Apricot Hotel

What Apricot Hotel does

Apricot Hotel is a privately held luxury five-star art boutique hotel operating a single 123-room property at 136 Hang Trong Street in Hanoi's Hoan Kiem District, Vietnam. The hotel differentiates itself by functioning as a 'living art museum,' displaying over 600 original Vietnamese artworks throughout the property, including a signature collection of seven previously unexhibited paintings by Vietnamese art master Bui Xuan Phai. Its neo-classical French-Vietnamese architecture and direct lake-view positioning make it the only five-star hotel in Hanoi directly overlooking Hoan Kiem Lake, anchoring its premium positioning in the Old Quarter.

The hotel's core products span eight room tiers across the Masterpiece, Gallery, Canvas, and Studio collections; three dining venues (L'Artiste Restaurant, Palette Restaurant, A'telier Lounge); the One36 rooftop bar; Spa L'Art wellness facility; and the Avanti multi-level basement theatre accommodating up to 300 guests for events. Ancillary services include curated tours, a commercial photography package leveraging the property's aesthetic assets, and event programming (countdown parties, wine workshops, seasonal F&B collections). Technology infrastructure is conventional — multilingual website booking (English/Vietnamese), standard property management, and social media channels (Facebook, Instagram, Zalo).

Revenue is generated through per-night room rates, F&B transactions across venues, spa treatments, event hosting, and ancillary services such as photography and tours. Pricing is quote-based, varying by channel, season, and room category; event pricing is per-person (e.g., VND 1,050,000 nett for a Father's Day gourmet event). The go-to-market model combines direct booking via the official website and phone with indirect distribution through TripAdvisor and OTAs, targeting international luxury leisure travelers, art enthusiasts, and corporate/event clients. The hotel is privately owned with no disclosed parent, no funding rounds, and no subsidiaries, and was founded in 2015.

Name

Apricot Hotel

Legal name

Apricot Hotel

Website

https://apricothotels.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Apricot Hotel is a privately held, five-star luxury art boutique hotel in Hanoi's Old Quarter, operating 123 rooms overlooking Hoan Kiem Lake. It serves international leisure and art-focused travelers with curated Vietnamese artworks, multiple dining venues, a rooftop bar, spa, and event spaces.

Ownership category

akta.pro rank

Product category

Luxury Hotel and Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), Museums (71211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Art & Culture (Gallery/Museum) Hotels (THAGADAC)

akta.pro secondary industries

Urban Luxury Hotels (City Luxury) (THAGACAE), Urban & Downtown Full-Service Hotels (THAGAAAA)

Keywords

• Luxury hotel accommodation
• Fine dining restaurant
• Spa and wellness services
• Event hosting venue
• Art gallery hotel

Headquarters

HQ city

Hanoi

HQ country

Vietnam

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Others

Revenue model

1. Accommodation (Room Revenue): Revenue from 123 luxury hotel rooms across multiple room categories (Masterpiece, Gallery, Canvas, Studio). Rooms are sold on a per-night basis with varying rates based on room tier and season. Direct booking through the hotel website or third-party platforms.
2. Food & Beverage: Revenue from three dining venues: L'Artiste Restaurant (breakfast, à la carte dining with open-style kitchen), Palette Restaurant (luxurious dinner service), and A'telier Lounge (afternoon tea). Includes banquet and event catering services.
3. Beverage & Bar Services: Revenue from rooftop bar One36 offering cocktails, beverages, and panoramic views of Hoan Kiem Lake. Also includes special cocktail collections (e.g., Summer Breeze collection), wine service, and special event beverages. Pricing from VND 276,000++ per cocktail.
4. Spa & Wellness: Revenue from Spa L'Art wellness services, offering relaxation treatments to hotel guests.
5. Events, Meetings & Celebrations: Revenue from hosting events including Countdown Parties (e.g., Countdown Party 2026), Father's Day celebrations, wine workshops, Tet Banh Chung Package initiatives, commercial photography packages, and meeting room bookings. The Avanti theatre accommodates up to 300 guests for private events.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Apricot Hotel operates a five-star luxury art boutique hotel at 136 Hang Trong Street overlooking Hoan Kiem Lake in Hanoi's Old Quarter, offering 123 rooms across four tiered collections (Masterpiece, Gallery, Canvas, Studio), along with three dining venues, a rooftop bar, spa, and an Avanti multi-level theatre. The property functions as a living art museum displaying over 600 original Vietnamese artworks, including signature paintings by Bui Xuan Phai. It sells luxury accommodation, food and beverage, wellness, and event hosting services primarily to international and domestic leisure travelers and corporate event clients.

Product overview

Apricot Hotel is a luxury art boutique five-star hotel in Hanoi, Vietnam, offering 123 rooms across multiple accommodation tiers (Masterpiece, Gallery, Canvas, and Studio collections). The hotel integrates Vietnamese art and culture throughout its neo-classical architecture, featuring over 600 original artworks. Dining options include L'Artiste Restaurant (Western fusion), Palette Restaurant (artistic fine dining), A'telier Lounge (afternoon tea), and One36 Rooftop Bar. Wellness facilities include Spa L'Art, while entertainment venues feature the Avanti multi-level theatre. The hotel operates as a gallery space with rotating art exhibitions and provides meeting facilities, tours, and commercial photography services.

Differentiator

Problem solved

Functional benefit

Products and services

• Masterpiece Garden Room Luxury suite in the Masterpiece collection offering garden views, combining neo-classical design with artistic Vietnamese touches for luxury leisure travelers.
• Masterpiece Room Premium suite in the Masterpiece collection offering sophisticated luxury accommodation with contemporary Vietnamese art integration.
• Gallery Garden Room Suite accommodation in the Gallery collection featuring garden views and curated Vietnamese artwork for luxury travelers.
• Gallery Room Elegant suite in the Gallery collection showcasing Vietnamese artistic heritage with luxury amenities for art-focused travelers.
• Canvas Garden Room Art-themed accommodation in the Canvas collection with garden perspective, blending artistic ambiance with comfortable living space.
• Canvas Lake View Room Accommodation offering views of Hoan Kiem Lake in the Canvas collection, designed with artistic canvas artwork throughout for luxury travelers seeking lake views.
• Canvas Room

Quantifiable outcome

• Ranked among top 10% of hotels worldwide by TripAdvisor (2024 Travelers' Choice Award)
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered minor.

• Da Loc Co., Ltd.minorStrategic or Co-development Partner · 5 April 2024Apricot Hotel cooperated with Da Loc Co., Ltd. to organize an internal Wine Workshop on April 5, 2024, aimed at practicing, promoting, and improving the qualifications and knowledge of hotel employees about wines. The workshop was led by wine experts from Da Loc Co., Ltd., one of the leading companies in the premium beverage industry in Vietnam. The event helped employees better understand wine, how to enjoy and preserve wine, and professional behavior at the banquet table.
• People's Committee of Hang Trong WardminorOthersApricot Hotel joined forces with the People's Committee of Hang Trong Ward to kickstart the 'Tet Banh Chung Package' initiative in February 2024, aimed at bringing joy to children facing challenging circumstances within the ward. The hotel's dedicated staff collaborated with the committee and seasoned chefs to prepare traditional banh chung (square glutinous rice cakes) symbolizing prosperity and unity, which were distributed as special Tet packages to children in need.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/apricothotel
• Instagraminstagram.com/apricot.hotel
• LinkedInlinkedin.com/company/apricot-hotel

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Apricot Hotel