounting and finance professionals.
• Publication (Trade Publication Advertising Sales) Sale of advertising space (print and digital) inside flagship French accounting and finance trade publications, including SIC mag, Revue Française de Comptabilité, Le Francilien, and Finance & Gestion. Available to advertisers seeking qualified reach into chartered accountant, statutory auditor, and financial director readerships.
• Digital (Online Communication Platforms) Sale of digital advertising, newsletter placements, and branded content on dedicated online platforms serving the French accounting profession, including Digital OEC, Digital DFCG, and associated newsletter inventory. Designed for advertisers seeking targeted, measurable digital exposure to French accounting and finance professionals.

Quantifiable outcome

• 21,500 experts-comptables served by the CNOEC, supported by 170,000 collaborators, advising 3 million economic actors
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• Conseil national de l'Ordre des experts-comptables (CNOEC)coreStrategic or Co-development Partner · 1 January 1996Since 1996, APAR has served as the exclusive commercial agent for the Conseil National de l'Ordre des Experts-Comptables, France's national body of chartered accountants. APAR commercializes partnership packages for the annual Congress (81st edition in 2026), manages advertising for SIC magazine and Revue Française de Comptabilité (RFC), and handles digital OEC publications. This partnership grants APAR access to 21,500 experts-comptables and their 170,000 collaborators serving 3 million business leaders.
• Ordre des experts-comptables Paris Île-de-FrancecoreStrategic or Co-development PartnerAPAR commercializes partnership and advertising opportunities for the Paris Île-de-France regional body, including the annual Summer Universities event and Le Francilien publication serving chartered accountants in the Paris region.
• Compagnie Nationale des Commissaires aux Comptes (CNCC)coreStrategic or Co-development PartnerAPAR serves as commercial agent for the CNCC, organizing the annual Assises Nationales des Commissaires aux Comptes (37th edition, December 2026, Paris La Défense). The event attracts 1,500+ statutory auditors and 40+ partners. APAR manages all partnership commercialization including exhibition stands, speaking slots, and visibility packages.
• EBRA EVENTScoreStrategic or Co-development PartnerAPAR serves as commercial agent for EBRA EVENTS, the events subsidiary of EBRA GROUP (France's largest regional press group with 9 daily newspapers and 800,000 readers). APAR commercializes Go Entrepreneurs Paris/Lyon, Forum National des Associations et Fondations (FNAF), and tech&fest events. The EBRA EVENTS community reaches 100,000+ qualified B2B decision-makers.
• Association Nationale des Directeurs Financiers et de Contrôle de Gestion (DFCG)coreStrategic or Co-development PartnerAPAR commercializes advertising and partnership packages for the DFCG, including the bimonthly Finance & Gestion magazine and DFCG Digital publications targeting financial directors and management controllers.
• Banque - Crédit - Financement sector partnersminorChannel Partner/ Reseller/ DistributorBanks and financial institutions are mentioned as key partners purchasing advertising and sponsorship packages to reach accounting professionals through APAR's event and publication inventory.
• Assurance sector partnersminorChannel Partner/ Reseller/ DistributorInsurance companies are listed as important partner categories purchasing advertising and sponsorship to reach accounting and auditing professionals.
• Editeur de logiciels (Software Publishers) partnersminorChannel Partner/ Reseller/ DistributorSoftware publishers targeting the accounting profession are mentioned as key partners purchasing exhibition space and advertising at APAR-managed events and publications.
• Services et Solutions Internet sector partnersminorChannel Partner/ Reseller/ DistributorInternet service and solution providers targeting accounting and finance professionals are listed as partner categories.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• GL Events: Major French event-services company (venues, exhibitions, live-event production). Comparable to APAR because it both organizes and provides commercial/event infrastructure for B2B events serving professional audiences, mirroring APAR's exhibition-stand and event-monetization offering.
• Les Echos Le Parisien Événements: Event subsidiary of Les Echos Le Parisien (LVMH/CAM) operating B2B and executive events in France. Explicitly cited as a peer/APAR client relationship and comparable as a French regulated-vertical event organizer that commercializes sponsorship packages for professional/decision-maker audiences.
• Comexposium Group: One of Europe's largest B2B trade event organizers, headquartered in Paris. Comparable to APAR because it monetizes third-party professional/industry events through exhibition sales, sponsorship packaging, and ticketing — the same core GTM motion APAR uses for OEC Congress, Go Entrepreneurs, and tech&fest.
• Lefebvre Dalloz: Leading French publisher of legal, tax, accounting, and HR professional content (editions Francis Lefebvre, Dalloz, Editions Législatives). Comparable to APAR because it serves the same French accounting/legal professional buyer base via professional publications and regulated-vertical event/content monetization.
• Reed Expositions France: French arm of Reed Exhibitions, organizes dozens of B2B trade shows across sectors including professional services. Comparable to APAR because it sells exhibition space, sponsorship tiers, and attendee data to vendors targeting professional buyer audiences — the exact revenue model APAR runs for OEC, CNCC, EBRA and DFCG.
• InfoPro Digital: French B2B media and events group (L'Usine Nouvelle, Salon Solutions, Le Moniteur). Highly comparable to APAR because it operates the same hybrid model of professional publications + trade-event commercialization + digital advertising targeting French professional buyers.
• Hopscotch (agence): Paris-based PR, events, and influence agency serving major French brands. Comparable to APAR because it combines event production with content/publishing-style activations and operates across regulated verticals, overlapping with APAR's professional-body commercialization motion.

Broad incumbents

• Lagardère Publicité: Sales arm of Lagardère (Hachette, radio, travel retail), one of France's largest advertising-sales houses. Comparable to APAR as a French incumbent with diversified ad-monetization inventory (print, digital, on-premise), but operating at much broader scope across consumer and B2B segments.
• Publicis Groupe: Global French-headquartered advertising and communications holding company with a Live/Events arm. Comparable to APAR as a broad incumbent serving French B2B clients with full campaign/event/creative capabilities, but at vastly larger scale and without APAR's vertical specialization in accounting.

Emerging players

• Swapcard: Digital B2B event engagement platform (registration, matchmaking, sponsorship analytics). Comparable to APAR as a sponsor-monetization layer for B2B events, but representing a digital-first emerging threat to traditional event-régie models and potential technology partner for APAR to digitize its offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/apar

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about APAR