Ticket Sports

What Ticket Sports does

Underlying technology is a SaaS registration engine integrated with the Ingresse payment processor, a sister entity within the same corporate group (Ingressos para Eventos S/A), ensuring financial data is handled off Ticket Sports servers and supporting LGPD compliance. The company has built a content and community ecosystem around the core product: the HUB knowledge platform, the Webrun running media partnership (20+ years of content history), the TickTalk podcast, and the TS Summit annual industry event. Revenue is generated primarily via transaction-based take rates on each registration processed, with pricing set by event organizers rather than the platform. Ticket Sports reports 3,000+ events hosted annually, 4.5 million cumulative registrations, presence in 10 countries, 500,000+ social media followers, and 900,000 active email subscribers, positioning it as the largest sports-focused registration platform in Brazil. The company is privately held with no disclosed external funding rounds and is led by founder and CEO Renato Cukier, alongside CTO Denny Carvalho and Partner/Director of Marketing and Business Development Daniel Krutman.

Name

Ticket Sports

Legal name

TICKET SPORTS LTDA

Website

https://ticketsports.com.br

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Ticket Sports is Brazil's largest sports-focused online event registration and management platform, serving event organizers, sports groups, and individual athletes with registration automation, PIX/boleto/credit card payments, and a content ecosystem across 10 countries.

Ownership category

akta.pro rank

Product category

Sports Event Registration and Management Software

NAICS

Promoters of Performing Arts, Sports, and Similar Events (7113), Spectator Sports (7112), Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Ticketing, Registration & Event Technology (Badging, Apps) (BPAFAGAL)

akta.pro secondary industries

Event Marketing, Ticketing & Registration Management (HSACAAAM), Sports Ticketing (HSACALAB), Event Discovery, Listings & Calendar Platforms (MPAGAJAL)

Keywords

• Event registration platform
• Sports event management
• Online race registration
• Sports ticketing software
• Athlete registration system

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Event Registration Fees: Platform charges event organizers a transaction fee or percentage of each registration completed through the platform. Organizers set ticket prices and Ticket Sports facilitates the transaction.
2. Payment Processing: Financial data is processed through Ingresse (part of same group), with payment processing infrastructure supporting PIX, boleto, and credit card transactions

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Ticket Sports is an online registration and event management platform focused exclusively on the sports segment, providing event organizers with registration automation, integrated payment processing (PIX, boleto, credit card), real-time reporting dashboards, group registration modules, and an open API. The platform connects sports event organizers (marathons, triathlons, cycling events, road races) with individual athletes who discover and pay for event registrations through the website, processing millions of registrations annually across 10 countries.

Product overview

Ticket Sports operates as a B2B2C platform consisting of a core event management platform for sports event organizers, complemented by dedicated participant-facing tools and content platforms. The core Ticket Sports Platform provides comprehensive event management capabilities including registration automation, payment processing (PIX, boleto, credit card), real-time reporting, and participant management. The ecosystem includes Webrun (specialized running content), Ticket Sports HUB (knowledge and education for organizers), a dedicated Sports Groups Module for managing team registrations, and participant-facing tools. The platform supports event organizers across 10 countries with over 3,000 events per year and 4.5 million registrations.

Differentiator

Problem solved

Functional benefit

Brands

• HUB: Content platform for sports event organizers providing knowledge and market insights
• Webrun
• TickTalk
• TS Summit

Products and services

• Ticket Sports Platform Comprehensive B2B2C event management platform for sports event organizers, enabling registration automation, real-time reporting, payment processing, and participant management for sports events across Brazil and 9 other countries.
• Webrun Content platform with over 20 years of experience in running, sharing specialized content on training, health, and nutrition for serious athletes.
• Ticket Sports HUB Knowledge platform created to share market information and strengthen the sports events industry, providing educational content for organizers, professionals, and sports enthusiasts.
• Participant Area Self-service portal for athletes to manage their event registrations, access tickets, view protocols, and update personal information.
• Organizer Dashboard Comprehensive back-office for event organizers to manage registrations, generate real-time reports, track sales funnels, communicate with participants, and analyze financial and participant data.
• Sports Groups Module Dedicated functionality for sports groups and training groups (assessorias) to manage bulk registrations, team participation, and exclusive group pricing with dedicated support.

Quantifiable outcome

• 3,000+ events hosted per year
• +3 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• IngressecoreTechnology or IntegrationIngresse- Ingressos para Eventos S/A (CNPJ 14.855.526/0001-68) is part of the same corporate group as Ticket Sports. Handles all payment processing including credit card transactions. Financial data is automatically forwarded to Ingresse and is not stored on Ticket Sports servers.
• WebruncoreGTM or Marketing PartnerContent partnership with Webrun, a reference in the running universe for over 20 years, sharing specialized content on training, health, and nutrition. Webrun provides content marketing and audience reach for Ticket Sports.
• HUB PlatformcoreStrategic or Co-development PartnerKnowledge-sharing platform created to strengthen the sports events market with organizers, professionals, and sports enthusiasts. Includes educational content and best practices for event management.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• inEvent: inEvent is a corporate and event management platform serving enterprise events with registration, virtual/hybrid event tools, and engagement features. While broader than sports, it competes for mid-market and enterprise event organizer budgets in Brazil.
• Even3: Even3 is a Brazilian academic and sports event management platform focused on congresses, courses, and sporting events with registration and certificate management features. It overlaps with Ticket Sports in the sports event organizer segment in Brazil.
• Race Roster: Race Roster is a North American endurance race registration platform with similar capabilities (event websites, registration, results). It is directly comparable on product/offering and target market (race directors and endurance athletes), serving as a benchmark for international expansion potential.
• Sympla: Sympla is Brazil's largest direct competitor — a B2B event registration and ticketing platform serving a broad set of event categories (concerts, courses, sports). It is the closest head-to-head in Brazilian event registration, including sports, and competes for the same organizer and attendee wallet.
• RunSignup: RunSignup is a leading US-based endurance and mass-participation race registration platform serving running events, triathlons, and cycling races. It is the closest international functional analog to Ticket Sports' core vertical and competes on similar feature sets (timing integration, group registration, custom forms).
• Doity: Doity is a Brazilian event management platform offering registration, ticketing, and event organization tools. It competes with Ticket Sports in Brazil for organizer customers, with similar B2B2C distribution and event technology focus.

Broad incumbents

• Eventbrite: Eventbrite is a global event registration and ticketing platform with a presence in Brazil. While it serves a much broader event category mix (not sports-specialized), it competes for organizer mindshare and offers self-service registration tools at a similar take-rate model.
• Ticketsports Competitors — Active Network: Active Network is a US-based established event registration and activity management platform serving races, endurance events, and community activities. It is a broad incumbent in the sports registration space with deeper enterprise capabilities and global reach.

Others

• Ingresse: Ingresse is part of the same corporate group as Ticket Sports and handles payment processing infrastructure. It is materially related but operates as a separate entity in ticketing/payments rather than as a sports-specialized registration competitor.

Regional players

• LetsReg: LetsReg is a Brazilian event registration and ticketing platform focused primarily on academic, corporate, and sporting events. It is geographically overlapping (Brazil) and offers similar registration mechanics but tends to skew toward smaller/regional organizers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@TicketSportsHUB
• Facebookfacebook.com/ticketsportss/?locale=pt_BR
• Instagraminstagram.com/ticket.sports
• Xx.com/TicketAgora

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ticket Sports