Make-A-Wish Nederland
- Company typePrivate
- Founded1989
- HeadquartersHilversum, Netherlands
- Headcount11–50
- GTM typeB2C
- OfferingServices
Make-A-Wish Nederland firmographics
Firmographics- Name
- Make-A-Wish Nederland
- Legal name
- Stichting Make-A-Wish Nederland
- Website
- https://makeawishnederland.org
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Make-A-Wish Nederland industry classification
Industry- Product category
- Charitable Wish-Granting Services
- NAICS
- Grantmaking Foundations (813211), Child and Youth Services (62411), Grantmaking and Giving Services (81321)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Community Foundations (BPAGAKAB)
- akta.pro secondary industries
- Grantmaking & Philanthropic Funds (Institutional Donors) (BPADAOAB), Lottery Beneficiary/Fund Administration & Grant Management Services (MPAEAFAN)
Keywords
Where Make-A-Wish Nederland is headquartered
LocationHeadquarters
- HQ city
- Hilversum
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Make-A-Wish Nederland business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Individual Donations: Recurring and one-time donations from individual donors. Monthly, quarterly, semi-annual, or annual donation options available. Donations cover all wish-related costs including travel and pocket money for families.
- Make-A-Wish Lottery: A charity lottery where 50% of each lottery ticket purchase goes to Make-A-Wish Nederland. Monthly drawings with extra special drawings in June and December.
- Lottery Partnerships: Partnerships with third-party lotteries including Lot of Happiness and VriendenLoterij where Make-A-Wish is a beneficiary.
- Corporate Partnerships: Strategic partnerships with companies including wish adoption programs, business challenges, product linking, and general corporate donations.
- Street and Door-to-Door Fundraising: Professional fundraising teams recruit new donors through street and door-to-door campaigns. Revenue essential for operational sustainability.
- Events and Auctions: Special events like Kids' Night, charity auctions (e.g., Studio 100 auction), and school fundraising activities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | One-time or recurring donations from individual donors |
| One time/ perpetual license | Pay-as-you-go | Business Challenge team participation fee |
| Transaction based/ take rate | Pay-as-you-go | Lottery tickets |
Go-to-market motion4 records
Distribution channels6 records
Marketing channels8 records
Make-A-Wish Nederland product offering
Product offeringCore offering
Make-A-Wish Nederland grants the dearest wishes of children aged 3-18 with serious, sometimes life-threatening illnesses through a structured six-stage Wish Journey (registration, fantasizing, wish discovery, anticipation, fulfillment, and reminiscing). The organization funds this service entirely through voluntary donations, charity lottery programs, corporate partnerships, and community fundraising activities, and does not charge the families of wish children.
Product overview
Make-A-Wish Nederland operates as a wish-granting organization with a modular service portfolio centered around the Wish Journey - a comprehensive 6-stage process spanning registration, fantasizing, wish discovery, anticipation, wish fulfillment, and reminiscing. The core product is supplemented by corporate engagement programs (Business Challenge teambuilding events, Wish Adoption partnerships, and cause-related Product Partnerships), a charity lottery, and online fundraising action pages. Additional offerings include STARboard youth advisory council and the annual Kids' Night celebration event. The organization serves children aged 3-17 with serious or life-threatening illnesses, funded entirely through donations, sponsorships, and fundraising activities.
Differentiator
Problem solved
Functional benefit
Products and services
- Wish Journey A carefully planned multi-phase journey to fulfill the dearest wish of children aged 3-17 with serious or life-threatening illnesses, designed to provide resilience, confidence and lasting positive memories. Average duration from referral to fulfillment is approximately 4 months.
- Business Challenge A one-day corporate team-building event in which teams of 8-15 employees design, organize and fundraise for a wish, followed by a creative pitch presentation. Fee is €2,500 per team plus a minimum €2,500 in donations to be raised.
- Wish Adoption (Wensadoptie) Corporate donation program in which companies directly adopt a specific wish, with options for domestic wish adoption with updates and star photo, local/theme wish adoption, and domestic wish adoption including Kids' Night attendance.
- Product Partnership (Cause-related Marketing) Cause-related marketing program in which companies link specific products to Make-A-Wish and donate a portion of each sale to wish children, designed to increase societal impact and customer loyalty.
- Make-A-Wish Lottery (Make-A-Wish Loterij) In-house charity lottery in which 50% of each ticket purchase supports Make-A-Wish Nederland, with monthly drawings plus special celebration drawings in June and December, offering 14 chances to win per year.
- Action Pages (Actiepagina's) Online self-serve fundraising platform that allows supporters to create personal action pages with donation visibility, multiple payment methods (iDEAL, Visa, Mastercard, Maestro, PayPal), social sharing, QR codes, news posting, poster creation and Strava activity integration.
- STARboard Youth advisory council of former wish children aged 12-21 who provide input on Make-A-Wish policies and the Wish Journey from a unique experiential perspective, with members serving two-year terms.
- Kids' Night Annual flagship event bringing together wish children and their families for an evening of entertainment, performances and celebration, used as both a wish-fulfillment touchpoint and a major awareness/development event.
Quantifiable outcome
- 662 wishes fulfilled in 2025
- +2 more outcomes
Companies that use Make-A-Wish Nederland
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles5 records
Make-A-Wish Nederland technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature1 record
Make-A-Wish Nederland partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Center Parcs (via Stichting voor Gezinnen)coreCenter Parcs has entered a new partnership with Make-A-Wish Nederland through the Stichting voor Gezinnen (Foundation for Families). Starting August 2025, 40 vacation packages annually are offered to children with serious, sometimes life-threatening illnesses and their families. This partnership is part of the Step-Up program of the foundation, supporting charitable organizations for 1-3 years through financial and material aid and employee volunteering.
- Audax Retail (Bruna and ReadShop)coreAudax Retail, parent company of Bruna and ReadShop, has entered a long-term strategic partnership with Make-A-Wish Nederland. The collaboration is visible in stores nationwide. The first action involved donating 5% of sales of Christmas cards (Paperclip at Bruna, Hallmark at ReadShop) to Make-A-Wish through December. The partnership includes retail actions, supplier involvement, and customer and franchisee engagement in fundraising initiatives.
- Postcode LoterijcoreThe Nationale Postcode Loterij supports Make-A-Wish Nederland as one of its charitable beneficiaries, with a percentage of lottery ticket sales going to the organization.
- VriendenLoterijcoreVriendenLoterij is a charity lottery benefiting Make-A-Wish Nederland. Participants support the organization through lottery participation.
- Lot of Happiness LoterijcoreLot of Happiness is a charity lottery benefiting Make-A-Wish Nederland, operated by Fairshare Nederland.
- Various Corporate SponsorsminorMultiple companies support Make-A-Wish including Bank ten Cate & Cie, buy aid, Danerolles, Hannah, Kaartje2Go, Koopmans, Norton LifeLock, Postcode Loterij, Rituals, Splendeur! Limousines, Vakgarage, Wibra, and Yacht Group Nederland. These partners contribute through donations, product partnerships, and cause marketing.
- Dutz EyewearminorDutz Eyewear has a partnership with Make-A-Wish Nederland for cause-related marketing.
- VanreuselminorVanreusel has a partnership with Make-A-Wish Nederland for cause-related marketing.
- Studio 100minorStudio 100 partnered with Make-A-Wish for a unique auction celebrating their 30th anniversary, offering 30 iconic items over 30 days. 50% of auction proceeds go to Make-A-Wish Nederland.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Make-A-Wish Nederland competitors and assessment
Company assessmentDirect peers
- Make-A-Wish Belgium-Vlaanderen: Belgian Flemish affiliate, sharing beneficiaries, language and donor markets with the Dutch entity. Joint recipient of the 2025 Studio 100 auction, making it the most operationally intertwined peer.
- Cliniclowns: Dutch nonprofit providing joyful experiences to seriously ill children in hospitals. Closely overlapping beneficiary population (seriously ill children aged 3-18) and similar reliance on donations and corporate partnerships.
- Het Vergeten Kind: Dutch charity focused on vulnerable children including those with serious illness or trauma. Comparable scale, donation-driven revenue model, and use of street and corporate fundraising channels.
- Ronald McDonald Kinderfonds: Dutch arm of the global Ronald McDonald House Charities, supporting families of seriously ill children. Comparable beneficiary base, similar ANBI/CBF-certified structure, and reliance on corporate partnership with a major consumer brand (McDonald's).
- Make-A-Wish UK: UK affiliate of the global Make-A-Wish network. Closest European peer with directly comparable mission, beneficiary definition, Wish Journey methodology, and reliance on individual donations, lottery partnerships and corporate sponsorships.
- Make-A-Wish International: The global federation coordinating Make-A-Wish affiliates across 50 countries. Operationally and structurally aligned with Make-A-Wish Nederland, which is a member affiliate and uses the same Wish Journey framework.
- Make-A-Wish Foundation (United States): The U.S. flagship of the global Make-A-Wish network and the originator of the modern wish-granting model. Operates the same Wish Journey methodology for seriously ill children, with much larger scale, providing the closest functional and brand comparison for the Dutch affiliate.
Emerging players
- Stichting Kinderen Krijgen Wensen: Smaller Dutch wish-granting charity with similar mission and beneficiary definition. Represents the closest direct niche competitor in the Netherlands and is relevant for market-share benchmarking.
Broad incumbents
- KWF Kankerbestrijding (Dutch Cancer Society): Largest health-focused fundraising charity in the Netherlands. Operates on a much larger scale and uses similar donation, lottery and event-driven revenue models, making it the most relevant Dutch nonprofit peer for fundraising benchmarking.
- Hartstichting (Dutch Heart Foundation): Major Dutch health charity combining disease-focused mission with heavy lottery partnership (also a beneficiary of the Postcode Loterij). Comparable on funding model, regulatory standing (CBF/ANBI) and corporate partnership strategy.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Make-A-Wish Nederland social profiles
Digital presenceMake-A-Wish Nederland compliance and trust
Trust signalCompliance2 records
Make-A-Wish Nederland financial estimates
Financial estimateRevenue estimate
Valuation estimate
Make-A-Wish Nederland leadership team
Management profileNumber of profiles
Profiles8 records
Make-A-Wish Nederland funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Make-A-Wish Nederland M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Make-A-Wish Nederland
What does Make-A-Wish Nederland do?
Make-A-Wish Nederland grants the dearest wishes of children aged 3-18 with serious, sometimes life-threatening illnesses through a structured six-stage Wish Journey (registration, fantasizing, wish discovery, anticipation, fulfillment, and reminiscing). The organization funds this service entirely through voluntary donations, charity lottery programs, corporate partnerships, and community fundraising activities, and does not charge the families of wish children.
Is Make-A-Wish Nederland a public or private company?
Make-A-Wish Nederland is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Make-A-Wish Nederland founded?
Make-A-Wish Nederland was founded in 1989. It employs 11 to 50 people.
Where is Make-A-Wish Nederland based?
Make-A-Wish Nederland is headquartered in Hilversum, Netherlands, in the Europe region.
How does Make-A-Wish Nederland make money?
Six revenue lines are on record. Individual Donations are the primary driver. The others are make-A-Wish Lottery, lottery Partnerships, corporate Partnerships, street and Door-to-Door Fundraising and events and Auctions.
Who are Make-A-Wish Nederland's main competitors?
Direct peers on record are Make-A-Wish Belgium-Vlaanderen, Cliniclowns, Het Vergeten Kind, Ronald McDonald Kinderfonds, Make-A-Wish UK, Make-A-Wish International and Make-A-Wish Foundation (United States). Stichting Kinderen Krijgen Wensen is listed as an emerging player. Broad incumbents are KWF Kankerbestrijding (Dutch Cancer Society) and Hartstichting (Dutch Heart Foundation).
Does Make-A-Wish Nederland have an API?
No public API is recorded for Make-A-Wish Nederland.
What industry is Make-A-Wish Nederland in?
Make-A-Wish Nederland's product category is Charitable Wish-Granting Services. Its primary akta.pro industry code is BPAGAKAB, Community Foundations, with a secondary code of BPADAOAB, Grantmaking & Philanthropic Funds (Institutional Donors). Its NAICS code is 813211 and its SIC code is 8300.