APRIL Asia
APRIL Asia is the Asia-Pacific regional subsidiary of France-based APRIL Group's APRIL International brand, selling international health insurance to expatriates, students, digital nomads, and corporate clients across eight Asian and Middle Eastern markets through localized MyHealth products and the Easy Claim digital platform.
- Company typePrivate
- Founded1983
- HeadquartersHong Kong, Hong Kong SAR China
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What APRIL Asia does
APRIL Asia is the Asia-Pacific regional operating subsidiary of APRIL International, itself a brand under France-based APRIL Group, a diversified insurance conglomerate founded in 1983. The subsidiary markets and administers international health insurance products under the MyHealth brand across eight Asia-Pacific and Middle East markets — Singapore, Hong Kong, Thailand, Vietnam, the Philippines, Indonesia, China, and the UAE — with regional headquarters in Hong Kong and Singapore. Core products include country-localized long-term expat plans (MyHealth Singapore, Hong Kong, Thailand, Vietnam, Philippines, Indonesia, China, UAE), the Pallas Health plan in Hong Kong, short-term travel and working-holiday cover (MyTravel Cover), corporate assignment cover (MyBusiness Travel), and student insurance (MyStudies Cover), supplemented by a local Hong Kong product (Pallas Health).
The technology backbone is the Easy Claim mobile app, which enables digital policy enrollment, photo-based claims submission, telehealth consultations, digital insurance card access, and direct chat with advisers. APRIL Asia monetizes through recurring insurance premiums distributed via three channels: 100% online direct-to-consumer enrollment for individuals, a corporate sales team for SMEs, large corporations, NGOs, and international organizations, and broker/intermediary partnerships for distribution into schools, universities, and specialist segments. Underwriting risk is carried by partners including Groupama Gan Vie (medical) and CHUBB European Group SE (repatriation, liability, travel incidents), with clinical service delivery extended through partnerships with Teladoc Health (Second Medical Opinion across 50,000+ specialists) and Global Excel (US network of 690,000 doctors, 6,000+ hospitals, 68,000+ pharmacies).
APRIL Asia operates as part of a 300+-employee global APRIL International workforce and draws on a network of 4,500+ healthcare professionals across Asia and 4,000+ panel providers in Hong Kong, Singapore, Vietnam, and Thailand, alongside the parent's broader 2+ million partner healthcare professionals across 180+ countries. The business has won industry recognition including the 2024 Health & Protection Awards (Best International Individual Health Insurance Provider) and four consecutive years of 5-star service ratings, while serving 180,000+ policyholders globally through the wider APRIL International brand.
APRIL Asia firmographics
Firmographics- Name
- APRIL Asia
- Legal name
- APRIL International Care France
- Website
- https://april-international.com
- Company type
- Private
- Founded year
- 1983
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- APRIL Asia is the Asia-Pacific regional subsidiary of France-based APRIL Group's APRIL International brand, selling international health insurance to expatriates, students, digital nomads, and corporate clients across eight Asian and Middle Eastern markets through localized MyHealth products and the Easy Claim digital platform.
- Ownership category
- akta.pro rank
APRIL Asia industry classification
Industry- Product category
- International Health Insurance
- NAICS
- Direct Health and Medical Insurance Carriers (524114), Agencies, Brokerages, and Other Insurance Related Activities (5242)
- SIC
- Fire, Marine & Casualty Insurance (6331), Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- International/Expatriate Individual Health Insurance (FSAIAEAH)
- akta.pro secondary industries
- Travel Medical Insurance (Individual) (FSAIAEAI), International Student Health & Travel Insurance (EDAIAMAA)
Keywords
Where APRIL Asia is headquartered
LocationHeadquarters
- HQ city
- Hong Kong
- HQ country
- Hong Kong SAR China
- HQ region
- Asia
Offices8 records
Markets served
APRIL Asia business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others
Revenue model
- Individual Health Insurance Premiums: APRIL International generates revenue through recurring premium payments from individuals purchasing international health insurance plans for long-term stays, short-term coverage, digital nomads, students, and travelers.
- Corporate Group Insurance Premiums: Revenue from businesses, NGOs, schools, and international organizations purchasing group health insurance plans for employees and members, with turnkey or tailor-made solutions.
- Working Holiday Programme Insurance: Short-term insurance products specifically designed for Working Holiday Visa applicants, with packages like Emergency (from €40/month) and Comfort (from €55/month).
- Business Travel Insurance: MyBusiness Travel product for occasional travel (from €7.25/day) or regular travel (from €223/year), covering medical expenses, repatriation, travel incidents, and personal liability.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | MyTravel Cover WHP Emergency Package - Basic coverage for working holiday travellers |
| Subscription | Monthly | MyTravel Cover WHP Comfort Package - Enhanced coverage with outpatient care |
| Subscription | Pay-as-you-go | MyBusiness Travel Occasional - One-off coverage for individual business trips |
| Subscription | Annual | MyBusiness Travel Regular - Annual subscription for frequent travelers |
Go-to-market motion3 records
Distribution channels7 records
Marketing channels6 records
APRIL Asia product offering
Product offeringCore offering
APRIL Asia provides international health insurance products under the MyHealth brand for expatriates, students, digital nomads, travelers, and corporate clients across Asia-Pacific markets including Singapore, Hong Kong, Thailand, Vietnam, Philippines, Indonesia, China, and UAE. Products are sold 100% online and complemented by digital services including the Easy Claim app for claims and telehealth, direct billing networks, and 24/7 multilingual support across 180+ countries.
Product overview
APRIL Asia offers a comprehensive portfolio of international health insurance products and digital services under the MyHealth brand, covering long-term coverage for expatriates across Singapore, Hong Kong, Thailand, Vietnam, Philippines, Indonesia, China, and UAE. The product ecosystem combines core insurance plans with integrated digital services including the Easy Claim App for claims management, Telehealth for 24/7 medical consultations, Healthcare Networks with direct billing capabilities, and Second Medical Opinion services. Additional offerings include MyTravel Cover for short-term travelers and Working Holiday Programme participants, MyBusiness Travel for corporate assignments, and MyStudies Cover for international students. The platform operates through APRIL International's network of local offices in France, Germany, Hong Kong, Indonesia, Mexico, Philippines, Singapore, Switzerland, Thailand, UAE, UK, and Vietnam.
Differentiator
Problem solved
Functional benefit
Brands
- MyHealth International: Long-term international health insurance for expats - redesigned offer bringing greater clarity, flexibility, and coverage tailored to international lifestyles
- MyTravel Cover
- MyBusiness Travel
- MyStudies Cover
- Easy Claim App
- Pallas Health
Quantifiable outcome
- 180,000+ policyholders protected worldwide
- +4 more outcomes
Companies that use APRIL Asia
Customer profileNamed customers7 records
Segments7 records
Ideal customer profiles5 records
APRIL Asia technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature7 records
APRIL Asia partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- Teladoc HealthcoreStrategic partnership providing Second Medical Opinion service access to global network of 50,000+ medical specialists in fields such as oncology, neurology, rheumatology, and cardiology. Service available in multiple languages including French, Mandarin, Spanish, and more.
- Global ExcelcorePartnership providing access to one of the largest US healthcare networks: nearly 690,000 doctors and 6,000+ hospitals with direct billing, plus 68,000+ partner pharmacies. Enables cashless healthcare for US-based policyholders.
- Groupama Gan ViecoreInsurer for MyTravel Cover product covering medical expenses. Part of the insurance product structure for working holiday and short-term international insurance plans.
- CHUBB European Group SEcoreInsurer for MyTravel Cover product covering repatriation assistance, personal liability, internship and rental liability, personal accident, luggage and delayed departure insurance components.
- CHUBB European Group SEcoreInsurance carrier for MyBusiness Travel product providing medical expenses, repatriation, travel incidents, crisis management, and personal liability coverage.
- APRIL GroupcoreParent company of APRIL International brand. APRIL Group is the overarching organization providing resources, brand, and operational framework for APRIL International operations worldwide.
- APRIL International Care FrancecoreFrench legal entity (SAS) registered with Paris Trade Registry (number 309 707 727) and ORIAS (number 07 008 000), headquartered at 14 rue Gerty Archimède - 75012 Paris. Issues insurance contracts and manages policy administration.
Scale indicators12 records
Recent moves6 records
Expansion highlights6 records
APRIL Asia competitors and assessment
Company assessmentDirect peers
- IMG (International Medical Group): IMG specializes in international travel and expatriate medical insurance products for individuals, students, and travelers, with similar digital enrollment and multi-tier plans to APRIL International.
- Cigna Global Health: Cigna Global offers international health, dental, and travel insurance to expatriates and globally mobile individuals — directly competing with APRIL's MyHealth long-term international plans.
- Bupa Global: Bupa Global provides international health insurance for individuals, families, and corporate clients across multiple regions; directly comparable to APRIL International's expatriate and globally-mobile product portfolio.
- MSH International: MSH International provides international health insurance for expatriates, students, and corporate clients in 200+ countries, with comparable product breadth and corporate channel to APRIL.
- Allianz Care: Allianz Care provides international health insurance for individuals, students, and corporate clients across EMEA, APAC, and the Americas, overlapping significantly with APRIL's product set.
- GeoBlue (Blue Cross Blue Shield Global Solutions): GeoBlue specializes in international health insurance for travelers, expatriates, and students, including digital plan management — comparable to APRIL's expatriate, student, and digital-nomad segments.
Broad incumbents
- AXA Global Healthcare: AXA Global Healthcare offers international health insurance plans for individuals and corporate clients worldwide as part of AXA's broader insurance portfolio — a larger incumbent with comparable expat offerings.
- Aetna International (CVS Health): Aetna International serves globally mobile employees of multinational corporations with health, dental, and expatriate benefits — a broader incumbent with overlapping expatriate product capabilities.
Emerging players
- Now Health International: Now Health International is a digital-first international health insurer focused on expats and globally mobile individuals across Asia, Europe, and the Middle East — closely comparable to APRIL Asia's digital GTM.
Others
- Generali Global Assistance: Generali Global Assistance is an insurance and assistance provider offering travel insurance and international medical assistance — adjacent comparable given APRIL's travel/medical assistance coverage via CHUBB partnerships.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
APRIL Asia social profiles
Digital presenceAPRIL Asia financial estimates
Financial estimateRevenue estimate
Valuation estimate
APRIL Asia leadership team
Management profileNumber of profiles
APRIL Asia subsidiaries and ownership
Company hierarchySubsidiaries4 records
APRIL Asia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
APRIL Asia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about APRIL Asia
What does APRIL Asia do?
APRIL Asia provides international health insurance products under the MyHealth brand for expatriates, students, digital nomads, travelers, and corporate clients across Asia-Pacific markets including Singapore, Hong Kong, Thailand, Vietnam, Philippines, Indonesia, China, and UAE. Products are sold 100% online and complemented by digital services including the Easy Claim app for claims and telehealth, direct billing networks, and 24/7 multilingual support across 180+ countries.
Is APRIL Asia a public or private company?
APRIL Asia is a private company. It is classified as corporate owned and is currently operating.
When was APRIL Asia founded?
APRIL Asia was founded in 1983. It employs 51 to 100 people.
Where is APRIL Asia based?
APRIL Asia is headquartered in Hong Kong, Hong Kong SAR China, in the Asia region.
How does APRIL Asia make money?
Four revenue lines are on record. Individual Health Insurance Premiums are the primary driver. The others are corporate Group Insurance Premiums, working Holiday Programme Insurance and business Travel Insurance.
Who are APRIL Asia's main competitors?
Direct peers on record are IMG (International Medical Group), Cigna Global Health, Bupa Global, MSH International, Allianz Care and GeoBlue (Blue Cross Blue Shield Global Solutions). Broad incumbents are AXA Global Healthcare and Aetna International (CVS Health). Now Health International is listed as an emerging player. Generali Global Assistance is listed as an others.
Does APRIL Asia have an API?
No public API is recorded for APRIL Asia.
What industry is APRIL Asia in?
APRIL Asia's product category is International Health Insurance. Its primary akta.pro industry code is FSAIAEAH, International/Expatriate Individual Health Insurance, with a secondary code of FSAIAEAI, Travel Medical Insurance (Individual). Its NAICS code is 524114 and its SIC code is 6331.