Super King Markets
Super King Markets operates 12 international grocery stores across Southern California offering ethnic foods including Middle Eastern and Mexican categories, with online delivery via Instacart and alcohol delivery through the ShopSK partnership.
- Company typePrivate
- Founded1993
- HeadquartersLos Angeles, United States
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Super King Markets does
Super King Markets is an international grocery retailer operating 12 physical store locations across Southern California. The company's assortment centers on ethnic and specialty food categories, including Middle Eastern, Mexican, and other international cuisines, serving the diverse, multicultural consumer base of the Southern California market. The merchandising approach emphasizes value, anchored by promotional programs such as a 30 Day Price Lock initiative, Daily Deals, and seasonal Summer Savings campaigns.
The business model is traditional brick-and-mortar grocery retail, with revenue generated through in-store foot traffic, basket-level transactions, and category breadth that includes licensed alcohol sales. Distribution is concentrated in a single regional market (Southern California), with physical stores functioning as the primary fulfillment nodes. Front-line staffing is supported through an ADP-hosted careers portal, consistent with multi-site retail operations.
Digital and adjacent-channel extensions are delivered through partnerships rather than owned infrastructure. Online grocery ordering and delivery are fulfilled via Instacart, extending the retail footprint into off-premise consumption. Alcohol delivery, a higher-margin regulated category, is operated through ShopSK (shopshopk.com). No proprietary e-commerce platform, loyalty program, or AI/ML-driven merchandising system is disclosed. No funding history, M&A activity, or ownership structure is publicly available in the provided data, consistent with a privately held regional operator.
Super King Markets firmographics
Firmographics- Name
- Super King Markets
- Legal name
- Super King Markets
- Website
- https://superkingmarkets.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Super King Markets operates 12 international grocery stores across Southern California offering ethnic foods including Middle Eastern and Mexican categories, with online delivery via Instacart and alcohol delivery through the ShopSK partnership.
- Ownership category
- akta.pro rank
Super King Markets industry classification
Industry- Product category
- Specialty / Ethnic Grocery Retail
- NAICS
- Supermarkets and Other Grocery Retailers (except Convenience Retailers) (44511), Supermarkets and Other Grocery Retailers (except Convenience Retailers) (445110), All Other Specialty Food Retailers (445298)
- SIC
- Retail-Grocery Stores (5411), Retail-Food Stores (5400)
- akta.pro primary industry
- Full-Line Supermarkets (National/Regional Chains) (CRAHAAAA)
- akta.pro secondary industry
- Halal & Middle Eastern Grocery Stores (CRAHAFAC)
Keywords
Where Super King Markets is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices11 records
Markets served
Super King Markets business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- In-Store Retail Sales: Traditional brick-and-mortar grocery retail revenue generated from customer purchases of groceries, produce, meat, dairy, international foods, beverages, alcohol, and general merchandise at 12 physical store locations throughout Southern California.
- Grocery Delivery via Instacart: Online grocery sales fulfilled through Instacart's white-label platform, enabling customers to order groceries online for home delivery. Instacart charges delivery and service fees to customers.
- Alcohol Delivery via ShopSK: Dedicated alcohol delivery service operated through ShopSK platform, allowing customers to order beer, wine, and spirits for home delivery. Must be 21+ to order with valid ID required upon delivery.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail grocery pricing with promotional deals |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Super King Markets product offering
Product offeringCore offering
Super King Markets operates 12 physical international grocery stores across Southern California, selling groceries, produce, meat, dairy, beverages, alcohol, and general merchandise with deep assortment in Middle Eastern, Mexican, Mediterranean, and other ethnic foods. The retailer supplements in-store shopping with two online channels: standard grocery delivery via an Instacart-powered white-label storefront and dedicated alcohol delivery via ShopSK, with promotional pricing anchored by a 30 Day Price Lock program and weekly ads.
Product overview
Super King Markets operates a chain of 12 international grocery stores across Southern California, supplemented by two e-commerce channels: grocery delivery powered by Instacart and alcohol delivery via ShopSK. The physical stores offer international foods, fresh produce, meat, dairy, and specialty items. The online presence enables home delivery through Instacart's platform and a separate alcohol delivery service. Promotional programs include 30 Day Price Lock (price protection for featured items), Daily Deals/Weekly Ads (rotating discounts), and Summer Savings (seasonal specials). Customers can create digital shopping lists and access stores via the online locator.
Differentiator
Problem solved
Functional benefit
Products and services
- Super King Markets Physical Grocery Stores International grocery retail stores offering groceries, produce, meat, dairy, beverages, alcohol, and household goods across 12 Southern California locations including Glendale, Los Angeles, Anaheim, Altadena, Claremont, Culver City, Northridge, North Hills, Santa Ana, Van Nuys, and Lake Balboa. The assortment emphasizes Middle Eastern, Mexican, Mediterranean, and other ethnic food products alongside mainstream staples, with promotional pricing through daily deals, weekly ads, and a 30 Day Price Lock program.
- Online Grocery Delivery via Instacart E-commerce storefront (shop.superkingmarkets.com) powered by Instacart's white-label platform that lets customers shop Super King Markets' assortment online for home delivery or pickup, including EBT SNAP acceptance on eligible items, order tracking, and promotional $0 delivery fee offers.
- Alcohol Delivery via ShopSK Dedicated online alcohol delivery storefront (ShopSK / shopsk.com) offering beer, wine, and spirits from Super King Markets for home delivery, with mandatory 21+ age and valid government ID verification at delivery.
Companies that use Super King Markets
Customer profileSegments2 records
Ideal customer profiles2 records
Super King Markets technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature1 record
Super King Markets partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- InstacartcoreInstacart provides white-label e-commerce and delivery infrastructure for Super King Markets, enabling customers to shop online and receive grocery deliveries. The partnership covers the shop.superkingmarkets.com storefront and Instacart's main platform. Super King Markets is the merchant of record while Instacart handles technology, fulfillment, and delivery operations.
- ShopSKcoreShopSK is the dedicated alcohol delivery partner for Super King Markets, powering the shopsk.com platform for beer, wine, and spirits orders. Must be 21+ to order with valid government ID required upon delivery.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Super King Markets competitors and assessment
Company assessmentDirect peers
- Northgate Gonzalez Market: Northgate Gonzalez Market is an independent Hispanic grocery chain in Southern California. It is a direct competitor for the same Mexican-American and Latino shopper base, with overlapping trade areas.
- Vallarta Supermarkets: Vallarta Supermarkets is a California-based Hispanic grocery chain concentrating in Southern California and the Central Valley. It is a direct competitor for Mexican and Latino-oriented shoppers, overlapping heavily with Super King's customer base.
- Zion Market: Zion Market is a Korean-American supermarket chain with locations in Southern California. It is a direct ethnic-grocery competitor with overlapping customer base and similar international-product positioning.
- El Super: El Super is a Hispanic-focused grocery chain with locations across California, Nevada, Arizona, and Texas. It competes directly with Super King for Hispanic shopper baskets and shares a similar international-grocery positioning.
- H Mart: H Mart is a major Korean-American supermarket chain with multiple locations in Southern California. It serves a similar multicultural customer base with international assortments, fresh produce, and prepared foods, competing head-to-head for ethnic-grocery share.
- 99 Ranch Market: 99 Ranch Market is the largest Asian-American supermarket chain in the US, operating across California and other states. It is a direct ethnic-grocery competitor with a similar one-stop international grocery model and overlapping Southern California footprint.
Broad incumbents
- Trader Joe's: Trader Joe's is a national specialty grocery chain with deep California roots. It is a broader incumbent whose expanding international and ethnic assortment competes with Super King's specialty positioning while offering aggressive pricing.
- Whole Foods Market: Whole Foods Market is a national premium grocery chain owned by Amazon. It is a broader incumbent with growing international assortment and a national e-commerce/Instacart delivery model that competes for premium grocery shoppers.
- Sprouts Farmers Market: Sprouts Farmers Market is a large specialty/natural grocery chain with strong Southern California presence. It is a broader incumbent competing for health-conscious and specialty shoppers overlapping with Super King's fresh and international assortment.
Regional players
- Gelson's Markets: Gelson's is an upscale Southern California supermarket chain operating across the LA metro. It is a regional specialty grocer competing for higher-income shoppers and overlapping in some trade areas with Super King stores.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Super King Markets social profiles
Digital presenceSuper King Markets financial estimates
Financial estimateRevenue estimate
Valuation estimate
Super King Markets leadership team
Management profileNumber of profiles
Super King Markets funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Super King Markets M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Super King Markets
What does Super King Markets do?
Super King Markets operates 12 physical international grocery stores across Southern California, selling groceries, produce, meat, dairy, beverages, alcohol, and general merchandise with deep assortment in Middle Eastern, Mexican, Mediterranean, and other ethnic foods. The retailer supplements in-store shopping with two online channels: standard grocery delivery via an Instacart-powered white-label storefront and dedicated alcohol delivery via ShopSK, with promotional pricing anchored by a 30 Day Price Lock program and weekly ads.
Is Super King Markets a public or private company?
Super King Markets is a private company. It is classified as unknown and is currently operating.
When was Super King Markets founded?
Super King Markets was founded in 1993. It employs 1,001 to 5,000 people.
Where is Super King Markets based?
Super King Markets is headquartered in Los Angeles, United States, in the North America region.
How does Super King Markets make money?
Three revenue lines are on record. In-Store Retail Sales are the primary driver. The others are grocery Delivery via Instacart and alcohol Delivery via ShopSK.
Who are Super King Markets's main competitors?
Direct peers on record are Northgate Gonzalez Market, Vallarta Supermarkets, Zion Market, El Super, H Mart and 99 Ranch Market. Broad incumbents are Trader Joe's, Whole Foods Market and Sprouts Farmers Market. Gelson's Markets is listed as a regional player.
Does Super King Markets have an API?
No public API is recorded for Super King Markets.
What industry is Super King Markets in?
Super King Markets's product category is Specialty / Ethnic Grocery Retail. Its primary akta.pro industry code is CRAHAAAA, Full-Line Supermarkets (National/Regional Chains), with a secondary code of CRAHAFAC, Halal & Middle Eastern Grocery Stores. Its NAICS code is 44511 and its SIC code is 5411.