APIT Madrid
APIT Madrid is a nonprofit professional association representing 200+ of the Community of Madrid's 400 officially certified tourism guides, delivering guided tours in 15+ languages across the city, museums, and regional UNESCO sites.
- Company typePrivate
- Founded-
- HeadquartersMadrid, Spain
- Headcount11–50
- GTM typeB2C
- OfferingServices
APIT Madrid firmographics
Firmographics- Name
- APIT Madrid
- Legal name
- ASOCIACION PROFESIONAL DE GUIAS DE TURISMO DE LA COMUNIDAD DE MADRID
- Website
- https://apit.es
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- APIT Madrid is a nonprofit professional association representing 200+ of the Community of Madrid's 400 officially certified tourism guides, delivering guided tours in 15+ languages across the city, museums, and regional UNESCO sites.
- Ownership category
- akta.pro rank
APIT Madrid industry classification
Industry- Product category
- Tour Guide Services
- NAICS
- Tour Operators (561520), Scenic and Sightseeing Transportation, Land (48711)
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- History, Heritage & Museum-Focused Study Tours (THAKAGAN)
- akta.pro secondary industry
- Museum & Landmark Guided Tours (Skip-the-line/Docent-led) (THAJAAAC)
Keywords
Where APIT Madrid is headquartered
LocationHeadquarters
- HQ city
- Madrid
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
APIT Madrid business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Membership fees: Professional association funded through membership fees from official tourism guides. Members are autonomous professionals who pay dues to belong to the association.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard guided tours |
| Other | Pay-as-you-go | Free promotional visits |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
APIT Madrid product offering
Product offeringCore offering
APIT Madrid is a professional association that delivers and curates official guided tourism services in the Madrid region through its member network of government-certified tour guides. It sells and coordinates city tours, museum visits, regional excursions to surrounding towns, and themed/original cultural tours available in 15+ languages. It also administers a program of free guided tours in collaboration with the Comunidad de Madrid tourism authority (e.g., the "Paisaje de la Luz" UNESCO Heritage itinerary).
Product overview
APIT Madrid operates as a professional association of official tourism guides offering guided tour services throughout the Community of Madrid. The core offering consists of guided tours across various categories including city tours (Visitas por Madrid), museum visits, regional tours, and specialized themed tours. Key services include the 'Visitas Originales Madrid' program featuring routes on Almodóvar films and Art Deco architecture, free guided tours of the UNESCO-listed Paisaje de la Luz, and the annual 'Premio Mejor Visita Guiada de Madrid' competition. Services are available in over 15 languages. The association also provides a member portal (Mi APIT) for its professional guides. All guides are officially certified after passing public authority examinations.
Differentiator
Problem solved
Functional benefit
Products and services
- Visitas por Madrid (City Tours) Guided city tours of central Madrid covering principal landmarks and historic streets, delivered by officially certified guides. Available in 15+ languages, targeting individual tourists and small groups visiting Madrid.
- Visitas a Museos (Museum Tours) Specialist guided tours of Madrid's leading museums (e.g., Prado, Reina Sofía, Thyssen), led by certified guides for individual visitors and groups, available in multiple languages.
- Comunidad de Madrid y Alrededores (Regional Tours) Guided excursions to towns and heritage sites in the region surrounding Madrid (Comunidad de Madrid and its environs). Aimed at tourists seeking day trips beyond the capital, with certified guides and multilingual commentary.
- Visitas Originales Madrid (Themed Tours) Curated thematic and niche cultural tours of Madrid (e.g., "Mujeres y Patrimonio", "San Isidro en Madrid", "Visitas por Chueca"). Targeted at tourists seeking non-standard, story-driven itineraries, offered in multiple languages by certified guides.
- Programa de Visitas Guiadas Gratuitas (Free Guided Tours Program) A free guided tour program jointly run with the Comunidad de Madrid regional tourism authority, featuring flagship itineraries such as the UNESCO "Paisaje de la Luz" heritage route. Geared toward the general public and visitors to Madrid; participation is free.
- Premio Mejor Visita Guiada de Madrid (Annual Competition) An annual professional competition (8th edition) recognizing the best guided tour of Madrid among APIT members, run as a recurring industry event by the association.
Quantifiable outcome
- 1,425 people enjoyed Paisaje de la Luz UNESCO World Heritage routes in a single promotional program.
Companies that use APIT Madrid
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
APIT Madrid technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
APIT Madrid partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Comunidad de MadridcoreCollaborative partnership for the Nuevo Programa de Visitas Guiadas. The Community of Madrid sponsors promotional guided visits and provides funding for tourism promotion programs including the Paisaje de la Luz UNESCO World Heritage routes.
- Madrid Destino, Cultura Turismo y NegociocoreSponsors the annual 'Mejor Visita Guiada de Madrid' competition. Provides venue and support for award ceremonies, particularly at FITUR tourism fair. Partnership for tourism promotion and cultural initiatives.
- AGASLE (Asociación de Guías Acreditados de San Lorenzo del Escorial)minorCollaboration for International Tourism Guide Day events, organizing joint free visits in San Lorenzo del Escorial area.
- Ayuntamiento de Alcalá de HenaresminorMunicipal collaboration for International Tourism Guide Day free visits program in Alcalá de Henares, UNESCO World Heritage city.
- Ayuntamiento de AranjuezminorMunicipal collaboration for International Tourism Guide Day free visits program in Aranjuez, UNESCO World Heritage site.
- Ayuntamiento de San Lorenzo del EscorialminorMunicipal collaboration for International Tourism Guide Day free visits program in San Lorenzo del Escorial.
- Ayuntamiento de MadridcoreOrganizes the annual 'Premio Mejor Visita Guiada de Madrid' competition. Collaboration on the 'Visitas Originales' program with 25 weekly routes. Partnership on various tourism initiatives including the International Tourism Guide Day activities.
- CEFAPIT (Confederación de Guías Oficiales de España)coreNational confederation representing official tourism guides in Spain. APIT Madrid is affiliated and participates in joint initiatives. Representation at FITUR and advocacy for professional standards.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
APIT Madrid competitors and assessment
Company assessmentBroad incumbents
- Civitatis: Spain-headquartered online platform for booking guided tours, activities, and excursions in Madrid and across Spain. A broader incumbent in cultural tour distribution that complements (and partially overlaps with) APIT's tour offerings.
- GetYourGuide: Global online marketplace for tours, attractions, and activities. Lists many of the same Madrid cultural and museum tours that APIT's guides deliver, serving as a major indirect distribution and competitive channel for guided tour demand in Madrid.
- Viator (Tripadvisor): Global online tour and activity booking platform with extensive Madrid offerings, including museum and heritage tours. Acts as a broad incumbent intermediary competing for the same tourist customers as APIT members.
- Madrid City Tour (Julia Travel): Operator of Madrid's hop-on-hop-off sightseeing bus network, serving the same tourist segment seeking structured sightseeing experiences in central Madrid. A broader incumbent in city sightseeing transportation.
- CEFAPIT (Confederación Española de Asociaciones de Guías de Turismo): National-level confederation to which APIT belongs, representing official tourism guides across Spain. A broader incumbent operating at the national advocacy and standards level rather than at regional tour delivery.
Direct peers
- AGASLE (Asociación de Guías Acreditados de San Lorenzo del Escorial): Direct peer: a sister professional association of officially accredited tourism guides in the San Lorenzo del Escorial area, collaborating with APIT on International Tourism Guide Day events. Operates the same association model for certified guides in a Madrid-adjacent region.
- Sandemans New Europe: International free walking tour operator with strong presence in Madrid, directly competing with APIT-certified guides for tourist walking tour demand. Represents the 'free tour' competitive dynamic explicitly cited by APIT as a member concern.
- Free Walking Tour Madrid: Madrid-focused free walking tour operator offering tip-based tours of central Madrid's main sights. A direct competitor for budget-conscious tourist walking tour demand that APIT's professionally certified guides compete against.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
APIT Madrid social profiles
Digital presenceAPIT Madrid financial estimates
Financial estimateRevenue estimate
Valuation estimate
APIT Madrid leadership team
Management profileNumber of profiles
Profiles2 records
APIT Madrid funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
APIT Madrid M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about APIT Madrid
What does APIT Madrid do?
APIT Madrid is a professional association that delivers and curates official guided tourism services in the Madrid region through its member network of government-certified tour guides. It sells and coordinates city tours, museum visits, regional excursions to surrounding towns, and themed/original cultural tours available in 15+ languages. It also administers a program of free guided tours in collaboration with the Comunidad de Madrid tourism authority (e.g., the "Paisaje de la Luz" UNESCO Heritage itinerary).
Is APIT Madrid a public or private company?
APIT Madrid is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was APIT Madrid founded?
APIT Madrid was founded in -1. It employs 11 to 50 people.
Where is APIT Madrid based?
APIT Madrid is headquartered in Madrid, Spain, in the Europe region.
How does APIT Madrid make money?
One revenue line is on record: membership fees.
Who are APIT Madrid's main competitors?
Broad incumbents on record are Civitatis, GetYourGuide, Viator (Tripadvisor), Madrid City Tour (Julia Travel) and CEFAPIT (Confederación Española de Asociaciones de Guías de Turismo). Direct peers are AGASLE (Asociación de Guías Acreditados de San Lorenzo del Escorial), Sandemans New Europe and Free Walking Tour Madrid.
Does APIT Madrid have an API?
No public API is recorded for APIT Madrid.
What industry is APIT Madrid in?
APIT Madrid's product category is Tour Guide Services. Its primary akta.pro industry code is THAKAGAN, History, Heritage & Museum-Focused Study Tours, with a secondary code of THAJAAAC, Museum & Landmark Guided Tours (Skip-the-line/Docent-led). Its NAICS code is 561520 and its SIC code is 8600.