APEX Automotive B.V.

What APEX Automotive B.V. does

APEX Automotive B.V. is a Dutch manufacturer of automotive coil springs, headquartered in Hillegom, South Holland, and operating as part of the PEWAG Group, a diversified industrial conglomerate with documented heritage dating to 1479. The company was founded circa 1982 and serves two principal markets: the independent automotive aftermarket (replacement springs, branded and private-label) and the tuning/performance segment (TÜV-certified lowering springs).

The company's core products are OE-quality replacement coil springs — approximately 1,500 references covering the majority of light vehicles-in-operation — and high-performance lowering springs. Manufacturing is anchored in a state-of-the-art facility using a WAFIOS FUL 166 spring coiling machine (six feed rollers, up to 16mm wire thickness, 220 m/min feed rate) integrated with the WAFIOS Vision System for automated camera-based quality inspection. The 5-step production process uses CrSi-CrVa alloy steel and includes annealing, shot peening, corrosion protection, and powder coating, and is operated under ISO 9001:2015 and ISO 14001:2015 certifications.

APEX generates revenue through a B2B channel-partner model. Approximately 17 named distributors across 16 countries (Europe, UK, USA, Egypt) resell APEX-branded replacement and lowering springs to independent garages, specialist repair shops, and tuning retailers. Separately, the company runs a full-service Private Label Program for "some of the world's biggest names in replacement springs," covering raw material to finished branded packaging with a 90-day inquiry-to-shipment timeline. Pricing is quote-based and not publicly disclosed; standard 24-month warranty applies to all products. Brand visibility is supplemented through motorsport sponsorships (Dutch Dakar Press Team, Kool Racing Team).

Name

APEX Automotive B.V.

Legal name

Apex Automotive

Website

https://apexsuspension.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

1–10 employees

Short description

APEX Automotive B.V. is a Netherlands-based coil spring manufacturer, founded circa 1982 and part of PEWAG Group, producing OE-quality replacement and TÜV-certified lowering springs for the European independent automotive aftermarket through a 17-distributor B2B network and full-service private-label programs.

Ownership category

akta.pro rank

Headquarters

HQ city

Hillegom

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Replacement Springs: Sale of OE quality replacement springs to independent aftermarket through distributor network. Covers majority of light vehicle types with approximately 1,500 SKUs. Standard 24-month warranty included.
2. Lowering Springs: Performance lowering springs for automotive tuning market. Available in APEX branded format or through private label programs. Iconic yellow springs with TUV certification.
3. Private Label Programs: Full-service private label solution where APEX manufactures springs under client brands. Covers entire process from raw material to finished branded product with packaging. Timeframe of 90 days from inquiry to first shipment. Used by some of the world's biggest names in replacement springs.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

APEX Automotive B.V. manufactures OE-quality replacement coil springs and high-performance sport/performance lowering springs for the European automotive independent aftermarket, using a WAFIOS FUL 166 production line with integrated Vision System inspection. The company serves distributors and private-label brand owners through flexible batch production, small-run niche SKUs, and full product management services from its Hillegom facility.

Product overview

APEX Automotive B.V. is a Dutch manufacturer of automotive coil springs serving the independent aftermarket. The company operates as part of the PEWAG group and produces two core product lines: replacement springs (OE-quality springs for nearly every light vehicle type) and lowering springs (high-performance tuning springs). These are supported by two service modules: a Private Label Program enabling custom-branded springs within 90 days, and Product Management services that consolidate vehicle coverage to approximately 1,500 references. All products are manufactured in Holland using CrSi-CrVa alloy steel per ISO 9001:2015 and 14001:2015 standards, with a 24-month warranty on all springs.

Differentiator

Problem solved

Functional benefit

Products and services

• Replacement Coil Springs OE-quality automotive replacement coil springs manufactured on a WAFIOS FUL 166 line with integrated Vision System inspection, produced in CrSi-CrVa alloy and supplied to independent aftermarket distributors and garages for vehicle repair and replacement.
• Lowering / Performance Springs High-performance sport and lowering coil springs for the automotive tuning market, manufactured by APEX Automotive B.V. and sold through distributors and private-label channels for end consumers seeking vehicle lowering.
• Private Label Manufacturing Program Contract manufacturing of replacement and lowering coil springs under the customer's own brand, with flexible batch sizes, packaging, and documentation, targeted at automotive parts brand owners that want to sell springs without investing in their own production.
• Product Management Service Full product lifecycle management for coil springs, covering documentation, fitment data, packaging, and SKU administration, offered to distributors and private-label customers alongside APEX's manufacturing capabilities.

Quantifiable outcome

• 15% reduction in references compared to OE and competing manufacturers
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Dutch Dakar Press TeamminorGTM or Marketing Partner · 1 January 2022APEX is an official sponsor and technical partner of the Dutch Dakar Press Team. The team has participated in the Dakar Rally since 2004, using three specially prepared Volkswagens. APEX provides Heavy Duty springs for their support vehicles including the T6 4Motion Xpedition.
• Kool Racing TeamminorGTM or Marketing Partner · 1 January 2022APEX is a proud sponsor of Kool Racing Team competing in the Zandvoort Winter Endurance Series. Martijn Kool and Marcel ter Horst drive a specially prepared Porsche 911 GT3 equipped with APEX suspension components.
• PEWAG GroupcoreStrategic or Co-development PartnerPEWAG Group is the parent company of APEX. The group includes multiple brands operating independently with shared focus on quality, safety, and sustainability. PEWAG has historical roots dating back to 1479 with a documented forging plant in Brueckl.
• WAFIOScoreTechnology or IntegrationWAFIOS provides the FUL 166 spring coiling machine with Vision System for quality control. WAFIOS support was provided during installation of the advanced machinery which is now operational and producing high quality springs.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Mubea Group: Large global automotive supplier of precision components including coil springs, stabilizer bars, and chassis parts to both OEM and aftermarket. A much broader incumbent in adjacent spring categories with significantly greater scale and resources than APEX.
• Bilstein (ThyssenKrupp Bilstein): Major manufacturer of shock absorbers, struts, and suspension components sold through the aftermarket and OE channels. Not a direct spring competitor but a large incumbent in the broader suspension aftermarket where APEX sells through distributors.

Direct peers

• Eibach Springs: Global manufacturer of performance and OE-replacement coil springs, lowering springs, and chassis components for automotive and motorsport applications. Closest direct competitor with overlapping product lines, target customers (enthusiasts and the independent aftermarket), and European manufacturing footprint.
• Lesjöfors: Swedish manufacturer of industrial and automotive coil springs with a strong European presence. Comparable in scale, product breadth (replacement and specialty springs), and B2B distributor-led GTM model.
• H&R Spezialfedern: German manufacturer of lowering springs, OE-replacement springs, and suspension components with TÜV certification. Direct competitor to APEX in both the replacement and performance/tuning segments across European distributors.
• Vogtland Autosport GmbH: German specialist in lowering springs and sport suspension kits with TÜV certification, targeting the European tuning and OE-replacement segments through distributors. Very similar product positioning to APEX's lowering spring line.
• Hyperco Performance Coil Springs: US-based manufacturer of high-performance coil springs for motorsport and aftermarket applications. Direct peer in performance spring manufacturing, with comparable emphasis on lean SKU catalogs and motorsport-led brand building.

Emerging players

• KW Automotive (KW Suspensions): German specialist in performance coilovers and height-adjustable suspension systems for the tuning segment. Adjacent competitor sharing APEX's lowering spring customer base and motorsport-driven brand, but with a broader suspension system offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks3 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/apex-automotive-springs
• Facebookfacebook.com/APEXSuspension
• Pinterestpinterest.com/apexsuspension

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about APEX Automotive B.V.