Advanced pumps | Not Only Pumps

What Advanced pumps | Not Only Pumps does

Advanced Pumps Company, trading as Not Only Pumps (NOP), is a Riyadh-headquartered authorized distributor of international water-pump brands operating across Saudi Arabia since 2007. The company carries a multi-tier portfolio spanning premium European manufacturers (Grundfos, Lowara/Xylem, Speroni, Wilo, SAVA, METRO) and cost-tier Chinese brands (Jebao, Sunsun, Hailea), covering centrifugal, vertical multistage, submersible, end-suction, and fire-suppression pump configurations from 0.25 HP household boosters to 15+ HP industrial units. Adjacent categories include pressure tanks, water desalination units, and air purifiers.

NOP serves five primary customer segments — residential homeowners, industrial/commercial enterprises, the agricultural sector, fire-protection projects (NFPA-compliant), and (secondarily) sanitary/sewage management — through a hybrid distribution model combining a transactional Arabic/English e-commerce storefront (ape-pumps.com) with direct field sales for large enterprise and government projects. Revenue is generated almost entirely from one-time hardware sales plus installation, maintenance, and water-solutions services under the "NOP Services" sub-brand; there is no subscription or recurring component. Unit pricing ranges from SAR 80 for entry-level accessories to SAR 12,500+ for industrial fire pumps, with custom project quotes for fire suppression, sewage, and large agricultural irrigation systems reaching tens of thousands of SAR.

Operations are supported by four physical branches (Riyadh HQ, Jeddah, Dammam, Tabuk) providing nationwide coverage, technical support, installation, and after-sales service — a structural advantage over pure e-commerce competitors. The company also runs a multi-channel marketing presence including an Arabic SEO blog, five social platforms, and WhatsApp Business lead capture. NOP is privately held, Saudi-domiciled, and discloses no parent company or institutional investors.

Name

Advanced pumps | Not Only Pumps

Legal name

Advanced Pumps Company (شركة المضخات المتقدمة)

Website

https://ape-pumps.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Advanced Pumps (Not Only Pumps, NOP) is a Saudi Arabian authorized distributor of premium international pump brands — including Grundfos, Lowara, Speroni, and Wilo — serving residential, industrial, agricultural, and fire-protection customers via e-commerce and project sales across four branches.

Ownership category

akta.pro rank

Product category

Water Pump Distribution and Water Solutions

NAICS

Plumbing and Heating Equipment and Supplies (Hydronics) Merchant Wholesalers (423720), Pump and Compressor Manufacturing (33391)

SIC

Pumps & Pumping Equipment (3561)

akta.pro primary industry

Pump & Compressor Packages (Skids, Booster Sets) (IMAHANAG)

akta.pro secondary industries

Specialty & Metering Pumps (IMAHANAC), Pump Systems & Pumping Stations (Surface, Submersible, Booster) (AFAAACAC), Fire Pump Inspection, Testing & Service (IMAIAJAF)

Keywords

• Water pump distribution
• Industrial pumps
• Fire suppression systems
• Agricultural irrigation pumps
• Water solutions services

Headquarters

HQ city

Riyadh

HQ country

Saudi Arabia

HQ region

Middle East

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Pump and Water Equipment Sales: Primary revenue from the sale of water pumps, submersibles, fire suppression systems, pressure tanks, and accessories through e-commerce and project-based sales. Revenue is one-time transactional with no recurring subscription component. The company also earns from installation, maintenance, and water solutions services.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Advanced Pumps Company (NOP) is a Saudi Arabia-based distributor and service provider of water pump systems and water solutions, founded in 2007 in Riyadh. The company sells centrifugal, multistage, submersible, end-suction, and fire suppression pumps from international brands (Grundfos, Lowara, Speroni, Wilo, SAVA, ZEGOR, METRO) directly to homeowners, agricultural operators, industrial/commercial facilities, and fire protection projects. It complements hardware sales with installation, maintenance, control panel assembly, dewatering, and water solutions engineering services across branches in Riyadh, Jeddah, Dammam, and Tabuk.

Product overview

Advanced Pumps Company (Not Only Pumps, NOP) operates as a pump distributor and service provider in Saudi Arabia, founded in 2007 in Riyadh. The product portfolio is organized around water pump solutions across all segments: home/residential pumps (pressure boosters, clean water centrifugal pumps), industrial/commercial pumps (multistage horizontal and vertical pumps, end suction centrifugal pumps, fire pumps), agricultural pumps (irrigation and groundwater pumps), and submersible pumps (drainage, fountain, and drying types). Supporting products include pressure tanks, water desalination units, and air purifiers. The company distributes internationally branded pump products including Grundfos (vertical multistage CR series), Lowara (CEAM and CEA threaded centrifugal pumps), Wilo (PB pressure boosters), Speroni (CS industrial impeller pumps), SAVA (horizontal multistage CB series), ZEGOR (CPM centrifugal pumps), and METRO (agricultural MCT series). Services include supply, installation, and maintenance of all pump types across branches in Riyadh, Jeddah, Dammam, and Tabuk.

Differentiator

Problem solved

Functional benefit

Brands

• NOP Services: Company's service division offering pump installation, maintenance, water solutions, and plumbing services

Products and services

• METRO MCT 625 A Agricultural Water Pump 10 HP 10 HP agricultural pump designed for irrigation and water supply with high-temperature resistance up to 50°C, flow rate 48–120 m³/h, head 13–26 meters, and corrosion-resistant materials for harsh Saudi farming environments. Targeted at farmers and agricultural operations.
• Lowara CEAM 706 Stainless Steel Centrifugal Pump 1 HP 1 HP stainless steel centrifugal pump with max flow 85 L/min, max head 37.5 m, max temperature 80°C. Suitable for clean water transfer in residential, commercial, and light industrial applications.
• Wilo-PB 135MA Pressure Booster Pump 0.25 HP 0.25 HP automatic home pressure booster pump with push-through technology that protects plumbing without generating excess pressure. Dual configuration for basement supply and upper-floor water supply. Targeted at residential buildings with low water pressure.
• Speroni CS65-160B Centrifugal Pump 15 HP 15 HP industrial centrifugal pump with cast iron body, AISI 304 stainless steel shaft, MEI ≥ 0.4 efficiency, IP55 protection, for clean water and non-aggressive liquids in civil, agricultural, sprinkler irrigation, and high-pressure industrial applications.
• Lowara CEA2106 Horizontal Centrifugal Pump 3 HP 3 HP threaded centrifugal pump with open impeller, multi-impeller design for handling corrosive chemicals, high-viscosity fluids, and suspended solids in industrial applications.
• ESHE 40-160/40/P26PSSA End Suction Centrifugal Pump 5.5 HP 5.5 HP stainless steel 316 end-suction centrifugal pump with max flow 48 m³/h, head 16.8–34.4 m, temperature range -10 to 120°C. Designed for chemical transfer, industrial water supply, and agricultural irrigation with high corrosion resistance.
• Grundfos CR 20-3 Vertical Multistage Pump 7.5 HP 7.5 HP vertical multistage centrifugal pump with IE3 motor efficiency of 89.5% and WRAS potable water approval. For deep water lifting, industrial fluid transfer, and building water systems with high efficiency and continuous operation.
• SAVA CB 4-30 Horizontal Multistage Pump 1.5 HP 1.5 HP horizontal multistage pump with cast iron volute and stainless steel wetted parts, max flow 6 m³/h, head 37.5 m. For liquid transfer in manufacturing, water treatment, and HVAC cooling systems.
• ZEGOR CPM158 Centrifugal Water Pump 1 HP 1 HP clean water centrifugal pump with max flow 100 L/min, max head 32 m, 1-inch inlet/outlet. Compact design for homes and large buildings to boost water pressure and supply upper floors.
• Submersible Pumps (غطاسات) Product category encompassing drainage submersibles, home submersibles, drying plungers, and fountain submersibles for well water extraction, wastewater drainage, pool emptying, and decorative fountain applications. Targeted at residential and agricultural buyers.
• Fire Pumps (مضخات الحريق) Product category of fire fighting pump systems including dual electric and jockey pump configurations, NFPA-compliant, designed for commercial towers, industrial plants, and residential complex projects.
• Pressure Tanks (خزانات الضغط) Product category of pressure tanks including stainless steel 200-liter 10-bar models for water storage and pressure stabilization in residential and commercial water systems.
• Water Desalination Devices (أجهزة تحلية المياه) Product category of water desalination units including 5-stage 283 L/day systems and replacement filters for residential water treatment in Saudi Arabia.
• Air Purifiers (أجهزة تنقية الهواء) Product category of air purifiers for indoor air quality improvement in residential and commercial spaces, complementing the company's water solutions portfolio.
• NOP Services (Pump Installation, Maintenance, and Water Solutions) Service offering including fire suppression pump installation, dewatering pump services, advanced control panel assembly, groundwater and irrigation pump installation, pump maintenance and installation, water solutions engineering, comprehensive plumbing services, and water filter/desalination services. Targeted at industrial, commercial, and residential customers across Saudi Arabia.

Quantifiable outcome

• Solar-powered agricultural pumps can reduce operating costs by up to 70% compared to electric pumps
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Seven partnerships are on record, tiered core.

• GrundfoscoreTechnology or Integration · 1 January 2007NOP is an authorized distributor of Grundfos pumps in Saudi Arabia. Products include Grundfos CR vertical multistage pumps (7.5 HP), Grundfos UNILIFT CC and AP submersible pumps, and Grundfos pressure boosters. Grundfos is a Danish multinational known for high-efficiency IE3 motors and WRAS potable water certifications.
• Lowara (Xylem Brand)coreTechnology or IntegrationNOP is an authorized dealer for Lowara pumps in Saudi Arabia. Products include Lowara CEA threaded centrifugal pumps (1-3 HP), Lowara CO series open-impeller centrifugal pumps, and Lowara end-suction pumps (ESHE series 5.5 HP). Lowara is an Italian Xylem brand specializing in stainless steel centrifugal pumps.
• SperonicoreTechnology or IntegrationNOP is an authorized distributor for Speroni Italian centrifugal pumps. Featured product is the Speroni CS65-160B single-impeller centrifugal pump (15 HP) for industrial and agricultural use. Speroni is an Italian manufacturer known for cast iron construction and MEI ≥ 0.4 efficiency compliance.
• WilocoreTechnology or IntegrationNOP distributes Wilo pumps in Saudi Arabia. Featured product is the Wilo-PB 135MA automatic domestic pressure booster pump (0.25 HP). Wilo is a German manufacturer offering push-through technology for pipe protection and automatic operation for residential applications.
• ZEGORcoreTechnology or IntegrationNOP is a distributor for ZEGOR pumps. Products include ZEGOR CPM158 centrifugal water pump (1 HP, max head 32m) and ZEGOR Qdx series aluminum submersible pump. ZEGOR offers economical pump solutions for residential and light commercial use.
• SAVAcoreTechnology or IntegrationNOP distributes SAVA horizontal multistage pumps including CB series (1-1.5 HP). SAVA pumps feature cast iron construction, stainless steel liquid-contact parts, and are suitable for clean water transfer in residential and light industrial applications.
• METRO PumpscoreTechnology or IntegrationNOP is a distributor for METRO pumps. Featured product is METRO MCT 625 A agricultural pump (10 HP, 4x4 inch). METRO pumps are designed for agricultural irrigation with high-temperature resistance (up to 50°C) and corrosion-resistant construction for harsh Saudi farming environments.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Wilo SE: German pump manufacturer whose PB pressure booster pumps are distributed by NOP. Comparable as a Tier-1 European pump principal with direct regional subsidiaries that compete with NOP on large commercial and residential project specifications across Saudi Arabia.
• Pentair: US-listed water treatment and flow technologies company with residential and commercial pump and filtration products. Comparable as a broad incumbent whose residential pressure boosting and water treatment offerings overlap NOP's home and light-commercial segments.
• KSB SE & Co. KGaA: German pumps, valves, and related service manufacturer with strong Middle East project presence in water supply, wastewater, and industrial process applications. Comparable as a broad pump incumbent whose product portfolio and service model overlap NOP's industrial and utility-adjacent offerings.
• Grundfos: Danish global pump manufacturer whose CR vertical multistage pumps and UNILIFT submersibles are distributed by NOP in Saudi Arabia. Comparable as the upstream principal whose products NOP resells, and whose direct regional expansion represents both a partnership and a competitive threat.
• Flowserve Corporation: US-listed industrial pump and valve manufacturer serving oil & gas, power, chemical, and water infrastructure markets globally. Comparable as a broad incumbent whose industrial centrifugal pump line competes for the same Saudi industrial and process-water project specifications.
• Xylem: US-listed water technology company owning the Lowara brand (Xylem brand) distributed by NOP. Comparable as a global pump and water solutions incumbent whose products flow through NOP's channel in Saudi Arabia and whose direct MENA presence competes for the same enterprise buyers.
• Sulzer: Swiss industrial pump and rotating-equipment manufacturer serving water, wastewater, and industrial process markets globally. Comparable as an established incumbent whose centrifugal and submersible pumps overlap NOP's industrial and sewage product categories.
• Speroni: Italian centrifugal pump manufacturer whose CS industrial impeller pumps are distributed by NOP. Comparable as an upstream brand whose industrial centrifugal products overlap with NOP's industrial/agricultural segment offerings.
• Franklin Electric: US-listed manufacturer of submersible pumps, motors, and water-transfer systems serving agricultural, industrial, and residential markets globally. Comparable as a submersible-pump incumbent whose groundwater and irrigation products compete with NOP's agricultural submersible line.

Direct peers

• Dutco Tennant: UAE-based diversified equipment distributor with water-pump and water-solutions exposure across the Gulf. Most directly comparable as a regional multi-brand equipment distributor serving B2B project buyers in adjacent geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/NOP_PUMPS
• Facebookfacebook.com/dLRXog69scrCMZXQ
• LinkedInlinkedin.com/company/-not-only-pumps
• Instagraminstagram.com/advanced_pumps__not_only_pumps

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Advanced pumps | Not Only Pumps