Apex Dental Group

What Apex Dental Group does

Apex Dental Group is a privately held, single-location dental practice founded in 2002 by Dr. John S. Kitzmiller III in Apex, North Carolina. The practice delivers comprehensive family, cosmetic, pediatric, and restorative dental services to individual consumers and households across the Triangle region, including Apex, Cary, Holly Springs, Morrisville, Raleigh, and Fuquay-Varina. The clinical offering spans routine preventive care (exams, cleanings, fluoride, sealants), restorative procedures (CEREC same-day crowns, bridges, dentures, root canals, extractions), dental implants with digital planning, clear-aligner orthodontics (SureSmile, ClearCorrect), cosmetic treatments (Smile Design, whitening, veneers), gum disease therapy, emergency dentistry, and a dedicated sleep apnea treatment service operated under a separate apexsleepapneacenter.com domain.

The practice is built around digital clinical technology rather than software-as-a-service. In-operatory systems include CEREC CAD/CAM for chairside crown design and milling, Cone Beam 3D X-ray imaging for implant and surgical planning, DIAGNOdent laser cavity detection, Comfort Control Syringe electronic anesthesia delivery, digital impressions, and chair-side monitors for patient education. Patient-engagement and intake workflows are digitized through the Modento platform, with patient financing integrated through CareCredit, Sunbit, and Cherry, and patient reviews verified via Trustindex.

Apex Dental Group generates revenue primarily through fee-for-service dental procedures with an out-of-network insurance posture, supplemented by an in-house Dental Savings Plan (Adult, Child, and Perio Maintenance tiers billed monthly or annually) that functions as a subscription alternative to traditional dental insurance. The practice operates with approximately 7 employees, including the founder-dentist as the sole principal provider, and reports no institutional investors, parent company, or multi-location footprint. Distribution is direct-to-patient via the physical office, online appointment requests, and phone/SMS, with patient acquisition driven by community referral, word-of-mouth, and an accumulated base of 400+ five-star Google reviews.

Name

Apex Dental Group

Legal name

Apex Dental Group

Website

https://apexdentalgroup.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

Apex Dental Group is a privately held, single-location family dental practice in Apex, NC, founded in 2002 by Dr. John S. Kitzmiller III, serving Triangle-area households with comprehensive general, cosmetic, pediatric, restorative, implant, and sleep apnea dentistry using CEREC and 3D imaging technology.

Ownership category

akta.pro rank

Product category

Dental Services

NAICS

Offices of Dentists (62121), Offices of Dentists (6212)

akta.pro industry

PRIMARYHLABAAAE

Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care)

Healthcare & Life Sciences/Dental Care Services/General & Family Dentistry

SECONDARYHLABAAAA

Preventive & Routine General Dentistry (Exams/Cleanings/Sealants/Fluoride)

Healthcare & Life Sciences/Dental Care Services/General & Family Dentistry

SECONDARYHLABAKAB

General Dentistry Group Practices

Healthcare & Life Sciences/Dental Care Services/Dental Service Organizations (DSOs) & Group Practices

SECONDARYHLABAKAC

Orthodontic Group Practices

Healthcare & Life Sciences/Dental Care Services/Dental Service Organizations (DSOs) & Group Practices

SECONDARYHLABAKAF

Periodontic & Implant Group Practices

Healthcare & Life Sciences/Dental Care Services/Dental Service Organizations (DSOs) & Group Practices

Keywords

• General dentistry services
• Cosmetic dental treatments
• Dental implant services
• Pediatric dental care
• Emergency dental services

Headquarters

HQ city

Apex

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Dental Service Fees: Fee-for-service dental care including examinations, cleanings, preventive care, restorative procedures (fillings, crowns, bridges, implants), cosmetic treatments, and emergency dental services. Revenue is generated through one-time procedures and recurring preventive care appointments.
2. Dental Membership Plan: In-house subscription-based savings plan providing members with discounted dental services. Plans include preventive care benefits, exams, cleanings, and reduced rates on additional treatments. No copays, deductibles, or waiting periods.
3. Emergency Dental Services: Same-day emergency appointments for urgent dental care including toothaches, broken teeth, infections, and dental trauma.
4. Financing Services: Third-party financing through CareCredit and Sunbit, providing patients with payment plan options. The practice earns through referral arrangements with these financial partners.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Apex Dental Group is a single-location family dental practice in Apex, NC providing comprehensive general, cosmetic, restorative, and pediatric dentistry services. Core offerings include dental implants, same-day CEREC crowns, clear aligner orthodontics (SureSmile and ClearCorrect), Smile Design cosmetic planning, emergency dental care, and sleep apnea treatment. The practice is differentiated by advanced in-office digital dental technology including Cone Beam 3D imaging, CEREC CAD/CAM, and DIAGNOdent laser cavity detection, supported by an in-house Dental Savings Plan for uninsured patients.

Product overview

Apex Dental Group operates as a single-location dental practice in Apex, NC offering comprehensive dental services for the entire family. The practice provides a unified suite of dental services organized around preventive, restorative, and cosmetic care. Core offerings include dental implants and same-day CEREC crowns as advanced restorative treatments; ClearCorrect and SureSmile clear aligners for orthodontics; Smile Design for personalized cosmetic planning; family and pediatric dentistry for patients of all ages; restorative dentistry including crowns, bridges, dentures, and root canals; cosmetic dentistry with whitening and veneers; gum disease therapy; sleep apnea treatment; and emergency dental care. The practice differentiates through advanced digital technology including Cone Beam 3D imaging, DIAGNOdent laser cavity detection, and CEREC same-day crown capabilities. An in-house Dental Savings Plan provides an alternative to traditional insurance.

Differentiator

Problem solved

Functional benefit

Products and services

• Dental Implants Titanium root replacements surgically placed in the jawbone to support single tooth crowns, bridges, or dentures, functioning like natural teeth and preventing bone loss. Targeted at patients with missing teeth needing durable, long-term tooth replacement.
• Same Day Crowns (CEREC) Chairside Economical Restoration of Esthetic Ceramics (CEREC) technology enabling design, milling, and placement of permanent ceramic crowns in a single appointment without temporaries. Targeted at patients needing restorative crowns who want to avoid multiple visits.
• SureSmile Clear Aligners Custom-made removable clear aligner trays that gradually straighten teeth using digitally planned tooth movement, offering an alternative to traditional braces. Targeted at adult and teen patients seeking discreet orthodontic treatment.
• ClearCorrect Clear Aligners FDA-approved clear aligner system for teeth straightening; BPA and phthalate free, made in the USA. Targeted at patients seeking an alternative to traditional braces.
• Smile Design Personalized treatment planning using digital photos and diagnostic trial coverings to visualize and design a patient's ideal smile before treatment begins. Targeted at patients considering cosmetic or restorative smile makeovers.
• Pediatric Dentistry Age-specific dental care for children including first dental experiences, preventive treatments, sealants, fluoride, and monitoring of dental development. Targeted at children from age 1 through adolescence and their parents.
• Family Dentistry Comprehensive oral care for patients of all ages including cleanings, examinations, digital diagnostics, and personalized treatment planning. Targeted at families seeking a single dental home across generations.
• Restorative Dentistry Prosthodontic procedures including crowns, bridges, partials, dentures, inlays, onlays, and root canals to restore damaged or missing teeth. Targeted at patients with damaged, decayed, or missing teeth needing functional restoration.
• Cosmetic Dentistry Appearance-enhancing treatments including teeth whitening (White & Brite system), porcelain and composite veneers, and dental bonding. Targeted at adult patients seeking aesthetic smile improvements.
• Sleep Apnea Treatment Treatment for snoring and sleep-disordered breathing, including Watermark ARES at-home testing kit and oral appliances. Targeted at patients diagnosed with or suspected of having sleep apnea.
• Emergency Dentistry Same-day emergency appointments for severe toothache, knocked-out teeth, cracked or broken teeth, dental abscess, and other urgent dental issues. Targeted at patients experiencing acute dental emergencies.
• Gum Disease Therapy Periodontal treatment including deep cleaning, scaling and root planing, Arestin antibiotic placement, and maintenance programs for gum disease management. Targeted at patients with periodontal disease or at risk of gum disease.
• Dentures and Partials Full dentures replacing all teeth and partial dentures for multiple missing teeth; options include implant-supported restorations for improved stability. Targeted at patients with extensive tooth loss needing removable or implant-supported prosthetic solutions.
• Dental Savings Plan In-house membership program providing unlimited savings on treatments with no copays, deductibles, or waiting periods for uninsured patients. Targeted at uninsured individuals and families seeking predictable dental care costs.

Quantifiable outcome

• Same-day crown completion eliminates need for temporary crowns and second appointments
• +2 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature6 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Lutheran Church – Missouri SynodminorStrategic or Co-development PartnerDr. Kitzmiller has been actively involved in organizing dental care initiatives for those in need throughout the Raleigh area through partnerships with local organizations including the Lutheran Church – Missouri Synod.
• PNC ArenaminorStrategic or Co-development PartnerCommunity outreach through dental care initiatives at PNC Arena events, providing dental care services to underserved individuals in the community.
• Triangle Dental InstitutecoreStrategic or Co-development PartnerDr. Kitzmiller completed advanced implant training at the Triangle Dental Institute, where he refined his skills in dental implant treatment.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Pacific Dental Services: Major DSO supporting 900+ supported offices across the U.S., with modern technology stacks including CEREC and Cone Beam. Broad incumbent in the same clinical service categories, though not concentrated in Apex, NC.
• Dental Care Alliance: Large DSO with 400+ supported practices across the U.S. Includes comparable general/family dentistry offices; represents a potential acquirer or competitive threat for independent practices like Apex.
• Aspen Dental: National DSO brand operating hundreds of offices focused on accessibility and emergency/same-day care. Competes for the same walk-in/emergency patient demand Apex Dental Group addresses, but at vastly greater scale.
• Heartland Dental: Largest dental support organization (DSO) in the U.S., supporting thousands of general dentistry offices nationwide. Operates as a broad incumbent with overlapping service capabilities but does not specialize in the Apex micro-market.
• Great Expressions Dental Centers: Multi-state DSO providing general, specialty, and orthodontic dental services. Overlapping service portfolio with Apex Dental Group makes it a relevant broad-incumbent peer.
• Western Dental: Large DSO providing general, orthodontic, and specialty dental services with strong value/membership positioning. Comparable on the savings-plan and family-care axes though geographically distinct.

Direct peers

• Triangle Family Dentistry: Independent family dental practices operating across the Raleigh-Durham Triangle area. Closest geographic peer, competing for the same families and offering comparable preventive, restorative, and cosmetic services.
• Lane & Associates Family Dentistry: Multi-location family and cosmetic dental group headquartered in North Carolina, offering general dentistry, orthodontics, oral surgery, and implants across the Triangle region. Direct competitor for the same Apex-area patient base with comparable full-service family dentistry positioning.
• Sunrise Dental: Multi-location North Carolina dental group with offices near Apex/Cary offering comprehensive general and cosmetic dentistry. Comparable service mix and Triangle-market overlap make it a direct competitive peer.

Emerging players

• Affordable Dentures & Implants: Specialty dental chain focused on dentures and implants across 200+ U.S. locations. Overlaps specifically with Apex Dental Group's implant and restorative revenue streams and competes on price-sensitive restorative cases.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/apex-dental-group

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Apex Dental Group