Apply Opleidingen en Advies

What Apply Opleidingen en Advies does

Apply Opleidingen en Advies B.V. is a Dutch privately-held safety training and advisory firm founded in 1993 (operating under the Apply name since 2002), headquartered in Goes, Zeeland. The company delivers accredited safety science certification programs at three levels — HVK (Hogere Veiligheidskunde, HBO-level, €18,995, 38 lesson days), MVK (Middelbare Veiligheidskunde, MBO-level, €7,195, 15 days), and OVK (Operationele Veiligheidskunde, €2,700, 5 days) — supplemented by the Hobéon SKO-accredited TMK (Toegepaste Milieukunde) environmental program. Its curriculum is delivered through classroom training at 8 regional academies across the Netherlands, in-company customized programs, and an e-learning portfolio (6+ courses priced €49–€249) developed in partnership with 2BSkilled, supported by a Moodle-based LMS (Mijn Apply) and a Chainwise-hosted enrollment platform.

The company's business model combines one-time course fees for individual professional certifications with subscription-style e-learning access, professional services for advisory work (ARIE, RI&E, VCA, Seveso, safety culture consulting), and quote-based in-company training for organizations. Go-to-market is hybrid: direct-to-consumer enrollment for working safety professionals (officers, coordinators, HSEQ staff) and enterprise field sales for organizational clients. Marketing is driven by thought-leadership content including the Blik op Veiligheid podcast, the annual Veiligheidsdag conference, and Veiligheidscafé networking events, targeting the Dutch Southwest and broader Netherlands market.

Apply is part of The Safety Network, a collaboration of seven specialized safety companies, and holds regulatory positioning as the only Hobéon SKO-accredited Milieukunde training provider in the Netherlands. The firm operates with approximately 28 employees under director Lidie van der Minne (appointed September 2020), and serves customers across industries including distillery, government inspection, food packaging, chemicals, logistics, construction, and healthcare, with named client examples including Nolet Distillery, the Nederlandse Arbeidsinspectie, and Elopak.

Name

Apply Opleidingen en Advies

Legal name

Apply Opleidingen en Advies B.V.

Website

https://applygroep.nl

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Apply Opleidingen en Advies is a Dutch safety training and advisory firm offering Hobéon SKO-accredited certifications (HVK, MVK, OVK, TMK), short trainings, e-learning, and consulting services to working safety professionals and organizations across the Netherlands.

Ownership category

akta.pro rank

Product category

Occupational Health and Safety Training

NAICS

Technical and Trade Schools (6115), Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200)

akta.pro primary industry

General Occupational Safety & OSHA Compliance (EDABAEAA)

akta.pro secondary industries

Occupational Safety, OSHA & Workplace Compliance Training (EDAOAMAK), Skilled Trades, Safety & Compliance Certification Prep (OSHA, HAZMAT, welding, electrical, HVAC) (EDANAIAM)

Keywords

• Safety training services
• Occupational health education
• Workplace safety consulting
• Safety certification programs
• E-learning safety courses

Headquarters

HQ city

Goes

HQ country

Netherlands

HQ region

Europe

Offices10 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Safety Certification Programs: Full certification programs (HVK, MVK, OVK, TMK) generating revenue through course fees. HVK at €18,995, MVK at €7,195, OVK at €2,700. Programs run 5-38 lesson days with accredited diplomas.
2. Short Safety Training Courses: Practical safety training courses including behavioral observations, internal audits, safety awareness, environmental aspects, VCA leadership, and more. Offered as classroom and e-learning formats.
3. E-Learning Subscriptions: Online training modules providing 3-month access to platforms covering topics like prevention officer, RI&E, occupational health, ISO 9001, ergonomics, and home office safety. Prices from €49 to €249 per course.
4. Safety Consulting Services: Expert advisory services covering ARIE, dangerous substances, quality systems, prevention coaching, RI&E, safety culture, VGM observations, Seveso facilities, and VCA certification.
5. In-Company Training: Customized training programs delivered at client organizations. Pricing on request - tailored to organizational needs and group size.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Apply Opleidingen en Advies delivers accredited Dutch occupational health and safety training programs at three levels — HVK (Higher Safety Science), MVK (Intermediate Safety Science), and OVK (Operational Safety Science) — along with the Hobéon SKO-accredited Toegepaste Milieukunde (TMK) environmental program. These diploma programs are complemented by shorter practical safety training courses, e-learning modules on prevention officer, RI&E, ISO 9001 and ergonomics topics, and expert advisory services covering ARIE, dangerous substances, Seveso facilities, VCA certification, and safety culture improvement.

Product overview

Apply Opleidingen en Advies is a Dutch safety training and advisory company offering a comprehensive portfolio of accredited programs. The core offerings are three safety science training programs at different levels: HVK (Hogere Veiligheidskunde - Higher Safety Science, €18,995, 38 sessions, HBO level), MVK (Middelbare Veiligheidskunde - Intermediate Safety Science, €7,195, 15 sessions, MBO level), and OVK (Operationele Veiligheidskunde - Operational Safety Science, €2,700, 5 sessions). These are complemented by practical classroom training programs (Gedragsobservaties, Interne Audits, Veiligheidsbewustzijn, Milieuaspecten, VCA Leiderschap) and e-learning courses (Preventiemedewerker, RI&E, Arbokennis, ISO 9001, Thuiswerken, Ergonomie) offered in partnership with 2BSkilled. Advisory services cover ARIE, dangerous substances, quality systems, prevention coaching, RI&E, safety culture, and VCA certification. The company also organizes events including the annual Veiligheidsdag conference and Veiligheidscafé networking sessions, and produces the Blik op Veiligheid podcast. All programs are Hobéon SKO accredited.

Differentiator

Problem solved

Functional benefit

Products and services

• HVK - Hogere Veiligheidskunde (Higher Safety Science) A 38-session professional diploma training program at HBO level for developing strategic safety policy, risk management, and management advisory skills, accredited by Hobéon SKO. Price €18,995 excluding VAT. Locations: Den Bosch, Dordrecht, Eindhoven, Sittard. Structured around the proprietary PDCA-Prepare learning methodology.
• MVK - Middelbare Veiligheidskunde (Intermediate Safety Science) A 15-session MBO-level diploma training for developing organizational safety policy, recognizing hazardous situations, and implementing control measures. Accredited by Hobéon SKO. Price €7,195 excluding VAT. Locations: Bergen op Zoom, Breda, Den Bosch, Dordrecht, Eindhoven.
• OVK - Operationele Veiligheidskunde (Operational Safety Science) A 5-session practical training positioned between VCA-VOL and MVK level, focusing on workplace risk recognition and safety advisory. Delivered under registered trademark from Gelling Publishing. Price €2,700 excluding VAT. Locations: Bergen op Zoom, Breda, Den Bosch, Dordrecht, Eindhoven, Nuth, Terneuzen.
• TMK - Toegepaste Milieukunde (Applied Environmental Science) Hobéon SKO-accredited environmental science diploma training program based on the MVK/HVK structure but fully focused on environmental topics. The only environmentally-focused training program in the Netherlands with this accreditation.
• Gedragsobservaties en Werkplekinspecties (GoW) Practical awareness training focusing on recognizing unsafe situations and addressing unsafe behavior using the LSD interview technique and effective communication. Available as classroom training and as in-company customized program.
• Training Interne Audits in de Praktijk Hands-on training focused on conducting internal audits within VCA and ISO 9001 frameworks, covering preparation, execution, and reporting.
• Training Veiligheidsbewustzijn Practical awareness training focused on increasing safety awareness within organizations through risk recognition, proactive attitudes, and safe behavior reinforcement.
• Training Milieuaspecten voor de Veiligheidskundige Practical training for safety professionals on managing environmental risks, covering Environmental Law (Omgevingswet), permits, soil protection, and inspections. Price €395 excluding VAT.
• VCA Leiderschap in de Praktijk Leadership training for effectively managing safety in the workplace, addressing VCA 2017/6.0 requirements for leadership skills in safety management.
• E-Learning Preventiemedewerker Online training for prevention officers covering occupational risks, legal regulations, and prevention duties. Includes 3-month platform access with certificate upon completion.
• Onlinetraining Aan de slag met de RI&E E-learning course on using Risk Inventory and Evaluation (RI&E) as a practical management tool. Offered in partnership with 2BSkilled. Price €99 excluding VAT.
• Onlinetraining Arbokennis Online training on occupational health knowledge for managers and supervisors covering Dutch Working Conditions Act responsibilities. Offered in partnership with 2BSkilled. Price €175 excluding VAT.
• Onlinetraining Normkennis ISO 9001 E-learning on ISO 9001:2015 standard knowledge covering quality principles, risk-based thinking, and internal audit preparation. Approximately 6 hours of study time. Offered in partnership with 2BSkilled. Price €249 excluding VAT.
• Onlinetraining Thuiswerken & Beeldschermwerkplekken E-learning on healthy home and screen workplace setup for hybrid workers. Offered in partnership with 2BSkilled. Price €49 excluding VAT.
• Onlinetraining Ergonomie E-learning on ergonomics for healthy and safe working, covering risk identification and ergonomic work practices.
• Adviesdiensten (Advisory Services) Expert coaching and advisory services on complex safety issues including ARIE, dangerous substances, quality systems, prevention coaching, RI&E, safety culture, VGM observations, Seveso compliance, and VCA certification.
• In-Company Training Customized training programs delivered at client organizations, tailored to organizational needs and group size. Available for Gedragsobservaties en Werkplekinspecties and other programs. Quote-based pricing arranged through account manager Randy Bouws.

Quantifiable outcome

• Customer rating of 8.8/10 on Springest from 141 reviews
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Gelling VeiligheidcoreStrategic or Co-development Partner · 1 January 2015Partnership with Gelling Veiligheid to integrate OVK (Operationele Veiligheidskunde) training into Apply's portfolio. Gelling had developed the OVK course and collaborated with Apply to bring it to market as a relatively short and practical training for frontline workers.
• The Safety NetworkcoreStrategic or Co-development Partner · 1 January 2013Apply is a proud partner of The Safety Network, a collaboration between specialized companies in (fire)safety and occupational health. The network includes TSA Safety Services, Inprevo, All Prevent, S2N, Jonkman Opleidingen, Alert, and Apply. The collaboration provides comprehensive safety services with shared knowledge, reliability, and innovation.
• Hobéon SKOcoreStrategic or Co-development PartnerApply's training programs (OVK, MVK, TMK, HVK) are accredited by Hobéon SKO, the certification body designated by the Dutch Minister of Social Affairs. Hobéon monitors quality and ensures diplomas meet national standards. Apply is the only provider with Hobéon SKO accredited Milieukunde training.
• ROC ZeelandminorStrategic or Co-development PartnerHistorical partnership from 2002 when a major chemical company wanted to train supervisors at MVK level through ROC Zeeland, leading to Apply's founding. ROC Zeeland helped develop the initial MVK curriculum.
• Nederlandse Brandwonden StichtingminorOthersApply and The Safety Network support the Dutch Burn Victims Foundation since 2019. Financial contributions support the foundation's mission, with Apply featuring them at Veiligheidsdag events.
• Make-A-Wish NederlandminorOthersApply served as a wish fulfiller for Make-A-Wish, organizing experiences for children. Raised €6,101.85 for the organization through events.
• World Cleanup DayminorOthersParticipation in World Cleanup Day as part of #NotInOurBackyard initiative. The Safety Network (including Apply) donated €2,500 and participated in cleanup activities in Goes and Rotterdam.
• Plukhoek MookhoekminorOthersLocal Zeeland initiative that guides children with educational and care needs for outdoor lessons. Apply sourced flowers from Plukhoek for diploma ceremonies, supporting local children.

Scale indicators5 records

Recent moves13 records

Expansion highlights6 records

Others

• TSA Safety Services: Dutch safety services company and core partner in The Safety Network alongside Apply. Adjacent/complementary relationship as Apply provides training while TSA provides safety advisory services, with shared customers and cross-referral.

Broad incumbents

• NCOI Groep: Large Dutch private education group offering professional development across multiple disciplines including safety and arbo courses. Comparable to Apply as a Dutch corporate training provider but operating at significantly larger scale across broader subject areas.
• DNV (Det Norske Veritas): Global certification and assurance company with safety training and management systems certification services. Comparable to Apply through safety training and certification offerings but operates internationally with much broader scope.
• Schouten & Nelissen: Established Dutch training provider offering professional and management development programs including safety-related courses. Comparable to Apply as a Dutch corporate training competitor but with broader portfolio and larger market presence.
• NTI (Nederlandse Thuisstudie): Large Dutch distance learning provider offering MBO and HBO accredited programs. Comparable to Apply through accredited vocational training but operates at much larger scale with broader subject portfolio.
• TÜV Nederland: International certification body providing safety training, ISO certification, and compliance services in the Netherlands. Comparable to Apply through safety training and certification offerings but as part of a global organization.

Direct peers

• Gelling Veiligheid: Dutch safety training organization that partnered with Apply to co-develop and deliver the OVK (Operationele Veiligheidskunde) program. Directly comparable as a Dutch safety training peer with overlapping certification offerings.
• BHV.nl: Dutch BHV and workplace safety training provider offering accredited courses for safety officers and prevention personnel. Comparable to Apply as a Dutch-focused safety certification training company.
• IVM (Instituut voor Veiligheid en Milieu): Dutch training institute specializing in safety and environmental (veiligheid en milieu) education for working professionals. Directly comparable to Apply's HVK/MVK/OVK/TMK portfolio of accredited safety and environmental training.
• NIBHV (Stichting Nederlands Instituut voor Bedrijfshulpverlening): Major Dutch safety training organization focused on BHV (bedrijfshulpverlening) and workplace safety certifications. Comparable to Apply as a Dutch-focused safety training provider serving working professionals with accredited certifications.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/playlist?list=PLO4nXr2UtwHfyGwffhuzlXsz2rCcGlR_H
• LinkedInlinkedin.com/school/apply-groep

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Apply Opleidingen en Advies