What American Guard Services does

American Guard Services, Inc. is a woman-owned, family-operated security services firm founded in 1997 in Los Angeles by siblings Sherine Assal (Chairwoman & CEO) and Sherif Assal (President & COO). The company provides comprehensive physical security services to government facilities, cruise lines and maritime operators, higher education institutions, retail centers, industrial and manufacturing sites, residential communities, commercial properties, and municipalities across 33 states through 32 office locations. Its service portfolio includes uniformed security officers (armed and unarmed), maritime operations with MTSA and ISPS Code compliance, mobile patrol, off-duty police officers, special event security, crossing guards, loss prevention, investigations, and risk management consulting, supported by a workforce of 3,500+ security professionals.

The company's technology stack centers on the proprietary LivePT platform powered by Lighthouse PSIM software, which unifies card access, alarms, surveillance, perimeter detection, and personnel management with military-grade 1,024-bit encryption, alongside the LivePT-Cam portable wireless video surveillance hardware. AI-driven facial recognition is integrated with existing video surveillance systems for real-time identification, access control, and threat detection. A virtual probation system extends the platform into electronic home monitoring and interagency communications for law enforcement, fire, EMS, and federal agencies.

AGS operates an enterprise field sales go-to-market model, delivering customized quote-based solutions with multi-year contracts and a 1-2 business day quote turnaround. Revenue is generated primarily through professional services contracts for security personnel, supplemented by managed services for surveillance and monitoring and technology integration services. The company holds SAFETY Act Certification from the U.S. Department of Homeland Security, ISPS Code certified management, and operates without external institutional investors, maintaining family ownership and control since founding.

Name

American Guard Services

Legal name

American Guard Services, Inc.

Website

https://americanguardservices.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

501–1,000 employees

Short description

American Guard Services is a woman-owned, family-operated security firm founded in 1997 providing uniformed officers, maritime, mobile patrol, crossing guards, and surveillance services to government, cruise lines, education, retail, industrial, and commercial clients across 33 states.

Ownership category

akta.pro rank

Product category

Physical Security Services

NAICS

Security Guards and Patrol Services (561612), Investigation, Guard, and Armored Car Services (56161)

SIC

Services-Detective, Guard & Armored Car Services (7381)

akta.pro primary industry

Manned Guarding & Patrol Services (IMAIAEAA)

akta.pro secondary industries

Industrial & Critical Infrastructure Guarding (Utilities, Plants, Data Centers) (BPAKAAAD), Public Sector Guarding (Government Buildings, Courthouses) (BPAKAAAG), Campus Security Guarding & Patrol Services (EDAEACAA), Residential Security Guarding (Static Posts) (HSAHAKAA), Gated Community & HOA Security Services (HSAHAKAD)

Keywords

• Physical security services
• Uniformed security officers
• Mobile patrol security
• Maritime security services
• Video surveillance systems

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices30 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Security Personnel Services: Revenue from providing uniformed security officers, mobile patrol services, off-duty police officers, crossing guards, and special event security personnel. Services are delivered under contract arrangements with businesses, government facilities, and organizations.
2. Surveillance & Monitoring Services: Revenue from video surveillance installation and monitoring, security monitoring services, and the LivePT platform. Includes 24/7 monitoring contracts and maintenance support.
3. Technology Integration Services: Revenue from integrating facial recognition technology, security monitoring platforms, and electronic security systems into client operations.
4. Risk Management & Consulting: Professional security risk assessments, workplace violence prevention consulting, and investigative services for businesses and organizations.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

American Guard Services is a nationwide physical security provider delivering uniformed security officers, maritime security, mobile patrol, off-duty police officers, special event security, and crossing guards across 33 U.S. states. The company supplements its manned guarding services with video surveillance, facial recognition integration, risk management, investigations, and loss prevention, supported by its proprietary LivePT security platform and LivePT-Cam portable surveillance hardware.

Product overview

American Guard Services is a woman-owned, family-operated nationwide security provider founded in 1997, offering a comprehensive portfolio of physical security services and proprietary technology solutions. The core offering consists of security personnel services (uniformed officers, maritime operations, mobile patrol, off-duty police, event security, crossing guards) supported by specialized investigations, risk management, and loss prevention services. Technology-enabled offerings include video surveillance, facial recognition integration, and the proprietary LivePT/Lighthouse PSIM software platform with LivePT-Cam wireless surveillance hardware. The company serves diverse industries including government facilities, higher education, residential, retail, industrial, commercial, and cruise ship/maritime sectors across 33 states with 3,500+ security professionals.

Differentiator

Problem solved

Functional benefit

Products and services

• Uniformed Security Officers Armed and unarmed uniformed security officers delivering visible deterrence, access control, emergency response, and property protection for corporate offices, residential properties, retail centers, and industrial sites.
• Maritime Operations Maritime security services protecting vessels, ports, and crews with on-board security personnel, access control, compliance monitoring, and MTSA/ISPS regulation-compliant protection for oil and gas, cruise liners, super yachts, and cargo operations.
• Mobile Patrol 24/7 mobile patrol services operated by armed, CPR/First Aid certified officers in fully equipped security vehicles, providing perimeter checks, employee safety escorts, hazard identification, parking enforcement, lock/unlock services, and alarm response support.
• Off Duty Police Officers Active and retired police officers providing law enforcement-level protection including personal protection, corporate security, retail and bank security, special event security, building security, and traffic control services.
• Special Event Security Tailored event security solutions including advance planning, threat assessment, crowd management, professional security presence, and rapid crisis response for political conventions, sports championships, awards shows, and corporate gatherings.
• Crossing Guards Professional crossing guard services with 400+ trained guards managing school zone traffic, pedestrian crossings, and traffic control, with training in local regulations, hazard identification, and emergency procedures.
• Investigations & Consulting Professional investigative and consultation services including occupational fraud investigations, threat and risk assessments, intellectual property protection, security performance audits, electronic security systems oversight, litigation support, travel security intelligence, and strike security.
• Video Surveillance Electronic security systems including custom-designed DVR installations, covert and visible digital cameras, remote monitoring, 24/7 maintenance and support, with advanced search, playback, and backup features for threat prevention.
• Risk Management Professional security risk assessments covering workplace violence prevention, high-risk terminations, labor-related incidents, electronic surveillance, and counter-surveillance measures with ISPS Code Certified management staff.
• Loss Prevention Plain clothes and undercover loss prevention officers protecting businesses from internal and external threats using in-person observation and CCTV surveillance to prevent shoplifting, organized theft, and employee misconduct.
• Facial Recognition Integration AI-driven facial recognition technology integrated with existing security systems providing real-time identification, access control, and threat detection, working with LivePT-Cam for enhanced monitoring in various indoor and outdoor environments.
• Security Monitoring Modernized security surveillance and monitoring powered by the LivePT software platform with virtual probation systems, wireless video surveillance, interagency communications, and 2-way radio interoperability for municipalities, corporations, and critical infrastructure.
• Cruise Ship Security Maritime protection and security services for cruise liners, super yachts, oil and gas platforms, and port facilities including MTSA and ISPS Code compliance, access control, passenger and baggage screening, incident response, and command center operations.
• Government Facilities Security Security services for federal, state, and local government agencies, courthouses, and military installations, including access control, patrols, critical infrastructure protection, traffic management, and surveillance monitoring.
• Campus Safety Higher education security services including armed and unarmed officers, random and dedicated patrols, access control, crisis planning, event management, wand time tracking systems, and 24-hour emergency response for colleges and universities.
• Residential Security Residential security services for apartments, gated neighborhoods, and condominiums with 3,500+ security professionals providing random patrols, foot and bike patrols, threat assessments, building openings and closings, and crime prevention programs.
• Retail Security Tailored retail security for shopping malls, lifestyle centers, and mixed-use retail spaces including theft and loss protection, safe shopping experience, custom security programs, emergency preparedness, and hospitality-focused customer service training.
• Industrial & Manufacturing Safety Industrial security solutions for manufacturing facilities including armed and unarmed onsite officers, random and dedicated patrols, foot and bike patrols, risk assessments, wand time tracking systems, and 24-hour standby response services.
• Commercial Security 24/7 commercial security services with over 2,000 employees including on-site security personnel, mobile patrols, access control, CCTV monitoring, alarm response, building closings, loss prevention, and vandalism deterrence.
• Crossing Guard Services Crossing guard services with 1,100+ trained guards providing school zone traffic management, pedestrian crossings, school zone signage, traffic control devices, hazard identification, and emergency procedures with dedicated Lead Coordinator oversight.

Quantifiable outcome

• Response time: Quote requests receive customized security solutions within 1-2 business days
• +2 more outcomes

Named customers5 records

Segments9 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature4 records

Partnerships

One partnership is on record.

• Strategic Affiliated Partners (East Coast)coreStrategic or Co-development PartnerAmerican Guard Services maintains strategic partnerships and affiliations on the East Coast to strengthen nationwide coverage and ensure seamless support across the country. These partnerships enable consistent service standards while adapting to unique requirements of each industry and location.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Brothers Security Services: Smaller U.S. security services firm with comparable services including uniformed guards, mobile patrol, and event security. Comparable to AGS in service portfolio but at a smaller scale and narrower geographic footprint.

Broad incumbents

• Allied Universal: The largest security services company in North America, providing manned guarding, security systems, and staffing services across virtually every vertical AGS serves. Allied Universal is the dominant incumbent that mid-sized firms like AGS compete against on enterprise and government RFPs.
• Prosegur: Global security and cash-in-transit firm with U.S. manned guarding operations. Competes with AGS in commercial and government security, and represents another large incumbent benchmark for valuation and operational scale.
• Securitas: Global security services leader with deep presence in the U.S. manned guarding market. Securitas competes with AGS in commercial, government, and industrial security contracts and has substantially greater scale and capital.
• GardaWorld: Canadian-headquartered global security services firm with significant U.S. operations in cash services, manned guarding, and consulting. Competes with AGS in commercial and government contracts, particularly for larger enterprise clients.

Direct peers

• Sunstates Security: U.S.-based mid-sized security services firm providing uniformed officers, patrol, and concierge services across multiple states. Closely comparable to AGS in size, service portfolio, and target market, and competes for similar mid-market commercial and government contracts.
• National Security Industries (NSI): U.S. security services company focused on commercial, government, and high-rise security with operations across multiple states. Comparable to AGS in customer mix and contract structure.
• St. Moritz Security Services: Mid-sized U.S. security services firm providing uniformed guarding, concierge, and security consulting across multiple industries. Closely matches AGS in size and service offering for commercial, industrial, and government clients.
• SOS Security: U.S. security guard and protective services company with a similar multi-state footprint and service mix including uniformed officers, event security, and government work. Directly comparable to AGS in scale, customer types, and go-to-market.
• Whelan Security (now part of GardaWorld): U.S.-focused security services firm (now part of GardaWorld) historically providing uniformed guards and specialized security across government, healthcare, and commercial sectors. Direct functional peer to AGS in guarding services and customer verticals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/americanguardservicesinc
• Instagraminstagram.com/americanguardservicesinc
• Xx.com/AmericanGuardS1

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about American Guard Services