Blue Marble Geographics
Blue Marble Geographics develops GIS and geospatial software — Global Mapper, Geographic Calculator, and Avenza Maps — serving AEC, energy, defense, and academic professionals with desktop analysis, mobile field mapping, and SDK integration tools.
- Company typePrivate
- Founded2026
- HeadquartersHallowell, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Blue Marble Geographics does
Blue Marble Geographics, founded in 1993 and headquartered in Hallowell, Maine, develops geospatial and GIS software used by professionals in architecture, engineering, and construction (AEC), energy, defense, and academia. Its core product suite centers on the Global Mapper family — including Global Mapper (standard spatial data processing, terrain analysis, and 3D visualization), Global Mapper Pro (advanced LiDAR processing, photogrammetry, machine-learning-based point cloud classification, and deep learning image analysis), and Global Mapper Mobile (field data collection). The Geographic Calculator and Geographic Calculator Cloud provide geodetic coordinate transformation and projection calculations, and the company ships four SDKs (Global Mapper SDK, Global Mapper Pro SDK, GeoCalc SDK, GeoCore SDK) for OEM and developer integration.
The business is a privately held, PE-backed software company. Following Eterna Growth Partners' April 2026 acquisition and merger with Toronto-based Avenza Systems Inc., the combined entity operates under the Blue Marble Geographics brand with approximately 100 employees, uniting office-based spatial analysis (Global Mapper, Geographic Calculator) with Avenza Maps' mobile field mapping and navigation platform into a unified field-to-office geospatial workflow. Revenue is generated primarily through software licensing (annual subscriptions and perpetual licenses) for the Global Mapper Suite, SDK licensing for developers and OEMs, and academic licensing programs for universities and educational institutions. Pricing is quote-based and not publicly disclosed; a 14-day free trial is offered for Global Mapper Pro. The go-to-market combines direct enterprise sales, self-serve website downloads, an OEM/SDK channel, industry event participation (e.g., XPONENTIAL 2026, P3DL, AEROTEC 2026), and academic outreach, with named customers including Microsoft, Google, Exxon, the United Nations, Boeing, Accenture, the BBC, CDM Smith, and Harvard University.
Blue Marble Geographics firmographics
Firmographics- Name
- Blue Marble Geographics
- Legal name
- Blue Marble Geographics
- Website
- https://bluemarblegeo.com
- Company type
- Private
- Founded year
- 2026
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Blue Marble Geographics develops GIS and geospatial software — Global Mapper, Geographic Calculator, and Avenza Maps — serving AEC, energy, defense, and academic professionals with desktop analysis, mobile field mapping, and SDK integration tools.
- Ownership category
- akta.pro rank
Blue Marble Geographics industry classification
Industry- Product category
- Geospatial Software
- NAICS
- Surveying and Mapping (except Geophysical) Services (541370)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- GIS & Spatial Data Management Platforms (BPAMANAK)
- akta.pro secondary industries
- Location Intelligence, Analytics & Geospatial BI (BPAMANAE), Remote Sensing & Earth Observation Analytics (Satellite/UAV/LiDAR, Image Processing) (EUAHAKAD), Remote Sensing & Geospatial Vision (satellite/drone imagery) (HDAAAEAL)
Keywords
Where Blue Marble Geographics is headquartered
LocationHeadquarters
- HQ city
- Hallowell
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Blue Marble Geographics business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Software Licenses and Subscriptions: The company generates revenue primarily through software licensing of Global Mapper Suite products, including Global Mapper Pro, Global Mapper Standard, Global Mapper Mobile, and Geographic Calculator. Licenses are offered as annual subscriptions or one-time perpetual licenses.
- Software Development Kits: Revenue from SDK licensing including Global Mapper SDK, Global Mapper Pro SDK, GeoCalc SDK, and GeoCore SDK for developers and OEMs
- Academic Licensing: Specialized academic licensing programs for educational institutions including curriculum, scholarship programs, and discounted licensing
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Trial Available |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels8 records
Blue Marble Geographics product offering
Product offeringCore offering
Blue Marble Geographics develops and sells GIS and geospatial software for spatial data processing, LiDAR/point cloud analysis, coordinate transformation, photogrammetry, and mobile field data collection. Its product suite centers on the Global Mapper line (Pro, Standard, Mobile), the Geographic Calculator (desktop and cloud) for geodetic calculations, and four Software Development Kits that allow OEMs and developers to embed its geospatial capabilities into custom applications. Following the April 2026 merger with Avenza Systems, the platform also includes Avenza Maps for mobile field mapping and navigation.
Product overview
Blue Marble Geographics offers a unified geospatial platform combining office-based spatial analysis with mobile field operations. The core product suite includes Global Mapper (standard GIS software), Global Mapper Pro (advanced version with lidar processing, machine learning, and 3D analysis), and Global Mapper Mobile (for field data collection). Geographic Calculator and Geographic Calculator Cloud provide geodetic and coordinate transformation capabilities. Following the merger with Avenza Systems in April 2026, the platform now also includes Avenza Maps for mobile field mapping and navigation. The company also provides four Software Development Kits (Global Mapper SDK, Global Mapper Pro SDK, GeoCalc SDK, and GeoCore SDK) for developers seeking to integrate geospatial functionality into custom applications.
Differentiator
Problem solved
Functional benefit
Brands
- Global Mapper: Spatial data processing, terrain analysis, and 3D visualization GIS software
- Global Mapper Pro
- Global Mapper Mobile
- Geographic Calculator
- Geographic Calculator Cloud
- Global Mapper SDK
- GeoCalc SDK
- GeoCore SDK
- Pixels to Points
Products and services
- Global Mapper Pro Advanced GIS software with powerful LiDAR processing, drone/UAV analysis, machine learning, automatic point cloud classification, terrain analysis, and 3D visualization capabilities for GIS and geospatial professionals.
- Global Mapper Powerful GIS software for spatial data processing, terrain analysis, and 3D visualization with support for over 300 file formats.
- Global Mapper Mobile Mobile version of Global Mapper enabling data collection, viewing, and analysis on mobile devices for field operations.
- Geographic Calculator Powerful geodetic software for coordinate transformation and projection calculations, bridging the gap between world coordinates and map representations.
- Geographic Calculator Cloud Cloud-based platform for geodetic calculations and coordinate transformations accessible via web browser.
- Global Mapper SDK Software development kit enabling developers to integrate Global Mapper functionality into custom applications.
- Global Mapper Pro SDK Software development kit for Global Mapper Pro features enabling developers to incorporate advanced LiDAR and analysis capabilities into custom solutions.
- GeoCalc SDK Software development kit for geodetic calculation functionality, allowing integration of coordinate transformation capabilities into custom applications.
- GeoCore SDK Software development kit for core geospatial functionality enabling integration of fundamental GIS capabilities into custom applications.
- Avenza Maps Mobile field mapping and navigation platform for collecting geospatial data in the field, now part of the Blue Marble Geographics unified platform following the Avenza Systems merger.
Companies that use Blue Marble Geographics
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles4 records
Blue Marble Geographics technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature7 records
Blue Marble Geographics partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Patrick StevensoncoreFormerly of Trimble and Intermap, appointed as Chief Product Officer to lead product strategy and integration efforts for the combined Blue Marble Geographics entity following the Avenza Systems merger.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Blue Marble Geographics competitors and assessment
Company assessmentBroad incumbents
- Esri: Maker of ArcGIS, the dominant enterprise GIS platform used across AEC, government, defense, and utilities. Competes directly with Global Mapper as the entrenched standard, but Esri operates at significantly larger scale across a broader portfolio.
- Autodesk: Provides AutoCAD Map 3D, Civil 3D, and InfraWorks for AEC geospatial workflows. Competes in the AEC vertical where Blue Marble's Global Mapper is used for terrain analysis and site planning.
- Trimble: Provides geospatial hardware-software solutions including surveying, mapping, and geospatial data processing for AEC, agriculture, and defense. Overlaps with Global Mapper Pro on point cloud and coordinate transformation, and is the prior employer of Blue Marble's newly appointed CPO.
- Bentley Systems: Provides infrastructure engineering software including ContextCapture (reality modeling/photogrammetry) and OpenUtilities. Competes with Blue Marble in AEC and infrastructure geospatial workflows, particularly for large engineering projects.
- Hexagon Geospatial: Offers Power Portfolio, ERDAS IMAGINE, and Luciad geospatial analytics platforms for remote sensing and location intelligence. Directly competes with Global Mapper Pro's remote sensing, photogrammetry, and LiDAR processing capabilities for enterprise and government buyers.
Emerging players
- Mapbox: Cloud-based mapping and location platform powering geospatial visualization in web and mobile applications. Competes indirectly with Blue Marble's SDK and mobile offerings in the developer and embedded mapping space.
- DroneDeploy: Cloud-based drone mapping and photogrammetry platform widely used in AEC and energy for site visualization. Overlaps with Global Mapper Pro's Pixels to Points photogrammetry and UAV analysis capabilities, particularly as a cloud-native alternative.
- QGIS: Open-source desktop GIS platform with broad community adoption in government, academic, and AEC workflows. A free alternative that pressures Global Mapper's pricing and is commonly compared as the open-source counterpart.
- Pix4D: Specialized photogrammetry software for drone and terrestrial imagery producing 3D point clouds and orthomosaics. Directly competes with Global Mapper Pro's Pixels to Points module in the surveying, AEC, and inspection use cases.
Others
- Precisely: Provides location intelligence, geocoding, and data integrity software including MapInfo and Spectrum Spatial. Adjacent competitor focused on enterprise location data and analytics with overlap in coordinate transformation and spatial data management.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights2 records
Customer concentration
Blue Marble Geographics social profiles
Digital presenceBlue Marble Geographics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Blue Marble Geographics leadership team
Management profileNumber of profiles
Profiles3 records
Blue Marble Geographics subsidiaries and ownership
Company hierarchySubsidiaries1 record
Blue Marble Geographics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Blue Marble Geographics M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Blue Marble Geographics
What does Blue Marble Geographics do?
Blue Marble Geographics develops and sells GIS and geospatial software for spatial data processing, LiDAR/point cloud analysis, coordinate transformation, photogrammetry, and mobile field data collection. Its product suite centers on the Global Mapper line (Pro, Standard, Mobile), the Geographic Calculator (desktop and cloud) for geodetic calculations, and four Software Development Kits that allow OEMs and developers to embed its geospatial capabilities into custom applications. Following the April 2026 merger with Avenza Systems, the platform also includes Avenza Maps for mobile field mapping and navigation.
Is Blue Marble Geographics a public or private company?
Blue Marble Geographics is a private company. It is classified as private equity controlled and is currently operating.
When was Blue Marble Geographics founded?
Blue Marble Geographics was founded in 2026. It employs 11 to 50 people.
Where is Blue Marble Geographics based?
Blue Marble Geographics is headquartered in Hallowell, United States, in the North America region.
How does Blue Marble Geographics make money?
Three revenue lines are on record. Software Licenses and Subscriptions are the primary driver. The others are software Development Kits and academic Licensing.
Who are Blue Marble Geographics's main competitors?
Broad incumbents on record are Esri, Autodesk, Trimble, Bentley Systems and Hexagon Geospatial. Emerging players are Mapbox, DroneDeploy, QGIS and Pix4D. Precisely is listed as an others.
Does Blue Marble Geographics have an API?
No public API is recorded for Blue Marble Geographics.
What industry is Blue Marble Geographics in?
Blue Marble Geographics's product category is Geospatial Software. Its primary akta.pro industry code is BPAMANAK, GIS & Spatial Data Management Platforms, with a secondary code of BPAMANAE, Location Intelligence, Analytics & Geospatial BI. Its NAICS code is 541370 and its SIC code is 7370.