Apollo Clinics
Apollo Clinics is a multi-disciplinary physiotherapy, osteopathy, and sports massage practice operating two Kent clinics (Sevenoaks and Bexley) and serving individual patients with musculoskeletal conditions, sports injuries, and chronic pain through six qualified practitioners.
- Company typePrivate
- Founded-
- HeadquartersBexley, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Apollo Clinics does
Apollo Clinics is a multi-disciplinary musculoskeletal healthcare practice operating two physical clinic locations in Sevenoaks and Bexley, Kent, United Kingdom. Founded by Dinos Boufardeas as a solo osteopathy practice and incorporated as Apollo Clinics LTD (Companies House registration 14732246), the company has expanded to provide physiotherapy, osteopathy, and sports massage services delivered by a team of six qualified practitioners registered with the Health and Care Professions Council (HCPC), the Chartered Society of Physiotherapy (CSP), and the General Osteopathic Council (GOsC). It serves individual patients with musculoskeletal conditions including back, neck, shoulder, and hip pain, sports injuries, chronic pain, and post-surgical rehabilitation, and is registered as an approved provider with all six major UK private medical insurers (BUPA, AXA, Vitality, Aviva, Cigna, WPA).
The business is built on the JaneApp (WellTrack) practice-management platform, which powers online booking, patient intake forms, electronic medical records, digital exercise prescription with patient feedback, and GDPR-compliant practitioner-patient communication. It supplements this with triageflow.ai for AI-powered pre-booking symptom assessment and Google Calendar for scheduling. Practitioner specialization covers running assessments, golf biomechanics, strength and conditioning, neurological rehabilitation, and academy-level sport science medicine, with one practitioner additionally offering home-visit services.
Apollo Clinics generates revenue through three streams: per-session treatment fees priced at £65–£75, block-booking packages of three and six sessions with 10% and 15% discounts respectively (£57.50–£60 per session), and direct billing to the six major UK health insurers on behalf of covered members. Distribution is direct-to-consumer via the two physical clinics, a 24/7 online booking portal, phone bookings, and the newly launched home-visit channel; marketing relies on local SEO across 15+ surrounding Kent localities, social media (Facebook, YouTube, Instagram), patient testimonials, and insurer directory referrals.
Apollo Clinics firmographics
Firmographics- Name
- Apollo Clinics
- Legal name
- Apollo Clinics LTD
- Website
- https://apolloclinics.co.uk
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Apollo Clinics is a multi-disciplinary physiotherapy, osteopathy, and sports massage practice operating two Kent clinics (Sevenoaks and Bexley) and serving individual patients with musculoskeletal conditions, sports injuries, and chronic pain through six qualified practitioners.
- Ownership category
- akta.pro rank
Apollo Clinics industry classification
Industry- Product category
- Physiotherapy and Osteopathy Healthcare Services
- NAICS
- Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340), Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134)
- SIC
- Services-Specialty Outpatient Facilities, Nec (8093), Services-Misc Health & Allied Services, Nec (8090)
- akta.pro primary industry
- Outpatient Rehabilitation Clinics (PT/OT/SLP) (HLAFAFAG)
- akta.pro secondary industry
- Orthopedic & Post-Surgical Rehabilitation Centers (HLADAJAI)
Keywords
Where Apollo Clinics is headquartered
LocationHeadquarters
- HQ city
- Bexley
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
Apollo Clinics business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Per-Session Treatment Fees: Revenue generated from individual treatment sessions including Initial Consultation & Treatment (45 mins at £75), Follow-up Assessment & Treatment (30 mins at £65), and Sports Massage sessions. Prices are clearly displayed and transparent with no hidden costs.
- Block Booking Packages: Discounted multi-session packages offering 10% discount on 3-session blocks (£60 per session) and 15% discount on 6-session blocks (£57.50 per session), providing recurring revenue and patient commitment.
- Health Insurance Billing: Direct billing to major health insurers including BUPA, AXA, Vitality, Aviva, Cigna, and WPA. The clinic handles all insurance paperwork on behalf of patients. Patients remain liable for any policy excesses or treatments not covered.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | 15 Minute Phone Consultation - FREE |
| Unit Pricing | Pay-as-you-go | Initial Consultation & Treatment - £75 (45 mins) |
| Unit Pricing | Pay-as-you-go | Follow-up Assessment & Treatment - £65 (30 mins) |
| Unit Pricing | Pay-as-you-go | Sports Massage (Single Body Area) - 30 mins |
| Unit Pricing | Pay-as-you-go | Sports Massage (Multiple Areas) - 45 mins |
| Subscription | Multi-year contract | 3 Session Block Booking - 10% Discount - £60 |
| Subscription | Multi-year contract | 6 Session Block Booking - 15% Discount - £57.50 |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
Apollo Clinics product offering
Product offeringCore offering
Apollo Clinics provides in-person physiotherapy, osteopathy, and sports massage services delivered by HCPC, CSP, and GOsC-registered practitioners from two clinic locations in Bexley and Sevenoaks, Kent. Treatment covers musculoskeletal conditions, sports injuries, chronic pain, and post-surgical rehabilitation, supplemented by a JaneApp-based online booking system and digital exercise prescription software. The clinic serves self-pay patients and bills all major UK private health insurers directly.
Product overview
Apollo Clinics is a multi-disciplinary physiotherapy and osteopathy healthcare practice operating from two clinic locations in Sevenoaks and Bexley, Kent. The company offers three core clinical services: Physiotherapy, Osteopathy, and Sports Massage, all provided by qualified and HCPC/CSP/GOsC registered practitioners. The practice supplements its in-person clinical services with a digital booking system (JaneApp-based) and exercise prescription software for patient rehabilitation programs. The company accepts all major UK health insurers including BUPA, AXA, Vitality, Aviva, Cigna, and WPA.
Differentiator
Problem solved
Functional benefit
Products and services
- Osteopathy Services MSK osteopathy treatment provided at both Sevenoaks and Bexley clinics by GOsC-registered osteopaths, focusing on musculoskeletal conditions, sports injuries, back pain, shoulder pain, and neck pain. Patients book per-session treatments or block bookings.
- Physiotherapy Services MSK physiotherapy treatment delivered at both Sevenoaks and Bexley clinics by HCPC- and CSP-registered physiotherapists, covering sports injuries, pain management, injury rehabilitation, and pre/post-surgery recovery. Sessions are priced per visit or as block bookings.
- Sports Massage Services Sports and deep tissue massage therapy from both clinic locations, targeting muscle tension relief, recovery, and injury prevention. Available as single-body-area (30 min) or multiple-areas (45 min) sessions and as part of block booking packages.
- Online Booking Platform Digital appointment booking system powered by JaneApp that lets patients book and pay for appointments at either clinic, complete intake forms, and access their health records, with multi-location availability across Bexley and Sevenoaks.
- Free AI Symptom Assessment AI-powered symptom assessment provided via triageflow.ai, offered free of charge to prospective patients to evaluate their condition and guide booking decisions before scheduling a paid consultation.
Quantifiable outcome
- Chronic hip pain affects approximately 10% of the general population, increasing with age - effective treatment crucial for mobility and active lifestyle maintenance
- +2 more outcomes
Companies that use Apollo Clinics
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
Apollo Clinics technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Apollo Clinics partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- BUPAcoreApollo Clinics is a BUPA approved and registered provider of Physiotherapy and Osteopathy treatment. The clinic handles all insurance paperwork on behalf of patients and bills BUPA directly for covered treatments.
- AXA PPP HealthcarecoreAXA approved provider of physiotherapy and osteopathy. Six practitioners registered with AXA across both Sevenoaks and Bexley clinics. Handles all necessary paperwork for AXA patients.
- Vitality HealthcoreVitality approved provider of physiotherapy and osteopathy treatment. Clinic handles all paperwork and direct billing for Vitality members.
- AvivacoreAviva approved and registered provider of physiotherapy and osteopathy. Clinic handles insurance administration for Aviva members.
- CignacoreCigna approved provider of physiotherapy and osteopathy. Direct billing available for Cigna health insurance members.
- WPA (Western Provident Association)coreWPA approved provider of physiotherapy and osteopathy. Clinic handles all insurance paperwork on behalf of WPA members.
- JaneApp (WellTrack)corePractice management and electronic medical records platform used for online booking, patient intake forms, exercise prescription, invoicing, and secure patient-practitioner communication. Fully GDPR compliant.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Apollo Clinics competitors and assessment
Company assessmentBroad incumbents
- Nuffield Health: Large UK not-for-profit healthcare group with hospitals, fitness clubs, and physiotherapy clinics nationwide. Overlaps with Apollo on physiotherapy and rehabilitation services as part of a much broader portfolio including diagnostics, hospitals, and wellness.
- Circle Health Group: UK private hospital operator offering physiotherapy, orthopedics, and rehabilitation as part of inpatient and outpatient services. Overlaps with Apollo's MSK/post-surgical rehab focus but operates at significantly larger scale across hospitals and clinics.
- Spire Healthcare: UK private hospital group with outpatient physiotherapy and orthopedic rehabilitation services at multiple sites. Comparable clinical specialty area (MSK, post-surgical rehab) but much larger scope including surgical hospitals.
- Bupa Health Clinics: UK private healthcare insurer that also operates its own network of health clinics offering physiotherapy and related services. Competes with Apollo for insurer-referred MSK patients but is a much larger incumbent with national scale.
Direct peers
- Bodyset: UK physiotherapy chain focused on musculoskeletal and sports injury treatment with multiple London and regional clinics. Comparable service mix (physio, sports therapy, massage), insurer registration model, and target patient segments (athletes, general MSK).
- Ascenti: UK's largest independent physiotherapy provider operating clinics and corporate MSK services nationwide. Directly comparable to Apollo on core offering (physiotherapy, osteopathy, sports rehab) but with substantially greater scale, multi-site footprint, and digital infrastructure.
- Connect Health: Largest independent provider of NHS and corporate musculoskeletal services in the UK, including physiotherapy and occupational health. Directly comparable service scope though primarily B2B/NHS rather than Apollo's direct-to-consumer/private-pay focus.
- Six Physio: Private London-based physiotherapy and sports therapy chain offering physio, osteopathy, sports massage, and Pilates. Closely matches Apollo's multi-disciplinary clinical model and direct-to-consumer positioning, but at higher price points and London-only locations.
- Pure Sports Medicine: London private clinic offering physiotherapy, osteopathy, sports medicine, and rehabilitation with multi-disciplinary teams. Matches Apollo's positioning combining physio, osteo, and massage under one brand for MSK and sports injury patients.
Regional players
- KIMS Hospital: Kent-based private hospital offering physiotherapy, orthopedics, and outpatient services. Most geographically relevant peer — directly overlaps Apollo's catchment area for MSK and post-surgical rehab referrals, though at hospital scale rather than clinic.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Apollo Clinics social profiles
Digital presenceApollo Clinics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Apollo Clinics leadership team
Management profileNumber of profiles
Profiles6 records
Apollo Clinics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Apollo Clinics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Apollo Clinics
What does Apollo Clinics do?
Apollo Clinics provides in-person physiotherapy, osteopathy, and sports massage services delivered by HCPC, CSP, and GOsC-registered practitioners from two clinic locations in Bexley and Sevenoaks, Kent. Treatment covers musculoskeletal conditions, sports injuries, chronic pain, and post-surgical rehabilitation, supplemented by a JaneApp-based online booking system and digital exercise prescription software. The clinic serves self-pay patients and bills all major UK private health insurers directly.
Is Apollo Clinics a public or private company?
Apollo Clinics is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Apollo Clinics founded?
Apollo Clinics was founded in -1. It employs 11 to 50 people.
Where is Apollo Clinics based?
Apollo Clinics is headquartered in Bexley, United Kingdom, in the Europe region.
How does Apollo Clinics make money?
Three revenue lines are on record. Per-Session Treatment Fees are the primary driver. The others are block Booking Packages and health Insurance Billing.
Who are Apollo Clinics's main competitors?
Broad incumbents on record are Nuffield Health, Circle Health Group, Spire Healthcare and Bupa Health Clinics. Direct peers are Bodyset, Ascenti, Connect Health, Six Physio and Pure Sports Medicine. KIMS Hospital is listed as a regional player.
Does Apollo Clinics have an API?
No public API is recorded for Apollo Clinics.
What industry is Apollo Clinics in?
Apollo Clinics's product category is Physiotherapy and Osteopathy Healthcare Services. Its primary akta.pro industry code is HLAFAFAG, Outpatient Rehabilitation Clinics (PT/OT/SLP), with a secondary code of HLADAJAI, Orthopedic & Post-Surgical Rehabilitation Centers. Its NAICS code is 621340 and its SIC code is 8093.