AP Fleet Management

What AP Fleet Management does

AP Fleet Management Pty Ltd is an Australian privately held fleet services company founded in 1995 and headquartered in Adelaide, South Australia. The company operates a national network of more than 2,500 service providers across Australia and New Zealand, delivering roadside assistance, fleet management and vehicle servicing, a 24/7 purpose-built contact centre with over 55 staff, and a custom-built SaaS platform with APIs, CRM, mileage tracking, and web portals. Its customer base comprises medium, large national enterprise, and government fleet operators, including emergency services organisations, with services delivered on multi-year contracts that can be fully white-labelled for partner distribution through fuel card platforms including MotorPass, WEX Motorpass, and Supercard.

The business is structured around four interconnected service lines. Roadside assistance covers all vehicle makes and types including heavy vehicles and plant/equipment. Fleet management and vehicle servicing centralises routine and non-routine maintenance through dealership and independent workshop networks. Contact centre services are operated in-house in Adelaide, providing personalised customer response with full CRM capabilities. The SaaS platform is built by an in-house development team and is offered with custom builds, consultation, and API integrations. Pricing is quote-based and not publicly disclosed.

AP Fleet is 100% Australian owned, fully accredited to ISO 27001:2022 with zero concerns, and PCI compliant with full redundancy and business continuity. The company reports over 1 million vehicles subscribed to its program and 100% partner retention, indicating a mature, stable operating profile with no external funding rounds, parent company, or M&A activity disclosed.

Name

AP Fleet Management

Legal name

AP Fleet Management Pty Ltd

Website

https://apfleet.com.au

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Short description

AP Fleet Management is an Australian privately held company, founded 1995, providing roadside assistance, fleet maintenance, 24/7 contact centre services, and a custom SaaS platform to medium, large enterprise, and government fleet operators across Australia and New Zealand via a 2,500+ service provider network.

Ownership category

akta.pro rank

Product category

Fleet Management Services

SIC

Transportation Services (4700), Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Maintenance Management Programs (Preventive Maintenance, Vendor Networks) (TLABAIAG)

akta.pro secondary industries

Fleet Lifecycle Management (Acquisition-to-Disposal) (TLABAIAA), Full-Service Fleet Management (Outsourced Fleet Programs) (THADAKAA), Government & Public Sector Fleet Management (THADAKAE), Fleet Compliance & Regulatory Management (DOT/IFTA/ELD, Inspections) (TLABAIAB)

Keywords

• Fleet management services
• Roadside assistance programs
• Vehicle maintenance solutions
• Contact centre outsourcing
• Fleet management software

Headquarters

HQ city

Adelaide

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Fleet Maintenance Services: Recurring revenue from providing vehicle servicing, maintenance, and repair services to fleet operators. Services include routine servicing, non-routine repairs, and comprehensive maintenance solutions through a national network of dealerships and independent workshops.
2. Roadside Assistance Services: Emergency breakdown support and roadside assistance services provided to fleet vehicles, including heavy vehicles and plant/equipment. Can be white-labelled for partner distribution.
3. SaaS Platform and API Services: Technology platform delivered via Software-as-a-Service model, offering CRM, mileage tracking, web portals, database solutions, and API access. Consultation and custom build services available.
4. Contact Centre Services: Purpose-built contact centre capabilities providing personalised customer service and response solutions for businesses.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

AP Fleet Management is an Australian provider of fleet management, vehicle servicing and maintenance, and 24/7 emergency roadside assistance, delivered through a national network of more than 2,500 service providers across Australia and New Zealand. The company also operates a purpose-built 24/7 contact centre in Adelaide and sells a custom-built SaaS platform with CRM, APIs, mileage tracking, web portals, and database solutions, with services available in fully white-labelled form for partners and government clients.

Product overview

AP Fleet Management operates as a comprehensive fleet management platform offering four interconnected core services: Roadside Assistance (emergency breakdown support for all vehicle types nationwide), Fleet Management and Vehicle Servicing & Maintenance (centralised maintenance solution using national workshop networks), Contact Centre Services (purpose-built 24/7 contact centre in Adelaide), and a SaaS Platform with APIs (custom-built technology solutions including CRM, tracking software, and web portals). The platform serves over 1 million vehicles across Australia and New Zealand through more than 2,500 service providers, integrating with payment platforms such as Fleet Card, WEX Motorpass, and Supply Chain for seamless fuel and automotive service access.

Differentiator

Problem solved

Functional benefit

Products and services

• Roadside Assistance 24/7 emergency breakdown support for all vehicle makes, models and types including heavy vehicles and most plant/equipment, delivered nationwide across Australia and New Zealand through a network of over 2,500 service providers. Services can be fully white-labelled for partner organisations.
• Fleet Management and Vehicle Servicing & Maintenance Centralised fleet servicing and maintenance solution for medium, large national enterprise and government fleet operators, providing routine servicing, non-routine repairs and tailored maintenance through a national network of dealerships and independent workshops, with integration into fuel and automotive payment platforms.
• Contact Centre Services Outsourced contact centre service run from a purpose-built facility in Adelaide, operating 24 hours a day, 7 days a week with more than 55 staff, providing personalised customer service and response handling backed by extensive CRM capabilities for Australian enterprises and government clients.
• SaaS Platform with APIs Custom-built Software-as-a-Service platform providing CRM, mileage tracking and delivery software, APIs, web portals and database solutions, built by an in-house development team and configurable to the operational specifications of medium, large enterprise and government fleet assistance customers.

Quantifiable outcome

• Over 1 million vehicles subscribed to the program
• +3 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• WEX MotorpasscoreChannel Partner/ Reseller/ DistributorPartnership with leading fleet card provider enabling customers to access AP Fleet services alongside fuel and automotive services under the WEX Motorpass card payment solution.
• MotorPasscoreChannel Partner/ Reseller/ DistributorPartnership with leading fleet card platform providing integrated access to AP Fleet's national network of service providers for vehicle maintenance and repairs.
• SupercardcoreChannel Partner/ Reseller/ DistributorPartnership with automotive services card provider enabling customers to access AP Fleet services alongside a wide range of fuel and automotive related services under one card payment solution.

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Fleetio: Global fleet maintenance and fuel management SaaS platform with API integrations. Directly comparable SaaS/technology offering for fleet operators managing maintenance and roadside workflows.
• SG Fleet: Australian-headquartered fleet management, leasing and salary packaging company serving enterprise and government fleets across ANZ. Direct competitor in the same geography with overlapping roadside assistance and maintenance management offerings.
• Custom Fleet: Australia and New Zealand fleet management and leasing provider offering end-to-end fleet solutions including maintenance management. Highly comparable geography and customer profile to AP Fleet.
• Smartrak: New Zealand-based fleet tracking and management software provider serving ANZ commercial fleets. Comparable in geography and use case, with overlapping technology platform functionality.
• Eclipx Group: ANZ-focused fleet leasing and management company serving enterprise customers with end-to-end fleet solutions. Direct regional competitor with overlapping enterprise/government customer base.

Broad incumbents

• Element Fleet Management: Largest global fleet management services company, offering full-service fleet programs including maintenance management. Broad incumbent with overlapping capabilities but operating at global scale.
• LeasePlan: Global fleet leasing and management company providing outsourced fleet programs across multiple geographies. Overlaps with AP Fleet on full-service fleet management and maintenance offerings.
• Samsara: US-listed fleet telematics and operations platform with expanding APAC presence. Comparable on technology-enabled fleet management, though primarily a hardware/software incumbent versus AP Fleet's service-led model.
• Geotab: Global fleet telematics provider with extensive API ecosystem serving commercial fleets worldwide. Comparable technology platform approach to fleet data and integrations.

Regional players

• National Roads and Motorists' Association (NRMA) Roadside: Australian motoring organization providing roadside assistance and fleet services to consumer and commercial members. Regional competitor in the ANZ roadside assistance and fleet support space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/ap-fleet

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AP Fleet Management