F.H. Furr

What F.H. Furr does

F.H. Furr is a privately held, founder-and-family-controlled residential home services company headquartered in Manassas, Virginia, founded in 1981. It provides integrated plumbing, heating, air conditioning, electrical, drain and sewer, indoor air quality, and whole-home generator services to homeowners across the Mid-Atlantic, with 16+ service offices spanning the DC Metro area, Northern Virginia, Maryland, Richmond VA, and Delaware. The company's go-to-market is direct-to-consumer field service: customers schedule via phone or online booking and licensed, background-checked, drug-tested technicians deliver same-day or 24/7 emergency service at the home under a flat-rate, upfront pricing model with industry-exclusive guarantees and a 100% customer satisfaction commitment.

The core technology stack is operations-driven rather than software-driven. Notable technical components include trenchless water line repair and replacement methods that minimize property disruption, sewer video inspection, hydro jetting, Generac standby generator installations, and the Grohe Sense / Grohe Sense Guard smart leak detection and automatic water shutoff system with smartphone integration. F.H. Furr maintains an internal training facility delivering EPA 609 refrigerant certification and ongoing technician development. The Preferred Partner Plan (PPP) annual membership adds a recurring subscription layer (priority scheduling, 15% repair discounts, free annual HVAC/plumbing/electrical inspections) layered on top of transactional service and equipment-replacement revenue. Customer financing is enabled through partnerships with GreenSky Financial Services (a Goldman Sachs subsidiary) and Service Finance Company, supporting up to 72 months interest-free on qualifying system replacements.

Revenue is generated from four streams: (1) transactional residential home services (HVAC, plumbing, electrical repair and maintenance) billed at flat-rate upfront prices, (2) equipment and system sales (HVAC systems, water heaters including tank/tankless/hybrid, Generac generators, smart home devices), (3) recurring PPP membership fees, and (4) financing-program referral or processing economics. Customer acquisition relies on a multi-channel mix — SEO-optimized regional service pages, organic social across seven platforms, content/educational blog, email campaigns to PPP members, community/charity work (Wounded Warriors), promotional specials/coupons, and a Re-furr-A-Friend referral loop paying $50 Furr Bucks to both referrer and new member. The customer base is overwhelmingly residential homeowners in the Mid-Atlantic, with a minor commercial segment for new-construction plumbing and ongoing maintenance.

Name

F.H. Furr

Legal name

F.H. Furr Plumbing, Heating, Air Conditioning & Electrical

Website

https://fhfurr.com

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

501–1,000 employees

Short description

F.H. Furr is a privately held residential home services company founded in 1981, providing plumbing, HVAC, electrical, drain/sewer, indoor air quality, and generator services to homeowners across the Mid-Atlantic (DC, Maryland, Virginia, Delaware) via 16+ service offices and a Preferred Partner Plan membership program.

Ownership category

akta.pro rank

Product category

Residential Home Services (HVAC, Plumbing, Electrical)

NAICS

Plumbing, Heating, and Air-Conditioning Contractors (23822), Plumbing, Heating, and Air-Conditioning Contractors (238220)

SIC

Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585)

akta.pro primary industry

HVAC & Refrigeration Contracting (IMAFALAB)

akta.pro secondary industries

Water Heater/Boiler Flue, Venting & Chimney Liner Service (HSAOACAF), Chillers, Boilers & Central Plant Operations (BPABACAG)

Keywords

• Residential HVAC services
• Plumbing repair services
• Home electrical services
• Heating and cooling
• Drain and sewer services

Headquarters

HQ city

Manassas

HQ country

United States

HQ region

North America

Offices16 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Residential Home Services (HVAC, Plumbing, Electrical): Core revenue stream from providing repair, maintenance, and installation services for HVAC systems, plumbing, and electrical systems in residential homes. Services include same-day availability, 24/7 emergency service, and full system replacements. Revenue is generated through service fees, with pricing based on flat-rate upfront quotes rather than time-and-materials billing.
2. Equipment and System Sales: Revenue from selling and installing new equipment including HVAC systems, water heaters (tank and tankless), generators, and smart home devices. Includes whole-home generator installation with Generac products and indoor air quality solutions.
3. Preferred Partner Plan (Membership): Recurring subscription revenue from maintenance membership program offering priority service, 15% discounts on repairs, and free annual inspections. Generates predictable recurring revenue and customer retention.
4. Financing Services Revenue: Partnership revenue through financing programs (GreenSky, Service Finance) that enable customers to finance large purchases, potentially generating referral or processing fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

F.H. Furr is a home services company providing residential plumbing, heating, air-conditioning, electrical repair, indoor air quality, and drain/sewer services across the Mid-Atlantic region (DC, MD, VA, DE). Services include repair, installation, maintenance, and emergency response for HVAC systems, water heaters, generators, and electrical systems, delivered by certified, licensed field technicians. The company also sells and installs partner-branded equipment such as Generac generators and Grohe smart leak detection systems.

Product overview

F.H. Furr is a home services company offering integrated HVAC, plumbing, and electrical services under one roof. The company's service portfolio centers on cooling (AC, ductless mini-splits), heating (furnaces, heat pumps, boilers), plumbing (water heaters including tank/tankless/hybrid, drains/sewers, water treatment), electrical (wiring, panels, EV chargers, generators), and indoor air quality (UV purification, humidifiers, air cleaners). Notable partner products include Generac whole-home standby generators and Grohe Sense smart water monitoring systems (Grohe Sense sensor and Grohe Sense Guard automatic shutoff valve). The company also offers a Preferred Partner Plan (PPP) membership providing priority scheduling and discounts. Services are delivered through certified technicians across Maryland, DC Metro, Northern Virginia, Richmond, and Delaware.

Differentiator

Problem solved

Functional benefit

Products and services

• Cooling Services

Quantifiable outcome

• A refrigerant undercharge of only 10% can increase operating costs by almost 20%
• +3 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• GeneraccoreTechnology or IntegrationF.H. Furr specializes in Generac generator installation, repair, and maintenance services. Generac generators are described as known for their reliability and performance. F.H. Furr offers Generac generators as the preferred brand for whole-home standby generator installations.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Service Experts Heating & Air Conditioning: Service Experts is a national HVAC and plumbing services franchise network with locations across the US, including Mid-Atlantic markets. Comparable as a residential HVAC/plumbing competitor with stronger national brand and capital backing.
• Roto-Rooter: Roto-Rooter is a national plumbing and drain cleaning services brand with franchise locations across the US, including the Mid-Atlantic. Comparable residential service model with national scale and brand recognition, though narrower trade mix than F.H. Furr.
• One Hour Heating & Air Conditioning: One Hour Heating & Air Conditioning is a national residential HVAC franchise brand with locations across the US. Comparable residential service model and on-time guarantee positioning; broader geographic reach but less multi-trade breadth.

Others

• HomeServe USA: HomeServe is a home repair services and warranty provider that partners with municipalities and utilities across the US, including Mid-Atlantic utilities. Adjacent business model: HomeServe routes work to local contractors (potentially including F.H. Furr) and provides recurring warranty revenue. Comparable homeowner customer base.

Emerging players

• Cooltoday: Cooltoday is a fast-growing residential HVAC, plumbing, and electrical services provider in the Southeast US. Comparable in multi-trade residential service model and growth-via-acquisition strategy, though geographically distinct from F.H. Furr's Mid-Atlantic footprint.

Direct peers

• Len The Plumber: Len The Plumber is a Mid-Atlantic plumbing, drain, heating, and air-conditioning service company based in Maryland. Direct peer: overlapping Mid-Atlantic geography, comparable residential service portfolio, similar flat-rate pricing and emergency service positioning.
• Michael & Son Services: Michael & Son Services is a multi-trade residential home services provider (HVAC, plumbing, electrical) serving the Mid-Atlantic and Southeast US. Direct peer: similar multi-trade residential model, comparable advertising-driven brand positioning, overlapping Mid-Atlantic territory.
• Horizon Services: Horizon Services is a Mid-Atlantic residential HVAC, plumbing, and electrical company serving Delaware, Maryland, Pennsylvania, and New Jersey. Direct peer: same geography, same multi-trade model, same homeowner customer base as F.H. Furr.
• Morris-Jenkins: Morris-Jenkins is a large residential HVAC, plumbing, and electrical services company in the Charlotte, NC metro area. Comparable multi-trade residential model, similar technician culture and brand-driven positioning, though geographically distinct.

Regional players

• W.L. Staton Plumbing: W.L. Staton is a family-owned plumbing, heating, and air-conditioning company serving the greater DC metropolitan area. Comparable to F.H. Furr in geography and trade mix; somewhat smaller in scale and brand reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/fhfurr
• YouTubeyoutube.com/fhfurr
• Facebookfacebook.com/fhfurr
• LinkedInlinkedin.com/uas/login?session_redirect=%2Fcompany%2F1111433
• Instagraminstagram.com/fh_furr
• TikToktiktok.com/@fh_furr
• Pinterestpinterest.com/fhfurr

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about F.H. Furr