What A Perfect Plan does

A Perfect Plan is a leadership coaching and team development consultancy operated as a solo practice by founder Nina Witenden in Sydney, Australia, under the dual brand 'The Gold Room.' Founded in 2020 and built on Nina's 25+ years of senior leadership experience in financial services and HR, the practice delivers values-led coaching programs targeting emerging leaders, time-poor managers, financial advice practices, and organisations undergoing transformation. Core offerings include individual coaching programs (A Life by Design, Signature Strengths), manager development programs (The Confident Manager, The Manager's Quick Challenge), team development services, and the Gold Room Alliance quarterly retainer partnership.

The underlying methodology combines evidence-based frameworks including Gallup CliftonStrengths, DiSC, Myers-Briggs, NLP, and CLEVER Goal Setting, packaged into proprietary programs such as The Pressure Cure Formula and the A Perfect Plan Values Card Pack (a 70-card physical deck priced at $34.95). Programs are delivered virtually and in-person with bespoke, quote-based pricing anchored on a free 15-minute discovery call as the primary conversion mechanism. The 'technology stack' is non-software: the operating asset is Nina's personal expertise and credentials (Gallup-Certified Strengths Coach, Dare to Lead trained, Masters of NLP, Lifeline Trained Accidental Counsellor) and proprietary content frameworks. No software product, app, API, or AI/ML infrastructure exists.

Revenue is generated through four streams: per-engagement coaching programs and workshops (The Confident Manager, Signature Strengths, Manager's Quick Challenge, Vision Board Workshop, Purpose Setting Workshop, Lunch & Discover), the Gold Room Alliance quarterly retainer (the primary recurring revenue stream), physical product sales of the Values Card Pack via an online store, and outsourced staff development planning for organisations. The named customer base spans financial services (Money Brilliant, AMP, Colonial First State, Bell Direct), wealth management (Lush Wealth), government (Australian Government Operations Division), and nonprofit (Warrior Women Foundation) sectors. Distribution is entirely direct-to-client and founder-led, with no resellers, marketplace presence, sales team, or external capital. There are no funding rounds, patents, M&A activity, or regulatory actions on record.

Name

A Perfect Plan

Website

https://aperfectplan.com.au

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

A solo leadership coaching and team development consultancy in Sydney, Australia, operated by founder Nina Witenden, delivering values-led coaching programs and the Values Card Pack to managers, emerging leaders, and organisations.

Ownership category

akta.pro rank

Product category

Leadership Coaching and Team Development

NAICS

Professional and Management Development Training (61143), Professional and Management Development Training (611430)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Talent Management & Leadership Advisory (Succession, Performance, Culture) (BPACAJAH)

akta.pro secondary industries

Leadership Assessment, 360 Feedback & Development Planning (EDABAAAK), Succession Planning & High-Potential (HiPo) Leadership Programs (EDABAAAL)

Keywords

• Leadership coaching services
• Team development programs
• Strengths-based coaching
• Staff development planning
• Values-based mentoring

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Supply Chain

Revenue model

1. Coaching Programs (One-time / Per Engagement): Individual coaching sessions, workshops, and team building days sold on a per-program or per-day basis. Includes The Confident Manager (6 sessions), Signature Strengths profiling, Manager's Quick Challenge (14 sessions), Vision Board Workshop, Purpose Setting Workshop, and Lunch & Discover sessions. Programs are quote-based and tailored to client needs.
2. Quarterly Retainer (Gold Room Alliance): A recurring quarterly retainer engagement providing continuous coaching, bespoke planning, and ongoing accountability across individual, team, and management dimensions. Positioned as a cost-effective alternative to hiring full-time internal coaching staff. This is the primary recurring revenue stream.
3. Physical Product Sales (Values Card Pack): Sale of the A Perfect Plan Values Card Pack — a 70-card physical deck priced at $34.95 per unit. Sold directly through the online store. One-time purchase, no subscription.
4. Staff Development Planning (Outsourced Service): Outsourced individual development planning for client organisations, delivered as a specialist service. Time-poor managers outsource development planning to The Gold Room, which delivers high-impact Individual Development Plans tailored to each team member using proven tools and frameworks.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

A Perfect Plan (operated as The Gold Room by Nina Witenden) is a leadership coaching and team development consultancy delivering bespoke one-on-one coaching, manager development programs, team workshops, and outsourced staff development planning for individual clients and organisations. Revenue is generated through quote-based coaching engagements, a quarterly retainer partnership (Gold Room Alliance), workshops, and direct sales of the A Perfect Plan Values Card Pack (70-card physical deck priced at $34.95).

Product overview

A Perfect Plan (operated as The Gold Room by Nina Witenden) is a leadership coaching and team development consultancy offering a portfolio of coaching programs, development planning services, and values-based tools. The core offerings include individual coaching programs (A Life by Design, Signature Strengths), manager development (The Manager's Quick Challenge, The Confident Manager), team programs (Staff Development Plans, Purpose Setting Workshop, Lunch & Discover), and the quarterly Gold Room Alliance retainer. Physical products include the A Perfect Plan Values Card Pack (70 cards for values exploration). The business operates on a service-based model with flexible delivery options including single workshops, quarterly retainers, and in-house partnerships.

Differentiator

Problem solved

Functional benefit

Brands

• A Perfect Plan Values Card Pack: A coaching tool containing 70 values cards with instructions for a values exercise, designed to help individuals and teams discover and align with their core values. Priced at $34.95, sold through The Gold Room store.
• 47 Pairs of Shoes

Products and services

• A Perfect Plan Values Card Pack A 70-card physical deck designed to help individuals, teams, couples, and therapists uncover core values, make aligned decisions, and live with purpose. Includes instructions for values exercises across multiple use cases.
• A Life by Design A bespoke one-on-one coaching experience that creates a personalised blueprint for life, built around dreams, values, milestones, and meaningful moments using tools such as Strengths, NLP, and CLEVER Goals.
• Signature Strengths and Talent Profiling A strengths-based coaching session using the Gallup CliftonStrengths framework to uncover innate talents and help individuals or teams shift focus from what's missing to what's possible.
• The Manager's Quick Challenge to Unlocking Team Potential A 14-session, 14-week coaching journey for busy, values-driven managers to build confident, connected, and committed teams through fortnightly conversations and proven frameworks.
• The Confident Manager: Small Shifts for Big Leadership A 6-session coaching program for new and emerging leaders to discover their leadership style, build trust, hold courageous conversations, and lead with clarity and connection.
• Staff Development Plans Specialist development planning service that delivers high-impact Individual Development Plans tailored to each team member, using proven tools and frameworks to align development with values, goals, and performance needs.
• The Pressure Cure An evidence-based leadership and team development framework with three steps — Insight Gain, Alignment, and Elevate — designed to transform pressure into sustainable performance for leaders and HR teams.
• The Gold Room Alliance A quarterly retainer partnership blending individual, team, and management coaching with access to coaching tools, bespoke planning, and ongoing accountability for selected non-competing organisations.

Quantifiable outcome

• Team jumping from 44% to 136% of target after strengths profiling, role restructure, and development planning (26-person team integration)
• +5 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Warrior Women FoundationminorOthersNina provides pro bono mentoring, goal-setting workshops, and values coaching to the Warrior Women Foundation charity. She is described as a 'long-term supporter' and volunteer mentor. This is a community-focused charitable partnership rather than a commercial arrangement.

Scale indicators8 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• CoachHub: CoachHub is a digital coaching platform providing AI-matched executive and leadership coaches to enterprises globally, with measurable engagement and ROI dashboards. It competes for the same mid-market and enterprise leadership-coaching budgets that The Gold Room targets.
• BetterUp: BetterUp is a global enterprise coaching and mental wellness platform pairing members with certified coaches for 1:1 development, including leadership coaching, strengths-based development, and team performance — overlapping directly with The Gold Room's coaching offerings, but delivered through a scaled marketplace model rather than a solo practice.
• Marshall Goldsmith Stakeholder Centered Coaching: Marshall Goldsmith is one of the most recognized executive leadership coaches globally, with a Stakeholder Centered Coaching methodology that maps closely to The Gold Room's leadership and team development focus. Comparable in target buyer (senior leaders, executives) and coaching delivery model.

Emerging players

• Gallup: Gallup produces the CliftonStrengths assessment used throughout The Gold Room's methodology and also runs a strengths-based coaching and management development practice. Overlap is partial — Gallup is the methodology source and adjacent practitioner rather than a direct coach-to-client competitor.

Regional players

• The Mind Room: The Mind Room is an Australian-based psychology and coaching practice offering leadership coaching, team development, and wellbeing services. Direct regional competitor operating in the same geography and targeting similar Australian professional services buyers.

Broad incumbents

• Korn Ferry: Korn Ferry is a global organizational consulting firm offering executive coaching, leadership development, and talent management services. Overlaps with The Gold Room on leadership coaching and team development, but operates at much larger scale and with broader portfolio offerings.
• Development Dimensions International (DDI): DDI is a global leadership and talent development consultancy delivering leadership programs, coaching, and assessments to enterprises. Comparable in services but operates at much greater scale and with proprietary technology-enabled delivery.
• Center for Creative Leadership: CCL is a globally recognized leadership development institution offering coaching, assessments, and programs. Comparable to The Gold Room on leadership and team development but at significantly larger scale, with research-backed curricula and enterprise delivery.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks1 record

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/aperfectplan

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about A Perfect Plan