Study Edge
Study Edge is a Gainesville, Florida-based online exam-preparation platform that delivers professor-specific study content, mock exams, and tutoring subscriptions to University of Florida students across 30+ STEM and business course bundles, operating on a self-serve subscription model with a 7-day free trial.
- Company typePrivate
- Founded2011
- HeadquartersGainesville, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Study Edge does
Study Edge is a privately-held educational technology company founded in 2011 and headquartered in Gainesville, Florida, that delivers online exam-preparation and academic-support services to university students — primarily at the University of Florida, where the company originated and where its deepest market penetration exists. The platform organizes its offering around individual university courses and often individual professors (e.g., CHM2045 Professor Malonni, STA2023 Professor Stine), with 30+ course bundles spanning chemistry, physics, calculus, statistics, accounting, economics, finance, and operations management. Each bundle contains expert-led study sessions, mock exams, and personalized academic support built by a roster of 40+ Study Experts who analyze professor-specific syllabi, exam styles, and content emphases.
The technology stack is built on a Thinkific-based learning management system for course delivery, supplemented by Cloudflare bot management/security infrastructure and Pardot (Salesforce) for visitor analytics and lead tracking. The platform operates as a fully self-serve, product-led growth (PLG) funnel: students select their school and course on the website, start a 7-day free trial, and receive instant access — no sales team is involved. Discovery is driven by SEO-optimized professor-named and course-coded URLs (e.g., /bundles/chm2045-professor-malonni) and word-of-mouth from prior student users.
Revenue is generated via a recurring subscription model, with students paying for access to course-specific content on a monthly or per-semester basis. The company reports an average +1.2 letter-grade GPA improvement among users and claims 78% of CHM2045 students as users, indicating strong within-course penetration at UF. Founded by Ethan Fieldman (CEO/President), Graham Rees, and Ashley Fieldman (who also leads sister brand Math Nation), with Latchezar Hristov as CTO, Study Edge received early backing from Y Combinator and Rainfall Ventures in August 2012 and has since operated without further disclosed institutional fundraising.
Study Edge firmographics
Firmographics- Name
- Study Edge
- Legal name
- Study Edge
- Website
- https://studyedge.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Study Edge is a Gainesville, Florida-based online exam-preparation platform that delivers professor-specific study content, mock exams, and tutoring subscriptions to University of Florida students across 30+ STEM and business course bundles, operating on a self-serve subscription model with a 7-day free trial.
- Ownership category
- akta.pro rank
Study Edge industry classification
Industry- Product category
- Online Academic Tutoring
- NAICS
- Exam Preparation and Tutoring (611691), Educational Support Services (61171)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- College-Level Core Subject Tutoring (Gen Ed: Math, Writing, Sciences, Humanities) (EDANAAAJ)
- akta.pro secondary industry
- Certification & Exam Prep eLearning Modules (EDAGAEAL)
Keywords
Where Study Edge is headquartered
LocationHeadquarters
- HQ city
- Gainesville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Study Edge business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Subscription Access to Course Materials: Students pay for access to expert-led sessions, mock exams, and personalized support for specific courses. Subscription model with 7-day free trial for new students. Revenue is recurring as students subscribe per course or semester.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard subscription with 7-day free trial |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Study Edge product offering
Product offeringCore offering
Study Edge sells course- and professor-specific exam preparation bundles delivered through an online learning platform. Each bundle includes expert-led study sessions, mock exams, and personalized academic support tailored to a specific university course (and in many cases a specific professor or section). The catalog spans chemistry, physics, calculus, statistics, accounting, economics, finance, and operations management, with 35+ distinct bundles available on a subscription basis.
Product overview
Study Edge is an online academic tutoring platform that offers a portfolio of course-specific exam preparation bundles. The core product consists of expert-led study sessions, mock exams, and personalized academic support organized by individual university courses and specific professors. The platform provides 35+ distinct course bundles spanning chemistry, physics, calculus, statistics, accounting, economics, finance, and operations management. Each course bundle is tailored to specific professors and course sections, with offerings for both in-person and online formats. The service is powered by a team of 40+ Study Experts and reports an average GPA improvement of 1.2 letter grades for users.
Differentiator
Problem solved
Functional benefit
Products and services
- Financial Accounting (ACG2021) Expert-led exam preparation course for Financial Accounting (ACG2021), including study sessions and mock exams for university students.
- Managerial Accounting (ACG2071) Expert-led exam preparation course for Managerial Accounting (ACG2071), including study sessions and mock exams for university students.
- Biochemistry (BCH4024) Expert-led exam preparation course for Biochemistry (BCH4024), including study sessions and mock exams for university students.
- Introduction to Chemistry (CHM1025) Expert-led exam preparation course for Introduction to Chemistry (CHM1025), including study sessions and mock exams.
- General Chemistry 1 (CHM2045) Expert-led exam preparation course for General Chemistry 1 (CHM2045), reported to be used by 78% of students in the course.
- General Chemistry 1 - Professor Malonni (CHM2045) Professor-specific expert-led exam preparation course for General Chemistry 1 taught by Professor Malonni, tailored to that section's syllabus.
- College Chemistry II - Avendano (CHM2046) Professor-specific expert-led exam preparation course for College Chemistry II taught by Professor Avendano.
- General Chemistry 2 - Benjamin (CHM2046) Professor-specific expert-led exam preparation course for General Chemistry 2 taught by Professor Benjamin.
- General Chemistry 2 - Sumner-Harris (CHM2046) Professor-specific expert-led exam preparation course for General Chemistry 2 taught by Professor Sumner-Harris.
- Honors General Chemistry 1 (CHM2050) Expert-led exam preparation course for Honors General Chemistry 1 (CHM2050).
- Honors General Chemistry 2 (CHM2051) Expert-led exam preparation course for Honors General Chemistry 2 (CHM2051).
- Organic Chemistry 1 - Habenicht (CHM2210) Professor-specific expert-led exam preparation course for Organic Chemistry 1 taught by Professor Habenicht.
- Organic Chemistry 2 - Punthasee (CHM2211) Professor-specific expert-led exam preparation course for Organic Chemistry 2 taught by Professor Punthasee.
- Principles of Macroeconomics (ECO2013) Expert-led exam preparation course for Principles of Macroeconomics (ECO2013).
- Principles of Microeconomics (ECO2023) Expert-led exam preparation course for Principles of Microeconomics (ECO2023).
- Business Finance (FIN3403) Expert-led exam preparation course for Business Finance (FIN3403).
- Precalculus with Trigonometry Summer B (MAC1147) Summer B term expert-led exam preparation course for Precalculus with Trigonometry (MAC1147).
- Precalculus with Trigonometry (MAC1147) Expert-led exam preparation course for Precalculus with Trigonometry (MAC1147).
- Survey of Calculus 1 Online (MAC2233) Online-section expert-led exam preparation course for Survey of Calculus 1 (MAC2233).
- Survey of Calculus I In-Person (MAC2233) In-person section expert-led exam preparation course for Survey of Calculus 1 (MAC2233).
- Survey of Calculus 2 (MAC2234) Expert-led exam preparation course for Survey of Calculus 2 (MAC2234).
- Calculus 1 Summer B (MAC2311) Summer B term expert-led exam preparation course for Calculus 1 (MAC2311).
- Calculus 1 (MAC2311) Expert-led exam preparation course for Calculus 1 (MAC2311).
- Calculus 2 Online Section (MAC2312) Online-section expert-led exam preparation course for Calculus 2 (MAC2312).
- Calculus 2 In-Person Section (MAC2312) In-person section expert-led exam preparation course for Calculus 2 (MAC2312).
- Calculus 3 (MAC2313) Expert-led exam preparation course for Calculus 3 (MAC2313).
- Operations Management (MAN4504) Expert-led exam preparation course for Operations Management (MAN4504).
- Introduction to Physics (PHY2020) Expert-led exam preparation course for Introduction to Physics (PHY2020).
- Physics 1 with Calculus (PHY2048) Expert-led exam preparation course for Physics 1 with Calculus (PHY2048).
- Physics 2 with Calculus (PHY2049) Expert-led exam preparation course for Physics 2 with Calculus (PHY2049).
- Physics 1 without Calculus (PHY2053) Expert-led exam preparation course for Physics 1 without Calculus (PHY2053).
- Physics 2 without Calculus (PHY2054) Expert-led exam preparation course for Physics 2 without Calculus (PHY2054).
- Statistics for Business Decisions (QMB3250) Expert-led exam preparation course for Statistics for Business Decisions (QMB3250).
- Statistics 1 - Professor Addala / Quiceno-Duran (STA2023) Professor-specific expert-led exam preparation course for Statistics 1 (STA2023), as taught by Professor Addala (URL variant: Quiceno-Duran).
- Statistics 1 - Professor Stine (STA2023) Professor-specific expert-led exam preparation course for Statistics 1 (STA2023) taught by Professor Stine.
Quantifiable outcome
- Students see an average GPA increase of +1.2 letter grades
- +1 more outcomes
Companies that use Study Edge
Customer profileNamed customers4 records
Segments1 record
Ideal customer profiles1 record
Study Edge technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Study Edge partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights4 records
Study Edge competitors and assessment
Company assessmentDirect peers
- Fiveable: Course-specific study and exam prep community targeting high-school and early-college students. Comparable in its unit-of-content design (organized around specific courses and exams) and PLG community-driven acquisition.
- StudySoup: College course-specific study materials marketplace where students buy and sell notes and guides by course. Comparable course-level granularity, though StudySoup relies on user-generated content rather than expert-produced bundles.
- Numerade: STEM-focused video tutoring platform offering expert-produced explanations across college math and science courses. Closest comparable in expert-led, subject-specific model, though Numerade operates at multi-university scale rather than concentrating on a single institution.
Broad incumbents
- Varsity Tutors: Large online tutoring and test prep platform serving K–12 and college students. Overlapping expert-tutor model and STEM tutoring offering, though delivered through live 1:1 sessions rather than on-demand expert bundles.
- Course Hero: Large subscription-based college study platform with course-specific materials, tutoring, and AI tools across many universities. Represents the scaled, multi-school incumbent Study Edge would compete against if it expanded beyond UF.
- Wyzant: Online tutoring marketplace connecting students to private tutors across subjects. Comparable tutoring category and STEM use cases, though Wyzant is a marketplace for individual tutors rather than a centralized content platform.
- Chegg: Public textbook rental and online learning company with Chegg Study, tutoring, and AI study tools. Broad incumbent with overlapping student persona and STEM study use case, though at vastly larger scale and multiple service lines.
- Bartleby: Subscription homework help and study support service covering STEM and humanities across colleges. Comparable subscription model and STEM focus, but operates broadly across universities rather than concentrating on a single campus.
- Tutor.com: Long-established online tutoring service owned by The Princeton Review, offering drop-in tutoring across subjects. Comparable 1:1 expert tutoring model but broader in scope and delivered live rather than as on-demand content.
Emerging players
- Yup.com: On-demand math and science tutoring platform focused specifically on STEM subjects. Comparable STEM-only focus and on-demand delivery model, though positioned as live homework help rather than exam-prep bundles.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Study Edge social profiles
Digital presenceStudy Edge financial estimates
Financial estimateRevenue estimate
Valuation estimate
Study Edge leadership team
Management profileNumber of profiles
Profiles8 records
Study Edge funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Study Edge M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Study Edge
What does Study Edge do?
Study Edge sells course- and professor-specific exam preparation bundles delivered through an online learning platform. Each bundle includes expert-led study sessions, mock exams, and personalized academic support tailored to a specific university course (and in many cases a specific professor or section). The catalog spans chemistry, physics, calculus, statistics, accounting, economics, finance, and operations management, with 35+ distinct bundles available on a subscription basis.
Is Study Edge a public or private company?
Study Edge is a private company. It is classified as venture growth investor backed and is currently operating.
When was Study Edge founded?
Study Edge was founded in 2011. It employs 51 to 100 people.
Where is Study Edge based?
Study Edge is headquartered in Gainesville, United States, in the North America region.
How does Study Edge make money?
One revenue line is on record: subscription Access to Course Materials.
Who are Study Edge's main competitors?
Direct peers on record are Fiveable, StudySoup and Numerade. Broad incumbents are Varsity Tutors, Course Hero, Wyzant, Chegg, Bartleby and Tutor.com. Yup.com is listed as an emerging player.
Does Study Edge have an API?
No public API is recorded for Study Edge.
What industry is Study Edge in?
Study Edge's product category is Online Academic Tutoring. Its primary akta.pro industry code is EDANAAAJ, College-Level Core Subject Tutoring (Gen Ed: Math, Writing, Sciences, Humanities), with a secondary code of EDAGAEAL, Certification & Exam Prep eLearning Modules. Its NAICS code is 611691 and its SIC code is 8200.