Apps and Girls
Apps and Girls is a Tanzanian nonprofit organization founded in 2013, headquartered in Dar es Salaam, with 16 employees and a web presence at appsandgirls.com. Specific programmatic focus, funding sources, and impact metrics are not disclosed in the available data.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Apps and Girls does
Apps and Girls is a nonprofit organization founded in 2013, headquartered in Dar es Salaam, Tanzania, with 16 employees. Its primary digital presence is the website appsandgirls.com. The source data does not disclose the organization's specific programmatic focus, revenue sources, funding model, leadership team, geographic scope beyond Tanzania, partnerships, technology stack, or operational performance. All structured business fields beyond headcount, location, founding year, and entity type are empty.
It should be noted that the aggregated input contains a substantial volume of operational and product data referencing an unrelated entity (123BET, a Thai-language online gambling platform). This data appears to be a data aggregation error and is not usable for characterizing Apps and Girls' own business model, product offerings, or strategic activity. Consequently, this description is limited strictly to the firmographic facts available for Apps and Girls, and any analytical inference beyond those facts has been avoided.
For PE/VC/M&A due diligence on Apps and Girls specifically, additional primary-source data would be required: program descriptions, audited financials, grant and donor pipeline, beneficiary metrics, leadership bios, and organizational impact reporting. None of these are present in the current input.
Apps and Girls firmographics
Firmographics- Name
- Apps and Girls
- Legal name
- 123BET
- Website
- https://appsandgirls.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Apps and Girls is a Tanzanian nonprofit organization founded in 2013, headquartered in Dar es Salaam, with 16 employees and a web presence at appsandgirls.com. Specific programmatic focus, funding sources, and impact metrics are not disclosed in the available data.
- Ownership category
- akta.pro rank
Apps and Girls industry classification
Industry- Product category
- Online Casino and Gambling Platform
- NAICS
- Gambling Industries (7132), Casinos (except Casino Hotels) (71321)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms) (MPAEAKAA)
- akta.pro secondary industries
- Online Casino Platform Providers (PAM, Wallet, CMS, Back Office) (MPAEABAK), Game Aggregation, Content Distribution & RGS (Remote Game Servers) (MPAEAKAG), iGaming/Online Slot Content & Remote Game Servers (RGS) (MPAEAJAI), Payouts & Disbursements (Withdrawals, RTP, Mass Payouts) (MPAEALAG)
Keywords
Apps and Girls business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Operations, Marketing or Sales, Personnel
Revenue model
- Online Gambling and Betting: Platform generates revenue through player deposits and wagers across multiple betting categories including slots, live casino, sports betting, e-sports, and specialty games. Players fund accounts for gaming activities with platform retaining house edge on bets placed.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Apps and Girls product offering
Product offeringCore offering
123BET is an online gambling and casino platform offering slots, live casino, sports betting, e-sports, crash games, arcade games, cockfight betting, and lottery pools through a browser-accessible website targeting Thai-speaking adult users. The platform aggregates game content from 30+ third-party providers and operates a player deposit and wager model with no mobile app installation required. Customer support and acquisition are delivered through LINE and Telegram channels.
Differentiator
Problem solved
Functional benefit
Products and services
- Online Slots (สล็อต)
Quantifiable outcome
- Average deposit processing time of 1 minute
- +1 more outcomes
Companies that use Apps and Girls
Customer profileSegments1 record
Ideal customer profiles1 record
Apps and Girls technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Apps and Girls partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core.
- Pragmatic PlaycoreGame provider integration supplying slot games and live casino content to 123BET platform. Provider featured prominently with dedicated game categories and promotional visibility on the platform.
- PG SoftcoreMobile-focused slot game provider integrated into 123BET platform, offering games optimized for mobile gameplay experience.
- JILIcoreGame provider supplying slot and arcade game content to 123BET platform.
- Hacksaw GamingcoreGame provider supplying crash games and specialty slot content to 123BET platform.
- PlaytechcoreMajor gaming software provider integrated into 123BET platform offering casino and slot game content.
- Evolution Gaming (Evo Gaming)coreLive casino game provider supplying live dealer gaming content to 123BET platform.
- MicroGamingcoreEstablished game provider integrated into 123BET platform supplying slot and casino game content.
- SBO SportsbookcoreSports betting platform provider integrated for sports wagering functionality on 123BET.
Scale indicators2 records
Recent moves2 records
Expansion highlights1 record
Apps and Girls competitors and assessment
Company assessmentBroad incumbents
- Bet365: Global licensed online gambling incumbent with sportsbook, casino and slots across many regulated markets. Comparable on the breadth of verticals, aggregator-style content, and web-first UX, but operates as a broadly regulated incumbent rather than a Thai-grey-market specialist.
- Pinnacle: Established international sportsbook and casino operator known for sharp odds and broad Asian market acceptance. Comparable on Asian market focus and multi-vertical offering, though typically positioned as a higher-end incumbent rather than a Thai-grey-market aggregator.
Direct peers
- 1xBet: Large international online gambling operator with significant SEA/Thai traffic and a similar multi-vertical product stack (sportsbook, casino, slots, e-sports). Comparable on aggregator-style content, browser-first distribution, and Thai-language localisation.
- UFABET: One of the most prominent Thai-language online gambling brands serving the same Thai consumer base with sports betting, casino, slots and lottery products via web and mobile. Closely comparable on product mix, distribution model (LINE/messenger-led), and grey-market operating posture.
- Fun88: Asia-focused online gambling operator with sports betting, casino and slots serving Thai, Indian and Vietnamese markets. Comparable on multi-vertical offering, Thai-localised UX, and aggregator content model.
- Dafabet: Pan-Asian online gambling operator with strong Thai presence offering sportsbook, casino, slots and live dealer. Comparable on multi-vertical offering, Thai-language UX, and reliance on aggregator content from the same providers used by 123BET.
- 22Bet: International online gambling operator with significant Thai-language presence and multi-vertical sportsbook/casino offering. Comparable on browser-first delivery, Thai localisation, and aggregator content stack.
- SBOBet: Asia-founded online sportsbook and casino operator serving Thai and broader Asian markets. Comparable on Asian market focus, sportsbook+casing offering, and aggregator-style content partnerships (parent of SBO Sportsbook, which 123BET integrates).
- BK8: Asia-focused online gambling operator with sportsbook, live casino and slots targeted at Thai, Malaysian and Vietnamese players. Comparable on multi-vertical wallet, heavy use of aggregator providers, and messenger-driven affiliate acquisition in SEA.
- GClub (Royal Online): Long-standing Thai-targeted online casino brand offering slots and live casino via browser to Thai-speaking players. Comparable on Thai market focus, aggregator-style content library, and web-based (no native app) distribution.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat1 record
Key risks6 records
Key highlights6 records
Customer concentration
Apps and Girls social profiles
Digital presenceApps and Girls financial estimates
Financial estimateRevenue estimate
Valuation estimate
Apps and Girls leadership team
Management profileNumber of profiles
Apps and Girls funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Apps and Girls M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Apps and Girls
What does Apps and Girls do?
123BET is an online gambling and casino platform offering slots, live casino, sports betting, e-sports, crash games, arcade games, cockfight betting, and lottery pools through a browser-accessible website targeting Thai-speaking adult users. The platform aggregates game content from 30+ third-party providers and operates a player deposit and wager model with no mobile app installation required. Customer support and acquisition are delivered through LINE and Telegram channels.
Is Apps and Girls a public or private company?
Apps and Girls is a private company. It is classified as unknown and is currently operating.
When was Apps and Girls founded?
Apps and Girls was founded in -1. It employs 11 to 50 people.
How does Apps and Girls make money?
One revenue line is on record: online Gambling and Betting.
Who are Apps and Girls's main competitors?
Broad incumbents on record are Bet365 and Pinnacle. Direct peers are 1xBet, UFABET, Fun88, Dafabet, 22Bet, SBOBet, BK8 and GClub (Royal Online).
Does Apps and Girls have an API?
No public API is recorded for Apps and Girls.
What industry is Apps and Girls in?
Apps and Girls's product category is Online Casino and Gambling Platform. Its primary akta.pro industry code is MPAEAKAA, iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms), with a secondary code of MPAEABAK, Online Casino Platform Providers (PAM, Wallet, CMS, Back Office). Its NAICS code is 7132 and its SIC code is 7990.