Peruvian Connection
Peruvian Connection is a private DTC apparel and lifestyle brand founded in 1976, selling women’s clothing, jewelry, accessories, and home goods made from premium natural fibers like alpaca and Pima cotton through Shopify-powered e-commerce, retail stores, and a resale platform across the US, Canada, UK, Germany, and Italy.
- Company typePrivate
- Founded1976
- HeadquartersTonganoxie, United States
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Peruvian Connection does
Peruvian Connection, founded in 1976 and headquartered in Tonganoxie, Kansas, is a privately held direct-to-consumer apparel and lifestyle brand operating as Peruvian Connection, LLC. The company sells women's clothing, jewelry and accessories, and a Luxe Home category (bedding, home decor, tabletop, wallpaper) differentiated by the use of premium natural fibers — alpaca and Peruvian Pima cotton — along with original prints and artisan knitting craftsmanship. Products are organized into themed collections (Summer, Spring, Resort, Occasion Wear, Wardrobe Essentials) and range in price from approximately $48 for basic tees to $2,975 for premium pieces, with active promotional discounting up to 50% off via semi-annual sales and email/SMS incentives.
The business operates an omnichannel model: the primary storefront is a Shopify-powered e-commerce site supporting multi-currency transactions and international shipping to the US, Canada, the UK, Germany, and Italy, supplemented by physical retail stores and a dedicated resale platform (PC Pre-Loved) for pre-owned styles. Customer acquisition relies on email and SMS marketing, social media (Facebook, Pinterest, Instagram), and data partnerships with Epsilon Abacus and Experian for audience modeling. The company targets fashion-conscious women seeking resort-inspired luxury apparel, with secondary segments in home decor and ethically-conscious shoppers.
Peruvian Connection is led by co-founder and CEO Annie Hurlbut. The company has 251-500 employees, no disclosed outside funding rounds, no parent company, and no public financial reporting. Its positioning emphasizes fair-trade beliefs, Peruvian heritage, and circular fashion through PC Pre-Loved. The technology stack is entirely third-party (Shopify plus marketing data partners), and there is no evidence of proprietary AI/ML, patents, or significant R&D activity in the source data.
Peruvian Connection firmographics
Firmographics- Name
- Peruvian Connection
- Legal name
- Peruvian Connection, LLC
- Website
- https://peruvianconnection.com
- Company type
- Private
- Founded year
- 1976
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Peruvian Connection is a private DTC apparel and lifestyle brand founded in 1976, selling women’s clothing, jewelry, accessories, and home goods made from premium natural fibers like alpaca and Pima cotton through Shopify-powered e-commerce, retail stores, and a resale platform across the US, Canada, UK, Germany, and Italy.
- Ownership category
- akta.pro rank
Peruvian Connection industry classification
Industry- Product category
- Women's Luxury Apparel
- NAICS
- Clothing and Clothing Accessories Retailers (458110), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)
- SIC
- Retail-Apparel & Accessory Stores (5600), Retail-Women's Clothing Stores (5621)
- akta.pro primary industry
- Luxury & Designer Apparel Houses (CRAAAAAC)
- akta.pro secondary industries
- Luxury Accessories (Belts, Scarves, Hats, Small Leather Goods) (CRAAAFAE), Premium & Contemporary Apparel Brands (CRAAAAAB)
Keywords
Where Peruvian Connection is headquartered
LocationHeadquarters
- HQ city
- Tonganoxie
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Peruvian Connection business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Marketing or Sales, Operations, Technology or R&D
Revenue model
- E-commerce Product Sales: Direct-to-consumer online sales through their website featuring clothing, accessories, jewelry, and home goods. One-time purchase model with no subscription component.
- Retail Store Sales: Physical retail store locations where customers can purchase products in-person.
- Pre-loved/Resale: PC Pre-loved program allowing customers to buy and sell pre-owned Peruvian Connection styles.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Full-price clothing and accessories ranging from basic tops to premium outerwear |
| Unit Pricing | Pay-as-you-go | Sale/clearance items with promotional discounts |
| Other | Pay-as-you-go | First-time email signup incentive |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Peruvian Connection product offering
Product offeringCore offering
Peruvian Connection designs, sources, and sells luxury women's apparel, jewelry and accessories, and home goods directly to consumers through its own e-commerce site and retail stores. The brand specializes in clothing made with premium natural fibers such as Peruvian Pima cotton and alpaca wool, featuring original prints, artisan craftsmanship, and a resort-inspired aesthetic. The company also operates PC Pre-Loved, a resale program for its own brand styles.
Product overview
Peruvian Connection is an apparel and lifestyle brand offering a curated portfolio of clothing, jewelry and accessories, and luxe home goods. The core product is the Clothing category, which encompasses dresses, outerwear, pants and jeans, sets, skirts, sleepwear and intimates, sweaters and knits, and tees and tops. The brand is distinguished by its use of natural fibers including alpaca and Peruvian Pima cotton. Supporting categories include Jewelry and Accessories (bags, bracelets, earrings, necklaces, scarves, and more) and Luxe Home (bedding, home decor, tabletop, wallpaper). The company also operates PC Pre-Loved, a resale program for pre-owned styles. Products are organized into themed collections such as Summer Collection, Spring Collection, Occasion Wear, Resort bound, and Wardrobe Essentials, with featured products including the Roubaix Dress, L'Aquila Blazer, Nassau Top, Bayard Pants, Island Dress, and Nikki Tie-Waist Cardigan appearing consistently across multiple collections. The brand emphasizes Peruvian heritage and fair-trade beliefs in its product positioning.
Differentiator
Problem solved
Functional benefit
Products and services
- Clothing A women's apparel line featuring dresses, outerwear, sweaters, knits, tops, tees, and pants made from premium natural fibers such as Peruvian Pima cotton and alpaca wool, with original prints and art-knit craftsmanship. Targeted at individual women consumers seeking luxury, resort-inspired, artisan-crafted clothing.
- Jewelry and Accessories A coordinated line of jewelry and fashion accessories complementing the apparel range, including bracelets, dusters, bags, scarves, and footwear. Targeted at individual women consumers seeking premium accessories that match the brand's resort-inspired aesthetic.
- Luxe Home A home goods line featuring bedding, décor, tabletop items, and wallpaper, designed to coordinate with the brand's apparel aesthetic and targeted at individual consumers seeking distinctive, artisan-styled home furnishings.
- PC Pre-Loved A brand-operated resale program that lets customers buy and sell pre-owned Peruvian Connection styles, extending the lifecycle of the brand's apparel. Targeted at existing and new individual consumers seeking access to past Peruvian Connection styles.
Companies that use Peruvian Connection
Customer profileSegments3 records
Ideal customer profiles2 records
Peruvian Connection technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Peruvian Connection partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- ShopifycoreShopify powers the Peruvian Connection e-commerce platform, providing the technical infrastructure for the online store including website hosting, payment processing through Shopify Payments, order management, and customer account functionality. Shopify also provides ad services such as Shopify Audiences for personalized advertising across third-party websites.
- Epsilon AbacusminorEpsilon Abacus manages the Abacus Alliance on behalf of participating retailers. Peruvian Connection shares customer information (name, mailing address, purchasing history) which is combined with other retailers' data and analyzed for marketing purposes to identify individuals likely to be interested in their products.
- ExperianminorWorks similarly to Epsilon Abacus for customer data analytics and marketing. Peruvian Connection shares customer information for targeted marketing purposes to identify potential customers likely to be interested in their products.
Recent moves6 records
Expansion highlights5 records
Peruvian Connection competitors and assessment
Company assessmentEmerging players
- Quince: DTC brand offering premium natural-fiber products (Pima cotton, alpaca, cashmere) at accessible price points. Comparable in material sourcing and DTC model, but competes on value rather than premium pricing.
Direct peers
- J.Jill: DTC women's apparel brand emphasizing natural fibers, easy-care knits, and a casual-to-dressy assortment for women 40+. Closely comparable to Peruvian Connection's core customer profile and product mix.
- Tuckernuck: See above; intentionally repeated focus on multi-category lifestyle DTC comparable.
- Talbots: Long-standing women's specialty apparel retailer with a multi-channel DTC and store model. Comparable to Peruvian Connection in its focus on classic, natural-fiber women's clothing for an older, affluent customer, though at much larger scale.
- Boden: UK-founded DTC apparel brand with a colorful, resort/casual aesthetic and international shipping to the US, Canada, and Europe. Closely comparable in DTC-first distribution, print-driven design, and resort-leaning women's assortment.
- Chico's FAS: Multi-brand women's apparel retailer (Chico's, White House Black Market, Soma) operating DTC and stores. Comparable in targeting women 35+ with distinctive, feminine apparel and accessories, though at significantly larger scale.
- Eileen Fisher: Independent women's apparel brand known for sustainable, minimalist design and natural fibers. Comparable to Peruvian Connection through its DTC focus, ethical-production positioning, and reliance on timeless rather than trend-driven aesthetics.
- Lily Pulitzer: Resort-inspired women's apparel and home brand with a strong print-driven identity and DTC/store model. Directly comparable to Peruvian Connection's resort aesthetic, original-print strategy, and affluent female customer base.
- Tuckernuck: Curated DTC luxury retailer carrying premium women's apparel, accessories, and home goods with a resort-inspired assortment. Comparable through DTC focus, premium pricing, and lifestyle cross-merchandising across apparel and home.
Broad incumbents
- Anthropologie: Large lifestyle retailer (part of Urban Outfitters) offering women's apparel, accessories, and home goods with a bohemian/resort sensibility. Comparable through category mix and aesthetic positioning, but operates at vastly larger scale and brand portfolio breadth.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Peruvian Connection social profiles
Digital presencePeruvian Connection financial estimates
Financial estimateRevenue estimate
Valuation estimate
Peruvian Connection leadership team
Management profileNumber of profiles
Profiles1 record
Peruvian Connection funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Peruvian Connection M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Peruvian Connection
What does Peruvian Connection do?
Peruvian Connection designs, sources, and sells luxury women's apparel, jewelry and accessories, and home goods directly to consumers through its own e-commerce site and retail stores. The brand specializes in clothing made with premium natural fibers such as Peruvian Pima cotton and alpaca wool, featuring original prints, artisan craftsmanship, and a resort-inspired aesthetic. The company also operates PC Pre-Loved, a resale program for its own brand styles.
Is Peruvian Connection a public or private company?
Peruvian Connection is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Peruvian Connection founded?
Peruvian Connection was founded in 1976. It employs 251 to 500 people.
Where is Peruvian Connection based?
Peruvian Connection is headquartered in Tonganoxie, United States, in the North America region.
How does Peruvian Connection make money?
Three revenue lines are on record. E-commerce Product Sales are the primary driver. The others are retail Store Sales and pre-loved/Resale.
Who are Peruvian Connection's main competitors?
Quince is listed as an emerging player. Direct peers are J.Jill, Tuckernuck, Talbots, Boden, Chico's FAS, Eileen Fisher, Lily Pulitzer and Tuckernuck. Anthropologie is listed as a broad incumbent.
Does Peruvian Connection have an API?
No public API is recorded for Peruvian Connection.
What industry is Peruvian Connection in?
Peruvian Connection's product category is Women's Luxury Apparel. Its primary akta.pro industry code is CRAAAAAC, Luxury & Designer Apparel Houses, with a secondary code of CRAAAFAE, Luxury Accessories (Belts, Scarves, Hats, Small Leather Goods). Its NAICS code is 458110 and its SIC code is 5600.