apm

What apm does

apm (Akademie für Pflegeberufe und Management) is Germany's leading private nursing education provider, operating 46 locations across all 14 federal states and serving approximately 6,000 vocational trainees and 3,500 continuing-education participants. Founded in 2010 and structured as apm Holding GmbH with five regional and functional subsidiaries (apm Nord, apm Süd, apm Niedersachsen, apm Weiterbildung, and Akademie für Pflegeberufe und Management GmbH), the company sits within the broader Akademie Überlingen Group. Its core product portfolio spans the 3-year generalist Pflegefachfrau/Pflegefachmann qualification, the 18-month Pflegefachassistenz, the 1-year Altenpflegehelfer and Pflegefachhelfer tracks, and the 2-year Gesundheits- und Pflegeassistenz, all delivered through physical schools with skills-lab simulation equipment.

Revenue is generated through four primary streams: tuition-funded vocational training (typically underwritten by employing healthcare facilities), continuing-education courses (PDL-Sprinter, Praxisanleiter, mandatory training, specialized certifications), E-Campus subscription access to over 250 e-learning modules, and customized inhouse corporate training billed per cohort (minimum 12 participants). AZAV certification enables government-voucher and Bildungs-gutschein funding for eligible programmes including the Kenntnisprüfungskurs for foreign-credential recognition. Distribution runs through the bildung.apm.de self-serve portal, the apm E-Campus LMS (hosted on Centron's ISO 27001 data centre), career fairs, industry trade shows, social channels, and institutional partnerships — most notably an exclusive cooperation class with Korian, Germany's largest care provider, and a GTM partnership with the bpa professional association that confers discounted member pricing.

The business model is hybrid B2C/B2B with the individual learner base being long-tail and broadly distributed across 46 cities, while the corporate channel is anchored by a small number of large care-provider partnerships. New product launches in 2025-2026 (PDL-Sprinter, E-Campus subscription tiers, BAMF-funded international integration programs, planned AI-in-nursing webinars) signal continued catalogue and channel expansion ahead of the ten new nursing schools planned for autumn 2026.

Name

apm

Legal name

apm Holding GmbH

Website

https://apm.de

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

101–250 employees

Short description

apm is Germany's leading private nursing education provider, operating 46 locations across all federal states and serving roughly 6,000 vocational trainees and 3,500 continuing-education participants via physical schools, the apm E-Campus LMS, and the bildung.apm.de portal. It generates revenue from vocational tuition, continuing-education courses, E-Campus subscriptions, and corporate inhouse training.

Ownership category

akta.pro rank

Product category

Nursing Education and Training

NAICS

Professional and Management Development Training (61143), Professional and Management Development Training (611430), Colleges, Universities, and Professional Schools (611310), All Other Schools and Instruction (61169)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Schools of Nursing (EDAHAGAC)

akta.pro secondary industries

Project, Quality & Operations (PMP PDUs, Six Sigma, Quality CE) (EDAAALAM), Corporate Learning & Training Content Development (EDAGAKAC)

Keywords

• Nursing education
• Vocational nursing training
• Continuing professional development
• Healthcare workforce training
• Nursing certification programmes

Headquarters

HQ city

Osnabrück

HQ country

Germany

HQ region

Europe

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Vocational Nursing Education: Three-year nursing training programs (Pflegefachkraft) that prepare students for careers in nursing across acute, long-term, and ambulatory care settings
2. Continuing Education and Professional Development: Short-term courses and certifications for nursing professionals including PDL (Pflegerdienstleitung), Praxisanleiter (practice instructor), and specialized topics. Revenue generated per course with tiered pricing for partners and members
3. E-Campus Subscriptions: E-Learning subscriptions providing access to over 250 online courses for team training, with flexible pricing models and subscription options
4. Inhouse Corporate Training: Customized on-site training programs for healthcare facilities, billed based on group size (minimum 12 participants) and duration
5. Competency Center Programs: Integration programs for international nursing professionals, including recognition preparation courses and language training for foreign healthcare workers

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

apm is a private education provider delivering vocational nursing training (1- to 3-year programmes such as Pflegefachfrau/Pflegefachmann, Pflegefachassistenz, Altenpflegehelfer, Gesundheits- und Pflegeassistenz, Pflegefachhelfer) and AZAV-certified continuing education and professional development courses (PDL, Praxisanleiter, treatment and hygiene modules, AI in nursing) for nursing professionals in Germany. Programmes are delivered at 46 physical locations and through the apm E-Campus online learning platform and bildung.apm.de course management portal.

Product overview

apm (Akademie für Pflegeberufe und Management) is Germany's leading private nursing education provider, operating 46 locations across all German states. The company offers a unified platform consisting of in-person nursing schools (Pflegeschulen) delivering classroom-based training programmes, the apm E-Campus online learning portal providing subscription courses and mandatory training, and the apm Bildungsportal (bildung.apm.de) serving as the internal course management and registration system. Core classroom training products include the 3-year generalist Pflegefachfrau/Pflegefachmann programme, the 18-month Pflegefachassistenz, the 1-year Altenpflegehelfer, the 2-year Gesundheits- und Pflegeassistenz, and the 1-year Pflegefachhelfer. Specialised sub-products include the KompetenzCentrum Pflege (integration programme for international nursing professionals), the AZAV-funded Kenntnisprüfungskurs for foreign nursing recognition, the PDL-Sprinter 5-month accelerated nursing management qualification, and the Praxisanleiter 300-hour practical instructor qualification. The apm E-Campus serves as the central digital platform offering over 250 e-learnings, online-live seminars, and exam management. Additional services include inhouse corporate training and free AI-in-nursing webinars.

Differentiator

Problem solved

Functional benefit

Brands

• apm E-Campus: Online learning platform offering e-learning courses, webinars, and digital continuing education for nursing professionals.
• KompetenzCentrum
• Care for Integration

Products and services

• Pflegefachfrau/Pflegefachmann (Generalistische Pflegeausbildung) 3-year generalist nursing training programme qualifying graduates as state-recognised nursing specialists (Pflegefachkraft) with EU-wide recognition, offered to individuals seeking a nursing career across acute, long-term, and ambulatory care settings.
• Pflegefachassistenz 18-month full-time training programme qualifying graduates as nursing care assistants (Pflegefachassistent/Pflegefachassistentin), delivered at multiple locations across Germany.
• Altenpflegehelferin/Altenpflegehelfer 1-year training programme for elderly care assistants (Altenpflegehelferin/Altenpflegehelfer), qualifying graduates to provide basic nursing care and support nursing specialists in inpatient, outpatient, and hospital settings.
• Gesundheits- und Pflegeassistenz 2-year Hamburg-based training programme for health and care assistants (Gesundheits- und Pflegeassistenz), introducing trainees to acute, long-term, and ambulatory care settings.
• Pflegefachhelferin/Pflegefachhelfer 1-year nursing care helper training programme (Pflegefachhelferin/Pflegefachhelfer) aligned with the generalist 3-year nursing programme, with placements across the three major care sectors.
• apm E-Campus Subscription-based online learning platform providing over 250 E-Learnings, mandatory training modules, online-live seminars, video-based content, and module examinations for nursing continuing education and professional development.
• apm Bildungsportal (bildung.apm.de) Course management and registration portal covering all apm training offerings by German federal state, with login for students and self-service course booking and application.
• KompetenzCentrum Pflege Integration programme providing international nursing professionals with recognition preparation, skills assessment, and language training for the German care system, operating at multiple apm locations under the Care for Integration brand.
• Kenntnisprüfungskurs für Pflegekräfte aus EU- und Drittstaaten Exam preparation course for foreign nursing professionals from EU and non-EU countries, 100% AZAV-funded, preparing participants for the German recognition knowledge examination under § 20a+b KrPflAPrV.
• PDL-Sprinter (Verantwortliche Pflegefachkraft / Pflegedienstleitung) Accelerated 5-month nursing management qualification programme (460 instructional hours across 4 modules) delivered via online-live seminars and E-Learnings, requiring 2x weekly attendance, enabling participants to become a Responsible Nursing Specialist (PDL).
• Praxisanleiter Weiterbildung 300-instructional-hour practical training instructor qualification (264 theory + 36 practical hours), recognised under § 4 Abs. 2 and 3 PflAPrV, available in both in-person and online-live formats across apm locations.
• apm Inhouse-Schulungen Customised on-site or video-presence training services for corporate clients (healthcare facilities) covering topics such as expert standards, communication, leadership, conflict management, hygiene, and nutrition, with a minimum of 12 and maximum of 25 participants per session.
• KI in der Pflege – Kostenlose Webinare Free online seminars (1-hour online-live sessions) introducing AI basics and chatbots in nursing practice, targeted at nursing professionals, management, and assistants.

Quantifiable outcome

• 6,000+ trainees currently enrolled in vocational programs
• +3 more outcomes

Named customers16 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• KoriancoreStrategic or Co-development Partner · 18 August 2023Exclusive cooperation class partnership with Germany's largest nursing care provider. Korian trainees receive specialized training aligned with Korian's quality standards, with practical instructors from Korian facilities integrated into curriculum. Focus on best practices, quality standards, and effective theory-practice connection.
• bpa (Bundesverband privater Anbieter sozialer Dienste e.V.)coreGTM or Marketing PartnerProfessional association partnership providing bpa members with discounted pricing on apm courses. bpa members receive reduced rates on PDL Sprinter (2,160€ vs 2,400€ regular) and other courses. bpa and apm jointly advocate for nursing workforce policy improvements.
• Communikation - AS (CAS)minorStrategic or Co-development PartnerPartner for the Sprachförderung (language support) project for international trainees. CAS handles practical implementation of language courses in apm facilities, with 500 instruction hours per course group across three planned groups.
• Bundesamt für Migration und Flüchtlinge (BAMF)coreStrategic or Co-development PartnerGovernment funding partner for language support project for international nursing trainees. BAMF provides financing for language courses (500 instruction hours per group) for refugees and immigrants. Enables integration of international nursing professionals into German healthcare system.

Scale indicators8 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Bernd Blindow Schulen: Private German vocational school operator providing nursing education, healthcare training, and continuing education programs. Multi-state footprint and private employer model make it a direct competitor to apm's school network and continuing education catalog.
• Euro Akademie: German private vocational school group offering nursing training (Pflegefachmann/Pflegefachfrau), Pflegefachassistenz, and continuing education for healthcare professionals. Competes with apm in private Pflegeschulen and continuing education across multiple federal states.
• WBS TRAINING: German private vocational training provider with healthcare and nursing programs alongside commercial and IT training. Overlaps with apm in Pflegefachmann training and AZAV-funded continuing education for healthcare professionals.
• Ludwig Fresenius Schulen: One of Germany's largest private providers of vocational nursing training (Pflegefachfrau/Pflegefachmann), continuing education, and adjacent healthcare programs. Operates a multi-location network directly comparable to apm's Pflegeschulen and E-Campus offerings.
• maxQ im biss Bildungszentrum: Specialist German provider of vocational nursing training and healthcare continuing education with locations across multiple states. Closely comparable to apm in program mix (Pflegefachmann, Pflegefachassistenz, Fortbildung) and AZAV-certified funding model.

Broad incumbents

• Akademie Überlingen Unternehmensgruppe: Parent group of apm, operating a broader portfolio of vocational and continuing education programs across Germany including healthcare and social services. Comparable in business model and regulatory positioning but with a wider program mix.
• DAA Deutsche Angestellten-Akademie: Large nationwide German adult education provider offering vocational retraining, healthcare training, and continuing education across hundreds of locations. Overlaps with apm in nursing and healthcare continuing education but operates a much broader portfolio.
• SRH Hochschulen: Large private German education group with universities, vocational schools, and continuing education including healthcare and nursing programs. Operates at significantly larger scale but covers adjacent product categories and target customers.

Others

• Malteser Bildungszentrum: German non-profit provider of nursing vocational training and healthcare continuing education through the Malteser aid organization. Overlaps with apm in Pflegefachmann training and continuing education for care workers but operates a non-profit mission-based model.
• Caritas Bildungswerke: Non-profit education arm of the German Caritas welfare organization providing nursing and social care vocational training. Competes for trainees and employer partnerships in the same nursing education market but under a non-profit, faith-based model.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/apm.akademie
• LinkedInlinkedin.com/company/akademie-f%C3%BCr-pflegeberufe-und-management-holding-gmbh
• Instagraminstagram.com/apm.akademie
• TikToktiktok.com/@apm.akademie

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about apm