LastPass
LastPass is a cloud-based password management and identity protection platform serving millions of consumers and 100,000+ businesses through zero-knowledge encrypted vaults, SSO, MFA, and directory integrations. The company operates a freemium-to-paid subscription model and became fully independent from GoTo in late 2025.
- Company typePrivate
- Founded2008
- HeadquartersBoston, United States
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingSoftware
What LastPass does
LastPass is a cloud-based password management and identity protection platform serving individual consumers, families, small and medium businesses, and large enterprises. The platform centers on an encrypted password vault protected by a zero-knowledge security model in which data is encrypted and decrypted locally on the user's device using AES-256-bit encryption with PBKDF2 SHA-256 and per-user salted hashes, meaning LastPass itself never holds master passwords or plaintext vault data. LastPass was the first password manager to achieve FIDO2 server certification, enabling passwordless vault login via biometrics or hardware keys such as YubiKey, and has accumulated an unusually broad compliance footprint including SOC 2 Type II, SOC 3, ISO 27001, ISO 27701 (where it was also first), BSI C5, and TRUSTe certifications.
The product surface spans a personal tier (Free, Premium at $3/month, Families at $4/month for up to six members), a small-team tier (Teams at $3/user/month for up to 50 users), and two enterprise tiers (Business at $7/user/month with 100+ security policies, directory integrations, SIEM connectors, and LastPass Families for employees; Business Max at $8/user/month adding SaaS Monitoring, SaaS Protect, unlimited SSO apps, and advanced passwordless MFA). Adjacent capabilities include a built-in password generator that validates against the zxcvbn library, dark web monitoring, a security dashboard, passkey storage, emergency access, travel mode, and an offline mode. Recent platform additions include Secure Access Essentials, a browser-extension-based consolidation of vault, SSO, MFA, and AI-tool governance, and Mobile Smart Scanner, an on-device OCR feature for importing photographed credentials. The platform integrates with Microsoft Active Directory and Entra ID, Google Workspace, Okta, OneLogin, Ping, LDAP, RADIUS, SAML, and ADFS, with SIEM connectors for Splunk and Microsoft Sentinel.
LastPass generates revenue through recurring subscriptions billed primarily annually, supplemented by a freemium funnel (Free tier limited to one device type plus a 30-day Premium trial) that converts to paid personal and business tiers. Distribution combines product-led growth via lastpass.com, browser extension stores, and mobile app stores with a sales-assisted enterprise motion, an AWS Marketplace listing, and an indirect channel of MSPs and resellers. Founded in 2008, LastPass was acquired by LogMeIn (later GoTo) in 2010 and was restructured as a fully independent company in late 2025, led by CEO Karim Toubba with a security and engineering workforce that comprises more than one-third of its 501-1,000 employees.
LastPass firmographics
Firmographics- Name
- LastPass
- Legal name
- LastPass US LP
- Website
- https://lastpass.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- LastPass is a cloud-based password management and identity protection platform serving millions of consumers and 100,000+ businesses through zero-knowledge encrypted vaults, SSO, MFA, and directory integrations. The company operates a freemium-to-paid subscription model and became fully independent from GoTo in late 2025.
- Ownership category
- akta.pro rank
LastPass industry classification
Industry- Product category
- Password Management Software
- NAICS
- Computer Systems Design and Related Services (54151), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Security Systems Services (56162)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Identity, Access & Account Services (SSO, MFA, Provisioning, Password Reset) (EDALAMAD)
- akta.pro secondary industry
- Authentication (MFA/Passwordless/Biometrics) Platforms (BPAMAEAE)
Keywords
Where LastPass is headquartered
LocationHeadquarters
- HQ city
- Boston
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
LastPass business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription Plans: LastPass generates revenue through multiple subscription tiers: Free (limited features), Premium ($3/month billed annually), Families ($4/month billed annually), Teams ($3/user/month billed annually), Business ($7/user/month billed annually), and Business Max ($8/user/month billed annually). Revenue is primarily recurring subscription-based with annual or multi-year billing cycles.
- Freemium to Paid Conversion: Free tier provides limited functionality (one device type, basic password management) to drive user acquisition and conversion to paid tiers. Free users receive 30-day Premium trial.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Free | Free tier for single device type with basic password management features |
| Subscription | Annual | Individual plan with multi-device access and premium features |
| Subscription | Annual | Family plan for up to 6 members with individual encrypted vaults |
| Subscription | Annual | Small team credential management with admin controls |
| Subscription | Annual | Business password and access management for SMBs and enterprises |
| Subscription | Annual | Advanced protection with unlimited SSO and enhanced MFA |
Go-to-market motion2 records
Distribution channels9 records
Marketing channels10 records
LastPass product offering
Product offeringCore offering
LastPass provides a cloud-based, zero-knowledge password management and identity protection platform that encrypts user credentials locally on the device using AES-256-bit encryption. It offers personal plans (Free, Premium, Families) and business plans (Teams, Business, Business Max), supplemented by Single Sign-On (SSO), Multi-Factor Authentication (MFA), directory integrations, SaaS Monitoring, the Secure Access Essentials platform, and a Mobile Smart Scanner that uses on-device OCR to import photographed credentials. The platform serves both individual consumers (freemium) and organizations of all sizes (sales-assisted enterprise motion).
Product overview
LastPass is a cloud-based password management platform offering a comprehensive suite of products across Personal (Free, Premium, Families) and Business (Teams, Business, Business Max) tiers. The platform centers on an encrypted password vault protected by zero-knowledge architecture with AES-256 bit encryption. Key products include: LastPass Free/Premium/Families for individual users; LastPass Teams/Business/Business Max for organizations; LastPass MFA (with Authenticator app, TOTP, FIDO2, hardware keys); LastPass SSO (single sign-on with pre-integrated app catalog); LastPass Password Generator, Autofill, and Sharing features; LastPass Dark Web Monitoring and Security Dashboard; LastPass Mobile Smart Scanner (OCR-based credential import); LastPass Secure Access Essentials (comprehensive platform for AI tool/app/credential access control); and LastPass Identity Management with directory integrations (Active Directory, Entra ID, Google Workspace, Okta, OneLogin, Ping, LDAP, RADIUS, SAML, ADFS). SIEM integrations with Splunk and Microsoft Sentinel are available for enterprise compliance.
Differentiator
Problem solved
Functional benefit
Products and services
- LastPass Personal Password Manager
Quantifiable outcome
- Over 60 million users and nearly 125,000 businesses use LastPass globally (across password manager industry)
- +1 more outcomes
Companies that use LastPass
Customer profileNamed customers7 records
Segments9 records
Ideal customer profiles4 records
LastPass technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration22 records
AI capability3 records
Feature9 records
LastPass partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and secondary.
- Microsoft Active DirectorycoreLastPass AD Connector is a configurable, lightweight client that syncs user profiles from on-premise Active Directory to LastPass for automated provisioning, group management, and policy designations.
- Microsoft Entra IDcoreSCIM API integration syncs user profiles from consolidated Microsoft Entra ID (formerly Azure AD) cloud directory to LastPass for automated account management.
- Google WorkspacecoreSeamless cloud-based directory integration requiring no extra tools. Supports federated login allowing users to access LastPass using Google credentials.
- OktacoreSCIM API integration for automated provisioning and deprovisioning of LastPass accounts through Okta identity provider.
- OneLoginsecondarySCIM API integration for directory management and user provisioning through OneLogin.
- PingOne/PingFederatesecondaryIntegration for managing and provisioning users and groups through PingOne or PingFederate identity platforms.
- SplunksecondarySIEM integration for centralizing LastPass audit data, compliance reporting, and behavioral analytics.
- Microsoft SentinelsecondaryAzure SIEM integration for security information and event management with LastPass data.
- AWS MarketplacesecondaryCloud marketplace listing allowing enterprise customers to discover and procure LastPass Business through AWS Marketplace.
- SalesforcecoreIntegration enabling SSO access to Salesforce and cloud applications from LastPass. Used as CRM platform for customer contact and support case data.
- YubiKeysecondaryHardware MFA option supported by LastPass for enhanced security using FIDO2-certified hardware security keys.
- MSP and Reseller PartnerscorePartner program includes Managed Service Providers and authorized resellers who distribute LastPass to their clients. Partners receive dedicated support, partner login portal, and revenue opportunities.
Scale indicators6 records
Recent moves7 records
Expansion highlights5 records
LastPass competitors and assessment
Company assessmentDirect peers
- 1Password: Direct competitor offering consumer, family, team, and enterprise password management with comparable zero-knowledge architecture, SSO, and MFA. Closely aligned on target customer (individuals through enterprise) and feature set.
- Bitwarden: Open-source password manager with free, premium, families, business, and enterprise tiers. Directly competes on the same price points ($3-$10/user/month) and feature set, with an open-source differentiation that pressures LastPass's pricing.
- Dashlane: Password manager and identity platform serving consumers and enterprises with credential vault, SSO, and dark web monitoring. Directly comparable on product, pricing model, and customer base.
- Keeper Security: Enterprise-focused password and secrets management platform with zero-knowledge encryption, SSO, and privileged access capabilities. Directly comparable to LastPass's Business and Business Max tiers.
- NordPass: Password manager from Nord Security serving consumer and business customers with similar freemium and tiered subscription pricing. Closely comparable product and GTM motion.
- RoboForm: Long-standing password manager (founded 1999) offering consumer and business plans with vault, sharing, and MFA. Direct competitor with overlapping features and SMB/enterprise focus.
Broad incumbents
- Microsoft: Bundles free password management via Microsoft Authenticator and Edge, plus Entra ID for enterprise IAM. A broad incumbent that commoditizes parts of LastPass's consumer proposition while competing for enterprise identity budget.
- Google: Provides Google Password Manager integrated with Chrome and Android, plus Workspace as an identity provider. Broad incumbent that ships free password management to billions of users, compressing LastPass's consumer TAM.
- Okta: Enterprise identity and access management platform offering SSO, MFA, and lifecycle management. Competes with LastPass's identity/SSO/MFA capabilities and is also a LastPass integration partner.
- CyberArk: Identity security and privileged access management (PAM) vendor. A broad incumbent in adjacent identity/security categories that competes for enterprise security budget and overlaps with LastPass Business Max's advanced access controls.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
LastPass social profiles
Digital presenceLastPass compliance and trust
Trust signalCompliance7 records
LastPass financial estimates
Financial estimateRevenue estimate
Valuation estimate
LastPass leadership team
Management profileNumber of profiles
Profiles13 records
LastPass funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LastPass M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LastPass
What does LastPass do?
LastPass provides a cloud-based, zero-knowledge password management and identity protection platform that encrypts user credentials locally on the device using AES-256-bit encryption. It offers personal plans (Free, Premium, Families) and business plans (Teams, Business, Business Max), supplemented by Single Sign-On (SSO), Multi-Factor Authentication (MFA), directory integrations, SaaS Monitoring, the Secure Access Essentials platform, and a Mobile Smart Scanner that uses on-device OCR to import photographed credentials. The platform serves both individual consumers (freemium) and organizations of all sizes (sales-assisted enterprise motion).
Is LastPass a public or private company?
LastPass is a private company. It is classified as unknown and is currently operating.
When was LastPass founded?
LastPass was founded in 2008. It employs 501 to 1,000 people.
Where is LastPass based?
LastPass is headquartered in Boston, United States, in the North America region.
How does LastPass make money?
Two revenue lines are on record. Subscription Plans are the primary driver. The others are freemium to Paid Conversion.
Who are LastPass's main competitors?
Direct peers on record are 1Password, Bitwarden, Dashlane, Keeper Security, NordPass and RoboForm. Broad incumbents are Microsoft, Google, Okta and CyberArk.
Does LastPass have an API?
Yes. LastPass offers a Custom API for larger enterprises with complex onboarding needs. The API is referenced in the context of directory integrations and provisioning. Additionally, there is a Provisioning API mentioned for account automation. The API supports SCIM-based provisioning for cloud-based identity providers. Developer documentation is at support.lastpass.com/help/use-the-lastpass-provisioning-api-lp010068.
What industry is LastPass in?
LastPass's product category is Password Management Software. Its primary akta.pro industry code is EDALAMAD, Identity, Access & Account Services (SSO, MFA, Provisioning, Password Reset), with a secondary code of BPAMAEAE, Authentication (MFA/Passwordless/Biometrics) Platforms. Its NAICS code is 54151 and its SIC code is 7370.