APROPOS The Concept Store
- Company typePrivate
- Founded1984
- HeadquartersCologne, Germany
- Headcount11–50
- GTM typeB2C
- OfferingServices
APROPOS The Concept Store firmographics
Firmographics- Name
- APROPOS The Concept Store
- Legal name
- APROPOS Klaus Ritzenhöfer GmbH
- Website
- https://apropos-store.com
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
APROPOS The Concept Store industry classification
Industry- Product category
- Luxury Multi-Brand Retail
- NAICS
- Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)
- SIC
- Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Luxury Fashion & Designer Department Stores (CRAGADAC)
- akta.pro secondary industries
- Luxury & Designer Apparel Retail (CRAAABAI), Luxury Beauty & Fragrance Department Stores (CRAGADAD)
Keywords
Where APROPOS The Concept Store is headquartered
LocationHeadquarters
- HQ city
- Cologne
- HQ country
- Germany
- HQ region
- Europe
Offices6 records
Markets served
APROPOS The Concept Store business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Retail Sales - Physical Stores: Direct sales through 10 luxury concept store locations across Germany offering high-end fashion, shoes, accessories, beauty products, and home décor items.
- Online Marketplace (Farfetch): Sales through Farfetch online boutique partner, where customers place orders and receive merchandise directly from APROPOS Headquarter in Cologne.
- Private Shopping Services: Exclusive consultation services with champagne, personal styling, and personalized shopping experiences for VIP customers.
- WhatsApp Ordering: Direct ordering via WhatsApp catalog for convenience and personalized customer service.
- Special Orders & Customization: Special and back-orders for items not available in required sizes, alterations services through partner tailors.
- Wedding Registry: Curated wedding gift lists combining exclusive fashion, beauty, and luxury home items.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Luxury Retail - No public pricing tier |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels9 records
APROPOS The Concept Store product offering
Product offeringCore offering
APROPOS The Concept Store operates 10 physical multi-brand luxury retail locations across Germany offering curated high-end women's and men's fashion, designer shoes, accessories, fine jewelry, premium beauty products, and luxury home décor. The company curates exclusive collections from international designers including Dior, Celine, Saint Laurent, Prada, Miu Miu, Fendi, The Row, Phoebe Philo, and many others, complemented by private shopping, wedding registry, and alteration services, with online sales via Farfetch marketplace.
Product overview
APROPOS The Concept Store is Germany's leading luxury multi-brand retail concept featuring 10 physical stores across the country. The core offering consists of curated high-end fashion, accessories, shoes, jewelry, beauty products, and home décor from international luxury designers. Physical store portfolio includes dedicated women's, men's, and shoes locations in Cologne (Women, Beauty & Home; Women's Shoes; Men; Men's Shoes; Galerie), Berlin flagship, Hamburg, Düsseldorf, and two Lake Tegernsee locations. The company operates an online boutique through Farfetch marketplace partnership. Additional services include Private Shopping consultations, Wedding Registry, Click & Collect, WhatsApp ordering, Home Delivery, Gift Vouchers, and Alteration Services. The seasonal APROPOS Journal serves as an editorial publication featuring fashion and lifestyle content.
Differentiator
Problem solved
Functional benefit
Products and services
- APROPOS Cologne Women, Beauty & Home Flagship multi-level concept store at Mittelstraße 12 in Cologne spanning over 3,000 sqm, featuring curated high-end women's fashion, accessories, shoes, jewelry, beauty products, home design objects, and the Oscar restaurant.
- APROPOS Cologne Women's Shoes Dedicated 300 sqm standalone women's shoe store on Mittelstraße in Cologne featuring designer footwear from Dior, Prada, Miu Miu, Saint Laurent, Christian Louboutin, Manolo Blahnik, Bottega Veneta, and Gianvito Rossi, with an adjacent café.
- APROPOS Cologne Men Standalone 400 sqm men's fashion store in Cologne offering curated designer collections from Dior, Celine, Prada, Miu Miu, Valentino, Giorgio Armani, and accessories.
- APROPOS Cologne Men's Shoes Dedicated 150 sqm men's shoe store in Cologne featuring premium designer footwear from John Lobb, Prada, Dior, Valentino, Celine, and Christian Louboutin.
- APROPOS Cologne Galerie 430 sqm retail space expansion added in 2024 to the Cologne flagship, featuring ODEEH and Fornasetti corners, private shopping suite, ODEEH curated collection, and rotating pop-up stores.
- APROPOS Berlin Flagship 870 sqm flagship store at Kurfürstendamm 68 in Berlin, located in the historic 1922 'Alhambra' building, featuring four distinct spatial identities, a shoe corner, video projection forum, private salon, and APROPOS Café.
- APROPOS Hamburg Women & Men Two-floor 500 sqm concept store at Neuer Jungfernstieg 16 in Hamburg, in a traditional hanseatic building with views over the Binnenalster, featuring women's and men's designer fashion, accessories, jewelry, cosmetics, and interior items.
- APROPOS Düsseldorf Women & Men Store at Benrather Straße 15 in Düsseldorf featuring 19 window displays, offering luxury fashion, shoes, accessories, beauty products, and home items from brands including Celine, Saint Laurent, Bottega Veneta, and Valentino.
- APROPOS Gmund at Lake Tegernsee 420 sqm store at Münchner Straße 126 in Gmund am Tegernsee, Bavaria, featuring women's fashion from Arma, Self-Portrait, and Zimmermann, plus beauty products and home highlights.
- APROPOS Rottach-Egern at Lake Tegernsee 450 sqm store at Nördliche Hauptstraße 11 in Rottach-Egern, located in the historic post building, featuring women's and men's fashion, beauty products, and home highlights from Alaia, Giorgio Armani, Khaite, Paris Texas, Moncler, and others.
- Private Shopping Service Exclusive two-hour personal shopping consultation with professional styling advice, curated selections from international high fashion, shoes, and accessories, including champagne service and a VIP Suite.
- Wedding Registry Service Curated luxury wedding gift list service combining exclusive fashion, beauty, and luxury home items including Fürstenberg porcelain, IVV Italy crystal glasses, and Fornasetti home accessories.
- Click & Collect Service Order-by-phone service allowing customers to collect purchases at their preferred APROPOS store location, providing convenient same-day or next-day pickup.
- Home Delivery Service Direct delivery of purchases to customer's home or hotel address.
- WhatsApp Ordering Product catalog ordering via WhatsApp (0175 5287 255) allowing customers to order with size and quantity specifications, accepting pre-payment, PayPal, and credit card, with worldwide shipping via DHL.
- Gift Vouchers Gift certificates redeemable for fashion, beauty, or home products across all APROPOS stores.
- Alteration Services Professional tailoring and alteration services through partnerships with leading alteration specialists, including back-order capability for items not available in required sizes.
- APROPOS Online Boutique (Farfetch) Online boutique operated through the Farfetch marketplace, allowing customers worldwide to browse and purchase APROPOS curated designer collections, with orders fulfilled from APROPOS headquarters in Cologne.
Quantifiable outcome
- Germany's leading luxury concept store with 10 exclusive locations
Companies that use APROPOS The Concept Store
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles4 records
APROPOS The Concept Store technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
APROPOS The Concept Store partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered flagship, minor and core.
- FRAME x Sotheby'sflagshipExclusive German debut collection combining fashion brand Frame with Sotheby's auction house heritage. Limited collection available exclusively at APROPOS in Cologne starting June 13, 2025.
- THESINGminorGerman sneaker brand founded in 2024 by childhood friends Louis Thesing and Johannes Stengel. APROPOS Berlin at Kurfürstendamm 68 serves as the exclusive launch destination for the brand featuring sneakers with soul and distinctive design.
- Buddha to BuddhaminorJewelry brand pop-up at APROPOS Berlin (Kurfürstendamm 68) from December 7-19, 2023. Featured handcrafted gold jewelry with personalization options and behind-the-scenes insights into the manufacturing process.
- STAATSOPER Unter den Linden BerlinflagshipCultural partnership for the grand opening of the Berlin flagship store on July 20, 2023, exactly 101 years after the building's cornerstone was laid. The partnership brought opera elements to the exclusive opening celebration.
- Veuve ClicquotcoreChampagne house partnership for the Berlin store opening and Follow-Your-Sun European tour. The Veuve Clicquot garden pop-up ran from July 21 to August 18, 2023, in the green garden of the Alhambra building, offering exclusive champagne experiences.
- Vincenzo De CotiiscoreItalian designer and one of the most successful design studios that developed the renovated Düsseldorf store concept, opening December 7, 2017, with elegant and cosmopolitan shopping design.
- FarfetchcoreAPROPOS operates an online boutique through Farfetch marketplace. Customers access products via Shop Now buttons on the APROPOS website and place orders through Farfetch. Farfetch handles payment processing, customer service, and order management, while APROPOS ships products from its Cologne headquarters.
- TKEESflagshipExclusive collaboration with TKEES, a luxury sandal brand. The TKEES x APROPOS collection is exclusively available in all APROPOS stores and featured prominently in marketing materials, including a dedicated photoshoot in the APROPOS Journal.
- Linda FarrowcorePartnership with Linda Farrow, the pioneer of modern luxury eyewear founded in 1970. Featured prominently during APROPOS Beauty Days 2026 with exclusive Spring Summer 2026 collection preview and dedicated blog coverage.
- BAOBAB CollectioncoreExclusive partnership for the BAOBAB Collection 'Arty Flowers' - handcrafted luxury candle vessels created in collaboration with photographer Serge Anton. Available exclusively at APROPOS stores.
- AquazzuraminorShoe brand pop-up at APROPOS Cologne Shoe Store featuring handcrafted luxury footwear designs by Edgardo Osorio. Showcased in an exclusive in-store experience.
- ZEGNA x The Elder StatesmancoreFirst collaboration between ZEGNA and The Elder Statesman (California-based luxury label), making APROPOS an early access point for this exclusive partnership.
- Giorgio ArmaniflagshipExclusive ARMANI/Archivio collection - thirteen ladies' and men's looks from Giorgio Armani collections (1979-1994) faithfully reproduced, exclusively available at APROPOS Berlin. Part of the 50th anniversary celebration of GIORGIO ARMANI in 2025.
- Extreme CashmereminorFirst store opened in Switzerland (St. Moritz) in collaboration with APROPOS, bringing the Amsterdam-based brand's cashmere collections to an alpine luxury shopping destination.
- Paradowski Design StudiocoreRenowned design studio responsible for developing the APROPOS Rottach-Egern store concept, creating a modern, cozy, and alpine shopping atmosphere that reflects the location and region.
- Unzen Architectural FirmcoreArchitectural firm partnered for the development of multiple APROPOS stores including the Gmund (2020) and Rottach-Egern (2022) locations at Lake Tegernsee, combining contemporary design with regional tradition.
Scale indicators5 records
Recent moves11 records
Expansion highlights6 records
APROPOS The Concept Store competitors and assessment
Company assessmentDirect peers
- Engelhorn: German family-owned multi-brand luxury concept store based in Mannheim, operating flagship fashion, shoes, sports, and beauty departments with a comparable curated assortment and architectural retail format.
- Oberpollinger: Munich luxury department store (KaDeWe Group) carrying a comparable multi-brand luxury assortment in fashion, beauty, and home, competing for the same Bavarian luxury customer that APROPOS targets in Tegernsee.
- Alsterhaus: Hamburg luxury department store overlooking the Alster, part of the KaDeWe Group; directly competes with APROPOS's Hamburg store at Neuer Jungfernstieg for the same affluent Hamburg luxury customer base.
- KaDeWe: Iconic Berlin luxury department store at Tauentzienstraße; a direct competitor to APROPOS's Berlin flagship at Kurfürstendamm, operating a comparable multi-category luxury assortment at scale.
- Loden Frey: Munich-based family-owned luxury concept store (founded 1842) with a curated multi-designer assortment in fashion, shoes, and accessories — a comparable founder-led German luxury concept store operator.
- Breuninger: Leading German luxury multi-brand retailer headquartered in Stuttgart with department-store-format flagships, a strong proprietary e-commerce platform, and an overlapping designer assortment across fashion, beauty, and home.
Broad incumbents
- Selfridges: UK luxury department store group with flagship multi-brand stores in London, Manchester, and Birmingham offering overlapping designer fashion, beauty, and home categories at greater scale and broader geographic reach.
- Harvey Nichols: UK-headquartered luxury multi-brand retailer with department-store flagships and a strong beauty hall, competing for the same international designer allocations and luxury customer wallet as APROPOS.
- Saks Fifth Avenue: US-based luxury multi-brand department store (now part of Saks Global) with strong digital luxury platform, offering an overlapping designer fashion and beauty assortment to a similarly affluent customer base.
- Galeries Lafayette: French luxury department store chain with flagship Haussmann store and growing European presence, offering a comparable multi-brand luxury assortment with significantly larger scale and international footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
APROPOS The Concept Store social profiles
Digital presenceAPROPOS The Concept Store financial estimates
Financial estimateRevenue estimate
Valuation estimate
APROPOS The Concept Store leadership team
Management profileNumber of profiles
Profiles3 records
APROPOS The Concept Store funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
APROPOS The Concept Store M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about APROPOS The Concept Store
What does APROPOS The Concept Store do?
APROPOS The Concept Store operates 10 physical multi-brand luxury retail locations across Germany offering curated high-end women's and men's fashion, designer shoes, accessories, fine jewelry, premium beauty products, and luxury home décor. The company curates exclusive collections from international designers including Dior, Celine, Saint Laurent, Prada, Miu Miu, Fendi, The Row, Phoebe Philo, and many others, complemented by private shopping, wedding registry, and alteration services, with online sales via Farfetch marketplace.
Is APROPOS The Concept Store a public or private company?
APROPOS The Concept Store is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was APROPOS The Concept Store founded?
APROPOS The Concept Store was founded in 1984. It employs 11 to 50 people.
Where is APROPOS The Concept Store based?
APROPOS The Concept Store is headquartered in Cologne, Germany, in the Europe region.
How does APROPOS The Concept Store make money?
Six revenue lines are on record. Retail Sales - Physical Stores are the primary driver. The others are online Marketplace (Farfetch), private Shopping Services, whatsApp Ordering, special Orders & Customization and wedding Registry.
Who are APROPOS The Concept Store's main competitors?
Direct peers on record are Engelhorn, Oberpollinger, Alsterhaus, KaDeWe, Loden Frey and Breuninger. Broad incumbents are Selfridges, Harvey Nichols, Saks Fifth Avenue and Galeries Lafayette.
Does APROPOS The Concept Store have an API?
No public API is recorded for APROPOS The Concept Store.
What industry is APROPOS The Concept Store in?
APROPOS The Concept Store's product category is Luxury Multi-Brand Retail. Its primary akta.pro industry code is CRAGADAC, Luxury Fashion & Designer Department Stores, with a secondary code of CRAAABAI, Luxury & Designer Apparel Retail. Its NAICS code is 458 and its SIC code is 5600.