What Clocr does

Clocr is a privately held US digital legacy and emergency planning platform, founded in 2018 and headquartered in Austin, Texas, by co-founders Apoorva Chintala (CEO) and Sree Chintala (CTO). The platform helps individuals, families, and professional advisors consolidate and protect digital assets, online accounts, critical documents, medical and identity information, and estate directives in a single secure cloud vault. Its product is organized into three pillars: Emergency Planning (Emergency Vault/ICE Vault, Emergency Cards, Emergency Stickers, Emergency Tags), Family Vault (Digital Vault, Digital Estate with RUFADAA-compliant beneficiary designation, Time Capsule), and Directives & Wills (Social Media Will, Last Will, Timestamp). Underlying technology is AWS-native with 256-bit AES encryption, TLS 1.2, multi-factor authentication, third-party penetration testing, and a patent-pending 'digital shredding' protocol that fragments files and distributes them across decentralized storage via IPFS and blockchain concepts; the company is SOC 2 Type 1 certified.

Clocr operates a hybrid B2C/B2B go-to-market. The consumer side uses a freemium self-serve web app (app.clocr.com) with a Free Forever tier (100MB), a Platinum subscription at $30/month or $141/year, a $475 lifetime license, à la carte $5 directives, and physical emergency products (cards $3-$10, stickers $10-$30, tags up to $35). Higher-value offerings include a $3,000 attorney-assisted Revocable Trust in partnership with REDLE Law and an Estate Management for Digital Assets (EMDA) enterprise tier sold via field sales to financial planners, estate lawyers, and senior care providers, with multi-client dashboards and an 'advisor office management' workflow. The company was rebranded to my-legacy.ai in 2024. By October 2021, Clocr had raised over $300,000 from private investors at an $8M valuation cap through a Regulation Crowdfunding offering on OpenDeal Portal LLC, with backers including Manoj Saxena (former Apigee/CognitiveScale CEO) and several disclosed advisors; the company has since indicated an offshore engineering buildout. The current operating footprint remains primarily US-based, with international expansion as a stated objective.

Name

Clocr

Legal name

Clocr Inc.

Website

https://clocr.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Clocr (now my-legacy.ai) is an Austin-based digital legacy and emergency planning platform that helps individuals, families, and professional advisors organize online accounts, critical documents, and estate directives in a secure cloud vault, with both consumer subscriptions and an enterprise tier for financial planners, estate lawyers, and senior care providers.

Ownership category

akta.pro rank

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure, Others

Revenue model

1. Subscription - Premium Plans: Recurring subscription revenue from Premium/Platinum plans with monthly ($30), yearly ($141) billing options. Includes all premium features such as Emergency Vault, Digital Vault, Digital Estate, Time Capsule, Timestamp, Beneficiary Access, Audit Trail, and Reporting. Includes white-glove service.
2. Freemium Plan: Free Forever plan offering limited access to all features with 100MB storage; designed as a top-of-funnel entry point to convert users to Premium paid plans.
3. Lifetime License: One-time lifetime license priced at $475 (down from $1,500) offering lifetime access to all premium features with 5GB storage. Includes white-glove service and $19 yearly maintenance.
4. Attorney-Assisted Revocable Trust: Professional service revenue from a $3,000 attorney-assisted Revocable Trust offering, combining Clocr's platform with legal services.
5. Emergency Hardware Products (Stickers, Cards, Tags): Physical product sales of Emergency Stickers ($10 for 3-pack, $20 for 8-pack, $30 for 15-pack), Emergency Cards ($3 for 1-pack), and Emergency Tags ($35 for 8-pack) shipped to customers.
6. A La Carte Directives: One-time $5 add-on purchase for individual Directives (e.g., social media will generation).
7. Enterprise B2B Subscriptions (Financial Planners, Estate Lawyers, Senior Care): Enterprise revenue from the Estate Management for Digital Assets (EMDA) service sold to financial advisors, estate lawyers, and senior care providers. Includes multi-client dashboards, advisor office management, audit trail, reporting, and messaging features.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels7 records

Core offering

Clocr is a cloud-native digital legacy and emergency planning platform that enables individuals and families to organize, secure, and pass on digital assets, online accounts, and critical documents. The platform offers an Emergency Vault, Digital Vault, Digital Estate, Time Capsule, Social Media Will, Last Will, Timestamp, and physical emergency products (cards, stickers, tags), complemented by an enterprise tier (EMDA) for financial planners, estate lawyers, and senior care providers. All data is protected by a patent-pending digital shredding security protocol using IPFS, blockchain, and 256-bit AES encryption on AWS infrastructure.

Product overview

Clocr is a unified digital legacy and emergency-planning platform organized as a core platform plus specialized modules grouped under three pillars. (1) Emergency Planning comprises the Emergency Vault (ICE Vault), Emergency Card, and Emergency Stickers — together providing first-responder-accessible medical and contact information. (2) Family Vault consists of the Digital Vault (encrypted document storage), Digital Estate (online account catalog with RUFADAA-aligned beneficiary designation and an Account Wizard that imports from password managers), and Time Capsule (scheduled future-release of messages and memories), with an announced eStatement Hub add-on. (3) Directives and Wills includes the Social Media Will, Last Will, and Timestamp modules, with an announced DIY Revocable Trust add-on. The platform also offers an Estate Management for Digital Assets (EMDA) enterprise tier for financial planners, estate lawyers, and senior care providers, and was rebranded to my-legacy.ai in 2024.

Differentiator

Problem solved

Functional benefit

Brands

• Ultra Security: Clocr's proprietary patent-pending ultra-security feature that digitally shreds files and distributes them across multiple decentralized storage locations using IPFS and blockchain concepts.
• Emergency Card
• Emergency Stickers

Products and services

• Emergency Card Physical emergency ID card with QR code that connects first responders or good Samaritans to a user's emergency contacts via triple alert (SMS, Call, GPS), for individuals and families preparing for emergencies.
• Emergency Stickers QR-coded physical stickers for cars, helmets, devices, and other valuable items that direct finders to alert the owner through SMS, call, and GPS.
• Emergency Vault (ICE Vault) Secure In Case of Emergency (ICE) vault that holds critical medical and contact information for first responders, with contents kept hidden until the vault is deliberately opened and all emergency contacts notified upon activation.
• Digital Vault Secure, AES-256 encrypted cloud storage area for storing and managing an individual's important digital documents and digital assets within the Clocr platform.
• Digital Estate Estate-planning module that lets users catalog digital accounts (via Account Wizard or imports from password managers) and designate beneficiaries, aligned with RUFADAA.
• Time Capsule Scheduled-release vault that holds messages, videos, and memories for delivery to loved ones at a future date or upon a triggering event.
• Social Media Will Directive tool that lets users record wishes for the disposition of their social media accounts and other digital footprints after death or incapacity.
• Last Will Digital will module enabling users to record final wishes and asset distribution instructions within the Clocr platform.
• Timestamp Notarization/timestamping service that cryptographically records when directives, wills, or videos were authored, with optional blockchain recording for evidentiary integrity and IP ownership.
• Estate Management for Digital Assets (EMDA) Enterprise-tier solution for financial planners, estate lawyers, and senior care organizations to manage clients' digital assets at scale, with multi-client dashboards, advisor office management, audit trail, reporting, and messaging features.
• Attorney-Assisted Revocable Trust Professional service combining Clocr's platform with attorney-led legal services for revocable trust creation, priced at $3,000 via a partnership with REDLE Law.

Quantifiable outcome

• Digital Shredding security distributes files across multiple decentralized storage locations with reassembly on access
• +2 more outcomes

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature8 records

Partnerships

Eight partnerships are on record, tiered mid and minor.

• David PellummidStrategic or Co-development PartnerListed as an Advisor on the Clocr About Us page with LinkedIn profile linked. Provides advisory support to the company.
• Nitin GaurmidStrategic or Co-development PartnerListed as DeFi Advisor on the Clocr About Us page with LinkedIn profile linked. Provides DeFi (Decentralized Finance) advisory support relevant to Clocr's blockchain-based security infrastructure.
• Jason FinkelsteinmidStrategic or Co-development PartnerListed as Advisor on the Clocr About Us page with LinkedIn profile linked. Provides advisory support to the company.
• Natan CohenmidStrategic or Co-development PartnerListed as Advisor on the Clocr About Us page with LinkedIn profile linked. Provides advisory support to the company.
• Banyan DatamidTechnology or IntegrationListed as a Partner on the Clocr About Us page (banyandata.com). Logo is displayed in the Partners section.
• ipixxelmidTechnology or IntegrationListed as a Partner on the Clocr About Us page (ipixxel.com). Logo is displayed in the Partners section.
• REDLE Law / Attorney NetworkmidImplementation/ SI/ Consulting PartnerClocr offers an attorney-assisted Revocable Trust at $3,000 (signup/platinum/REDLERLAW2500). Indicates a partnership with a law firm (REDLE Law) for attorney-assisted services.
• American Arbitration Association (AAA)minorOthersClocr's Terms of Use specify that any dispute arbitration will be conducted confidentially by a single arbitrator in accordance with the AAA's Commercial Dispute Resolution Procedures. AAA serves as the appointed dispute resolution administrator.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Trust & Will: Online estate planning platform offering wills, trusts, and healthcare directives with a digital-first UX. Directly competes with Clocr's Directives & Wills pillar and similarly targets the under-served mass-market estate planning customer.
• GoodTrust: Digital estate planning service that helps users manage digital assets, social media accounts, and online legacy. Closely overlaps Clocr's Digital Estate, Social Media Will, and digital inheritance offerings.
• Cake: End-of-life planning platform with wills, funeral planning, and legacy tools. Competes with Clocr for the same 'planning ahead for family' consumer mindset and adjacent estate-planning feature set.
• Everplans: Direct competitor offering a digital end-of-life planning platform covering wills, estates, and legacy documents. Competes head-to-head with Clocr for the same digitally-native family-head-of-household customer and B2B advisor channel.

Broad incumbents

• 1Password: Mainstream password manager that has launched digital inheritance and family vault features, directly encroaching on Clocr's digital vault and beneficiary-access use cases with a vastly larger installed base.
• LastPass: Established password manager with an existing emergency access / trusted contacts feature. Clocr even integrates with LastPass for vault imports, making it both a partner and a competitive substitute for digital asset storage.
• Bitwarden: Open-source password manager with emergency access features and end-to-end encryption. Competes with Clocr on the encrypted credential and digital asset storage use case for security-conscious consumers.

Emerging players

• Snug: Digital estate planning marketplace connecting consumers with estate planning attorneys and offering digital document storage. Overlaps with Clocr's attorney-assisted trust offering and digital document vault.
• Wealth.com: Modern estate planning platform focused on financial advisors and wealth management firms. Competes for the same B2B advisor channel that Clocr's EMDA targets, with overlapping multi-client dashboard and audit-trail capabilities.
• MemoryWell: Storytelling and legacy content platform that captures life stories for seniors and families. Adjacent to Clocr's Time Capsule and Digitized Memory Box modules in serving the same family-legacy use case.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Cloud_Locker
• Facebookfacebook.com/clocrinc
• LinkedInlinkedin.com/company/clocr
• Instagraminstagram.com/clocr_inc
• Pinterestpinterest.com/clocruser

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds3 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Clocr