Swapcard
Swapcard is a Paris-based SaaS provider of an AI-powered, unified event management platform for trade shows, associations, B2B conferences, and congresses worldwide, integrating registration, engagement, exhibitor ROI, and analytics into one product.
- Company typePrivate
- Founded2018
- HeadquartersParis, France
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Swapcard does
Swapcard is a privately held, Paris-headquartered event management software company founded in 2013 by CEO Baptiste Boulard. The company sells a unified SaaS platform that consolidates event registration, attendee engagement, exhibitor operations, content/session management, monetization, and analytics into a single product. It targets trade show organizers, professional associations, B2B conference operators, congresses, media companies, nonprofits, and communities across 92+ countries, with nine wholly-owned subsidiaries in the US, Canada, UK, France, UAE, Singapore, Portugal, Spain, and India, and a 100–250 person team spanning 40+ nationalities across 28 countries.
The platform's core technical differentiator is its AI architecture, built progressively since 2018. Its non-generative recommendation engine Gismo uses a custom TF-IDF variant combined with a random walk approach over a knowledge graph where each attendee, session, exhibitor, and product becomes a high-dimensional vector node. Its generative AI assistant Sherlock is served through Cortex, a model-agnostic orchestration layer that selects among OpenAI, Anthropic, Gemini, Mistral, and Meta LLMs by task. A dedicated in-house research unit, Swapcard Lab (created 2022), publishes findings openly and feeds productized features. The company cites 70–80% event app adoption versus a 30–40% industry benchmark, 2.5x more qualified leads via matchmaking, and up to 250% more confirmed meetings.
Commercially, Swapcard operates a sales-led enterprise motion with demo/RFP CTAs for large organizers, complemented by a self-serve tier ("Swapcard Go") for small events. Pricing is quote-based and tiered by event size and feature set. Revenue streams include platform subscriptions, an exhibitor marketplace that generates an average of €180K per trade show in additional organizer revenue, sponsorship packages, professional services (including <2-hour critical SLA), and white-label/branded apps. Enterprise security and compliance posture is anchored by SOC 2 Type 2 (achieved 2022), PCI DSS, GDPR, and an ISO 27001 program in progress.
Swapcard firmographics
Firmographics- Name
- Swapcard
- Legal name
- SWAPCARD CORPORATION SAS
- Website
- https://swapcard.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Swapcard is a Paris-based SaaS provider of an AI-powered, unified event management platform for trade shows, associations, B2B conferences, and congresses worldwide, integrating registration, engagement, exhibitor ROI, and analytics into one product.
- Ownership category
- akta.pro rank
Swapcard industry classification
Industry- Product category
- Event Management Software
- NAICS
- Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Ticketing, Registration & Event Technology (Badging, Apps) (BPAFAGAL)
- akta.pro secondary industries
- Conference & Trade Show Registration Platforms (THAHAFAB), Lead Capture / Lead Retrieval & Badge Scanning Tools (THAHAFAF)
Keywords
Where Swapcard is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices8 records
Markets served
Swapcard business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Platform Subscription: SaaS platform subscription model for event management software. Pricing tiers based on event size and feature requirements. Enterprise-grade registration with AMS and CRM integration capabilities.
- Exhibitor Marketplace Add-ons: Self-serve marketplace where exhibitors discover and purchase visibility, lead tools, meetings, and premium placements. Generates additional revenue for organizers with €180K average exhibitor marketplace revenue.
- Sponsorship Packages: Package inventory around engagement and outcomes for sponsors to invest. Sponsored ads improve visibility and awareness across the event.
- Professional Services: Professional services including onboarding, dedicated success managers, and onsite support with <2 hour critical response time.
- Branded App & White Label: Custom branded mobile apps with white-label capabilities for organizations requiring full brand customization.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Self-Service Small Events |
| Subscription | Annual | Enterprise/Professional Tier |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Swapcard product offering
Product offeringCore offering
Swapcard provides an AI-powered, revenue-first event management platform that unifies registration, attendee engagement, exhibitor/sponsor tools, content and session management, monetization, branding, and analytics for trade shows, conferences, associations, and media events. The platform includes AI-powered matchmaking (Gismo), a multilingual AI assistant (Sherlock), a model-agnostic intelligence layer (Cortex), native CRM/AMS integrations, and self-serve options for smaller events, sold as subscription software with optional professional services.
Product overview
Swapcard is a revenue-first event management platform offered as a unified platform with seven integrated modules. The core platform unifies registration (including Launchpad by Swapcard Registration), attendee engagement (Event Mobile App, Networking & Matchmaking, AI Recommendations), exhibitor operations (Exhibitor & Sponsor Tools, Exhibitor Lead Center, Exhibitor Management Portal, Exhibitor Marketplace), and analytics. The platform features AI-powered capabilities including Sherlock AI assistant, Swapcard AI Agents, and the Gismo recommendation engine, all powered by the Cortex intelligence layer. Additional modules cover content management, branding tools, monetization, and community building. The platform integrates natively with Salesforce and HubSpot for CRM sync, and supports third-party data imports via Fusion (Circdata).
Differentiator
Problem solved
Functional benefit
Brands
- Sherlock: Swapcard's AI assistant powered by large language models (LLMs) that provides instant answers to participant questions about sessions, speakers, exhibitors, and venue logistics.
- EVAA
- Gismo
- Cortex
- Swapcard Lab
- Swapcard Studio
- Swapcard Go
- Launchpad by Swapcard
Products and services
- Swapcard Event Management Platform Unified AI-powered event management platform for trade shows, conferences, associations, and media events, integrating registration, engagement, exhibitor tools, and analytics.
- Launchpad by Swapcard Registration Enterprise-grade event registration solution for complex event requirements with real-time AMS and CRM member validation.
- Swapcard Go Self-service event in a Box solution for small events, providing essential event management capabilities in an all-in-one package with free sign-up.
- Swapcard Professional Services Onboarding, dedicated success managers, and onsite support services for event organizers, with SLA-backed under-2-hour critical response time.
Quantifiable outcome
- 70-80% event app adoption vs 30-40% industry average
- +7 more outcomes
Companies that use Swapcard
Customer profileNamed customers8 records
Segments7 records
Ideal customer profiles4 records
Swapcard technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability8 records
Feature8 records
Swapcard partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- IAEE (International Association of Exhibition and Events)coreStrategic partnership to deliver a fully integrated digital experience for Expo! Expo!, IAEE's annual meeting scheduled for December 8-10, 2025 in Houston, Texas. Collaboration involves utilizing Swapcard's event engagement platform to enhance participant interaction, streamline operations, and support revenue growth within the exhibitions and events industry.
- UFIminorIndustry partnership with UFI (Global Association of the Exhibition Industry). Swapcard appears as UFI member and collaborates on industry research.
- PCMA (Professional Convention Management Association)minorIndustry partnership with PCMA. Swapcard featured as member and partner in business events industry.
- Enterprise Europe NetworkminorPartnership with Enterprise Europe Network for international business networking support.
- AICPAminorPartnership with AICPA (American Institute of CPAs) for accounting and finance industry events.
- PAR (Partnership for Auxiliary Revenue)minorPartnership for auxiliary revenue solutions in events industry.
Scale indicators13 records
Recent moves6 records
Expansion highlights7 records
Swapcard competitors and assessment
Company assessmentDirect peers
- Bizzabo: Bizzabo is a direct peer offering an end-to-end event experience platform with registration, networking, and analytics. It competes head-to-head with Swapcard in the trade show, association, and B2B conference segments and overlaps closely on enterprise sales motion and AI-driven engagement features.
- Hubilo: Hubilo is a direct peer in virtual and hybrid event platforms, targeting associations and B2B conferences with similar AI-driven engagement and matchmaking features. It competes in the same mid-market and enterprise segments as Swapcard.
- vFairs: vFairs is a direct peer offering virtual and hybrid event software with registration, exhibitor booths, and networking. It targets similar trade show, association, and corporate event organizers and competes on comparable feature breadth.
- Aventri: Aventri (now part of Eventbrite's enterprise business) is a direct peer in event management software for associations, trade shows, and corporations. It competes in the same registration, attendee engagement, and exhibitor management categories as Swapcard.
- ON24: ON24 is a direct peer in webinar and virtual event platforms with strong enterprise sales motion and analytics. It overlaps with Swapcard's networking, engagement analytics, and content monetization modules, particularly in B2B conference and association use cases.
- Eventmobi: Eventmobi is a direct peer in event apps and event management platforms targeting associations and trade shows. It competes with Swapcard's mobile app, registration, and engagement modules, particularly in North American mid-market accounts.
Broad incumbents
- Cvent: Cvent is a broad incumbent in event management, with the largest scale in the category and overlapping capabilities in registration, mobile apps, lead capture, and attendee engagement. It targets the same enterprise trade show and association buyers as Swapcard but as part of a much wider product portfolio.
- Eventbrite: Eventbrite is a broad incumbent in ticketing and event registration with massive SMB and self-serve reach. It overlaps with Swapcard's self-serve tier and SMB event entry point, though its depth in trade show/association features is materially shallower than Swapcard's.
- Webex Events (formerly Socio): Webex Events (formerly Socio), part of Cisco's Webex suite, is a broad incumbent offering event apps, registration, and engagement features. It targets similar enterprise and association buyers as part of Cisco's broader collaboration portfolio.
Emerging players
- Goldcast: Goldcast is an emerging player focused on B2B event marketing with content-led engagement and integrations into marketing stacks. It overlaps with Swapcard's B2B conference and exhibitor engagement features but is earlier-stage and narrower in vertical depth.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat8 records
Key risks6 records
Key highlights7 records
Customer concentration
Swapcard social profiles
Digital presenceSwapcard compliance and trust
Trust signalCompliance5 records
Swapcard financial estimates
Financial estimateRevenue estimate
Valuation estimate
Swapcard leadership team
Management profileNumber of profiles
Profiles4 records
Swapcard subsidiaries and ownership
Company hierarchySubsidiaries8 records
Swapcard funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Swapcard M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Swapcard
What does Swapcard do?
Swapcard provides an AI-powered, revenue-first event management platform that unifies registration, attendee engagement, exhibitor/sponsor tools, content and session management, monetization, branding, and analytics for trade shows, conferences, associations, and media events. The platform includes AI-powered matchmaking (Gismo), a multilingual AI assistant (Sherlock), a model-agnostic intelligence layer (Cortex), native CRM/AMS integrations, and self-serve options for smaller events, sold as subscription software with optional professional services.
Is Swapcard a public or private company?
Swapcard is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Swapcard founded?
Swapcard was founded in 2018. It employs 101 to 250 people.
Where is Swapcard based?
Swapcard is headquartered in Paris, France, in the Europe region.
How does Swapcard make money?
Five revenue lines are on record. Platform Subscription is the primary driver. The others are exhibitor Marketplace Add-ons, sponsorship Packages, professional Services and branded App & White Label.
Who are Swapcard's main competitors?
Direct peers on record are Bizzabo, Hubilo, vFairs, Aventri, ON24 and Eventmobi. Broad incumbents are Cvent, Eventbrite and Webex Events (formerly Socio). Goldcast is listed as an emerging player.
Does Swapcard have an API?
Yes. Swapcard offers a public API and developer portal enabling data export, API sync, and integrations with third-party systems. The platform supports Data Export & API Sync for connecting systems with real-time data. Developer Hub is available at developer.swapcard.com. Integrations enable syncing attendee data, lead data export to CRM systems, and real-time registration data synchronization. Developer documentation is at developer.swapcard.com.
What industry is Swapcard in?
Swapcard's product category is Event Management Software. Its primary akta.pro industry code is BPAFAGAL, Ticketing, Registration & Event Technology (Badging, Apps), with a secondary code of THAHAFAB, Conference & Trade Show Registration Platforms. Its NAICS code is 56192 and its SIC code is 7990.