What Apev does

Apev (Associação Projeto Esporte e Vida) is a Brazilian non-profit organization founded in 2007 and headquartered in Santo André, São Paulo, that uses athletics as a pedagogical tool for the social development of children and adolescents aged 6 to 17. The organization operates three core programs — Unidos pelo Atletismo (athletics training), Jogos Escolares São Bernardo do Campo (school games), and the annual Circuito Marilson de Corrida de Rua (community road race circuit) — and serves approximately 100 beneficiaries from the ABC Paulista region, with its primary operational base at the 30,000 m² Arena Olímpica São Bernardo complex.

The organization is built around a multi-stakeholder delivery model rather than a commercial product. Delivery rests on in-person coaching, school-based programming, and a recurring community race event. APEV does not develop proprietary software, digital platforms, or technical IP; its "product" is structured athletics programming, with the annual circuit race functioning as a visibility and fundraising touchpoint. The named godfather of the organization is Brazilian marathon champion Marilson Gomes dos Santos, who lends brand association and credibility to the program.

APEV's business model is that of a sponsored non-profit. Revenue is sourced from corporate sponsorship — with Genko as a named partner — and from operational partnerships with municipal governments (notably São Bernardo do Campo). The organization does not charge program fees to participating families and does not sell a commercial product. The founder is Maria Rita Eufrásio, and the organization runs with a small staff of approximately 6-7 people, consistent with a community-scale NGO rather than a scaling enterprise.

Name

Apev

Legal name

Associação Projeto Esporte e Vida

Website

https://apev.org.br

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

APEV (Associação Projeto Esporte e Vida) is a Santo André, Brazil-based non-profit founded in 2007 that delivers athletics-based social development programs to roughly 100 children and adolescents aged 6-17 in the ABC Paulista region, funded by corporate sponsorships and municipal partnerships.

Ownership category

akta.pro rank

Product category

Youth Sports & Social Development Services

NAICS

Sports and Recreation Instruction (611620)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Amateur & Grassroots Sport Associations (Community/Youth Governing Orgs) (MPAKAFAF)

akta.pro secondary industries

Local Amateur Clubs & Community Sports Organizations (MPAKACAE), Club Sports Programs (EDALAIAB)

Keywords

• Youth athletics programs
• Social sports nonprofit
• Street race circuit
• School athletics training
• Community athletics development

Headquarters

HQ city

Santo André

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Sponsorships and Partnerships: As a non-profit association, APEV operates primarily through sponsorships from companies like Genko, as well as partnerships with municipal governments and organizations. The organization seeks partners, supporters, and sponsors through their contact form.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

APEV is a non-profit association that delivers athletics-based social programs for children and adolescents in the ABC Paulista region of São Paulo, Brazil. Its offerings include the Unidos pelo Atletismo project (athletics training as a pedagogical tool for ages 6–17), the Jogos Escolares São Bernardo do Campo (school athletic training and competitions), and the Circuito Marilson de Corrida de Rua (a 5km street race circuit across 3 stages).

Product overview

Apev (Associação Projeto Esporte e Vida) is a non-profit organization founded in 2007 that operates social projects focused on athletics and sports for children and adolescents in Santo André/São Bernardo do Campo, Brazil. The organization offers three main programs: Unidos pelo Atletismo (a social project serving youth aged 6-17 through athletics as a pedagogical tool), Jogos Escolares São Bernardo do Campo (school athletic competitions with training and social support), and Circuito Marilson de Corrida de Rua (a street race circuit with 5km events in 3 stages, sponsored by champion runner Marilson Gomes dos Santos). These programs combine athletic development with educational and social support services, utilizing the Arena Olímpica São Bernardo facilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Unidos pelo Atletismo A social project for children and adolescents aged 6 to 17 that uses athletics as a pedagogical tool to develop socialization, moral and ethical values, recreation, and leisure. The project aims to serve up to 100 young people during after-school hours.
• Jogos Escolares São Bernardo do Campo A school sports project held at Arena Olímpica São Bernardo that provides weekly athletic activities with full infrastructure, sports equipment, pedagogical support, and social actions for students and their families. Also trains athletes for competitions in São Bernardo do Campo school games.
• Circuito Marilson de Corrida de Rua A street race circuit consisting of 5km races divided into 3 stages, designed for both experienced runners and newcomers. The project is sponsored by Marilson Gomes dos Santos, a renowned Brazilian marathon runner who won the São Silvestre Race three times and the New York Marathon twice.

Quantifiable outcome

• Serving 100 children and adolescents with athletic programs and social support

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered supporting, flagship and core.

• GenkosupportingGTM or Marketing Partner · 1 January 2023Genko is one of the sponsors of the Circuito Marilson de Corrida de Rua project, supporting the promotion of sports actions organized by APEV.
• Prefeitura de Ribeirão PiressupportingGTM or Marketing Partner · 1 January 2023Municipal government of Ribeirão Pires partnered with APEV for the second edition of Corrida e Caminhada Mulher Determinada 2023, hosted in the city. The mayor participated in kit delivery for the race.
• Marilson Gomes dos SantosflagshipStrategic or Co-development PartnerMarilson Gomes dos Santos, three-time winner of Corrida de São Silvestre and two-time New York Marathon champion (2006, 2008), serves as godfather (padrinho) of the Circuito Marilson de Corrida de Rua. He actively participates in events and helps promote the project.
• Mulher DeterminadacoreGTM or Marketing PartnerPartnership with Corrida e Caminhada Mulher Determinada, which conducted a joint race with the Circuito Marilson in 2023. The partnership strengthened the project with 1,500 athletes participating in the Ribeirão Pires stage.
• TicketSportssupportingChannel Partner/ Reseller/ DistributorEvent registration platform used for the Mundo Verde Esportiva race event, providing ticketing services for participants.

Scale indicators4 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Fundação Flamengo: Social arm of Clube de Regatas do Flamengo, one of Brazil's largest sports clubs. Comparable as a Brazilian sports-organization foundation delivering youth programming, though backed by a major professional club with much larger funding base.
• Laureus Sport for Good Foundation: Global foundation using sport to address social challenges, supporting programs across many countries including Brazil. Comparable as a sport-for-development funder and ecosystem participant, though operating at a much broader geographic and capital scale.
• Right To Play: International NGO that uses sport and play to educate and empower children facing adversity. Comparable as a sport-based youth-development organization, though Right To Play operates globally with institutional donor support.

Direct peers

• Atletas pelo Brasil: Brazilian nonprofit mobilizing elite athletes to drive social impact through sport. Comparable as a Brazilian sport-for-social-change organization leveraging elite-athlete credibility for youth programs.
• Instituto Geração Olímpica: Brazilian nonprofit focused on Olympic-sport training and youth development, with athletics and other disciplines. Closely comparable as an athletics-rooted youth-development organization in Brazil with a similar pedagogical approach.
• Instituto Reação: Brazilian nonprofit that uses judo to support social and educational development of youth in Rio de Janeiro favelas. Comparable as a sport-for-social-development NGO with elite-athlete ambassador backing and free beneficiary programming.
• Instituto Ayrton Senna: Large Brazilian nonprofit that promotes youth education and development, with sport- and school-based programming. Comparable mission and youth-development focus, though at materially larger scale than APEV.
• Fundação Gol de Letra: Brazilian nonprofit founded by Raí and Bebeto that uses soccer to deliver education and social development to youth in low-income communities. Highly comparable to APEV as a sport-based youth-development NGO operating community programs in São Paulo.

Emerging players

• Brasil Surfe Social: Brazilian nonprofit using surfing to deliver youth development programs. Comparable mission and structure but a different sport discipline, illustrating APEV's broader competitive set within Brazilian sport-for-social-development.

Regional players

• Comunidade do Japeri (Futebol pela Vida): Smaller-scale Brazilian community sport-for-development initiative operating in a different region than APEV. Comparable as a grassroots community sport NGO but serving a different geographic catchment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/esportevidaoficial
• LinkedInlinkedin.com/company/apev

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Apev