APL AGENCIA

Name

APL AGENCIA

Legal name

APL AGENCIA DE PUBLICIDAD

Website

https://aplagencia.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Advertising Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Integrated Advertising (Brand + Performance + Media) (BPAFAAAA)

akta.pro secondary industries

Marketing Technology, AdTech & MarTech Services (BPAFAAAN), Paid Social Advertising (BPAFACAB)

Keywords

• Advertising agency services
• Strategic marketing services
• Creative brand services
• Digital social media services
• Audiovisual production services

Headquarters

HQ city

Cali

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Marketing and Advertising Services: Professional services revenue from strategic marketing, creative agency services, digital and social media communication, audiovisual production, and photography services for business clients

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

APL AGENCIA is a Colombian advertising and marketing agency that delivers strategic marketing, creative design, digital and social media communication, audiovisual production, and professional photography services to business clients. The agency focuses on creating emotional brand connections and memorable brand experiences through customized strategies tailored to each client's needs.

Product overview

APL AGENCIA is a traditional advertising and marketing agency offering a portfolio of five interconnected core services: Marketing Estratégico (strategic marketing with market analysis and brand positioning), Agencia Creativa (creative services including brand identity and design), Comunicación Digital y Social Media (digital marketing and social media management), Comunicación Audiovisual (video production and motion graphics), and Fotografía (professional photography). These services work together to provide comprehensive marketing and advertising solutions for clients seeking brand experiences and memorable customer connections.

Differentiator

Problem solved

Functional benefit

Products and services

• Marketing Estratégico (Strategic Marketing)

Named customers8 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves3 records

Broad incumbents

• McCann Colombia: IPG-owned global network's Colombian operations delivering advertising, digital, and brand strategy. Comparable full-service offering to APL within the same domestic market.
• Leo Burnett Colombia: Global creative network with a Colombian office delivering advertising, digital, and brand strategy services to regional clients. Comparable full-service overlap with APL.
• DDB Colombia: Global network's Colombian office offering creative, digital, social media, and brand strategy services to Colombian clients. Directly comparable scope to APL's integrated offering, though with substantially larger scale.
• Geometry Colombia: WPP commerce and activation network with Colombian presence offering digital, shopper marketing, and brand experience services. Overlaps APL's digital and brand activation capabilities.
• MullenLowe SSP3 Colombia: Full-service creative and media network operating in Colombia with integrated advertising, digital, and brand strategy services directly overlapping APL's five service lines. Comparable as a domestic full-service agency competitor.
• Publicis Colombia: Publicis Groupe's Colombian operations offering creative, media, digital, and content services. Closely comparable to APL's integrated agency positioning within the same domestic market.
• BBDO Colombia: Omnicom creative network with Colombian presence focused on brand building, advertising, and integrated content. Overlaps with APL's creative and brand identity capabilities.
• Ogilvy Colombia: WPP-owned full-service network with Colombian operations covering advertising, digital, social media, and brand experience. Comparable to APL in service breadth, materially larger in scale and tooling.

Direct peers

• Sancho BBDO: Independent Colombian creative-led agency recognized for integrated brand work and content production. Closest domestic peer to APL by scale and creative-led positioning.

Regional players

• David (Bogotá): Independent creative agency with Colombian operations known for brand and creative campaigns across LatAm. Comparable creative-led positioning to APL despite wider geographic footprint.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/AplAgencia
• YouTubeyoutube.com/channel/UCGtFJFRBWfuLvQwhHN-B-Rg
• Facebookfacebook.com/aplagencia
• LinkedInlinkedin.com/company/apl-agencia
• Instagraminstagram.com/aplagencia

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about APL AGENCIA