APRIL Belgium
APRIL Belgium is a Belgian Managing General Agent (MGA) and subsidiary of APRIL Group that designs, distributes, and manages death insurance products through a network of 1,000+ independent brokers, serving 50,000+ individual and business clients across Belgium.
- Company typePrivate
- Founded2014
- HeadquartersWaterloo, Belgium
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What APRIL Belgium does
APRIL Belgium SA is a Belgian Managing General Agent (MGA) and digital insurance distributor, operating as a subsidiary of the French APRIL Group since its establishment in 2014. The company specializes exclusively in death insurance and provident solutions, designing, distributing, and managing a portfolio of 11+ products that includes term death insurance, credit balance insurance (Solde Restant Dû), Keyman insurance, cross-partner insurance (Kruisverzekering), bullet credit insurance, and a distinctive cancer-rider product (Elitis Life Protect+) that advances 30% of the death capital upon cancer diagnosis. These products are sourced from five recognized Belgian insurer partners — AXA Belgium, Fédérale Assurances, Vitis Life, Mutlog, and Belins — giving APRIL Belgium a multi-carrier aggregation capability that no single broker could replicate directly.
The company operates an asset-light distribution model built around a network of 1,000+ independent insurance brokers (courtiers) across Belgium, supported by two proprietary digital assets: a free online Tariff Simulator (tarificateur.april-belgium.be) that compares quotes from five insurers in approximately five minutes, and the Corelo Broker Portal (broker.april-belgium.be) for broker-side quoting and policy administration. Customers cannot subscribe directly; all leads generated by the simulator are routed to broker partners for advisory and policy issuance. APRIL Belgium itself employs approximately 22 people at its Waterloo headquarters, with a secondary operations/medical-acceptance office in Mont-Saint-Guibert.
APRIL Belgium generates revenue by collecting premiums (monthly or annual) through its broker channel and earning commissions and fees from its five insurer partners. Pricing is subscription-based and varies by age, health profile, coverage amount, and product type, with entry-level death insurance starting from €11/month and Elitis Life Protect+ priced from €13.99/month for a 35-year-old. The company serves 50,000+ individual and business clients across four primary segments — families/individuals, mortgage and loan holders, SME owners and entrepreneurs, and estate-planning clients — and holds FSMA authorization (n° 114538A) as a regulated Belgian insurance intermediary.
APRIL Belgium firmographics
Firmographics- Name
- APRIL Belgium
- Legal name
- APRIL Belgium SA
- Website
- https://april-belgium.be
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- APRIL Belgium is a Belgian Managing General Agent (MGA) and subsidiary of APRIL Group that designs, distributes, and manages death insurance products through a network of 1,000+ independent brokers, serving 50,000+ individual and business clients across Belgium.
- Ownership category
- akta.pro rank
APRIL Belgium industry classification
Industry- Product category
- Insurance Distribution (Life and Death Insurance)
- NAICS
- Insurance Agencies and Brokerages (524210), Other Insurance Related Activities (52429)
- SIC
- Life Insurance (6311), Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Term Life Insurance Riders & Add-Ons (e.g., Waiver of Premium, Child Term, Accelerated Death Benefit) (FSAIAAAK)
Keywords
Where APRIL Belgium is headquartered
LocationHeadquarters
- HQ city
- Waterloo
- HQ country
- Belgium
- HQ region
- Europe
Offices2 records
Markets served
APRIL Belgium business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Insurance Premium Revenue: APRIL Belgium earns revenue by designing, distributing, and managing death insurance solutions. It collects premiums from policyholders (via broker channel) and earns commissions/fees from its insurer partners (AXA, Fédérale Assurances, Vitis Life, Mutlog, Belins). Products include term death insurance, credit balance insurance, Keyman insurance, and cancer-specific riders. Premiums are paid monthly or annually by policyholders.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | APRIL Cover death insurance — from €11/month |
| Subscription | Monthly | APRIL Cover — real-time comparison of 5 insurers |
| Subscription | Monthly | Elitis Life Protect+ — from €13.99/month at age 35 |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
APRIL Belgium product offering
Product offeringCore offering
APRIL Belgium is a Managing General Agent that designs, distributes, and administers death insurance and provident solutions in Belgium. It offers term life insurance, credit balance insurance, Keyman insurance, cross-partner business succession insurance, and cancer-rider products sourced from five insurer partners (AXA, Fédérale Assurances, Vitis Life, Mutlog, Belins). All products are distributed exclusively through a network of more than 1,000 independent insurance brokers and supported by an online tariff simulator and the Corelo broker portal.
Product overview
APRIL Belgium is a specialized insurance intermediary offering a comprehensive portfolio of 11+ death insurance products distributed through a network of 1,000+ broker partners. The product range includes: APRIL Credit Protect and APRIL Cover (credit and general death coverage); Elantis Immo Cover+ and Elitis Blue Cover (real estate/mortgage protection from Federale Verzekering); Elitis Top Cover (AXA Belgium-backed loan protection); and Elitis Life Protect/Elitis Life Protect+ (family protection with innovative cancer warranty providing 30% advance on death capital upon diagnosis). Business solutions include Keyman insurance and cross-partner insurance (kruisverzekering) for partnership continuity. The company offers both fixed and decreasing capital options, with EIP (Individual Pension Commitment) variants for certain products, targeting individuals, families, and businesses across Belgium.
Differentiator
Problem solved
Functional benefit
Brands
- APRIL Credit Protect: Death insurance product for credit protection
- APRIL Cover
- Elantis Immo Cover+
- Elitis Blue Cover
- Elitis Top Cover
- Elitis Life Protect
- Elitis Life Protect+
- Elantis Consumer Protection
Products and services
- APRIL Credit Protect
- APRIL Cover
- Elantis Immo Cover+
- Elitis Blue Cover
- Elitis Top Cover
- Elitis Life Protect
- Elitis Life Protect+
- Elantis Consumer Protection
- Cross-Partner Insurance (Kruisverzekering)
- Keyman Insurance
- Bullet Credit Insurance
Quantifiable outcome
- More than 50,000 clients served in Belgium
- +1 more outcomes
Companies that use APRIL Belgium
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
APRIL Belgium technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
APRIL Belgium partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- AXA BelgiumcoreAXA Belgium is an insurer partner of APRIL Belgium, providing the Elitis Top Cover product — a competitive term life insurance for credit coverage, offering medical formalities without a doctor up to age 55 and 500,000€. Capital range: €35,000 to €1,000,000. Available as IPT (individual pension commitment) or standard term insurance.
- Fédérale AssurancescoreFédérale Assurances is an insurer partner providing Elitis Blue Cover — a competitively priced term life insurance particularly suited for capital amounts between €300,000 and €1 million, including coverage for the 3-year donation suspicious period. Capital range: €300,000 to €20,000,000.
- Vitis LifecoreVitis Life is the insurer partner providing Elitis Life Protect and Elitis Life Protect+ products, the latter featuring a unique cancer rider that pays 30% of the death capital upon cancer diagnosis. Also provides Elantis Consumer Protection.
- 1,000+ Independent Insurance Brokers (Courtiers)coreAPRIL Belgium works with a network of more than 1,000 independent insurance brokers across Belgium who distribute, advise on, and manage its insurance products. These courtiers are the exclusive distribution channel for end-customer subscriptions.
Scale indicators5 records
Recent moves6 records
Expansion highlights4 records
APRIL Belgium competitors and assessment
Company assessmentDirect peers
- Yuzzu: Belgian direct insurer (formerly Corona Direct) offering motor, home, and personal insurance digitally. Comparable as a Belgium-focused retail personal-lines insurance distributor, though via direct rather than broker channel.
- Vivium: Belgian insurance broker (formerly part of P&V Group) operating across life and non-life lines via independent brokers. Comparable as a Belgium-based multi-line insurance distributor with a broker channel.
- Vitis Life: Belgian life insurer and APRIL Belgium partner; underwrites Elitis Life Protect and Elitis Life Protect+ products. Comparable as a niche life insurer focused on death and cancer-cover products in Belgium.
- APRIL Group: Parent company of APRIL Belgium; operates a similar multi-carrier insurance broker and MGA model across multiple European countries. Most directly comparable on business model and product philosophy.
Broad incumbents
- AG Insurance: Largest Belgian life and non-life insurer (Ageas group). Overlaps with APRIL across life, credit protection, and SME solutions, and operates its own broker channel — a broader incumbent that could compete or partner.
- Ethias: Belgian mutual insurer active across life, health, and non-life, including credit-protection and SME products. Comparable as a broad Belgian incumbent with overlapping life-insurance offerings.
- Baloise Belgium: Belgian operations of Baloise Group, focused on life and non-life insurance including credit/death cover and SME solutions. Comparable as a broad European incumbent with Belgian life-insurance overlap.
- Belfius Insurance: Belgian bancassurer offering life, credit protection, and SME solutions through Belfius bank's distribution. Comparable as a broad incumbent with overlapping life-insurance products in Belgium.
- AXA Belgium: Major Belgian insurer and APRIL partner for Elitis Top Cover. Comparable as a broad incumbent offering life, credit, and SME protection products through both direct and broker channels in Belgium.
- Fédérale Assurances: Belgian cooperative insurer and APRIL partner for Elitis Blue Cover. Comparable as a broad Belgian incumbent underwriting term-life products distributed through brokers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
APRIL Belgium social profiles
Digital presenceAPRIL Belgium financial estimates
Financial estimateRevenue estimate
Valuation estimate
APRIL Belgium leadership team
Management profileNumber of profiles
Profiles12 records
APRIL Belgium funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
APRIL Belgium M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about APRIL Belgium
What does APRIL Belgium do?
APRIL Belgium is a Managing General Agent that designs, distributes, and administers death insurance and provident solutions in Belgium. It offers term life insurance, credit balance insurance, Keyman insurance, cross-partner business succession insurance, and cancer-rider products sourced from five insurer partners (AXA, Fédérale Assurances, Vitis Life, Mutlog, Belins). All products are distributed exclusively through a network of more than 1,000 independent insurance brokers and supported by an online tariff simulator and the Corelo broker portal.
Is APRIL Belgium a public or private company?
APRIL Belgium is a private company. It is classified as corporate owned and is currently operating.
When was APRIL Belgium founded?
APRIL Belgium was founded in 2014. It employs 11 to 50 people.
Where is APRIL Belgium based?
APRIL Belgium is headquartered in Waterloo, Belgium, in the Europe region.
How does APRIL Belgium make money?
One revenue line is on record: insurance Premium Revenue.
Who are APRIL Belgium's main competitors?
Direct peers on record are Yuzzu, Vivium, Vitis Life and APRIL Group. Broad incumbents are AG Insurance, Ethias, Baloise Belgium, Belfius Insurance, AXA Belgium and Fédérale Assurances.
Does APRIL Belgium have an API?
No public API is recorded for APRIL Belgium.
What industry is APRIL Belgium in?
APRIL Belgium's product category is Insurance Distribution (Life and Death Insurance). Its primary akta.pro industry code is FSAIAAAK, Term Life Insurance Riders & Add-Ons (e.g., Waiver of Premium, Child Term, Accelerated Death Benefit). Its NAICS code is 524210 and its SIC code is 6311.