APPLE Schools
APPLE Schools is a Canadian charitable foundation that delivers a Comprehensive School Health program to vulnerable K-6 school communities in four provinces, serving 37,000+ students annually through donor-funded facilitators, mentors, and curated resources.
- Company typePrivate
- Founded2007
- HeadquartersEdmonton, Canada
- Headcount11–50
- GTM typeB2B
- OfferingServices
What APPLE Schools does
APPLE Schools (legally The APPLE Schools Foundation) is a Canadian registered charitable foundation founded in 2007 in Edmonton, Alberta by Dr. Allan Markin with an initial CAD $5 million gift that has since grown to over CAD $16 million in cumulative contributions from the founder. The organization delivers the Comprehensive School Health (CSH) approach to vulnerable K-6 school communities, deploying School Health Facilitators and School Health Mentors who work with school staff, students, and parents to develop customized action plans covering nutrition, physical activity, and mental health. Core products include the facilitator-led program, a Resource Library (Action Plan Templates, Energizers, Fun Fitness Circuits, Healthy Celebrations, Home Challenges, Mental Health Bins, Staff Wellness, Taste Testing, and related K-6 materials), Digital Learning Modules launched in March 2023, the Guide to Implementation roadmap, a Knowledge Exchange Library, and a Health Promotion Calendar. There is no proprietary software or AI component; the 'product' is the methodology, human facilitation, and curated content.
The organization is 100% donor-funded and operates without charging schools; revenue streams consist of individual donations, foundation and corporate gifts at tiered levels (Orchard, Golden Apple, Green Apple, Red Apple, Yellow Apple), and event-based fundraising including SkipTheDepot bottle donations, Edmonton Oilers Community Foundation 50/50 raffles, and Shaw Birdies for Kids. Geographic reach now spans four provinces (Alberta, British Columbia, Manitoba, Ontario) with 108+ school communities and 37,000+ students impacted annually, enabled by strategic partners including Ophea (Ontario delivery), Calgary Flames Foundation (southern Alberta expansion), Inter Pipeline (10-year commitment), Leacross Foundation, St. Michael's Foundation, and Even the Odds/Staples Canada. Operations are lean, with a 16-person team led by Executive Director Jenn Flynn (appointed 2016) and a Board chaired by Marg Schwartz following Lory Laing's tenure (2016-2025), supported by an advisor relationship with founder Dr. Markin.
APPLE Schools firmographics
Firmographics- Name
- APPLE Schools
- Legal name
- The APPLE Schools Foundation
- Website
- https://appleschools.ca
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- APPLE Schools is a Canadian charitable foundation that delivers a Comprehensive School Health program to vulnerable K-6 school communities in four provinces, serving 37,000+ students annually through donor-funded facilitators, mentors, and curated resources.
- Ownership category
- akta.pro rank
APPLE Schools industry classification
Industry- Product category
- School Health Promotion Services
- NAICS
- Elementary and Secondary Schools (611110), Educational Support Services (611710), Sports and Recreation Instruction (611620)
- SIC
- Services-Educational Services (8200), Services-Social Services (8300), Services-Health Services (8000)
- akta.pro primary industry
- Student Wellness & Prevention Programs (Substance Use, Sexual Health, Bullying) (EDAJAIAG)
- akta.pro secondary industries
- Physical Education (PE) & Fitness Programs (EDAJAJAC), Physical Education & Health Instruction (EDAJAFAL), School Feeding & Child Nutrition Programs (BPADAJAD)
Keywords
Where APPLE Schools is headquartered
LocationHeadquarters
- HQ city
- Edmonton
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
APPLE Schools business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Donations and Charitable Contributions: APPLE Schools is 100% donor-funded and relies entirely on the generosity and support of individuals, foundations, and organizations. Every dollar raised through fundraising efforts is strategically invested in fostering long-term health benefits, ensuring school communities bear no financial burden. Donations come from individual donors, corporate donors at various levels (Orchard, Golden Apple, Green Apple, Red Apple, Yellow Apple levels), and event-based fundraising such as SkipTheDepot bottle donations, Oilers 50/50 raffles, and Birdies for Kids programs.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels9 records
APPLE Schools product offering
Product offeringCore offering
APPLE Schools is a school-focused health promotion initiative that works with vulnerable K-6 school communities across Canada to improve children's lifelong eating, physical activity, and mental health habits. It delivers the Comprehensive School Health (CSH) approach through dedicated School Health Facilitators, mentorship, evidence-based resources, customized school action plans, and direct funding for school wellness initiatives — all provided free of charge to participating schools.
Product overview
APPLE Schools is a school-focused health promotion initiative that operates as a unified program with multiple integrated components. The core offering includes School Health Facilitators who work with schools to develop customized action plans, supported by a comprehensive resource library (Action Plan Templates, Energizers, Fun Fitness Circuits, Healthy Celebrations, Home Challenges, Mental Health Bins, Staff Wellness, Taste Testing, and more). Digital Learning Modules provide online education on the APPLE approach, while the Guide to Implementation offers step-by-step roadmap support. The Knowledge Exchange Library facilitates professional development through events and recorded sessions. The Health Promotion Calendar provides awareness dates and observances. All components are delivered through a Comprehensive School Health (CSH) framework, with Resource Partners providing supplementary training and expertise.
Differentiator
Problem solved
Functional benefit
Products and services
- School Health Facilitator Program Each APPLE School is provided a dedicated School Health Facilitator (SHF) trained in nutrition, physical activity, and community development. The SHF works with students, parents, school staff, and community members to develop a customized school action plan addressing the school's specific health priorities.
- Digital Learning Modules Online learning modules that provide education on APPLE Schools' evidence-based, award-winning approach to creating healthier school communities. The introductory module covers the basics of building a healthy school community; resources are password-protected for member schools and also accessible via newsletter subscription for non-members.
- Guide to Implementation
Companies that use APPLE Schools
Customer profileNamed customers5 records
Segments1 record
Ideal customer profiles1 record
APPLE Schools technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
APPLE Schools partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered minor and core.
- Edmonton Oilers Community FoundationminorAPPLE Schools was the featured charity partner for the Edmonton Oilers Community Foundation 50/50 raffle on January 25, 2025. Funds support wellness action plans, resources, and advocacy for kids in APPLE Schools across Alberta.
- Public Health Agency of Canada (Impact Canada)coreAPPLE Schools was selected as a finalist in the Impact Canada Type 2 Diabetes Prevention Challenge. This recognition enabled expansion to four schools in Grande Prairie, Alberta to combat Type 2 diabetes among Canadian kids.
- OpheacoreAPPLE Schools and Ophea joined forces for healthier school communities in Ontario. The partnership leverages Ophea's extensive network, strong relationships, and specialized expertise in the Durham District School Board region. APPLE Schools works with six schools to deliver health education centered on nutritious eating, physical activity, and mental wellness through a comprehensive health lens.
- Calgary Flames FoundationcorePartnership with Calgary Flames Foundation to support student health in southern Alberta. With their generous donation, APPLE Schools expanded to four new schools including two in Medicine Hat and two in Calgary. NHL players visited new Calgary schools (Douglas Harkness and Rundle School) to participate in movement breaks and Q&A with students.
- Leacross FoundationcoreProud partnership with Leacross Foundation to bring Sport3, a value-added programming collaboration that aligns with APPLE Schools' vision and provides opportunity to school communities.
- SkipTheDepotminorAPPLE Schools is listed as a charity on SkipTheDepot, allowing individuals and small businesses to donate bottles and cans with proceeds going directly to APPLE Schools. This supports over 35,000 students across Canada.
- Shaw Birdies for Kids presented by AltaLinkminorParticipating charity in Shaw Birdies for Kids program. 100% of donations went to APPLE Schools with opportunity for donations to be matched up to 50%.
- Ever Active SchoolscoreResource partner providing training, staff, and resources to support APPLE Schools' vision of healthy kids in healthy schools.
- ParticipACTIONcoreResource partner collaborating with APPLE Schools to build healthy school communities.
- Joint Consortium for School HealthcoreResource partner working with APPLE Schools on healthy school community initiatives.
- Alberta School Boards Association (ASBA)coreReceived Friends of Education awards from ASBA and Northland School Division for championing healthy schools.
- Alberta Health ServicescoreResource partner providing resources and support for APPLE Schools' health promotion initiatives including food, nutrition, and body image education resources.
- Active for LifeminorResource partner supporting APPLE Schools' mission to promote healthy living.
Scale indicators7 records
Recent moves12 records
Expansion highlights6 records
APPLE Schools competitors and assessment
Company assessmentBroad incumbents
- ParticipACTION: Canada's national physical activity promotion brand and APPLE Schools resource partner. ParticipACTION operates at a much broader national awareness level and is not school-specific, whereas APPLE Schools specializes in K-6 school health delivery.
- Alliance for a Healthier Generation: Large US-based non-profit focused on healthier schools and youth, addressing childhood obesity through school-based interventions. Comparable mission and population to APPLE Schools but operates at a much larger national US scale with broader programmatic scope.
- PHE Canada (Physical and Health Education Canada): National Canadian organization advocating for quality physical and health education. Overlaps with APPLE Schools on school-based health and PE promotion but operates more at advocacy/policy level rather than direct school program delivery.
Direct peers
- Ever Active Schools: Alberta-based school health promotion organization that collaborates with APPLE Schools as a resource partner. Both target K-12 school communities using a Comprehensive School Health approach and serve overlapping Alberta school divisions.
- Action Schools! BC: British Columbia-based school health initiative that promotes physical activity and healthy eating in K-12 schools. Comparable to APPLE Schools in mandate and target population but operates only in BC where APPLE Schools also has a footprint.
- Joint Consortium for School Health: Canadian interprovincial and inter-territorial consortium that promotes comprehensive school health and is a resource partner of APPLE Schools. Both actively support CSH implementation across Canadian schools, though JCSH operates at a policy/government coordination level.
- Ophea (Ontario Physical and Health Education Association): Ontario-based organization that partnered with APPLE Schools in 2024 to deliver health education in Durham District School Board. Both focus on physical activity, healthy eating, and mental wellness in K-12 schools but Ophea is Ontario-specific while APPLE operates across multiple provinces.
Regional players
- Healthy Schools BC: BC provincial school health initiative providing resources and support to K-12 schools across British Columbia. Geographically overlaps with APPLE Schools' BC footprint and serves similar function of supporting healthy school communities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
APPLE Schools social profiles
Digital presenceAPPLE Schools financial estimates
Financial estimateRevenue estimate
Valuation estimate
APPLE Schools leadership team
Management profileNumber of profiles
Profiles10 records
APPLE Schools funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
APPLE Schools M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about APPLE Schools
What does APPLE Schools do?
APPLE Schools is a school-focused health promotion initiative that works with vulnerable K-6 school communities across Canada to improve children's lifelong eating, physical activity, and mental health habits. It delivers the Comprehensive School Health (CSH) approach through dedicated School Health Facilitators, mentorship, evidence-based resources, customized school action plans, and direct funding for school wellness initiatives — all provided free of charge to participating schools.
Is APPLE Schools a public or private company?
APPLE Schools is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was APPLE Schools founded?
APPLE Schools was founded in 2007. It employs 11 to 50 people.
Where is APPLE Schools based?
APPLE Schools is headquartered in Edmonton, Canada, in the North America region.
How does APPLE Schools make money?
One revenue line is on record: donations and Charitable Contributions.
Who are APPLE Schools's main competitors?
Broad incumbents on record are ParticipACTION, Alliance for a Healthier Generation and PHE Canada (Physical and Health Education Canada). Direct peers are Ever Active Schools, Action Schools! BC, Joint Consortium for School Health and Ophea (Ontario Physical and Health Education Association). Healthy Schools BC is listed as a regional player.
Does APPLE Schools have an API?
No public API is recorded for APPLE Schools.
What industry is APPLE Schools in?
APPLE Schools's product category is School Health Promotion Services. Its primary akta.pro industry code is EDAJAIAG, Student Wellness & Prevention Programs (Substance Use, Sexual Health, Bullying), with a secondary code of EDAJAJAC, Physical Education (PE) & Fitness Programs. Its NAICS code is 611110 and its SIC code is 8200.